scholarly journals Reinforcement of Smoking and Drinking: Tobacco Marketing Strategies Linked With Alcohol in the United States

2011 ◽  
Vol 101 (10) ◽  
pp. 1942-1954 ◽  
Author(s):  
Nan Jiang ◽  
Pamela M. Ling
Keyword(s):  
United States ◽  
The United States ◽  
Marketing Strategies ◽  
Tobacco Marketing

scholarly journals Using common practices to establish a framework for mobile produce markets in the United States

2021 ◽  
pp. 73-84
Author(s):  
Christina Kasprzak ◽  
Julia Schoonover ◽  
Deanna Gallicchio ◽  
Lindsey Haynes-Maslow ◽  
Leah Vermont ◽  
...  
Keyword(s):  
United States ◽  
Nutrition Education ◽  
Food Access ◽  
The United States ◽  
Marketing Strategies ◽  
Important Food ◽  
Incentive Programs ◽  
Common Practices ◽  
Access Program ◽  
Mobile Market

Access to affordable fruit and vegetables (F&V) remains a challenge within underserved communities across the United States. Mobile produce markets (mobile markets) are a well-accepted and effective strategy for increasing F&V consumption in these communities. Mobile market organizations share similar missions that focus on food, health, and empowerment, participate in incentive programs, offer nutrition education, utilize grassroots-based marketing strategies, prioritize local produce, and sell competitively priced produce through a market style. While mobile markets have become increasingly prevalent, models vary widely. Establishing standardized practices is essential for ensuring the effectiveness and sustainability of this important food access program. This research seeks to identify common practices of established mobile markets and describe the resources they rely on.

scholarly journals Do Online Shoppers Attend Farmers’ Markets?

2019 ◽  
Vol 11 (10) ◽  
pp. 39
Author(s):  
Jean D. Gumirakiza ◽  
Mara E. Schroering
Keyword(s):  
United States ◽  
Logit Model ◽  
Online Shopping ◽  
Multinomial Logit Model ◽  
The United States ◽  
Multinomial Logit ◽  
Marketing Strategies ◽  
Farmers Markets ◽  
Online Purchases ◽  
Online Shoppers

Online shopping is changing ways in which offline markets operate. As the online shopping for fresh produce takes off, it is important to investigate its effects on existing physical market outlets. The main objective for this study is to explain how often online shoppers attend farmers’ markets. The study uses data that was collected in 2016 from a sample of 1,205 consumers residing in the south region of the United States who made at least two online purchases within six months prior to participating in this study. This study employed a multinomial Logit model and Stata was used to run the regression. Results show that the majority of these online shoppers never attended a farmers’ market. The relative probabilities for the online shoppers to “never” attend farmers’ markets, attend “occasionally”, and “frequently” are 0.54, 0.28, and 0.18 respectively. We found that the lack of awareness, inconvenient place and/or time, and low interests are major reasons for nonattendance. This study suggests that farmers’ markets could greatly benefit by developing marketing strategies targeting online shoppers.

Gender Differences in Millennial Consumers of Latin America Associated with Conspicuous Consumption of New Luxury Goods

2020 ◽  
pp. 097215092090900
Author(s):  
Gustavo Barrera Verdugo ◽  
Héctor R. Ponce
Keyword(s):  
United States ◽  
Gender Differences ◽  
Latin America ◽  
University Students ◽  
Conspicuous Consumption ◽  
The United States ◽  
Social Contexts ◽  
Marketing Strategies ◽  
Luxury Goods ◽  
Luxury Products

Conspicuous consumption has been studied in the millennial generation in the United States and Asia; in Latin America, however, it has scarcely been analysed. The purpose of this study is to examine whether conspicuous motivations in millennial consumers are more prominent in men than in women associated with the consumption of new luxury goods in Latin America. A survey was developed to measure conspicuous motivation, more specifically, bandwagon and snob effects. It was responded by 712 university students located in five different cities in Chile. The findings of the study showed that the bandwagon and snob motivations were higher in men than in women. Men also showed a greater tendency than women to purchase and use new luxury products in social contexts. These results suggest that managers could adjust their marketing strategies to better target millennial consumers of new luxury products.

