scholarly journals Facebook Communication and Marketing Influence on Decision-Making and Choice of University Student Representatives: A Student’s Perspective

2019 ◽  
Vol 21 (2) ◽  
pp. 7 ◽  
Author(s):  
Tapiwa Chininga ◽  
Ellen Rungani ◽  
Norman Chiliya ◽  
Tinashe Chuchu
Keyword(s):  
Decision Making ◽  
Social Presence ◽  
Survey Methodology ◽  
Peer Communication ◽  
Campaign Messages ◽  
Convenience Sampling ◽  
University Of Fort Hare ◽  
The University ◽  
The Impact ◽  
Selection Of

Facebook has become the main platform for young adults to sustain their social presence as well as expand their social networks. The impact of social media on youth decision-making has attracted much attention in research and academia. The research setting was at University of Fort Hare, a university located in South Africa. Before and during a student representative council (SRC) election at the university, the six student parties contesting for the leadership office utilised Facebook in communicating and marketing their campaign messages to fellow students. This research therefore empirically investigated how Facebook influenced university students’ intention to vote and elect an SRC for the institution. The survey methodology was adopted in collecting data and non-probability sampling, a form of convenience sampling was utilised in selection of suitable participants for the study. A total of 381 students participated in the study responding to questions examining potential drivers of selection of a particular student representative party (SRP). A conceptual model was developed with Facebook constructs that included “medium credibility of Facebook”, “peer communication on Facebook” and “user trust of Facebook” among other factors that influence students’ choice of an (SRP). The main findings established that identification with peers was observed as having the most significant impact on youths’ intention to vote for student representatives. Message credibility was found to have weak impact on student’s intention to vote for a particular (SRC) candidate. Implications emerged from the findings and further research suggestions were provided.

Spousal Attitude Towards Exerting Conflict Resolution Strategies in Decision Making

Paradigm ◽  
2017 ◽  
Vol 21 (1) ◽  
pp. 75-90
Author(s):  
Shivendra Singh ◽  
Atul Dhyani
Keyword(s):  
Decision Making ◽  
Negative Impact ◽  
Marital Power ◽  
Consumption Decisions ◽  
Northern India ◽  
The Family ◽  
Conflict Resolution Strategies ◽  
Decision Satisfaction ◽  
The Impact ◽  
Selection Of

Family is one entity that has complex variables underplaying the consumption decisions, and marketers must understand how couples behave in concert to resolve conflict across major decisions. In this study, the family aspects are investigated to shed more light on spouse attitude towards family decision-making for selection of car and school/college for their ward and assess the impact of attitudinal factor on decision satisfaction. The drop-off/pick-up method was used to collect the data from Northern India. The result reveals that spousal attitude is formed by marital power, assertiveness, subtle manipulation, love, bargaining and being submissive. Results of multiple regression analysis show that subtle manipulation is most and marital power has a negative impact on spouses’ decision satisfaction. Thus, when targeting a family for a significant trades assay, the salesperson should focus on both husband and wife and stimulate a conversation between them to appeal to their conjoint kinship.

Decision-making system for higher education university selection: comparison of priorities pre- and post-COVID-19

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Krishnadas Nanath ◽  
Ali Sajjad ◽  
Supriya Kaitheri
Keyword(s):  
Higher Education ◽  
Decision Making ◽  
Higher Education Institutions ◽  
Mode Of Delivery ◽  
Primary Data ◽  
Final Decision ◽  
Content Type ◽  
University Selection ◽  
The University ◽  
The Impact

