scholarly journals Why Binge-Watching? The Prominent Motives and Analysis of the Motivating Hedonic and Eudaimonic Elements of Emotional Gratification in a Binge-Watching Experience

2020 ◽  
Vol 11 (21) ◽  
pp. 3-23
Author(s):  
Vesna Karuza Podgorelec
Keyword(s):  
Online Survey ◽  
Television Viewing ◽  
Media Consumption ◽  
Narrative Understanding

Binge-watching is a popular form of media consumption, and entertainment is one of the main drivers of this activity. This research aims to examine the prominent reasons for binge-watching by re-examining the established television viewing motives, by deepening the analysis of entertainment motives, and by introducing a new possible motive – the need for narrative understanding. Therefore, the researcher combines the factors of the established television viewing motives, the factors of hedonic and eudaimonic emotional gratification in an entertainment experience and introduces the motive of the ease of following storylines. The results of an online survey with 833 participants over the age of eighteen conducted in Croatia suggest that the motives of relaxation, fun (hedonic), habit, easier following of intricate storylines, escape, and thrill (hedonic) are prominent. Eudaimonic motives are less pronounced than hedonic ones, however, these clusters are positively related, which indicates the complexity of enjoyment in binge-watching entertainment.

AN EXPLORATION OF GENDER DIFFERENCES IN TEENAGERS’ USE, CONSUMPTION AND DIGITAL PRODUCTION

2020 ◽  
Author(s):  
Corina-Maricica Seserman ◽  
Daniela Cojocaru
Keyword(s):  
Gender Differences ◽  
Social Media ◽  
Data Collection ◽  
Gender Identity ◽  
Online Survey ◽  
Peer Group ◽  
Methodological Approach ◽  
Digital Content ◽  
Media Consumption ◽  
The Way

Today’s teenagers have a very close relationship with ICTs and the digital space related to them, as they have impacted the way the youth constructs their sense of self and the tools they use to perform their carefully constructed identity. One key element which influences the way one constructs their views by themselves is within the boundaries set by their biological sex and therefore through the behaviors associated with their asigned gender. Through the symbolic interactionist lense, or more specifically through Goffman's dramaturgical theory on the manner in which one presents him/herself in society, this paper looks at the manner in which teenagers use social media platforms and at the way they consume and create digital content in order to present their gender identity. The way teenagers consume and produce digital content differs and depends on how they interpret their ideals of femininity and masculinity, which are afterwards reproduced in the content they post on their social media pages. Therefore this research is an attempt to understand what are the factors teenagers take in account when consuming and producing content. What gender differences can be observed in regards to new media consumption? What difference can be observed in online activity behaviors between males and females? How do they feel about their gender identity concerning fitting in with their peer group? A mix-methodological approach was engaged in the data collection process. In the first stage of the research highschool students (n=324) from the city of Suceava (Romania) participated in taking an online survey. The initial intent was to meet with the young respondents in person, but due to the COVID-19 pandemic this was deemed impossible. For the second stage of data collection, six of the participants who took the online survey were invited to participate in a focus group designed to grasp a better understanding of the results from the previous stage. The discovered findings uncover engaging gender similarities and differences in social media consumption and the type, subject, matter and style in which they posted their content, but also in regards to the performance of the self between the online and offline space.

scholarly journals The Influence of Adopting Widescreen Televisions on Egyptian Audience's Viewing Practice

2014 ◽  
Author(s):  
Mustafa Mahmoud Yousry
Keyword(s):  
Data Collection ◽  
Literature Review ◽  
Television Viewing ◽  
Social Contexts ◽  
Interview Data ◽  
Media Consumption ◽  
Living Room ◽  
Large Share ◽  
Data Collection Technique

WIDESCREEN TELEVISION IN THE EGYPTIAN LIVING ROOM: THE INFLUENCE OF ADOPTING WIDESCREEN TELEVISION SETS ON EGYPTIAN AUDIENCE'S VIEWING PRACTICE AbstractWidescreen television sets represent today a large share of the home television viewing market in Egypt with more viewers adopting them everyday and discarding their old traditional televisions. This study, therefore, investigates the rising adoption of widescreen televisions in Egypt and its influence on audience's viewing practice, attitude and enjoyment of viewing. The study covers such areas of knowledge as characteristics of widescreen televisions, media consumption, attention and social contexts within the frame of widescreen television viewing. To complement the data gathered through the literature review, the empirical phase of the study employed an interview data collection technique. Interviews with 16 Egyptian viewers who watch widescreen televisions at their homes were held. The findings of both the literature review and the interviews suggested that widescreen televisions could make...

