scholarly journals The Role of Alumni in Improving School Marketing

2020 ◽  
Vol 7 ◽  
Author(s):  
Liesa Anggraeeny ◽  
Renny Oktafia ◽  
Hidayatulloh Hidayatulloh
Keyword(s):  
Extracurricular Activities ◽  
School Curriculum ◽  
Marketing Strategies ◽  
Educational Institutions ◽  
Marketing Model ◽  
School Marketing ◽  
Marketing Data ◽  
Very High

In the amid of the educational institutions growth, there is strict competition with the various advantages offered, schools that still want to exist in the fields should have an effective marketing strategy to recrut learners as a key component in the education system. Many marketing strategies are avaiable, part of it  is promotion. In the promotion there is a Word of mouth Marketing model. Researchers assumed that this promotion model was more effective and efficient when it gained the support of alumni roles as a school product that had strong ties with his almamater. The quality of the alumni is a reflection of the quality of the institution hence to influence the community in choosing a quality school. What differs from other research is the author elevating the important role of alumni in school marketing. The purpose of this research is to describe the important role of alumni for schools and the role of alumni in improving school marketing. Data was taken from literature, alumni interviews related to alumni and observation roles. The results of the study showed the strategic and potential of the alumni role should be recognized and utilized for school development. The role of alumni include: Develop extracurricular activities, build opinions on the quality of the school in the community, build networks outside of the school, become motivators and Inspirators for the sister of her class, become a companion of learning, supporting activities organized by the school, and the evaluation media for the school curriculum. The role of alumni in improving school marketing is very high. This is because the perception of schools developing in the community as consumers are influenced by the quality of alumni as a school product, the quality of alumni supports the promotion of schools in the community as well as information about schools obtained directly through alumni.

scholarly journals ALUMNI MENURUT PERSPEKTIF TOTAL QUALITY MANAGEMENT (TQM)

2021 ◽  
Vol 2 (01) ◽  
Author(s):  
Kharisul Wathoni
Keyword(s):  
Quality Management ◽  
Total Quality Management ◽  
Extracurricular Activities ◽  
Educational Institutions ◽  
Quality Of Education ◽  
Total Quality ◽  
Institutional Governance ◽  
Strategic Role

Alumni have a strategic role including improving the quality of education and developing various extracurricular activities in schools and alumni who have competence can play an important function in building public opinion to attract new students and public. This article discusses the role of alumni according to the Total Quality Management (TQM) perspective to find out related matters, namely the understanding and role of alumni, how the characteristics of integrated quality schools and how alumni management is according to the TQM perspective. The results of the analysis show the characteristics of quality schools have 5 quality pillars which include a focus on customers, total involvement, measurement, commitment and continuous improvement. The pillars are based on school beliefs. Alumni are able to make many contributions in improving the quality of education, therefore there is a need for alumni management. Alumni management includes the development of alumni networks, alumni construction of educational institutions, institutional governance of alumni management and methods for tracing alumni data through electronic and social media.Keywords: Alumni, educational institutions, schools, total quality management.

scholarly journals The role of the supervision of the school chairman as an effort to improve teacher professionalism in teaching

2021 ◽  
Vol 6 (1) ◽  
pp. 296
Author(s):  
Herlinawati Herlinawati ◽  
Muhammad Kristiawan ◽  
Alforqi Alforqi
Keyword(s):  
Learning Outcomes ◽  
Teacher Professionalism ◽  
Educational Institutions ◽  
Teaching Aids ◽  
Role Of Principal ◽  
Qualitative Descriptive ◽  
Principal Supervision ◽  
Descriptive Method