PurposeUniversity selection in higher education is a complex task for aspirants from a decision-making perspective. This study first aims to understand the essential parameters that affect potential students' choice of higher education institutions. It then aims to explore how these parameters or priorities have changed given the impact of the COVID-19 pandemic. Learning about the differences in priorities for university selection pre- and post-COVID-19 pandemic might help higher education institutions focus on relevant parameters in the post-pandemic era.Design/methodology/approachThis study uses a mixed-method approach, with primary and secondary data (university parameters from the website and LinkedIn Insights). We developed a university selector system by scraping LinkedIn education data of various universities and their alumni records. The final decision-making tool was hosted on the web to collect potential students' responses (primary data). Response data were analyzed via a multicriteria decision-making (MCDM) model. Portal-based data collection was conducted twice to understand the differences in university selection priorities pre- and post-COVID-19 pandemic. A one-way MANOVA was performed to find the differences in priorities related to the university decision-making process pre- and post-COVID-19.FindingsThis study considered eight parameters of the university selection process. MANOVA demonstrated a significant change in decision-making priorities of potential students between the pre- and post-COVID-19 phases. Four out of eight parameters showed significant differences in ranking and priority. Respondents made significant changes in their selection criteria on four parameters: cost (went high), ranking (went low), presence of e-learning mode (went high) and student life (went low).Originality/valueThe current COVID-19 pandemic poses many uncertainties for educational institutions in terms of mode of delivery, student experience, campus life and others. The study sheds light on the differences in priorities resulting from the pandemic. It attempts to show how social priorities change over time and influence the choices students make.

Experiments using a light gas gun to investigate the impact melting of gunshot residue analogues

2019 ◽  
Author(s):  
V. Spathis ◽  
M. C. Price
Keyword(s):  
Physical State ◽  
Gunshot Residue ◽  
Ignition Process ◽  
X Ray ◽  
Gas Gun ◽  
High Purity Silicon ◽  
The University ◽  
The Impact ◽  
Insight Into ◽  
Selection Of

Abstract In this set of experiments, the versatility of the University of Kent's light gas gun was utilised to obtain a selection of corroborative data regarding the formation and impact of metallic gunshot residues onto high purity silicon wafers. The results from the two experiments are presented. The first experiment investigated how the formation of metallic residues varied as gunshot residue analogues traversed through air under a range of pressures from 0.056 millibar (5.6 Pa) to 1 bar (100 kPa), using solely the energy released during primer ignition; the second involved firing a metallic powder mix of pre-determined composition (via a split-sabot) under vacuum at two velocities- 500 ms-1 and 2000 ms-1. This ensured that there was no ignition or heating of the powders, unlike the first experiment, and so the morphology of the particles collected would be solely due to impact. The residues on the substrates were then analysed using a cold Field Emission Gun Scanning Electron Microscope (FEG) and Energy Dispersive X-ray (EDX) detector. By separating the ignition process of the primers from the residue impacts, it allows for a closer look into the formation of these particles and helps determine whether their varied morphologies are due to the heating caused during the activation and combustion of the primer or whether its due to impact melting. This information can aid in the understanding of metallic particle formation in different pressure environments and give insight into the physical state of firearm residues when they impact a surface. Hydrocode modelling was also incorporated to corroborate the results observed during these experiments and gave results which mimicked the experimental data.

Program development of a preceptor bootcamp for operational pharmacy preceptors

2020 ◽  
Vol 77 (Supplement_1) ◽  
pp. S2-S7
Author(s):  
Devlin V Smith ◽  
Stefani Gautreaux ◽  
Alison M Gulbis ◽  
Jeffrey J Bruno ◽  
Kevin Garey ◽  
...  
Keyword(s):  
Survey Methodology ◽  
Medical Center ◽  
Academic Medical Center ◽  
Cancer Center ◽  
University Of Texas ◽  
Qualitative Feedback ◽  
Md Anderson ◽  
The University ◽  
Functional Areas ◽  
The Impact

Abstract Purpose To describe the development, design, and implementation of a pilot preceptor development bootcamp and feedback related to its feasibility and impact on operational pharmacy preceptors. Summary The University of Texas MD Anderson Cancer Center designed and implemented a pilot preceptor development bootcamp for operational staff pharmacists serving as residency preceptors for longitudinal weekend staffing experiences. A systematic, multipronged approach was taken to identify preceptor development gaps and design a full-day bootcamp curriculum. The resultant curriculum was comprised of content in major functional areas including using the 4 preceptor roles, documenting performance, giving and receiving feedback, and dealing with difficult situations or learners. The impact of the pilot preceptor development bootcamp was assessed using survey methodology and qualitative feedback from debrief discussions. Conclusion Implementation of a pilot preceptor bootcamp program addressing major areas of precepting skill was well received, resulted in positive feedback from operational pharmacy preceptors, and was feasible to implement at a large academic medical center.

