Equity Valuation: Market-Share-Dynamics Effect on the Value of Multiple Product Lines

2007 ◽  
Author(s):  
Srdjan D. Stojanovic
Keyword(s):  
Market Share ◽  
Equity Valuation ◽  
Product Lines ◽  
Multiple Product ◽  
Market Share Dynamics

Maybelline Inc.: About Face

2017 ◽  
pp. 1-28
Author(s):  
Julie Hennessy ◽  
Jill Carter ◽  
Jimmy Carter ◽  
Alice M. Tybout
Keyword(s):  
Consumer Behavior ◽  
Marketing Strategy ◽  
Market Share ◽  
Distribution Channels ◽  
Competitive Environment ◽  
Product Management ◽  
Demographic Analysis ◽  
Product Lines ◽  
Purchasing Patterns ◽  
Consumer Marketing

Maybelline is the world's leading mass cosmetic company. It enjoys tremendous success and a commanding market share, particularly in the eye makeup category. But Maybelline also acknowledges a weakness in the strategic face segment, most notably in the profitable foundations product lines. Approaches the challenge of successfully growing this important category by looking at every aspect necessary to make this move, including: consumer marketing strategy, consumer behavior and purchasing patterns, demographic analysis, segmentation and targeting, product management, distribution channels, pricing, advertising, and understanding the competitive environment.

Aspect Multiple Product Lines

2021 ◽  
Vol 17 (1) ◽  
pp. 1
Author(s):  
Djamal Bennouar ◽  
Amina Guendouz
Keyword(s):  
Product Lines ◽  
Multiple Product
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