scholarly journals POLITICAL MARKETING: ROLE OF SOCIALIZATION PROCESS IN THE EVELOPMENT OF VOTING INTENTIONS

Author(s):  
Mirza Ashfaq Ahmed
2020 ◽  
pp. 102-109
Author(s):  
Svetlana Alekseevna Raschetina ◽  

Relevance and problem statement. Modern unstable society is characterized by narrowing the boundaries of controlled socialization and expanding the boundaries of spontaneous socialization of a teenager based on his immersion in the question arises about the importance of the family in the process of socialization of a teenager in the conditions of expanding the space of socialization. There is a need to study the role of the family in this process, to search, develop and test research methods that allow us to reveal the phenomenon of socialization from the side of its value characteristics. The purpose and methodology of the study: to identify the possibilities of a systematic and anthropological methodology for studying the role of the family in the process of socialization of adolescents in modern conditions, testing research methods: photo research on the topic “Ego – I” (author of the German sociologist H. Abels), profile update reflexive processes (by S. A. Raschetina). Materials and results of the study. The study showed that for all the problems that exist in the family of the perestroika era and in the modern family, it acts for a teenager as a value and the first (main) support in the processes of socialization. The positions well known in psychology about the importance of interpersonal relations in adolescence for the formation of attitudes towards oneself as the basis of socialization are confirmed. Today, the frontiers of making friends have expanded enormously on the basis of Internet communication. The types of activities of interest to a teenager (traditional and new ones related to digitalization) are the third pillar of socialization. Conclusion. The “Ego – I” method of photo research has a wide range of possibilities for quantitative and qualitative analysis of the socialization process to identify the value Pillars of this process.


1953 ◽  
Vol 37 (1) ◽  
pp. 97-101 ◽  
Author(s):  
Howard E. Freeman ◽  
Morris Showel

2019 ◽  
Vol 44 (1) ◽  
pp. 17-35
Author(s):  
Seerat Sohal ◽  
Harsandaldeep Kaur

The present study is an endeavour to broaden the research on the use of social media websites in political campaigns beyond the ambit of developed countries. This article focuses on scrutinizing the role of YouTube during 2014 Indian Parliamentary elections—the first ‘social media’-based elections in India. The methodology of data collection incorporates the content analysis of 147 YouTube-based audio–visual political advertisements, associating the message characteristics (natures, types and appeals) with message reach (number of views) and viewer engagement (types of comments). The results reveal the failure of the viewers to recognize the association between message reach and viewers’ engagement with message characteristics, confirming the ‘marginal’ use of YouTube. However, the study recommends the incorporation of contemporary, Internet-based social media advertising tools along with the traditional tools in the future political marketing campaigns. This article is instrumental for political marketers and consultants in devising political marketing strategies.


2010 ◽  
Vol 50 (1) ◽  
pp. 32-43
Author(s):  
Aleš Sekot

Physical Activity as a Sociological PhenomenonWe are living in a time when society, culture and science have become increasingly aware of the great importance of sport not only as a part of mass culture, but broadly understood, for individual and social health and well-being. Physical activity of people plays an increasingly more important role in scientific interest regarding way of life found in contemporary society; it is a crucial factor in the process of officiating the level of healthy and active lifestyles, quality of life, and health in general. An indispensable role of physical activity in the course of human life is also confirmed, both permanently and scientifically, in the context of obesity prevention.The development of a sedentary lifestyle is the result of a socialization process that is developed at youth and continued into adulthood, and leads to physical inactivity. At the present we face in our cultural settings an apparent trend: People are becoming more and more individualized, losing the beneficial impact of community activities, involved in passive way of life that lacks a proper level of physical activities and active sport. The phenomenon of physical activity has also been considered from the perspective of the Project EURO-PREVOB, highlighting built environmental aspects of ways of life.


2019 ◽  
Vol 48 (1) ◽  
pp. 44-77
Author(s):  
Ira J. Roseman ◽  
Kyle Mattes ◽  
David P. Redlawsk ◽  
Steven Katz

Negativity is common in political rhetoric and advertising, but its effects are variable. One important moderator may be the specific emotions communicated by the messages and potentially in recipients. Contempt may be the emotion often conveyed by uncivil ads, which have attracted considerable interest, particularly in light of increased partisan polarization. Using data from web-based surveys in New Jersey and Iowa, we examine the role contempt played in two U.S. Senate races in 2014. We find respondents perceived contempt—more than anxiety or anger—in four televised negative campaign ads and in candidates’ statements about opponents. Moreover, respondents’ feelings of contempt toward candidates, though less intense than feelings of anger, were of equal or greater significance than anger or anxiety in predicting voting intentions regarding three of the four Senate candidates across the two elections.


2019 ◽  
Vol 2 (2) ◽  
pp. 49-59
Author(s):  
Susi Verawaty Sinaga ◽  
Emiliana Tarigan ◽  
Agustinus Bandur

Introduction. Organizational culture is a set of values that must be understood by all individuals involved in organization where achievement of a conducive organizational culture depends on many factors. Organizational culture that is not conducive in implementation of the hospital service system, is observed as one of the factors causing nurse turnover which can be detrimental to the hospital. This study aims to explore the thematic relationship of the influence of organizational culture with nurse turnover. Methods. The Mixed-Methods concurrent triangulation study (a balanced mix of quantitative and qualitative) with the independent variables are characteristic of organizational culture, socialization process of organizational culture and the role of managers in organizational culture. The sample in this study were 232 nurse respondents and 15 participants consisting of nurses, head nurse and the head of the installation at a hospital in South Jakarta. Results. Regression test results showed a significant influence between the characteristics of organizational culture (ß=311, p = .000), the role of managers in organizational culture (ß=240, p = .006) while the process of socializing organizational culture obtained significant results but does not have an effect on nurse turnover (ß= 101, p = 210). The results of qualitative analysis found five themes related to the characteristics of organizational culture, four themes about the socializing process of organizational culture, three themes related to the role of managers in organizational culture. Conclusion. It is important for nurse managers to pay attention to the creation of good organizational culture characteristics, the implementation of orientation socialization processes, and the assessment of consistent career paths for all individuals in hospital organizations.


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