THE IMPACT OF RELIGIOSITY AND KNOWLEDGE ON THE INTENTION OF YOUNG MUSLIM GENERATION TOWARD HALAL TOURISM IN INDONESIA

2021 ◽  
Vol 27 ◽  
pp. 255-272
Author(s):  
Heri Sudarsono ◽  
Jannahar Saddam Ash Shidiqie ◽  
Yunice Karina Tumewang
Keyword(s):  
Sampling Method ◽  
Behavioral Control ◽  
Subjective Norms ◽  
Behavioral Theory ◽  
Perceived Behavioral Control ◽  
Tourist Attraction ◽  
Target Groups ◽  
Purposive Sampling ◽  
Tourist Destinations ◽  
The Impact

Purpose – One purpose of this study is to investigate the determinants of young Muslim tourist generation's interest to recommend and visit halal tourist attraction. Design – The interest of young Muslim tourist generation to recommend and visit Halal attractions is influenced by knowledge (KNO), religiosity (REG), perceived behavioral control (PBC), subjective norms (SN) and attitudes (ATT). Methodology – The respondents are the young Muslim generation living in 27 provinces in Indonesia and were selected using the purposive sampling method. The use of purposive sampling method is to support this research where information is obtained from specific target groups. Approach – It was found that in the intention of local Muslim tourists to select and recommend halal tourist destinations, several factors influence their intention such as knowledge, religiosity, perceived behavioral control, subjective norms and attitudes. Moreover, knowledge and religiosity influence tourists' attitude to visit halal tourist destinations. Originality of the research – This study contributes to behavioral theory and extends the application of the theory of Planned Behavior (TPB) in the context of halal tourist studies.

scholarly journals Sustainable initiatives in the food industry: Role of businesses and regulators

2021 ◽  
Vol 17 (4) ◽  
pp. 88-102
Author(s):  
Geoffrey Tanakinjal ◽  
Alesia Gugkang ◽  
Haji Rithuan
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Behavioral Control ◽  
Public Awareness ◽  
Environmental Awareness ◽  
Subjective Norms ◽  
Perceived Behavioral Control ◽  
Intention To Use ◽  
Awareness Campaigns ◽  
The Impact

In response to global calls for environmental awareness, the Malaysian government enforced restrictions on plastic usage in the Malaysian foodservice industry in 2020. Despite the efforts of public awareness campaigns championing the detrimental effects of traditional plastic usage, the impact of measures taken by food traders remains inadequate. The paper seeks to explore the relationship between subjective norms, perceived behavioral control, attitude, and the intention to use biodegradable straws among food traders. Purposive sampling method, the Structural Equation Model (SEM), and Partial Least Squares (PLS) tools were employed. The sample included 270 respondents. The result found a significant correlation between the four variables, i.e., subjective norms, perceived behavioral control, attitude, and intention to use. Hence, results obtained indicate that conscientious consumers have a significant influence on businesses in their quest to reduce their overall impact on the surrounding environment. Consequently, their socially responsible decisions, i.e., initiatives of using biodegradable products, have advocated mindful consumerism and encouraged positive purchasing behaviors. The results predict increasing demands as an outcome of this accumulated synergy, and this in turn provides more opportunities for food traders and their associated counterparts. The contributions of this study extend toward both theoretical and practical knowledge: (a) better understanding of consumer attitude and how it influences purchase intention, and (b) government regulation and enforcement towards environmental awareness and activities associated with global contributions.

scholarly journals Pengaruh Theory Of Planned Behavior Terhadap Minat Kewirausahaan Mahasiswa Universitas Tarumanagara

2020 ◽  
Vol 2 (1) ◽  
pp. 131
Author(s):  
Felya Felya ◽  
Herlina Budiono
Keyword(s):  
Risk Taking ◽  
Behavioral Control ◽  
Sampling Technique ◽  
Subjective Norms ◽  
Psychological Wellbeing ◽  
University Faculty ◽  
Perceived Behavioral Control ◽  
Short Term ◽  
Purposive Sampling ◽  
Management Students

