The Fashion Design Development Applying the Yayoi Kusama’s Fruits Basket Series

As society advances and technology changes,fashion design has developed from the initial few exclusive to public demand, and fashion category also covers all walks of life, extends to every area from a single demand to industrialization. Fashion design development, has become an indispensable part of people's lives. Fashion satisfies public demand, reflecting the public interest towards, and designer correctly grasp of fashion and taste of popular motivated the design of continuous innovation to creating new business value, cultural values of the social value of fashion. A precise definition to fashion is hard, cause too broad as it relates to areas, such as products, clothing, entertainment, advertising, decoration, home, fashion is reach into every aspect of our lives. Fashion derived from life elements, convergence elements of era and innovation into your life all over again, this cycle forward and updated, fully embodies the understanding of art and life. Design enriches life, life gave birth to fashion.

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Archetypes of Greek Myths in the Fashion Design of the XХI Century from a Metamodern Viewpoint

Demiurge Ideas Technologies Perspectives of Design ◽

10.31866/2617-7951.4.1.2021.236124 ◽

2021 ◽

Vol 4 (1) ◽

pp. 70-82

Author(s):

Iryna Gardabkhadze ◽

Anna Antonova

Keyword(s):

System Analysis ◽

Complex Problem ◽

Careful Consideration ◽

Fashion Design ◽

Greek Mythology ◽

Design Development ◽

Women's Clothing ◽

User Expectations ◽

Greek Myths ◽

The Individual

The purpose of the article consists in clarifying the features of the archetypal structures functioning (in this case – archetypes of Greek myths) in modern fashion design and also in the analysis of the fashion design methodology peculiarities in the conditions of metamodernism. The realization of this purpose is planned by developing the method of designing modern clothing, taking into account the principles and characteristics of metamodernism. Research methodology. The complex problem of analyzing the features of fashion design development in the environment of metamodernism is solved based on interdisciplinary system analysis with a combination of subject, historiographic and morphological analyzes.Scientific novelty. For the first time, it was shown that modern design trends, such as in-personal empathy and situational expressiveness, more careful consideration of aesthetic guidelines, psychological attitudes, and user expectations, are most harmoniously reflected in the principles of metamodernism. It was demonstrated that in the conceptual space of the metamodern, the principle of oscillation corresponds to a choice between two competing primary sources of an image generation in fashion design. The images of Greek mythology gods were chosen as traditional elements of the design project, and prototypes of modern clothing models were chosen as competitive elements. Conclusions. As a result of the research, we conclude that in the practice of fashion design, it is expedient to solve the project approach in a balanced way between the factors of the creative source, the personal qualities of the individual, and the archetypes manifested in it. The methods for elements of Greek myths heroes’ images synthesizing with elements-carriers of fashion trends was proposed, taking into account the tendencies of metamodernism. Experimental approbation of the research results was carried out by assessing the artistic and aesthetic qualities of modern women’s clothing models collection based on Greek myths motives. Thus, the results of the collection design confirmed the feasibility of turning to archetypal forms to find innovative design solutions.

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