Developing a New Fertilizer for the Greenhouse Market
Keyword(s):
The development of the Peters 20-l O-20 water-soluble fertilizer took place at a time when energy and raw materials costs were rising at a double digit rate. Developing a product that could save money for greenhouse crop growers and meet the high performance standards established by the company was the challenge. Product, market, pricing, distribution, and communication issues and strategies were considered in the product development. In 10 years, this new product line became the company's best-selling product line.
2021 ◽
Vol 5
(5)
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pp. 63-68
2019 ◽
2021 ◽
Keyword(s):
2020 ◽
Vol 1
(1)
◽
pp. 1
Keyword(s):
2015 ◽
Vol 115
(6)
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pp. 1004-1021
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