The purpose of this study is to find out 1) whether there is an effect of Attitude on Entrepreneurship Intention, 2) whether there is an influence of the Subjective Norms on Entrepreneurship Intention, 3) whether there is an influence of Perceived Behavioral Control on Entrepreneurship Intention, 4) whether there is an influence of Short term Risk Taking on Entrepreneurship Intention, 5) whether there is an influence of Psychological Wellbeing on Entrepreneurship Intention. The population in this study were students of the Faculty of Economics, Tarumanagara University, class of 2015 -2018. The sample used in this study was 100 respondents from the Students of the Faculty of Management Economics, Tarumanagara University. The sampling technique used was nonprobability sampling with purposive sampling method. Overall the results of this study are 1) Attitude has a significant effect and positively to Entrepreneurship Intention in Tarumanagara University Faculty of Economics Management Students, 2) Subjective Norms do not significantly influence but remain positive towards Entrepreneurship Intention in Tarumanagara University Faculty of Economics Management Students, 3) Perceived Behavioral Control has a significant effect and positively to Entrepreneurship Intention in Tarumanagara University Faculty of Economics Management Students, 4) Short term Risk Taking has a significant effect and positively to Entrepreneurship Intention in Tarumanagara University Faculty of Economics Management Students, 5) Psychological Wellbeing has a significant effect and positively to Entrepreneurship Intention in Tarumanagara University Faculty of Economics Management Students. Tujuan penelitian ini adalah untuk mengetahui 1) apakah terdapat pengaruh Sikap terhadap Minat Kewirausahaan, 2) apakah terdapat pengaruh Norma Subjektif terhadap Minat Kewirausahaan, 3) apakah terdapat pengaruh Persepsi Kontrol Perilaku terhadap Minat Kewirausahaan, 4) apakah terdapat pengaruh Pengambilan Risiko Jangka Pendek terhadap Minat Kewirausahaan, 5) apakah terdapat pengaruh Kesejahteraan Psikologis terhadap Minat Kewirausahaan. Populasi dalam penelitian ini adalah Mahasiswa Fakultas Ekonomi Universitas Tarumanagara angkatan 2015-2018. Sampel yang digunakan pada penelitian ini yaitu 100 responden Mahasiswa Fakultas Ekonomi Manajemen Universitas Tarumanagara. Teknik pengambilan sampel yang digunakan yaitu non probability sampling dengan metode pengambilan sampel purposive sampling. Secara keseluruhan hasil dari penelitian ini yaitu 1) Sikap berpengaruh signifikan dan positif terhadap Minat Kewirausahaan Mahasiswa Fakultas Ekonomi Manajemen Universitas Tarumanagara, 2) Norma Subjektif tidak berpengaruh secara signifikan namun tetap positif terhadap Minat Kewirausahaan Mahasiswa Fakultas Ekonomi Manajemen Universitas Tarumanagara, 3) Persepsi Kontrol Perilaku berpengaruh signifikan dan positif terhadap Minat Kewirausahaan Mahasiswa Fakultas Ekonomi Manajemen Universitas Tarumanagara, 4) Pengambilan Risiko Jangka Pendek berpengaruh positif dan signifikan terhadap Minat Kewirausahaan Mahasiswa Fakultas Ekonomi Manajemen Universitas Tarumanagara, 5) Kesejahteraan Psikologis berpengaruh positif dan signifikan terhadap Minat Kewirausahaan Mahasiswa Fakultas Ekonomi Manajemen Universitas Tarumanagara.

Factors Influencing Ethical Purchase Intentions of Consumers in China

2013 ◽  
Vol 41 (10) ◽  
pp. 1693-1703 ◽  
Author(s):  
Xinming Deng
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Behavioral Control ◽  
Equation Model ◽  
Subjective Norms ◽  
Purchase Intentions ◽  
Perceived Behavioral Control ◽  
Wuhan City ◽  
Factors Influencing ◽  
The Impact

I conducted a survey to examine the impact of subjective norms, behavioral attitude, and perceived behavioral control on ethical purchase intention with 445 consumers selected by random sampling in Wuhan City, China. Results based on a structural equation model showed that behavioral attitude, subjective norms, and perceived behavioral control all significantly influenced ethical purchase intention of the respondents, with subjective norms being the strongest predictor of ethical purchase intention. Furthermore, perceived behavioral control not only significantly and directly influenced ethical purchase intention but also had an indirect influence on ethical purchase intention through behavioral attitude as a mediator.

