Data Driven Modeling and Prediction for Reservoir Characterization Using Seismic Attribute Analyses and Big Data Analytics

2019 ◽  
Author(s):  
Xu Zhou ◽  
Mayank Tyagi ◽  
Guoyin Zhang ◽  
Hao Yu ◽  
Yangkang Chen
2020 ◽  
Vol 90 ◽  
pp. 663-666
Author(s):  
Miltiadis Lytras ◽  
Anna Visvizi ◽  
Xi Zhang ◽  
Naif Radi Aljohani

Big Data could be used in any industry to make effective data-driven decisions. The successful implementation of Big Data projects requires a combination of innovative technological, organizational, and processing approaches. Over the last decade, the research on Critical Success Factors (CSFs) within Big Data has developed rapidly but the number of available publications is still at a low level. Developing an understandingof the Critical Success Factors (CSFs) and their categoriesare essential to support management in making effective data-driven decisions which could increase their returns on investments.There islimited research conducted on the Critical Success Factors (CSFs) of Big DataAnalytics (BDA) development and implementation.This paper aims to provide more understanding about the availableCritical Success Factors (CSFs) categoriesfor Big Data Analytics implementation and answer the research question (RQ) “What are the existing categories of Critical Success Factors for Big Data Analytics”.Based on a preliminary Systematic Literature Review (SLR) for the available publications related to Big Data CSFs and their categories in the last twelve years (2007-2019),this paper identifiesfive categoriesfor Big Data AnalyticsCritical Success Factors(CSFs), namelyOrganization, People, Technology, Data Management, and Governance categories.


2022 ◽  
pp. 1958-1973
Author(s):  
Kenneth C. C. Yang ◽  
Yowei Kang

The rapid ascent of data-driven advertising practices has allowed advertising professionals to develop highly-targeted and personalized advertising campaigns. The success of data-driven advertising relies on if future professionals are proficient with basics of Big Data analytics. However, past research of undergraduate advertising curricula around the world has shown that higher education institutions tend to fall behind in offering the most up-to-dated training for advertising students. Findings have shown that undergraduate advertising programs have slowly taken advantage of the potential of the data analytics tools and techniques. This trend is observed among higher education institutions around the world. Practical, research, and pedagogical implications are discussed.


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