The principal is a leader in educational institutions that regulates and manages educational activities in schools. Therefore, school principals play an important role in improving the quality of education, especially improving teacher performance to be more enthusiastic and professional in teaching and developing themselves who are in charge of delivering lessons to students. This study aims to identify the role of principal supervision as an effort to improve teacher professionalism in teaching at SMA Negeri 10 OKU.This research was conducted at SMA Negeri 10 OKU. The research was carried out for 3 (three) months, starting from September 2020 to November 2020. The research method used was a qualitative descriptive method. Data collection techniques used include: (1) Interview or Interview; (2) Observation; (3) Documentation. Based on the research results, it was concluded that the principal had a role in the supervision carried out as an effort to improve teacher professionalism in teaching. It is known: (1) The role of principal supervision is evidenced by the teacher in planning lesson plans which are made reported and approved by the principal and according to the curriculum; (2) The role of principal supervision is proven by the teacher in carrying out the learning process in accordance with the learning device guidelines and using teaching aids; (3) The role of principal supervision is evidenced by the teacher evaluating the learning outcomes and reporting to the principal; (4) The role of principal supervision is evidenced by the teacher following up on the learning outcomes in accordance with the direction of the principal; (5) The role of principal supervision is evidenced by the teacher providing guidance to students.

scholarly journals Perbaikan Bacaan Alquran melalui Kegiatan Tahsin al-Qiraah

2021 ◽  
Vol 6 (2) ◽  
pp. 19-26
Author(s):  
Zulham Zulham Khoir ◽  
Tiy Kusmarrabbi Karo ◽  
Slamet Riyadi
Keyword(s):  
Action Research ◽  
Educational Institutions ◽  
Young Generation ◽  
Participatory Action ◽  
Religious Knowledge ◽  
Reading And Writing ◽  
Role Of Parents ◽  
Literacy And Writing

Aceh Tamiang is an area with a majority Muslim population, not even one in Adil Makmur Village, Tenggulun, which is the location for this activity to find other places of worship besides mosques and prayer rooms. However, there is a decline in the quality of reading and writing the Koran in today's young generation compared to previous generations. This is due to the lack of parental attention to the quality of children's reading of the Koran, because they have fully surrendered this role to existing Koranic educational institutions. While in the previous generation, most parents were very disciplined for matters related to religious knowledge, especially reading and writing the Koran. The implementation of this Action Research aims to improve the literacy and writing skills of the young generation of the Koran in Adil Makmur Village, Tenggulun, Aceh Tamiang by empowering STAI As-sunnah students for Tahsin al-Qiraah activities. The method used is Participatory Action Research. By doing 3 stages: Planning-Action-Evaluation. The result of this activity: increased public enthusiasm for the importance of the younger generation having the ability to read and write the Koran in Adil Makmur Village, Tenggulun, Aceh Tamiang. In addition, this activity has also succeeded in making the role of parents as the main guides for children re-enforced

scholarly journals ESQ Dalam Kepemimpinan Pendidikan

FIKROTUNA ◽  
2017 ◽  
Vol 3 (1) ◽  
Author(s):  
Ali Ridho
Keyword(s):  
Human Resources ◽  
Cultural Values ◽  
Education System ◽  
Modern Human ◽  
Intellectual Ability ◽  
National Education ◽  
National Education System ◽  
Very High

Education which is a system in the perspective of anthology is an attempt to humanize humans by an appropriate manner to achieve very high humane values as an attempt to change as well as to move the cultural values to any individual in society. But this view is difficult to achieve when the belief that a person's success will occur due to the efforts started early in order to organize their future without having an education. This paper will provide a breakthrough through leadership of education that is not only based on good intellectual ability, but also good emotional and spiritual. With the result that it will contribute qualified modern human resources. Modern human Resources is a human being who has the potential of ad equated intellectual quality. However, sometimes the potential is empty because it is not matched by the quality of the good faith or emotional. In the fact, they (modern humans) have good reasoning capability. However, the success which is useful in the future whether for themselves, the community, the nation and the state are not only enough by having logical thought only. But, it also requires EQ Emotional Quotient (level of emotional or personality) , CQ Creativity Quotient (level of creativity) and SQ Spiritual Quotient (level religiosities or faith and devotion to God. Thus , the national education system must be able to provide a solution- which is able to break of the empty circle of values and morals happening in education system around us . the empty circle we must combine as well as put the intellectual intelligence , emotional intelligence , and spiritual intelligence known as ESQ in order to get balance between the fulfillment of rights and vertical or horizontal obligations. ESQ is a role of the leadership of its resources which include Human Resources and Natural Resources with the organization as a model of leadership in education. ESQ if applied in educational leadership level, it would be beneficial along with the growth and development of the educational organization with the growth of moral values.