Education and enterprising profile of young community: evidence from a transition country

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Vjollca Hasani ◽  
Jusuf Zeqiri ◽  
Kumrije Gagica ◽  
Kimberly Gleason ◽  
Sadudin Ibraimi
Keyword(s):  
Behavioral Control ◽  
Entrepreneurial Intention ◽  
Subjective Norms ◽  
Entrepreneurial Intentions ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Entrepreneurial Education ◽  
Content Type ◽  
Personal Attitudes ◽  
The Impact

Purpose This paper, in light of the theory of planned behavior, aims to analyze the factors that have an impact on entrepreneurial intentions among students in Kosovo. Design/methodology/approach A structured questionnaire is administered online for data collection, and the analysis is conducted using structural equation modeling. Findings The authors find that in the context of Kosovo, personal attitudes, subjective norms and perceived behavioral control significantly impact entrepreneurial intention among students. However, the entrepreneurial education survey respondents received was unrelated to entrepreneurial intention of students in Kosovo. Originality/value The authors contribute to the literature regarding the role of entrepreneurial education on entrepreneurial intention among students and graduates. In addition, the authors provide new evidence regarding the impact of personal attitudes, subjective norms and perceived behavioral control on entrepreneurial intention in the context of a transition economy. Finally, the authors offer recommendations to educational institutions and policymakers concerning the appropriate design of entrepreneurial education.

scholarly journals Understanding the Multiple Factor Determining of Z Generation to Hotel Staycation During Covid-19 Pandemic

2021 ◽  
Vol 5 (2) ◽  
pp. 145
Author(s):  
Septi Fahmi Choirisa ◽  
Nosica Rizkalla
Keyword(s):  
Structural Equation ◽  
Hospitality Industry ◽  
Behavioral Control ◽  
Subjective Norms ◽  
Perceived Behavioral Control ◽  
Equation Modelling ◽  
Restricted Mobility ◽  
The Impact ◽  
Practical Implications ◽  
Travel Restriction

The impact of the Covid-19 pandemic on restricted mobility, as well as a devastating economic development in various sectors, have change renewed interest in the future of tourism, especially in Hospitality Industry. This study sought to examine the Theory of Planned Behavior in the context of hotel staycation during the Covid-19 pandemic. Paired t-tests and the structural equation modelling were applied to assess the 246 responses of Z generations in Indonesia for the first and second quarters of 2021. The finding showed that attitude, perceived behavioral control, and subjective norms affect the hotel staycation intention during a pandemic for Z generations. Perceived behavioral control plays the most significant part.  Several findings are provided on how the generation perceives traveling during the COVID-19 pandemic and how to encourage them to resume traveling after the travel restriction is lifted. Theoretical and practical implications are discussed. The viewpoint proffered in this study provides scopes of the hospitality industry in terms of hotel staycation programs to maintain a resilient economic strategy during the pandemic.

scholarly journals The Effect of Brainstorming Method on Giving Exclusive Breastfeeding to Attitudes, Subjective Norms, Perceived Behavioral Control, and Breastfeeding Intention Among Pregnant Women

2020 ◽  
Vol 6 (1) ◽  
pp. 10
Author(s):  
Dyah Rohmatussolichah ◽  
Mira Triharini ◽  
Nadia Rohmatul Laili
Keyword(s):  
Health Education ◽  
Pregnant Women ◽  
Exclusive Breastfeeding ◽  
Behavioral Control ◽  
Subjective Norms ◽  
Control Group ◽  
Perceived Behavioral Control ◽  
Breastfeeding Intention ◽  
Signed Rank ◽  
The Impact

Introduction: Breastfeeding behavior is effected by breastfeeding intention. The intention of breastfeeding is formed by three main factors, which are attitude, subjective norms, and perceived behavioral control. The purpose of this study was to analyze the effect of health education with a brainstorming method about exclusive breastfeeding toward attitude, subjective norms, perceived behavioral control, and mother's intention on giving exclusive breastfeeding.Methods: This study used a quasi-experiment with a pretest-posttest of control group design. The variables in this study were brainstorming method, attitude, subjective norms, perceived behavioral control, and breastfeeding intention. The population of this study was second and third-trimester pregnant women at the working area of the public health center in Klampis Ngasem and Pacarkeling Surabaya, with 48 respondents selected using simple random sampling. The instrument used a questionnaire and analyzed using Wilcoxon Signed Rank and Mann Whitney U test with significance values α=0,05.Results: The Wilcoxon Signed Rank test showed significant differences in the attitudes (p=0.000), subjective norms (p=0.000), perceived behavioral control (p=0.000), and intentions (p=0.000) before and after brainstorming intervention. Mann Whitney U post-test showed significant differences in the attitudes (p=0.000), subjective norms (p=0.000), perceived behavioral control (p=0.000), and intentions (p=0.000) between treatment and control group.Conclusion: The intervention of health education with the brainstorming method has a significant effect of increasing attitude, subjective norms, perceived behavioral control, and mother's intention on giving exclusive breastfeeding. Further research should be to analyze the impact of brainstorming toward breastfeeding intention in postpartum mothers.

