scholarly journals #publicrelations on Twitter: Pushers, Talkers, Influencers on Spamming PR and Job Hunting

2015 ◽  
Vol 17 (3) ◽  
pp. 41
Author(s):  
Ana Adi

<p>A space generally associated with marketers and breaking news (Hobsbawn, 2009 cited in Evans, Twomey &amp; Talan, 2011), Twitter has also become a space debate, community building and legitimization for companies and social movements alike. The academic literature has seen a rise in interest in the micro-blogging platform. For instance, Adi and Moloney (2012) assess the strategic uses of Twitter by protest groups, Adi, Erickson and Lilleker (2014) reflect on the networks and use pattern of the same platform by politicians, namely UK Labor party representatives in the House of Lords while Adi and Grigore (2015) analyze the strategic uses of social media by corporations. Bajpai and Jaiswal (2011) on the other hand propose a framework for analyzing collective action events on Twitter and so do the creators behind visual analysis platforms like NodeXL, Gephi, Linkurious and Socioviz. Public Relations research too has provided several reflections and analyses of Twitter. Verhoeven et al (2012) and Sweetsner and Kelleher discuss how practitioners use social media; Lovejoy, Waters and Saxton evaluate how NGO are engaging stakeholders though the new medium, while Saffer, Sommerfeldt and Taylor (2013) suggest that Twitter interactivity influences the quality of organization–public relationships. With questions about the professionalization of Public Relations as well as about the portrayals and perceptions of the profession continuing to intrigue researchers, it is surprising that only Xifra and Grau (2010) looked into the type of information shared in tweets about public relations. Using the Twitter data collection and analysis option from Socioviz this paper provides an exploratory account of the #publicrelations on Twitter. Using the visualizations provided by the platform and automated data analysis to gain insight into over 10,000 tweets published during June 15-24 and July 15-24, this paper qualitatively assesses the emerging themes about public relations focusing on association of hashtags and type of messages shared and identifies the most active and most influential users within the issue topic. The paper reveals that the #publicrelations is often associated with #jobs or is hijacked and associated with tags such as #gossip or #entertainment. The paper also shows that conversation in the #publicrelations issue network is limited and that the hashtag only partially includes content relevant to the practice. In doing so the paper raises important questions about the nature of dialogue and symmetry on social media and their assessment and suggests that further research should explore twitter chats as well as continue to apply similar data collection methods as used for the study.</p>

Author(s):  
Christopher D O’Connor ◽  
John Ng ◽  
Dallas Hill ◽  
Tyler Frederick

Policing is increasingly being shaped by data collection and analysis. However, we still know little about the quality of the data police services acquire and utilize. Drawing on a survey of analysts from across Canada, this article examines several data collection, analysis, and quality issues. We argue that as we move towards an era of big data policing it is imperative that police services pay more attention to the quality of the data they collect. We conclude by discussing the implications of ignoring data quality issues and the need to develop a more robust research culture in policing.


2020 ◽  
Vol 2 (4) ◽  
pp. 361-380
Author(s):  
Nathasya Wiguna Wiguna ◽  
Nathasya Wiguna Dang Eif Dono Darsono