scholarly journals PERAN MAKSUD DIDALAM DISONANSI KOGNITIF PESERTA PELATIHAN VOKASIONAL RENCANA USAHA DAN MANAJEMEN KEUANGAN KSM BINAAN BDC SRIWIJAYA PALEMBANG

2019 ◽  
Vol 15 (2) ◽  
pp. 90-105
Author(s):  
Ellys Thoyib ◽  
Lily Rahmawati Harahap ◽  
R.Y. Effendi
Keyword(s):  
Cognitive Dissonance ◽  
Financial Management ◽  
Vocational Training ◽  
Strong Predictor ◽  
Active Role ◽  
Positive Intention ◽  
Foster Father ◽  
Very High

This study aims to determine the role of intention in cognitive dissonance among 70 participants in vocational training on business plan and financial management of micro small entrepreneurs in independent community groups (KSM) producers of pempek, kemplang kerupuk, jumputan, tajung, blongket and songket. The hope is to change the mindset of participants in traditional financial management into accountable financial management. This knowledge is a stimulus that will stimulate the intention, to be a strong predictor of forming attitudes and expected behavior. It turns out that after 4 months of training, only 5% of the participants implemented this material, while 95% did not. The results of the study of the authors obtained data that the positive intention in the cognitive system of participants is very high, ranging from 74% to 97%. There has been a cognitive dissonance in the participants' attitudes and behavior.So it can be concluded that positive intentions can be in line with attitudes and behaviors but may not, this can happen because there is no strong role from external elements, such as limited market prospects and channeling around them, capital and financial management have not been effective, quality of management and HR is not yet committed, the role of BDC as a coach is not optimal, it should be able to play an active role as the foster father of KSM.

Academic Entrepreneurship as a Catalyst for Quality Higher Education

2017 ◽  
pp. 983-1009
Author(s):  
Shalaka Parker
Keyword(s):  
Higher Education ◽  
Academic Entrepreneurship ◽  
Educational Institutions ◽  
Quality Of Higher Education ◽  
Global Quality ◽  
Current Scenario ◽  
Indian Higher Education ◽  
Symbiotic Relation

Higher Education in the post globalization knowledge economy is beset with a host of problems pertaining to quality. Higher Educational Institutions (HEIs) are in a dire need of strengthening individual and institutional effectiveness in imparting higher education that meets the global quality requirements. In keeping with the current scenario of Higher Education, it is essential to understand the bi-focal role of Academic Entrepreneurship and Academic Leadership in enhancing the quality of Higher Education. The purpose of this chapter is to understand the symbiotic relation between the two and their role in enhancing the quality of higher education. It also attempts to propose an integrated framework of the Indian Higher Education System's entrepreneurial and leadership system and finally it attempts to devise or suggest strategies to be adopted by both in synchrony to act as catalysts' for Quality Higher Education.

Role of Consumer Knowledge in Developing Purchase Intentions and Driving Services Efficiency across Marketing Channels in Mexico

2016 ◽  
pp. 204-226
Author(s):  
Rajagopal
Keyword(s):  
Purchase Intentions ◽  
Marketing Channels ◽  
Marketing Strategies ◽  
Primary Data ◽  
Level Of Education ◽  
Or Groups ◽  
Value Propositions ◽  
High Level

This study is carried out in Mexico with an objective to analyse empirically the role of education in a transforming services marketing strategies of the firms. The study is carried on in Mexico through pragmatic investigation among the consumers subscribing to the communication and entertainment services. The analysis of primary data is developed around the theory of action that demonstrates the skills and confidence of individuals or groups towards making decision in acquiring or hiring services to improve their quality of life. The results of the study reveal that knowledge acquired on the services and value perceived by the consumers play key role in determining the intentions to purchases services. This study meticulously rows several arguments on how consumers with high level of education scrutinize the benefits offered by the firms marketing their communication and entertainment services, and build their value propositions on the services bought or contracted.

