Demand and Supply of Cut Flowers Production in Krishnagiri District of Tamil Nadu - An Approach by Data Envelopment Analysis
Background: India has been bestowed with wide range of climate and physio-geographical conditions making it suitable for growing various kinds of horticultural crops. Out of which the awareness on usage of cut flowers for various occasions has raised the demand for cut flowers in the market, especially Tamil Nadu. The overall objective of the study is to estimate the demand and supply of cut flowers in Tamil Nadu. Methods: Hosur block in Krishnagiri district of Tamil Nadu was purposively selected as it is the leader in area and production of rose flowers. A two-stage random sampling method was adopted to select the sample farms with a total sample size of 120. Simple percentage analysis and Data Envelopment Analysis were used to discuss the results. Result: The important period of demand for cut flowers in Hosur block are events like Navratri, Christmas, New Year, Valentine Day, Therthiruvizha, Ramjan and Bakrith. There were 164 days in a year which would be auspicious. On an average 450 bunches of rose, 320 bunches of gerberas and 150 bunches of carnations are used in an event in addition to some other flowers. The technical efficiency measures for Roses indicated that most farmers belonged to the least efficient category ( less than 90 per cent) with a proportion of 62.50 per cent to total.