Life cycle analysis of mortars and its environmental impact

2005 ◽  
Vol 895 ◽  
Author(s):  
Antonia Moropoulou ◽  
Christopher Koroneos ◽  
Maria Karoglou ◽  
Eleni Aggelakopoulou ◽  
Asterios Bakolas ◽  
...  
Keyword(s):  
Decision Making ◽  
Life Cycle Assessment ◽  
Life Cycle ◽  
Environmental Impact ◽  
Life Cycle Analysis ◽  
Considerable Research ◽  
Cement Binder ◽  
The Impact ◽  
Selection Of ◽  
Lca Results

AbstractOver the years considerable research has been conducted on masonry mortars regarding their compatibility with under restoration structures. The environmental dimension of these materials may sometimes be a prohibitive factor in the selection of these materials. Life Cycle Assessment (LCA) is a tool that can be used to assess the environmental impact of the materials. LCA can be a very useful tool in the decision making for the selection of appropriate restoration structural material. In this work, a comparison between traditional type of mortars and modern ones (cement-based) is attempted. Two mortars of traditional type are investigated: with aerial lime binder, with aerial lime and artificial pozzolanic additive and one with cement binder. The LCA results indicate that the traditional types of mortars are more sustainable compared to cementbased mortars. For the impact assessment, the method used is Eco-indicator 95

scholarly journals The Effect of Reviewer Profile Photo on Purchase Decision: Evidence from Event-Related Potentials

2021 ◽  
Vol 17 (1) ◽  
pp. 49-57
Author(s):  
Xiaoli Tang ◽  
Zhijie Song
Keyword(s):  
Decision Making ◽  
Cognitive Processing ◽  
Social Presence ◽  
Event Related Potentials ◽  
Online Reviews ◽  
Evolutionary Significance ◽  
Purchase Decision ◽  
Related Potentials ◽  
Purchase Rate ◽  
The Impact

Although the number of studies on online reviews is growing, the impact of reviewer photo on consumer purchase decision-making has not yet been examined systematically. In particular, the underlying neural mechanisms have remained underexplored. Thus, the present study investigated whether and how reviewer photos affects consumers to make a purchase decision by using event-related potentials (ERPs). At the behavioral level, participants demonstrated a higher purchase rate with a shorter RT in situations with reviewer photos compared to situations without reviewer photos. Meanwhile, at the neural level, compared with situations without reviewer photos, situations with reviewer photos attracted more rapid attention resources at the early automatic processing phase, which induced a greater P2 amplitude, then mobilized more sustained attention allocation at the cognitive monitoring phase due to its evolutionary significance which elicited a more negative N2 amplitude, and finally resulted in a better evaluative categorization with higher motivational and emotional arousal due to its social presence which evoked a larger late positive potential (LPP) amplitude at the late elaborate cognitive processing phase. Those results illuminated the neural pathway of purchase decision-making when consumers were exposed in different conditions of reviewer photo. Moreover, the current study provided evidence for the underlying influence of reviewer photo on purchase decision-making in online shopping.

scholarly journals THE ROLES OF PSYCHOLOGICAL ANTECEDENTS AND CONSUMER INNOVATIVENESS IN DETERMINING CONSUMER DECISION MAKING STYLES OF SOUTH AFRICAN MILLENNIAL CONSUMERS

2020 ◽  
Vol 8 (4) ◽  
pp. 348-368
Author(s):  
Tinashe Musasa ◽  
◽  
Padhma Moodley ◽  
Keyword(s):  
Decision Making ◽  
South African ◽  
Consumer Decision Making ◽  
Consumer Decision ◽  
Psychological Variables ◽  
Consumer Innovativeness ◽  
Decision Making Styles ◽  
Convenience Sampling ◽  
Data Collection Approach ◽  
Selection Of