scholarly journals Engagement With Online Tobacco Marketing Among Adolescents in the United States: 2013–2014 to 2014–2015

2018 ◽  
Vol 21 (7) ◽  
pp. 918-925 ◽  
Author(s):  
Samir Soneji ◽  
JaeWon Yang ◽  
Meghan Bridgid Moran ◽  
Andy S L Tan ◽  
James Sargent ◽  
...  
Keyword(s):  
United States ◽  
Tobacco Use ◽  
Social Networking Sites ◽  
The United States ◽  
Health Study ◽  
Tobacco Marketing ◽  
The Past ◽  
Nationally Representative ◽  
National Prevalence ◽  
Over Time

Abstract Objective To assess changes in engagement with online tobacco and electronic cigarette (e-cigarette) marketing (online tobacco marketing) among adolescents in the United States between 2013 and 2015. Methods We assessed the prevalence of six forms of engagement with online tobacco marketing, both overall and by brand, among adolescents sampled in Wave 1 (2013–2014; n = 13651) and Wave 2 (2014–2015; n = 12172) of the nationally representative Population Assessment for Tobacco and Health Study. Engagement was analyzed by tobacco use status: non-susceptible never tobacco users; susceptible never tobacco users; ever tobacco users, but not within the past year; and past-year tobacco users. Results Among all adolescents, the estimated prevalence of engagement with at least one form of online tobacco marketing increased from 8.7% in 2013–2014 to 20.9% in 2014–2015. The estimated prevalence of engagement also increased over time across all tobacco use statuses (eg, from 10.5% to 26.6% among susceptible adolescents). Brand-specific engagement increased over time for cigarette, cigar, and e-cigarette brands. Conclusion Engagement with online tobacco marketing, both for tobacco and e-cigarettes, increased almost twofold over time. This increase emphasizes the dynamic nature of online tobacco marketing and its ability to reach youth. The Food and Drug Administration, in cooperation with social networking sites, should consider new approaches to regulate this novel form of marketing. Implications This is the first study to estimate the national prevalence of engagement with online tobacco marketing among adolescents over time. The estimated prevalence of this engagement approximately doubled between 2013–2014 and 2014–2015 among all adolescents and, notably, among adolescents at relatively low risk to initiate tobacco use. This increase in engagement could represent public health harm if it results in increased initiation and use of tobacco products. Stronger federal regulation of online tobacco marketing and tighter control of access to tobacco-related content by social media sites could reduce adolescents’ exposure to and engagement with online tobacco marketing.

scholarly journals Zero-inflated ordered probit approach to modeling mushroom consumption in the United States

2017 ◽  
Vol 20 (5) ◽  
pp. 655-672 ◽  
Author(s):  
Yuan Jiang ◽  
Lisa A. House ◽  
Hyeyoung Kim ◽  
Susan S. Percival
Keyword(s):  
United States ◽  
The United States ◽  
Marketing Strategies ◽  
Ordered Probit ◽  
Consumption Frequency ◽  
The Given

This paper investigates the determinants of fresh and processed mushroom consumption in the United States by employing the zero-inflated ordered probit (ZIOP) model. The ZIOP model accounts for excessive zero observations and allows us to differentiate between genuine non-consumers and individuals who did not consume during the given period but might under different circumstances. The results indicate that the market for fresh mushrooms is larger than that for processed mushrooms. However, the market for processed mushrooms has a larger portion of potential consumers which might indicate more potential if appropriate marketing strategies are applied. The results also suggest that the decisions to participate in the market or not and the consumption frequency are driven by structurally different factors. A comparison of the ZIOP to other models is included to show the advantages of allowing for non-consumers and potential consumers to be analyzed separately.

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