Identification With Terrorist Attack Victims: Association With Television Viewing and Prior Life Threat

2017 ◽  
Vol 12 (3) ◽  
pp. 337-344 ◽  
Author(s):  
Holly B. Herberman Mash ◽  
Carol S. Fullerton ◽  
K. Nikki Benevides ◽  
Robert J. Ursano
Keyword(s):  
Online Survey ◽  
Television Viewing ◽  
Terrorist Attack ◽  
Female Gender ◽  
Parental Status ◽  
Washington Dc ◽  
Past Life ◽  
Life Threatening ◽  
Life Threat ◽  
Terrorist Event

AbstractObjectiveA series of sniper attacks in the Washington, DC, area left 10 people dead and 3 wounded. We developed and tested a model that examined the unique and interdependent relationships of sniper-related television viewing, prior life-threatening events, and parental status to identification with attack victims.MethodsParticipants were 1238 residents of the DC area (aged 18-90 years, mean=41.7 years; 51% female; 68% white) who completed an online survey that assessed identification with sniper attack victims, amount of television viewing, and prior life-threatening events. Identification was measured by using a previously developed scale that assessed to what extent participants identified victims as similar to themselves, a friend, or a family member.ResultsThe relationship of television viewing to identification was examined by using multivariate linear regression analyses. In univariate analyses, female gender, having children, higher levels of television viewing, and past life-threatening events were independently related to greater identification. After adjustment for demographics and life-threatening events, sniper-related television viewing continued to be associated with identification (B=0.61, P≤0.001, ∆R2=0.07). Examination of the interactions of television viewing by parental status and television viewing by life-threatening event revealed significant relationships.ConclusionsAttention to events preceding and during a terrorist event could help in the recognition of those at particular risk for increased identification with attack victims. These findings also have implications for recommendations for media exposure during an event. (Disaster Med Public Health Preparedness. 2018; 12: 337–344)

scholarly journals Explaining Variation in Parents' and Their Children's Stress During COVID-19 Lockdowns

2021 ◽  
Vol 12 ◽  
Author(s):  
Theo Toppe ◽  
Roman Stengelin ◽  
Louisa S. Schmidt ◽  
Naiera Amini ◽  
Nils Schuhmacher
Keyword(s):  
Online Survey ◽  
Personal Values ◽  
Media Consumption ◽  
Substantial Variation ◽  
Community Size ◽  
Openness To Change ◽  
School Aged Children ◽  
Family Constellation ◽  
Education Community ◽  
Self Transcendence

The coronavirus pandemic poses a substantial threat to people across the globe. In the first half of 2020, governments limited the spread of virus by imposing diverse regulations. These regulations had a particular impact on families as parents had to manage their occupational situation and childcare in parallel. Here, we examine a variation in parents' and children's stress during the lockdowns in the first half of 2020 and detect the correlates of families' stress. Between April and June 2020, we conducted an explorative online survey among n = 422 parents of 3- to 10-year-old children residing in 17 countries. Most participants came from Germany (n = 274), Iran (n = 70), UK (n = 23), and USA (n = 23). Parents estimated their own stress, the stress of their own children, and various information on potential correlates (e.g., accommodation, family constellation, education, community size, playtime for children, contact with peers, media consumption, and physical activity). Parents also stated personal values regarding openness to change, self-transcendence, self-enhancement, and conservation. The results indicate a substantial variation in the stress levels of families and their diverse reactions to regulations. Media consumption by children commonly increased in comparison to the time before the pandemic. Parents raising both pre-school- and school-aged children were at a particular risk of experiencing stress in response to regulations. Estimated stress and reactions varied with the age of children and the personal values of parents, suggesting that such variables need to be considered when implementing and evaluating regulations and supporting young families in the current and future pandemic.

Investigating social media consumption, sports enthusiasm, and gender on sponsorship outcomes in the context of Rio Olympics

2018 ◽  
Vol 19 (4) ◽  
pp. 396-414 ◽  
Author(s):  
Sunil Hazari
Keyword(s):  
Social Media ◽  
Online Survey ◽  
Sports Participation ◽  
The Body ◽  
Purchase Behavior ◽  
Media Consumption ◽  
Content Type ◽  
Social Media Networks ◽  
And Gender ◽  
Use Of Social Media

Purpose Using the context of Rio Olympic games, the purpose of this paper is to investigate attitude toward sponsorship outcome as it relates to purchase behavior, gender, sponsor patronage, sports enthusiasm, and social media consumption. Design/methodology/approach Data were collected using an online survey of 265 participants. Questions regarding demographics, viewing habits, sports participation, enthusiasm, attitude toward Olympic events were included in the survey. The four sub-scales were sponsorship attitude, sponsor patronage, social media consumption, and sports enthusiasm. Findings The findings of the study showed that social media consumption is positively related to attitude toward event and sports patronage. There was a significant gender difference on attitude toward event, social media consumption, and sports enthusiasm. Predictors for making a purchase as a result of seeing a social media advertisement were gender, playing competitive sport, and social media consumption. Practical implications This study will add to the body of academic and practitioner research on sponsorship outcomes, and provides an opportunity for marketers to leverage social media networks for sponsorship communication. Originality/value As the use of social media networks has increased over the past few years, no previous study has investigated association of sports enthusiasm, gender, or social media consumption toward sponsor patronage which relates to consumers seeking out sponsors and being influenced to make a purchase as a result of marketing communication of sponsors.