scholarly journals High prevalence of campylobacter excretors among Liberian children related to environmental conditions

1988 ◽  
Vol 100 (2) ◽  
pp. 227-237 ◽  
Author(s):  
Kåre Mølbak ◽  
Niels Højlyng ◽  
Knud Gaarslev
Keyword(s):  
Environmental Contamination ◽  
Environmental Conditions ◽  
High Intensity ◽  
Bacterial Pathogen ◽  
Urban Slum ◽  
Pathogenic Role ◽  
High Prevalence ◽  
Very High

SUMMARYCampylobacter was the bacterial pathogen most prevalent in 850 children, aged 6–59 months, examined in a house-to-house diarrhoea survey in two Liberian communities. 44·9% of the children from an urban slum and 28·4% from a rural area were excretors. Since the prevalence of diarrhoea was very high and consequently many convalescent carriers were found, it was not possible to evaluate the pathogenic role of campylobacter.The excretor rate increased with ago and was significantly correlated to the uso of supplementary feeding, inversely correlated to the quality of the water supply, and also associated with helminthic infestation. Results from re-examination of 172 children suggested a high intensity of transmission.The findings all indicate the existence of a heavy environmental contamination with campylobacter, probably of both human and animal faecal origin.

scholarly journals Kepemimpinan Pendidikan

2019 ◽  
Author(s):  
yola armelia ◽  
Hade Afriansyah
Keyword(s):  
Leadership Style ◽  
Educational Outcomes ◽  
Educational Institution ◽  
Leadership Role ◽  
Educational Institutions ◽  
Educational Goals ◽  
Current Leadership ◽  
Role Of The Principal

There are several objectives of this paper including, to find out how leadership in the world of education (headmaster), discusses the leadership style in education, to study the leadership role of the principal and to improve coordination in carrying out tasks related to coordinating existing parties. The research method used is literacy collection in the form of books, articles and other reading papers. This paper complements the discussion about leadership, because the presence of leaders is needed in an organization, in this case the author focuses on education. In addition, leadership is needed in supporting the process of improving the quality of education, because the style or characteristics associated with leadership can improve and move individuals in the organization. The current leadership style in school management is no longer a force of coercion but uses a commitment based on togetherness so that all parties under educational leadership can contribute to achieving the educational goals to be achieved. Whereas the quality of educational outcomes is issued by educational institutions in a certain period of time. A leader from an educational institution will be a support for an educational institution to be able to get a quality educational institution Good leadership will encourage a strong educational institution to become better too.

scholarly journals Improvement of presentation performance through feedback

2021 ◽  
Vol 5 (1) ◽  
pp. 156-164
Author(s):  
Dedy Setiawan ◽  
Keyword(s):  
Public Speaking ◽  
Educational Institutions ◽  
Language Competency ◽  
Ordinary Conversation ◽  
Language Content ◽  
Presentation Skill ◽  
Main Factor ◽  
Presentation Activity

Presentation is a type of public speaking which requires special skills besides language competency. Presentation skill in English is a lesson or subject which can be found in some educational institutions in Indonesia. Besides presentation, public speaking can be in a form of speech, debate, and meeting. In public speaking, a speaker can face more than two people or even hundreds or thousands of people. While in ordinary conversation, the speakers and the listener called interlocutors are limited to only a few people. Presentation class is meant to improve the students’ performance in English public speaking. Feedback is usually given after a presentation activity is completed. In this case, the students who were trained were given feedback by the teacher. Feedback is given thoroughly on the language, content, and method of presentation. Research on feedback or assessment on oral presentation is underexplored. The present research is proof supported with empirical data which suggests that the role of feedback is important and statistically assessed as significant in making the later performance better. The main factor that determines the quality of a presentation is language skill. However, there are other aspects that are quite decisive such as the material or topic of the presentation and the presentation method.

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