ABSTRAK Nathasya Wiguna, Marketing Public Relations Melalui Instagram Screamous (Analisis Deskriptif pada Instagram @Screamous_55) Media sosial Instagram media dan seiring dengan berkembangnya zaman, Instagram menjadi salah satu media sosial yang cukup diminati untuk kepentingan komunikasi pemasaran, dengan ciri khasnya mengedepankan pesan visual dan audio visual dengan interaktivitas yang tinggi. Marketing Public Relations Instagram Screamous menjadikan instagram sebagai media atau saluran dalam berbisnis salah satunya di bidang fashion. Screamous dalam hal ini memiliki peran aktif dalam mengelola dan menginformasikan sebuah produk melalui media online.  Penelitian ini bertujuan untuk meraih penyampaian informasi, mengenalkan brand dan produk serta menerapkan bangga akan produk lokal dengan menciptakan opini yang menguntungkan dan berhasilnya pemasaran. Selain itu bertujuan untuk mengetahui pull strategi dalam menarik minat konsumen terhadap konsumen, dengan push strategi yang mendorong berhasilnya pemasaran dan menggunakan pass strategi dalam memberikan opini yang menguntungkan. Metode yang digunakan dalam penelitian ini adalah Kualitatif dengan pendekatan analisis desktiptif dan menerapkan paradigma konstruktivisme, kemudian teknik yang di gunakan pada penelitian ini adalah teknik pengumpulan data, observasi partisipatori pasif, wawancara mendalam dan studi dokumen. Penelitian ini dilakukan melalui langkah-langkah : menentukan lokasi penelitian, menentukan metode penelitian, menentukan pemilihan informan, menentukan sumber dan jenis data, menentukan teknik pengumpulan data serta mengolah dan menganalisis data. Hasil penelitian ini menunjukan bahwa dalam mengenalkan dan mempertahankan brand lokal, dalam menunjang berhasilnya pemasaran. Screamous mengajak kepada para konsumen menyatukan suatu pemahaman bahwa sebagai warga negara yang baik, harus bangga akan produk lokal atau produk  dalam negeri. Marketing Public Relations Melalui Instagram Screamous dalam mempromosikan suatu produk terdiri dari Pull Strategy dalam menarik minat melalui campaign di produk atau barang Screamous dan melakukan kegiatan promosi melalui media online, dan media sosial. Push Strategy Screamous melalui spesial event, seperti kickfest, expo dalam mendorong berhasilnya pemasaran. Pass Strategy Screamous dalam menciptakan opini yang menguntungkan melalui kegiatan sponsorship seperti acara seminar, edukasi, acara musik dalam menjalin kerjasama dan membantu generasi bangsa dalam berkarya. Kata Kunci :Pemasaran, Instagram, dan Screamous ABSTRACT Nathasya Wiguna, Marketing Public Relations Through Instagram Screamous (Deskriptive analysis on Instagram @Screamous_55) Instagram media social media and along with the times, Instagram has become one of the social media that is in great demand for marketing communication purposes, with its trademark promoting visual and audio visual messages with high interactivity. Marketing Public Relations Instagram Screamous makes Instagram as a media or channel in doing business, one of them is in the fashion sector. Screamous in this case has an active role in managing and informing a product through online media. This study aims to achieve information delivery, introduce brands and products and apply pride in local products by creating favorable opinions and marketing success. In addition, it aims to find out the pull strategies in attracting consumer interest to consumers, with push strategies that encourage successful marketing and use pass strategies in providing favorable opinions. The method used in this study is qualitative with descriptive analysis approach and applying the constructivism paradigm, then the techniques used in this study are data collection techniques, passive participatory observation, in-depth interviews and document studies. This research was carried out through steps: determining the location of the study, determining the research method, determining the selection of informants, determining the source and type of data, determining the data collection techniques and processing and analyzing data. The results of this study indicate that in introducing and maintaining a local brand, in supporting the success of marketing. Screamous invites consumers to unite an understanding that as a good citizen, they must be proud of local products or domestic products. Marketing Public Relations Through Instagram Screamous in promoting a product consists of Pull Strategy in attracting interest through campaigns on Screamous products or goods and conducting promotional activities through online media, and social media. Push Strategy Screamous through special events, such as kickfest, expo in encouraging marketing success. Strategy Screamous Pass in creating favorable opinions through sponsorship activities such as seminars, education, music events in collaborating and helping the nation's generation in work.   Keywords: Marketing, Instagram, and Screamous  


