scholarly journals Short-Term Impact Evaluation of a Social Marketing Campaign to Prevent Syphilis Among Men Who Have Sex With Men

2008 ◽  
Vol 98 (2) ◽  
pp. 337-343 ◽  
Author(s):  
William W. Darrow ◽  
Susan Biersteker
Keyword(s):  
Social Marketing ◽  
Impact Evaluation ◽  
Short Term ◽  
Marketing Campaign ◽  
Social Marketing Campaign ◽  
Sex With Men

scholarly journals Qualitative impact evaluation of a social marketing campaign for conservation

2018 ◽  
Vol 33 (3) ◽  
pp. 634-644 ◽  
Author(s):  
Gabby Salazar ◽  
Morena Mills ◽  
Diogo Veríssimo
Keyword(s):  
Social Marketing ◽  
Impact Evaluation ◽  
Marketing Campaign ◽  
Social Marketing Campaign

scholarly journals Hombres Sanos: Evaluation of a Social Marketing Campaign for Heterosexually Identified Latino Men Who Have Sex With Men and Women

2010 ◽  
Vol 100 (12) ◽  
pp. 2532-2540 ◽  
Author(s):  
Ana P. Martínez-Donate ◽  
Jennifer A. Zellner ◽  
Fernando Sañudo ◽  
Araceli Fernandez-Cerdeño ◽  
Melbourne F. Hovell ◽  
...  
Keyword(s):  
Social Marketing ◽  
Latino Men ◽  
Men And Women ◽  
Marketing Campaign ◽  
Social Marketing Campaign ◽  
Sex With Men

“Are You Iffy?”: A Social Marketing Campaign to Address Uncertainty in HIV Status Communication Among Men Who Have Sex With Men

2011 ◽  
Vol 38 (5) ◽  
pp. 457-458 ◽  
Author(s):  
Jennifer Hecht ◽  
Jason Riggs ◽  
Hunter Hargraves ◽  
Chongyi Wei ◽  
H. Fisher Raymond
Keyword(s):  
Social Marketing ◽  
Hiv Status ◽  
Marketing Campaign ◽  
Social Marketing Campaign ◽  
Sex With Men

scholarly journals You Have Options: Implementing and evaluating a contraceptive choice social marketing campaign

2021 ◽  
Vol 5 ◽  
pp. 239920262110034
Author(s):  
Beth Sundstrom ◽  
Andrea L DeMaria ◽  
Merissa Ferrara ◽  
Stephanie Meier ◽  
Kerri Vyge ◽  
...  
Keyword(s):  
Social Marketing ◽  
Survey Design ◽  
Full Range ◽  
The United States ◽  
Student Health Services ◽  
Marketing Campaign ◽  
Social Marketing Campaign ◽  
Campaign Messages ◽  
Long Acting ◽  
Social Marketing Campaigns

Background: Up to two-thirds of pregnancies among young, unmarried women in the United States are unintended, despite increased access to highly effective contraceptive options. Aim: This study implemented and evaluated a social marketing campaign designed to increase access to a full range of contraceptive methods among women aged 18–24 years on a southeastern university campus. Methods: Researchers partnered with Choose Well and Student Health Services to design, implement, and evaluate You Have Options, a 10-week multi-media social marketing campaign. The campaign aimed to raise awareness, increase knowledge, and improve access to contraceptive options, including long-acting reversible contraception (LARC) methods among college women. A pretest-posttest web-based survey design measured campaign awareness and recognition, as well as attitudes, subjective norms, and behavior. Results: Participants demonstrated a significant increase in knowledge about intrauterine devices (IUDs) between pretest ( M = 2.66, SD = 1.30) and posttest ( M = 3.06; SD = 1.96); t(671) = −2.60, p < .01). Analysis revealed that frequent exposure to the campaign prompted participants to engage in discussions about LARC with friends ( p < .05). In addition, 20- to 24-year-olds who reported seeing the campaign messages were more likely to seek out information ( p < .01) and adopt a LARC method ( p = .001) than 18- or 19-year-olds who saw the campaign messages. Conclusion: Findings from the study offer practical recommendations for implementing social marketing campaigns aimed at increasing access to LARC and reducing unintended pregnancy.

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