scholarly journals Thesis on Brand Identity Development for China Localization of Korean Products - Suggest the Brand Development Process through the Case -study of Jusin Haircare Brand -

2013 ◽  
Vol null (41) ◽  
pp. 29-42
Author(s):  
김형석
Keyword(s):  
Identity Development ◽  
Development Process ◽  
Brand Identity ◽  
Brand Development

scholarly journals Scientific Aspects of the Regional Development Goal Setting as a Component of Territorial Branding

2021 ◽  
Vol 1 (516) ◽  
pp. 327-333
Author(s):  
L. V. Grynevych ◽  
◽  
N. V. Bielikova ◽  
M. L. Bekker ◽  
◽  
...  
Keyword(s):  
Regional Development ◽  
Goal Setting ◽  
Development Process ◽  
Brand Image ◽  
Brand Identity ◽  
Sustainable Cities ◽  
Logical Scheme ◽  
Brand Development ◽  
Main Components ◽  
The Relationship

The article is concerned with substantiating the most important features of development of the system of goals of territorial branding in the context of socio-economic development of territories. The features of territorial branding are researched, which, along with the use of classical branding instrumentarium, uses specific tools and methods, which is due to the peculiarities of its object - the territories of the country. The main components of the territory brand are generalized according to the international ratings WorldBank Ethics Indices, UNDP Human Development Index, CAF World Giving Index, Arcadis Sustainable Cities Index, etc. It is determined that the main components of the brand of the territory are the brand image, which means the overall impression of the brand and its perception by society as a whole and stakeholders in particular; brand identity, as well as infrastructure and marketing components that support the brand and increase its strength. The analysis of scientific approaches to territorial branding has proved that in general they are aimed at determining its various components, but none of them pays enough attention to goal setting as a key element of branding. The logical scheme of the relationship between the elements of the goal setting of territorial branding is proposed. It is proved that the main elements of goal setting of regional development and territorial branding are mission, vision and the system of strategic and operational goals, which are determined taking into account the opinions of experts and residents of the territory. Consistency and interconnection of all elements of goal setting will increase the efficiency of territorial branding. Prospect for further research is to develop methodological support for algorithmization of the territory brand development process.

THE EVOLVEMENT OF BRAND IDENTITY OF LANGKAWI ISLAND, MALAYSIA

2016 ◽  
Author(s):  
Mohd Fadil Mohd Yusof ◽  
Hairul Nizam Ismail
Keyword(s):  
Identity Development ◽  
Theoretical Aspect ◽  
Destination Image ◽  
Brand Identity ◽  
Destination Branding ◽  
Historical Perspectives ◽  
Close Relationship ◽  
Destination Brand ◽  
Destination Management Organizations

The purpose of this paper is to investigate the brand identity development efforts of Langkawi Island as one of the most prominent and well-guarded tourism destinations in Malaysia. It will be viewed from the historical perspectives for the last 35 years since the 1980s until the present time as to how this involvement influences the formation of its brand identity and later, the existing destination image. Based on in-depth interviews with eleven different levels of managers of separate divisions for destination management organizations (DMOs) in Langkawi Island, Malaysia, theoretically, the findings provide an opportunity to expand the knowledge of destination brand identity development and the involvement of DMOs in influencing image making over time. Practically, the findings indicate three key important antecedents of brand identity development efforts related to: (1) the effects from multiple positioning themes and slogans, (2) the important of brand coordination, and (3) brand leadership issue. These empirical findings provide new insights into enhancing the theoretical aspect of managing a destination brand, including its close relationship with issues faced by destination marketing organizations in managing destination branding strategy. Thus, using the case study of Langkawi Island, the context of multiple identities or image fragmentation is important to be understood due to the different perceived ideas on how the image should be projected according to stakeholders and market segmentation.

scholarly journals THE EVOLVEMENT OF BRAND IDENTITY OF LANGKAWI ISLAND, MALAYSIA

2016 ◽  
Vol 14 (4) ◽  
Author(s):  
Mohd Fadil Mohd Yusof ◽  
Hairul Nizam Ismail
Keyword(s):  
Identity Development ◽  
Theoretical Aspect ◽  
Destination Image ◽  
Brand Identity ◽  
Destination Branding ◽  
Historical Perspectives ◽  
Close Relationship ◽  
Destination Brand ◽  
Destination Management Organizations

The purpose of this paper is to investigate the brand identity development efforts of Langkawi Island as one of the most prominent and well-guarded tourism destinations in Malaysia. It will be viewed from the historical perspectives for the last 35 years since the 1980s until the present time as to how this involvement influences the formation of its brand identity and later, the existing destination image. Based on in-depth interviews with eleven different levels of managers of separate divisions for destination management organizations (DMOs) in Langkawi Island, Malaysia, theoretically, the findings provide an opportunity to expand the knowledge of destination brand identity development and the involvement of DMOs in influencing image making over time. Practically, the findings indicate three key important antecedents of brand identity development efforts related to: (1) the effects from multiple positioning themes and slogans, (2) the important of brand coordination, and (3) brand leadership issue. These empirical findings provide new insights into enhancing the theoretical aspect of managing a destination brand, including its close relationship with issues faced by destination marketing organizations in managing destination branding strategy. Thus, using the case study of Langkawi Island, the context of multiple identities or image fragmentation is important to be understood due to the different perceived ideas on how the image should be projected according to stakeholders and market segmentation.

Identity development process and content: Toward an integrated and contextualized science of identity.