Studies on consumer decision making styles largely focused on determining and replicating these to varying contexts. Literature remains limited on what underlying psychological variables lead to the manifestation of consumer decision making styles. The purpose of this study is to investigate the roles of psychological antecedents and consumer innovativeness in determining consumer decision making styles of millennials in South Africa. A quantitative survey of 320 South African millennials through social groups was utilized. Non-probability convenience sampling determined selection of participants. Reliability statistics were applied to substantiate the effectiveness of this study’s questionnaire and data collection approach. Presentation and interpretation of data were achieved through descriptive and inferential statistics respectively. Findings of this study confirmed that psychological antecedents and consumer innovativeness pose either direct or inverse relationships on consumer decision making styles. Two classifications of consumer decision making styles (utilitarian or hedonic) were discovered to be directed by distinctive sets of psychological antecedents and consumer innovativeness. Findings of this study will assist marketers and mall managers in better understanding what aspects of shopping drive their patrons and how they can best serve them to ensure sustainability.

scholarly journals The impact of stress on financial decision-making varies as a function of depression and anxiety symptoms

2014 ◽  
Author(s):  
Oliver J Robinson ◽  
Rebecca Bond ◽  
Jonathan P Roiser
Keyword(s):  
Decision Making ◽  
Anxiety Disorders ◽  
Trait Anxiety ◽  
Anxiety Symptoms ◽  
Financial Decision Making ◽  
Individual Vulnerability ◽  
Mood And Anxiety Disorders ◽  
Financial Decision ◽  
The Impact ◽  
Selection Of

Stress can precipitate the onset of mood and anxiety disorders. This may occur, at least in part, via a modulatory effect of stress on decision-making. Some individuals are, however, more resilient to the effects of stress than others. The mechanisms underlying such vulnerability differences are nevertheless unknown. In this study we attempted to begin quantifying individual differences in vulnerability by exploring the effect of experimentally induced stress on decision-making. Threat of unpredictable shock was used to induce stress in healthy volunteers (N=47) using a within-subjects, within-session design, and its impact on a financial decision-making task (the Iowa Gambling Task) was assessed alongside anxious and depressive symptomatology. As expected, participants learned to select advantageous decks and avoid disadvantageous decks. Importantly, we found that stress provoked a pattern of harm-avoidant behaviour (decreased selection of disadvantageous decks) in individuals with low levels of trait anxiety. By contrast, individuals with high trait anxiety demonstrated the opposite pattern: stress-induced risk-seeking (increased selection of disadvantageous decks). These contrasting influences of stress depending on mood and anxiety symptoms might provide insight into vulnerability to common mental illness. In particular, we speculate that those who adopt a more harm-avoidant strategy may be better able to regulate their exposure to further environmental stress, reducing their susceptibility to mood and anxiety disorders. The threat of shock paradigm we employed might therefore hold promise as a ‘stress-test’ for determining individual vulnerability to mood and anxiety disorders.

scholarly journals Part-time student selection problem with a novel hybrid approach based on DEMATEL-modified ANP and MULTIMOORA methods

2021 ◽  
Author(s):  
Derya Deliktaş ◽  
◽  
Büşra Günhan ◽  
Keyword(s):  
Decision Making ◽  
Hybrid Approach ◽  
Subjective Assessment ◽  
Suitable Alternative ◽  
Materials Engineering ◽  
Engineering Department ◽  
Part Time ◽  
The University ◽  
Selection Of

This study proposes a hybrid approach for the selection of students employed part-time at the various departments of a university. There are both qualitative and quantitative criteria for the selection of students. Thus, to handle the subjective assessment in the decision-making process, this study considers developing DEMATEL-modified ANP and MULTIMOORA. An empirical case study applied at Metallurgical and Materials Engineering Department in Turkey is exhibited to test the effectiveness of the proposed decision-making method, which provides a fair selection considering three main and seven sub-criteria. These criteria are determined in accordance with the previous experience of the commission members and the principles which are listed in the Administration Guideline of the university. One among five candidates is selected by a novel hybrid approach. The obtained results and all scenarios in sensitivity analysis based on the changing of the decision makers’ weights and the changing of the dimension weights indicate that the S3 student remains the most preferred alternative, and the S4 student mostly is the most suitable alternative, respectively.

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