2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yael Cohen-Azaria

Purpose In 2012, the Israeli Ministry of Education and its Testing and Evaluation Department introduced a new tool to evaluate the quality of kindergarten teachers’ work. This paper aims to identify how kindergarten teachers perceive the new multiple domains performance tool. Design/methodology/approach The study applied a qualitative paradigm of data collection and analysis. Data collection consisted of semi-structured in-depth interviews conducted with 36 kindergarten teachers. Findings Findings indicated that most kindergarten teachers perceive their work plan and the kindergarten climate as the most important evaluation domains, while perceiving involving parents as the least important and even an unnecessary domain. One-third of them indicated that an innovation domain should be added. Also, the kindergarten teachers perceived the use of the KT-MDPT as both positive and negative. Originality/value There is a clear dearth in scholarly literature dealing with the evaluation of the quality of kindergarten teachers’ work. This study is the first to reveal Israeli kindergarten teachers' attitudes regarding this new tool for work quality evaluation.


Author(s):  
Hicran Özlem Ilgın ◽  
Miglena Kazashka

Public relations and social media are basically based on communication. Changing the order of communication along with the development of new technologies affected all fields of work as well as the field of public relations with the implementation of new practices and tools. Social media applications, which are included in public relations studies, have entered the research field of academic studies on this occasion. In this manner, the subject of this study has been carried out in Turkey and named "public relations" with the concept of "new media" or "social media" concept constitutes the graduate theses. The aim of this research in public relations axis graduate of surveys conducted in Turkey in social media and taking in conjunction with new media concepts to what extent to put forth that takes place in the general population and post is to establish a general map of this thesis. The bibliometric analysis method was used in this study. From this point of view, the year of the thesis, the title and thesis advisor, university and department, the research method, the data collection method of this research, the number of pages and keywords categories were created and the data of the theses were recorded. In the first stage of the analysis, 41 theses containing the words public relations and social media were reached, and 13 theses containing the words public relations and new media in the second stage. It was determined that 54 theses obtained as a result of these scans were carried out between the years 2006-2020. It has been determined that there are 11% of 577 graduate theses, which are in the general universe between these years and have the concept of public relations in their names. As a result of the analysis made, it was determined that the graduate theses with the words social media or new media in their names together with the words of public relations are highly postgraduate thesis. It has been revealed that these theses were published by 31% of Marmara University and 67% were studied in the Public Relations and Publicity Department. In addition, it was determined that the content analysis method was preferred as the data collection technique in these theses with a rate of 63%. In addition, 214 keywords were reached in theses, and it was recorded that ring relationships came in the top rank with 53 frequencies and 25% of these keywords.


Author(s):  
Liuli Huang

The past decades have brought many changes to education, including the role of social media in education. Social media data offer educational researchers first-hand insights into educational processes. This is different from most traditional and often obtrusive data collection methods (e.g., interviews and surveys). Many researchers have explored the role of social media in education, such as the value of social media in the classroom, the relationship between academic achievement and social media. However, the role of social media in educational research, including data collection and analysis from social media, has been examined to a far lesser degree. This study seeks to discuss the potential of social media for educational research. The purpose of this chapter is to illustrate the process of collecting and analyzing social media data through a pilot study of current math educational conditions.


2019 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hamta Kazemi Koohbanani ◽  
Atefeh Zarei ◽  
Nasrolah Erfani

Purpose The purpose of this paper is to identify the librarians’ quality of working life (QWL) in the Iranian public libraries. Design/methodology/approach The present study is an applied research in terms of purpose and an analytical survey in terms of data collection and analysis method. The Walton standard questionnaire was used as the data collection tool. The statistical population of this research consists of librarians in the Iranian public libraries. Descriptive and inferential statistics were used in order to analyze the data. Findings The findings showed that the dimensions of organizational social integration, constitutionalism in the organization and the capacity for human development are at a good level; the dimensions of the environment opportunity for continued growth and security and safe and healthy work are at a moderate level. Finally, the dimensions of fair and adequate payment, social relevance of work life and total life space are at a weak level are shown. Originality/value The findings of the confirmed hypothesis indicated that the librarians at the Iranian public libraries have a desirable (high) QWL.