scholarly journals Pengaruh Attitude, Subjective Norm dan Perceived Behavior Control terhadap Entrepreneurial Intention

2020 ◽  
Vol 2 (4) ◽  
pp. 985
Author(s):  
Laurensius Hansfel ◽  
Ida Puspitowati
Keyword(s):  
Behavioral Control ◽  
Total Sample ◽  
Entrepreneurial Intention ◽  
Subjective Norms ◽  
Entrepreneurial Intentions ◽  
Perceived Behavioral Control ◽  
Behavior Control ◽  
Business Faculty ◽  
Purposive Sampling ◽  
Perceived Behavior Control

The purpose of this research was to determine whether there is an influence of attitudes on entrepreneurial intentions, subjective norms on entrepreneurial intentions and perceived behavioral control on entrepreneurial intentions for Bachelor of Economics and Business Faculty of Tarumanagara University. The design used in this study is a casual type quantitative method, which is a simple research design that uses purposive sampling as the method and the researcher took a total sample of 150 respondents and this researcher used SmartPLS. The results of this study indicate that the attitudes and behavioral control perceived positive and significant influence on entrepreneurial intentions, but subjective norms do not affect entrepreneurial intentions for Bachelor of Economics and Business Faculty of Tarumanagara University. Tujuan dari penelitian ini adalah untuk mengetahui apakah terdapat pengaruh sikap terhadap intensi berwirausaha, norma subyektif terhadap intensi berwirausaha dan kontrol perilaku yang dirasakan terhadap intensi berwirausaha bagi Sarjana Fakultas Ekonomi dan Bisnis Universitas Tarumanagara. Desain yang digunakan dalam penelitian ini adalah metode kuantitatif berjenis kasual, yang merupakan desain penelitian yang sederhana yang menggunakan purposive sampling sebagai metodenya dan peneliti mengambil jumlah sampel sebanyak 150 responden dan peneliti ini menggunakan SmartPLS. Hasil penelitian ini menunjukan bahwa sikap dan kontrol perilaku yang dirasakan berpengaruh postif dan signifikan terhadap intensi berwirausaha, akan tetapi norma subyektif tidak berpengaruh terhadap intensi berwirausaha bagi Sarjana Fakultas Ekonomi dan Bisnis Universitas Tarumanagara.

Social media as a marketing tool for events

2019 ◽  
Vol 10 (1) ◽  
pp. 28-44 ◽  
Author(s):  
Ayman Abdo Harb ◽  
Deborah Fowler ◽  
Hyo Jung (Julie) Chang ◽  
Shane C. Blum ◽  
Wejdan Alakaleek
Keyword(s):  
Social Media ◽  
Behavioral Control ◽  
Subjective Norms ◽  
Perceived Behavioral Control ◽  
Actual Behavior ◽  
Content Type ◽  
The Social ◽  
Perceived Enjoyment ◽  
Marketing Tool ◽  
The Impact

