The Reciprocal Relationship between Private Label Use and Store Loyalty

2007 ◽  
Author(s):  
Kusum L. Ailawadi ◽  
Koen H. Pauwels ◽  
Jan-Benedict E. B. M. Steenkamp
Keyword(s):  
Reciprocal Relationship ◽  
Private Label ◽  
Store Loyalty ◽  
Label Use

scholarly journals Private-Label Use and Store Loyalty

2008 ◽  
Vol 72 (6) ◽  
pp. 19-30 ◽  
Author(s):  
Kusum L Ailawadi ◽  
Koen Pauwels ◽  
Jan-Benedict E.M Steenkamp
Keyword(s):  
Private Label ◽  
Store Loyalty ◽  
Label Use

Private Label Brand Share and Store Loyalty: Applying and Managing Panel Data

2020 ◽  
Vol 7 (2) ◽  
pp. 5-22
Author(s):  
Ra Gyung Lee ◽  
Sang Duck Kim ◽  
Min Sung ◽  
Jin Yong Park
Keyword(s):  
Panel Data ◽  
Private Label ◽  
Store Loyalty

Importance and Role of Retail Brands in a Non-Food Market

2020 ◽  
pp. 314-340
Author(s):  
Gonzalo Moreno Warleta ◽  
Mónica Díaz-Bustamante Ventisca ◽  
María Puelles Gallo
Keyword(s):  
Customer Loyalty ◽  
Private Label ◽  
Store Loyalty ◽  
Store Brand ◽  
Brand Name ◽  
Operating Profit ◽  
Food Retailers ◽  
Food Market ◽  
Product Strategies

Non-food vendors struggle to reduce customers churn when these shop for consumer goods: From simple coupons to sophisticated big-data-based loyalty systems, modern merchants undertake a range of initiatives to maintain customer loyalty to their stores. At the same time, while consensus exists on the fact that retail brands have the ability to generate store loyalty, this fact has seldom been empirically corroborated. Probably due to this lack of certainty, many non-food retailers use “private label” product strategies as a way to preserve healthy business ratios, such as revenue, contribution margin, operating profit, etc., far from the idea of developing customer loyalty to the store. This constitutes the main objective of our work: To prove the existence of a statistic correlation between Consumers' loyal attitudes and behaviors towards “private labels” and their loyalty towards The Store Brand Name that sponsors these brands.

Importance and Role of Retail Brands in a Non-Food Market

2016 ◽  
pp. 416-442
Author(s):  
Gonzalo Moreno Warleta ◽  
Mónica Díaz-Bustamante Ventisca ◽  
María Puelles Gallo
Keyword(s):  
Customer Loyalty ◽  
Private Label ◽  
Store Loyalty ◽  
Store Brand ◽  
Brand Name ◽  
Operating Profit ◽  
Food Retailers ◽  
Food Market ◽  
Product Strategies

Non-food vendors struggle to reduce customers churn when these shop for consumer goods: From simple coupons to sophisticated big-data-based loyalty systems, modern merchants undertake a range of initiatives to maintain customer loyalty to their stores. At the same time, while consensus exists on the fact that retail brands have the ability to generate store loyalty, this fact has seldom been empirically corroborated. Probably due to this lack of certainty, many non-food retailers use “private label” product strategies as a way to preserve healthy business ratios, such as revenue, contribution margin, operating profit, etc., far from the idea of developing customer loyalty to the store. This constitutes the main objective of our work: To prove the existence of a statistic correlation between Consumers' loyal attitudes and behaviors towards “private labels” and their loyalty towards The Store Brand Name that sponsors these brands.

scholarly journals Examining the moderating effect of shopping value on private-label and loyalty in Indian grocery stores

2018 ◽  
Vol 13 (1) ◽  
pp. 748-760 ◽  
Author(s):  
Ishfaq Hussain Bhat ◽  
Sapna Singh
Keyword(s):  
Theoretical Model ◽  
Inverse Relationship ◽  
Marketing Strategies ◽  
Private Label ◽  
Primary Data ◽  
Grocery Stores ◽  
Store Loyalty ◽  
Working Model ◽  
Hedonic Shopping

Abstract The present study has attempted to create and examine a conceptually grounded working model that examines the moderating influence of utilitarian and hedonic shopping values with Indian grocery stores on the association between usage of Private Label (PL) and Store Loyalty (SL). For this, primary data was collected from 350 consumers, from different stores in India selling PL products. The theoretical model was analyzed using SEM. The findings of the study reflect that an inverse relationship between PL usage and SL. However, the presence of utilitarian shopping value reverses this into a positive linkage between PL usage and SL. This finding reflects some intriguing ramifications for retailers and corporate. For instance, evolving and aligning different marketing strategies help the retailers in creating the necessary USV so as to create shopping involvement that may help retailers to upgrade their SL in a favourable manner over the long term. Earlier research has not examined the involvement of PL items from the viewpoint of shopping value. Subsequently, this paper endeavours to examine the regulating effect of shopping value on the PL consumption and SL.

scholarly journals Retailing, Private Label and Global Competition

10.4468/10061 ◽  
2013 ◽  
Author(s):  
Flavio Gnecchi
Keyword(s):  
Brand Equity ◽  
Strategic Alliances ◽  
Private Label ◽  
Global Competition ◽  
Store Loyalty ◽  
Private Labels ◽  
Corporate Brand ◽  
Global And Local ◽  
Local Cultures ◽  
Private Label Products

Global retailers define strategies coherent with local cultures and traditions, as also develop products centered on internationally diffused products. In this perspective, private labels become fundamental for such strategies as far as they contribute directly to store loyalty consolidation and indirectly, to retailers brand equity reinforcement. Moreover, private label products prove the retailer’s sensibility in front of local customer’s needs and preferences. As a consequence, global and local trade operators turn to local manufacturers, giving them a possibility to strengthen their corporate brand and the company itself by means of strategic alliances.  

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