2021 ◽  
pp. 030157422110262
Author(s):  
Tarulatha R Shyagali ◽  
Ayesha Rathore ◽  
Abhishek Gupta ◽  
Anil Tiwari ◽  
Shanya Kapoor ◽  
...  

Introduction: In little more than a decade, social media has gone from being an entertainment source to a fully integrated part of nearly every aspect of daily life. This study aimed to provide an insight into how orthodontics-related social media posts are looked upon by the Indian population. Material and Methods: Orthodontics-related social media posts were analyzed for the number of likes, shares, and comments. Comments were also scrutinized for determining whether they were appreciation comments or enquiries related to orthodontic treatment and procedure. Posts were collected from 3 platforms: Twitter, Facebook, and Instagram. A mixed-methods approach was applied. First, all posts were structured according to a quantitative content analysis. Subsequently, qualitative analysis was performed to detect potential differences between the quality of response to posts on Twitter, Facebook, and Instagram. Using one-way ANOVA test, differences in the data were tabulated. A Chi- Square test was used to analyze the qualitative differences in the comments, which were scrutinized to check if they were appreciation comments or enquiries/doubts related to the posts. Results: There was a significant difference between the numbers of likes, shares, and comments. Appreciation comments were more in number than enquiries. Instagram had the maximum number of likes, followed by Facebook and Twitter ( P < .00001). Facebook had more shares in comparison to Twitter. Upon an analysis done on the number of comments, Facebook was found to have the highest number of comments, followed by Instagram and Twitter. All the results were significant, with P < .00001. Conclusion: It can be concluded that social media awareness related to orthodontics posts among Indians is gaining pace, and a lot can be achieved using these social media platforms to spread awareness related to orthodontic treatment.


2020 ◽  
Vol 40 (2) ◽  
pp. 168
Author(s):  
Abraham Zakky Zulhazmi ◽  
Erma Priyanti

<p>Tulisan ini menunjukkan perkembangan dakwah kontemporer di Indonesia ditandai dengan fenomena maraknya komunitas hijrah diberbagai Kota. Bahkan, hijrah sudah menjadi sebuah fenomena yang tak asing dan bahkan familiar di kalangan masyarakat Islam. Bagi pemeluk agama Islam, hijrah sudah menjadi fenomena yang ramai dilakukan. Dalam hal ini dijelaskan bahwa hijrah sebagai jalan untuk mengubah seorang individu atau bertaubat. Baik yang dilakukan oleh setiap individu ataupun dalam sebuah komunitas. Salah satunya di Kota Solo yang memiliki latar keberagamaan dan keberagaman yang dinamis. Tujuan penelitian ini untuk menguraikan secara detail tentang pengelolaan dakwah dalam komunitas Jaga Sesama Solo. Penelitian ini merupakan jenis penelitian kualitatif yang menjelaskan mengenai manajemen dakwah di Komunitas Jaga Sesama Solo. Metode pengumpulan data yang digunakan yaitu wawancara, observasi dan dokumentasi. Adapun wawancara mendalam (<em>indept interview</em>) dengan pengelola komunitas Jaga Sesama (ketua, bagian humas dan anggota). Hasil penelitian ini adalah Komunitas Jaga Sesama menjalankan dalam menajemen dakwah untuk mewadahi generasi muda Solo belajar dasar Islam. Perencanaan dakwah (<em>takhthith</em>) ditempuh melalui menentukan sasaran dakwah, menyusun visi misi komunitas, memilih ustaz. Pengorganisasian dakwah (<em>tanzhim</em>) dengan pembagian tugas kepada pengurus komunitas. Penggerakan dakwah (<em>tawjih</em>) dengan menghadirkan kegiatan yang relevan dengan generasi muda dan optimalisasi media sosial. Pengendalian dan evaluasi dakwah (<em>riqabah</em>) melalui evaluasi bulanan.<em></em></p><p> </p><p><em>In t</em><em>his paper t</em><em>he development of da’wa in contemporary Indonesia is marked by the phenomenon of the spread of hijrah communities in various cities. </em><em>Hijrah has become a familiar phenomenon among the Muslim community. For Muslims, hijrah has become a predictable phenomenon. In this case, it is explained that hijrah is a way to change an individual or repent. </em><em>Whether</em><em> done by each individual or community. </em><em>One of them is Solo, which has a dynamic diversity and religious background. This research is qualitative research that describes the da’wa management in Komunitas Jaga Sesama Solo. Interviews with Komunitas Jaga Sesama Solo managers </em><em>(head of public relations and members) </em><em>were used as the primary data collection method. This </em><em>study </em><em>conclued</em><em>es</em><em> that the Komunitas Jaga Sesama Solo carries out da’wa management to accommodate the young generation of Solo to learn the basics of Islam. Da'wa planning (takhthith) is pursued through determining the target of the da'wa, compiling the vision and mission of the community, choosing the ustaz. Organizing da'wa (tanzhim) by distributing tasks to community administrators. The movement of da'wa (tawjih) by presenting activities that are relevant to the younger generation and optimization of social media. Control and evaluation of da’wa (riqabah) by monthly evaluation. </em></p>


