Women in Military Aviation

2000 ◽  
Author(s):  
Katrine M. Waterman ◽  
James C. Miller
Keyword(s):  
Military Aviation

Visions in military aviation.

1958 ◽  
Author(s):  
Joseph W. Wulfeck ◽  
Alexander Weisz ◽  
Margaret W. Raben ◽  
Inc. Jackson & Moreland ◽  
George O. Emerson
Keyword(s):  
Military Aviation

scholarly journals The Birth of a Business Icon through Cultural Branding: Ferrari and the Prancing Horse, 1923–1947

2021 ◽  
pp. 1-31
Author(s):  
Paolo Aversa ◽  
Katrin Schreiter ◽  
Filippo Guerrini
Keyword(s):  
World War I ◽  
Consumer Culture ◽  
Institutional Support ◽  
World War ◽  
Military Aviation ◽  
Distinct Process ◽  
Fascist Regime ◽  
Cultural Branding

This article examines the origin of the “Prancing Horse” symbol and its role in helping the racing team Ferrari survive under the fascist regime in Italy. Enzo Ferrari, the company’s founder, adopted the coat of arms of Francesco Baracca, the most renowned Italian military aviator during World War I, as the logo of his new racing team. By repurposing it from military aviation to motorsport, he benefitted from powerful cultural associations and strong political and cultural endorsement of Baracca’s persona. Drawing from scholarship on cultural branding and consumer culture, this study shows how new companies can establish powerful business icons by borrowing symbols connected to populist worlds and national ideologies, and transferring them to various industries. Strategic repurposing thus emerges as a distinct process within cultural branding to obtain institutional support and establish powerful brand identities in challenging contexts.

On improving the training of aircraft engineers

2021 ◽  
Vol 20 (5) ◽  
pp. 865-885
Author(s):  
Leonid B. SOBOLEV
Keyword(s):  
Aviation Industry ◽  
Information Protection ◽  
Global Trends ◽  
Space Industry ◽  
The Poor ◽  
Military Aviation ◽  
And Performance ◽  
Performance Results ◽  
The Military ◽  
The U.S

Subject. The article continues the discussion about the method of training aircraft engineers to work in the military and civil segments of aviation and rocket-and-space industry. Objectives. The purpose is to improve the training of Russian engineers to work in the competitive market environment, on the basis of the analysis of experience in training the aviation engineers in leading foreign technical universities. Methods. The study rests on the comparative analysis of implementation of major projects in the military and civil segments of aviation in the U.S. and Russia, as well as programs for training aircraft engineers in both countries. Results. The analysis shows that the duration of modern large military aviation projects in both countries is the same (the comparison of cost is impossible, due to information protection in Russia), while in the civil segment of the aviation industry, Russia's lagging behind is significant both in terms of the duration of projects and performance results. One of the reasons is in the poor training of aircraft engineers to work in the competitive environment. Conclusions. It is crucial to reform Russian aviation universities in terms of conformity to global trends in multidisciplinarity and differentiation of financing and research base.

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