The Influence of Public Commitment on the Attitude Change Process: The Effects of Attitude Certainty, PFC and SNI

2007 ◽  
Author(s):  
Mahesh Gopinath ◽  
Prashanth U. Nyer
Keyword(s):  
Attitude Change ◽  
Change Process ◽  
Attitude Certainty ◽  
Public Commitment

Structure and Function of Attitudes

2019 ◽  
Author(s):  
Pablo Briñol ◽  
Richard E. Petty ◽  
Maria Stavraki
Keyword(s):  
Attitude Change ◽  
Self Report ◽  
Attitude Strength ◽  
Implicit Measures ◽  
Attitude Certainty ◽  
Predicting Behavior ◽  
And Function ◽  
Implicit And Explicit ◽  
And Behavior ◽  
Explicit Measures

Attitudes refer to general evaluations people have regarding people, places, objects, and issues. Attitudes serve a number of important functions such as guiding choices and actions and giving people a sense of identity and belonging. Attitudes can differ in the extent to which they come from affect, cognition, and behavior. These bases of attitudes can be appraised objectively and subjectively. Attitudes can also differ in their strength, with some attitudes being more impactful and predictive of behavior than others. Some indicators of attitude strength have been viewed as relatively objective in nature (e.g., stability, resistance, accessibility, spreading) whereas other strength indicators are more subjective in nature (e.g., attitude certainty, subjective ambivalence, perceived moral basis of attitudes). Attitudes can be stored in memory in different ways, including an attitude structure in which attitude objects are linked to both positivity and negatively separately, tagging these evaluations with varying degrees of validity. Finally, after a long tradition of assessing attitudes using people’s responses to self-report measures (explicit measures of attitudes), more recent work has also assessed attitude change with measures that tap into people’s more automatic evaluations (implicit measures of attitudes). Implicit and explicit measures can be useful in predicting behavior separately and also in combination.

Emotion Decoding and Incidental Processing Fluency as Antecedents of Attitude Certainty

2017 ◽  
Vol 43 (7) ◽  
pp. 924-939
Author(s):  
John V. Petrocelli ◽  
Melanie B. Whitmire
Keyword(s):  
Facial Expressions ◽  
Attitude Change ◽  
Attitude Formation ◽  
Gaze Direction ◽  
Processing Fluency ◽  
The Gaze ◽  
Attitude Certainty ◽  
Emotion Decoding ◽  
The Social ◽  
Resistance To Persuasion

Previous research demonstrates that attitude certainty influences the degree to which an attitude changes in response to persuasive appeals. In the current research, decoding emotions from facial expressions and incidental processing fluency, during attitude formation, are examined as antecedents of both attitude certainty and attitude change. In Experiment 1, participants who decoded anger or happiness during attitude formation expressed their greater attitude certainty, and showed more resistance to persuasion than participants who decoded sadness. By manipulating the emotion decoded, the diagnosticity of processing fluency experienced during emotion decoding, and the gaze direction of the social targets, Experiment 2 suggests that the link between emotion decoding and attitude certainty results from incidental processing fluency. Experiment 3 demonstrated that fluency in processing irrelevant stimuli influences attitude certainty, which in turn influences resistance to persuasion. Implications for appraisal-based accounts of attitude formation and attitude change are discussed.

Attitude Change as a Function of Open or Closed-Mindedness

1965 ◽  
Vol 42 (4) ◽  
pp. 571-575 ◽  
Author(s):  
Eleanor L. Norris
Keyword(s):  
Attitude Change ◽  
Change Process

The data partially support the hypothesis of greater attitude change for close-minded persons in situations involving cognitive inconsistency. But research on other factors in the attitude change process is indicated as necessary.

Review of Readings in Attitude Change.

1974 ◽  
Vol 19 (8) ◽  
pp. 634-634
Author(s):  
ELLEN BERSCHEID
Keyword(s):  
Attitude Change

Attitudes toward Attitude Change

1971 ◽  
Vol 16 (1) ◽  
pp. 36-37
Author(s):  
EBBE B. EBBESEN
Keyword(s):  
Attitude Change
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