2019 ◽  
Author(s):  
Aaron R Caldwell ◽  
Andrew David Vigotsky ◽  
Greg Nuckols ◽  
Ian Boardley ◽  
Julia Schmidt ◽  
...  

The primary means for disseminating sport and exercise science research is currently through journal articles. However, not all studies, especially those with null findings, make it to formal publication. This publication bias towards positive findings may contribute to questionable research practices. Preregistration is a solution to prevent the publication of distorted evidence resulting from this system. This process asks authors to register their hypotheses and methods before data collection on a publicly available repository or by submitting a Registered Report. In the Registered Reports format, authors submit a Stage 1 manuscript to a participating journal that includes an introduction, methods, and any pilot data indicating the exploratory or confirmatory nature of the study. After a Stage 1 peer review, the manuscript can then be offered in-principle acceptance, rejected, or sent back for revisions to improve the quality of the study. If accepted, the project is guaranteed publication, assuming the authors follow the data collection and analysis protocol. After data collection, authors re-submit a Stage 2 manuscript that includes the results and discussion, and the study is evaluated on clarity and conformity with the planned analysis. In its final form, Registered Reports appear almost identical to a typical publication, but give readers confidence that the hypotheses and main analyses are less susceptible to bias from questionable research practices. From this perspective, we argue that inclusion of Registered Reports by researchers and journals will improve the transparency, replicability, and trust in sport and exercise science research.


2021 ◽  
Vol 19 (1) ◽  
pp. 183-194
Author(s):  
Ayu Anggita Sari ◽  
Lukman Arif

Pilanggede Village is one of the villages that has a village economic institution called BUMDesa Pilanggede Gemilang. Which BUMDesa has succeeded in building a tourist village destination. The development of this tourist village is named the Taman Pinggir Gawan Tourism Village (TPG) which presents a characteristic of the panoramic beauty of the Bengawan Solo River. However, behind the panoramic beauty, the Bengawa Solo River is a river that is prone to flood disasters when the rainy season arrives. So that BUMDesa Pilanggede makes efforts to minimize the impact of disasters and also to maintain the existence of tourist villages. This research aims to examine how the BUMDesa strategy is in the development of the TPG tourism village, Pilanggede Village, Balen District, Bojonegoro Regency. The research method used is descriptive qualitative by describing the facts that occur in the field. Data collection techniques using observation, interviews, documentation, and triangulation. The results showed that in the process of developing a tourist village, several programs had been designed. The program includes establishing the image of tourism with the addition of new vehicles and also improving facilities and infrastructure, improving the quality of human resources through training, carrying out activities to maintain environmental hygiene, and also promoting through social media.


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