2017 ◽  
Vol 53 (11) ◽  
pp. 2009-2010 ◽  
Author(s):  
Renee V. Galliher ◽  
Deborah Rivas-Drake ◽  
Eric F. Dubow
Keyword(s):  
Identity Development ◽  
Development Process

scholarly journals Exploring Factors Influencing Scenarios Evolution of Waste NIMBY Crisis: Analysis of Typical Cases in China

2021 ◽  
Vol 18 (4) ◽  
pp. 2006
Author(s):  
Ling He ◽  
Qing Yang ◽  
Xingxing Liu ◽  
Lingmei Fu ◽  
Jinmei Wang
Keyword(s):  
Network Theory ◽  
Development Process ◽  
Dynamic Bayesian Network ◽  
Impact Factors ◽  
Social Stability ◽  
Ground Theory ◽  
Evolution Path ◽  
Dynamic Scenario ◽  
The Impact

As the impact factors of the waste Not-In-My-Back Yard (NIMBY) crisis are complex, and the scenario evolution path of it is diverse. Once the crisis is not handled properly, it will bring adverse effects on the construction of waste NIMBY facilities, economic development and social stability. Consequently, based on ground theory, this paper takes the waste NIMBY crisis in China from 2006 to 2019 as typical cases, through coding analysis, scenario evolution factors of waste NIMBY crisis are established. Furtherly, three key scenarios were obtained, namely, external situation (E), situation state (S), emergency management (M), what is more, scenario evolution law of waste NIMBY crisis is revealed. Then, the dynamic Bayesian network theory is used to construct the dynamic scenario evolution network of waste NIMBY crisis. Finally, based on the above models, Xiantao waste NIMBY crisis is taken as a case study, and the dynamic process of scenario evolution network is visually displayed by using Netica. The simulation results show that the scenario evolution network of Xiantao waste NIMBY crisis is basically consistent with the actual incident development process, which confirms the effectiveness and feasibility of the model.

Paper2Wire – A Case Study of User-Centred Development of Machine Learning Tools for UX Designers

i-com ◽  
2021 ◽  
Vol 20 (1) ◽  
pp. 19-32
Author(s):  
Daniel Buschek ◽  
Charlotte Anlauff ◽  
Florian Lachner
Keyword(s):  
Machine Learning ◽  
Development Process ◽  
User Study ◽  
Concept Development ◽  
Lessons Learned ◽  
Design Tool ◽  
Learning Tools ◽  
Interface Elements ◽  
Industry Partner

Abstract This paper reflects on a case study of a user-centred concept development process for a Machine Learning (ML) based design tool, conducted at an industry partner. The resulting concept uses ML to match graphical user interface elements in sketches on paper to their digital counterparts to create consistent wireframes. A user study (N=20) with a working prototype shows that this concept is preferred by designers, compared to the previous manual procedure. Reflecting on our process and findings we discuss lessons learned for developing ML tools that respect practitioners’ needs and practices.

scholarly journals TOOLS FOR RECORDING PROTOTYPING ACTIVITIES AND QUANTIFYING CORRESPONDING DOCUMENTATION IN THE EARLY STAGES OF PRODUCT DEVELOPMENT

2021 ◽  
Vol 1 ◽  
pp. 3159-3168
Author(s):  
Sohail Ahmed Soomro ◽  
Yazan A M Barhoush ◽  
Zhengya Gong ◽  
Panos Kostakos ◽  
Georgi V. Georgiev
Keyword(s):  
Product Development ◽  
Learning Process ◽  
Design Education ◽  
Development Process ◽  
Digital Fabrication ◽  
Prototype Development ◽  
Early Stages ◽  
Creative Solutions ◽  
Insight Into

AbstractPrototyping is an essential activity in the early stages of product development. This activity can provide insight into the learning process that takes place during the implementation of an idea. It can also help to improve the design of a product. This information and the process are useful in design education as they can be used to enhance students' ability to prototype their ideas and develop creative solutions. To observe the activity of prototype development, we conducted a study on students participating in a 7-week course: Principles of Digital Fabrication. During the course, eight teams made prototypes and shared their weekly developments via internet blog posts. The posts contained prototype pictures, descriptions of their ideas, and reflections on activities. The blog documentation of the prototypes developed by the students was done without the researchers' intervention, providing essential data or research. Based on a review of other methods of capturing the prototype development process, we compare existing documentation tools with the method used in the case study and outline the practices and tools related to the effective documentation of prototyping activity.

scholarly journals APPROACH FOR THE DEVELOPMENT AND APPLICATION OF TARGET PROCESS MODULE SETS

2021 ◽  
Vol 1 ◽  
pp. 531-540
Author(s):  
Albert Albers ◽  
Miriam Wilmsen ◽  
Kilian Gericke
Keyword(s):  
Product Development ◽  
Development Process ◽  
Process Management ◽  
Process Quality ◽  
Project Planning ◽  
Project Managers ◽  
Product Development Process ◽  
Design Processes ◽  
Adaptive Processes

AbstractThe implementation of agile frameworks, such as SAFe, in large companies causes conflicts between the overall product development process with a rigid linkage to the calendar cycles and the continuous agile project planning. To resolve these conflicts, adaptive processes can be used to support the creation of realistic target-processes, i.e. project plans, while stabilizing process quality and simplifying process management. This enables the usage of standardisation methods and module sets for design processes.The objective of this contribution is to support project managers to create realistic target-processes through the usage of target-process module sets. These target-process module sets also aim to stabilize process quality and to simplify process management. This contribution provides an approach for the development and application of target-process module sets, in accordance to previously gathered requirements and evaluates the approach within a case study with project managers at AUDI AG (N=21) and an interview study with process authors (N=4) from three different companies.

Sign in / Sign up

Export Citation Format

Share Document