PurposeThis study relied on the Theory of Planned Behavior (TPB) to assess factors that affected event fans’ decisions regarding their intention to attend events by using social network websites. The purpose of this study is to examine the impact of event fans’ attitudes, subjective norms and perceived behavioral control on their intentions to go to events based on social networking sites (SNSs) marketing. In addition, the researchers examined the impact of perceived enjoyment on event fans’ attitudes towards events pages on SNS.Design/methodology/approachThis study used a quantitative research method and used an online survey distributed on Qualtrics and based on the TPB. Populations in the study were followers of events pages on Facebook, Twitter and Instagram. The sample was convenience.FindingsBy using the partial least square-structural equation modeling (PLS-SEM), the study found that all the research hypothesis were supported except (H2). While event fans’ attitudes had not a statistically significant impact on their behavioral intentions towards using social media to go to events (H2), perceived enjoyment had a statistically significant impact on event fans’ attitudes towards events pages on SNS (H1). According to the research findings, event fans were influenced by their subjective norms (H3) and perceived behavioral control (H4). These factors significantly influenced event fans’ behavioral intention, which led to their actual behavior (H5).Practical implicationsThis study provided evidence supporting that subjective norms and perceived behavioral control were effective in forming intention towards events page, which in turn affected actual behavior, while perceived enjoyment was effective in forming events fan attitudes towards events’ social media pages. This may indicate a need for positive images of the events depicted through social media. In addition, when using social media as a marketing medium for events, event marketers and organizers should understand how other important people’s opinions and perceptions affect the intention and behavior formation. This implies the need to stress the social acceptance of the events, and use family ties, family and other social-units elements of events.Social implicationsThis study provided statistical evidence supporting the applicability of the TPB within the context of event marketing and using social media. This implies a better understanding of the rational decision-making process, along with the social factors affecting the process of forming behavioral intentions and intentions. Furthermore, perceived enjoyment was incorporated within the model. Perceived enjoyment was effective in forming positive attitudes towards events’ social media pages. This highlights the need to provide information and contents in an enjoyable and user-friendly way.Originality/valueThe value of this study is derived from its aim to highlight the importance of social media as an effective marketing tool for events. Moreover, this study sought to contribute to the literature on social media by exploring how social media affected event attendees’ behavior and attitudes and by gauging the impact of social media on the event industry.

scholarly journals Utilization of Planned Behavioral Theory for the Analysis of Throwing Garbage in Public Place

2020 ◽  
Vol 21 (2) ◽  
pp. 229-250
Author(s):  
B,M.A.S Anaconda Bangkara ◽  
Anggi Septian Siahaan
Keyword(s):  
Structural Equation ◽  
Behavioral Control ◽  
Equation Model ◽  
Subjective Norms ◽  
Behavioral Theory ◽  
Perceived Behavioral Control ◽  
Public Place ◽  
Public Places ◽  
Confirmatory Factor ◽  
Disposal Behavior

In 2015, the results of United Nations research called out Indonesia as the second-largest contributor to plastic waste in the ocean, following China. This problem was, absolutely, inseparable from improper waste disposal behavior. This recent research was intended to prove the theory of planned behavior in the issue of throwing garbage in public places. Variables included in this case were attitude, subjective norms, perceived behavioral control, and intention. Questionnaires were distributed online and offline to people who had thrown out their garbage in public places. A total of 396 respondents were obtained, and the Confirmatory Factor Analysis (CFA) method of the Structural Equation Model (SEM) was used in this research with IBM SPSS 25 and AMOS 24 tools. This research found that the good value of public place visitors’ attitudes would develop their intention of throwing garbage properly. Visitors misunderstood the function of the cleaning service officers. They considering that their garbage would be taken care of by the cleaning service officers. The availability of trash cans in public places would support the visitors’ behavior in managing their garbage.

scholarly journals The Impact of the Fear of COVID-19 on Purchase Behavior of Dietary Supplements: Integration of the Theory of Planned Behavior and the Protection Motivation Theory

2021 ◽  
Vol 13 (22) ◽  
pp. 12900
Author(s):  
Cheng Liu ◽  
Cheuk-Kwan Sun ◽  
Yu-Chia Chang ◽  
Shang-Yu Yang ◽  
Tao Liu ◽  
...  
Keyword(s):  
Dietary Supplements ◽  
Purchase Intention ◽  
Positive Impact ◽  
Behavioral Control ◽  
Cross Sectional Study ◽  
Subjective Norms ◽  
Purchase Behavior ◽  
Perceived Behavioral Control ◽  
Cross Sectional ◽  
The Impact

This study aimed at assessing the impacts of the fear of COVID-19 on consumer buying behavior toward dietary supplements. This investigation was a cross-sectional study in which literate adults regardless of gender over the age of 20 were recruited from three pharmacies in three different districts of Wuhan City, China. A total of 598 questionnaires were analyzed after excluding 10 with incomplete information. The current study demonstrated that attitudes, subjective norms, and perceived behavioral control had a positive impact on the intention of purchasing dietary supplements. Fear of COVID-19 was related to an enhanced purchase intention toward dietary supplements. Attitudes, subjective norms, and perceived behavioral control were significant factors that mediated the association between the fear of COVID-19 and the purchase intention of dietary supplements. This study helps provide practical advice for stakeholders in the pharmaceutical and healthcare industries to tailor appropriate strategies for improving product promotion or healthcare-related interventions.

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