Mediating effect of esports content live streaming in the relationship between esports recreational gameplay and esports event broadcast

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Wooyoung William Jang ◽  
Kevin K. Byon ◽  
Thomas A. Baker III ◽  
Yosuke Tsuji
Keyword(s):  
Online Survey ◽  
Measurement Model ◽  
Mediating Effect ◽  
Media Consumption ◽  
Live Streaming ◽  
Content Type ◽  
Five Dimensions ◽  
New Type ◽  
And Gender ◽  
The Relationship

PurposeRecently, Jang and Byon (2020) found that esports recreational gameplay consumption is causally linked to esports online media consumption. In the context of esports, live-streaming content (by individual creators) is a new type of media consumption, which should be distinguished from esports event broadcast. Extending Jang and Byon’s finding, the purpose of this study is to examine the mediating effect of esports content live streaming in the relationship between esports recreational gameplay and esports event broadcast because it allows the games to be more accessible to viewers due to two-way communication. In order to test for stability of the mediating effect of esports live content streaming, we examined the hypothesized model across the three genres (i.e. imagination [n = 224], physical enactment [n = 195], sport simulation [n = 179]).Design/methodology/approachData (N = 598) were collected via an online survey from individuals who had experienced esports recreational gameplay. A total of 15 items with five dimensions (i.e. esports recreational gameplay, esports content live streaming, esports event broadcast, streamer identification, and pro-player identification) were adapted from existing studies. The two identification constructs and gender were used as control variables.FindingsThe model fit of the measurement model was found to be acceptable via CFA. The results of SEM indicated that the intention of esports content live streaming consumption played a full mediation role in the relationship between esports recreational gameplay behavior and the intention of esports event broadcast consumption. Additionally, we found the mediating effect of esports content live streaming across the three genres.Originality/valueThis study contributes to literature related to the esports consumer behavior by conceptualizing esports content live streaming and found that esports content live streaming represents a mechanism that underlies the relationship between esports recreational gameplay intention and esports event broadcast consumption.

Sprinting a media marathon: Uses and gratifications of binge-watching television through Netflix

First Monday ◽  
2015 ◽  
Author(s):  
Matthew Pittman ◽  
Kim Sheehan
Keyword(s):  
Future Development ◽  
Television Viewing ◽  
Uses And Gratifications ◽  
Program Quality ◽  
First Century ◽  
Media Consumption ◽  
Entire Series ◽  
Twenty First Century ◽  
Aspect Social ◽  
Radical Shift

“Binge-watching” represents a radical shift for twenty-first century media consumption. Why do people select this method of television viewing? A survey administered to 262 television binge-watchers identified factors that influence binge watching, several of which are somewhat different than factors impacting other types of television viewing. Factors salient for regular bingers are relaxation, engagement, and hedonism. For those who plan ahead to binge, program quality (aesthetics) and the communal aspect (social) also come into play. Those who binge on an entire series in one or two days value engagement, relaxation, hedonism, and aesthetics. We also discuss the theoretical implications and future development of uses and gratifications.

News Media Consumption among Young Australians: Patterns of Use and Attitudes towards Media Reporting

2012 ◽  
Vol 143 (1) ◽  
pp. 16-27
Author(s):  
Kari Lancaster ◽  
Caitlin Elizabeth Hughes ◽  
Bridget Spicer
Keyword(s):  
News Media ◽  
Online Survey ◽  
Illicit Drugs ◽  
Media Consumption ◽  
Media Reporting ◽  
Patterns Of Use ◽  
Youth Media ◽  
Available Information ◽  
Regular Contact

Research suggests youth make active choices about how they use and respond to media. Yet publicly available information outlining patterns of youth media consumption and how content is perceived – especially in relation to reporting of issues of pertinence to youth – is limited. Using an online survey of 2296 Australians aged 16–24, we measured news media consumption and perceptions of reporting on illicit drugs. The study concluded that Australian youth are not ‘deserting’ news media; indeed, they have regular contact with news media. However, youth regard mainstream news as lacking credibility.

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