THE QUALIA EXPERIENCE OF MUSEUM VISITORS---A CASE STUDY OF NATIONAL MUSEUM OF HISTORY, TAIWAN

Author(s):  
Y-Chun Tsai
Author(s):  
Alicia Orea-Giner ◽  
Trinidad Vacas Guerrero

Objective: The identification of museum attributes is essential when analysing the different factors that attract visitors and studying it in order to improve efficiency in museums, as this could affect the use of funds for developing a marketing campaign to attract visitors. This paper offers a literature review that considers museum visits and museum attributes before proposing a methodology. Methodology: The use of big data applied to tourism research is vital, as it allows for the consideration of the opinions of museum visitors. The case study in this paper is the Thyssen-Bornemisza National Museum in Madrid, Spain. The method for identifying the attributes consists of a textual analysis of TripAdvisor reviews written in English (2500) and Spanish (2500). The information is captured using WebHarvy and is analysed using Nvivo12. Results: After analysing the thousand words that were used most frequently, the main attributes were detected, as well as whether the perception of these attributes was positive or negative. The museum’s location and the building itself were the most highly valued attributes. Other attributes that were valued positively were the peripheral services of the museum, such as its food and beverage services. Limitations: The main limitation is that TripAdvisor is not an entirely reliable source of information, so it will be necessary to obtain more reviews to analyse.


2021 ◽  
pp. 136754942110168
Author(s):  
Helga Lenart-Cheng

The number of migration museums is growing all over the world. These new museums seek to actively shape debates about immigration, and they often rely on immigrants’ personal stories to engage museum visitors and immigrant communities in dialogue. The article uses the case study of France’s National Museum of the History of Immigration in Paris and its collection of personal stories (The Gallery of Gifts) to explore this new form of story-activism and our concepts of hospitality. Drawing on Hélène du Mazaubrun’s, Jacques Derrida’s, Joan Stavo-Debauge’s and Paul Ricoeur’s ideas about gifting, hospitality, and recognition, I examine some challenging politico-ethical questions prompted by these immigrant story exhibitions.


Author(s):  
Cristina Lleras

The purpose of this chapter is to examine the surge of identity politics and the diversification of heritage and the tensions that arise with the traditional role of national museums that are expected to support the model of a unitary national identity through their narratives and collections. Engaging with distinct patrimonies and transformations in museums checkmates stagnant notions of heritage, but in turn, these actions might also instigate resistance to change. A case study at the National Museum of Colombia will provide an insight into competing notions of heritage, which can be understood as the relics of a material past, but may also be seen as the meanings created about the past. This analysis instigates thoughts about the role that history and historians might play in the elaboration of narratives of identity.


Collections ◽  
2017 ◽  
Vol 13 (1) ◽  
pp. 33-46
Author(s):  
Kathleen King

Using a collection of surplus German military objects composed of woven paper from World War I in the Smithsonian National Museum of American History as a case study, this article questions the value of keeping objects that no longer support the current mission statement of a museum, or if they ever did. It does not aim to answer definitively such a tough question, as a multitude of factors and stakeholders are involved with such a decision, but rather it seeks to bring this subject matter to the fore of collections and curatorial management, to explore best practices, and to examine if such best practices are being readily followed. The objects’ history, manufacturing processes, materiality, conservation concerns, and significance are explored in an effort to build context around the objects and to determine the appropriateness of their occupancy within the museum.


2015 ◽  
Vol 29 (1-2) ◽  
pp. 61-66
Author(s):  
Amanda N. Lawrence ◽  
Jennifer Strotman

Abstract A case study involving a comprehensive inspection to discriminate between old and active pest infestations is described. Integrated pest management (IPM) processes within the National Museum of Natural History (NMNH), Smithsonian Institution, Division of Mammals (DOM) are challenging because of the size and composition of the collection, the age of storage equipment, and a low staffing to specimen ratio. Each specimen cabinet was inspected by IPM technicians during a 6-week period in late 2012. Following that inspection, two members of the NMNH collections program technician team began a 9-week project to clean 5,925 incidents in the affected cabinets in DOM storage areas in the Natural History Building downtown. The results of this project show that cleaning up a pest infestation in any natural history collection can be done in a reasonable amount of time and will help ensure the preservation of collections in the future. Knowing that the collections have been fully inspected and cleaned will allow staff in the DOM to easily and rapidly address future IPM issues in a structured way. Such efforts facilitate future IPM inspections because evidence of any new pest activity is no longer at risk of being overlooked due to debris from past infestations.


2014 ◽  
Vol 556-562 ◽  
pp. 6631-6637
Author(s):  
Somchai Seviset

China has had her relations with Thailand for many centuries since the Sukhothai Period (A.D. 1250-1438) including trade contact, diplomatic relations set forth as per an abundance of documentary evidences, architectural works, and artistic object with significant artistic evidences of a long history of Thai-China relations. In Ayutthaya Period (A.D.1350-1767) which was corresponding to China’s Ming Dynasty (A.D. 1368-1644) there were Xi Yuan’s supporting written literature (A.D. 1565-1628). He was a Chinese historian who noted that China sent a large junk ship for trade to Ayutthaya fetching goods of silk, and chinaware from China for sale to Siam Court. Thai Traditional Cupboard Furniture in the past also had an interesting mix of Chinese art. Chinese artwork which appeared in the Thai Traditional Cupboard Furniture made from hardwood with surrounding decoration around it were created during the period of A.D. 18-19. From a number of Thai ancient cupboard furniture exhibited in the Phra Nakhon National Museum (the Largest National Museum in Bangkok Metropolis). This case study will explain the inspiration of Chinese art which the Thai craftsmen applied on the design to decorate the cupboard.


2016 ◽  
Vol 15 (4) ◽  
pp. 408-442
Author(s):  
Kwang-Su Kim

The Project for the Establishment of a National Museum in the drc, currently being carried out as a form of grant aid, is Korea’s first cultural oda project. The purpose of the project is for a newly constructed drc National Museum which will protect the cultural heritage of various ethnic groups, and to present their history in order to inspire national pride and integrate the nation. Furthermore, it is hoped that the project will aid the Congo perople in understanding their history correctly, and contribute to the historical and cultural development of their country. This case study can be used as a starting point for a more general understanding of African societies. It shows how this Project for the Establishment of a National Museum in the drc is different in nature than other previous oda projects, and asserts the importance and strategical selection of cultural oda projects.


2021 ◽  
Vol 17 (2) ◽  
pp. 29-40
Author(s):  
JingJing Zheng ◽  
◽  
Huawen Shen ◽  
Ka Yin Chau ◽  
Ting Liu ◽  
...  

Although service quality and customer satisfaction have been frequently discussed by scholars in tourism research, their connections with emotional factors have rarely been investigated in a museum context. The Anthropology Museum of Guangxi focuses on unique ethnic minorities, which is used as the case study in this paper. This study examines the relationships among the factors that influence visitors’ emotional attachment, satisfaction, conative loyalty, and perceived quality. Structural equation modeling (PLS-SEM) was used to model the relations among these four constructs, a 184-visitor sample is assessed, and the conceptual model supports all the proposed hypotheses. The results show positive influences among emotional attachment, visitor satisfaction, and perceived quality, which may indeed affect visitors’ conative loyalty to a specific museum. The practical applications are suggested based on findings that the conative loyalty of museum visitors is relatively influenced by their emotional connection and that emotional arousal can promote the acceptance of museum tourism.


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