scholarly journals DOES DARK COMPLEXION MATTER? A COMPARATIVE ANALYSIS OF SELECTED ONLINE ADVERTISEMENTS FROM WATSONS AND GUARDIAN IN 2017

2019 ◽  
Vol 5 (1) ◽  
pp. 01-09
Author(s):  
Lim Shiang Shiang ◽  
Clarence Anthony Puspanathan ◽  
Ninderpal Singh Balwant Singh ◽  
Charles Ramendran Subramaniam
Keyword(s):  
Comparative Analysis ◽  
Misleading Information ◽  
Skin Whitening ◽  
News Sources ◽  
Quantitative Content ◽  
Racial Issue ◽  
Depth Analysis ◽  
Online Advertisements ◽  
Dark Complexion

Purpose of the study:This study attempt to analyse the frame of online advertisements from Watsons and Guardian. Both companies utilized the similar storyline in advertising its products during the Hari Raya period, however, advertisement from Watsons had given rise to controversy and racial issue has been raised. Methodology:This study employed quantitative content analysis and qualitative textual analysis to ensure a more reliable finding in research. Main Findings:The finding reveals that advertisement from Watsons often framed women in a negative light by 1) Definingbeauty as being fair skinned, 2) Interpreting women’s quality of relationship correlates with the fairness of their skin, 3) Framing and judging dark skinned women as negative and unable to pursue their dream love life, and 4) providing skin whitening remedies to solve their problems. This contrasts with Guardian’s advertisement which was framed more neutral. Applications of this study:This study stressed the significance of business ethics and corporate responsibility.It is not uncommon when an advertiser exaggerates some characteristics of the advertisements in order to attract people’s attention. However, exaggerated advertisements might contain some misleading information which may influence the credibility and truthfulness of the then and future advertisements and hence could further affect the company negatively as consumers had lost confidence in the company. Novelty/Originality of this study: Most framing studies focused on types offrames, information/news sources and slants of frame, this study provides an in-depth analysis on the four framing functions suggested by Entman,which is less explored in the field. 

scholarly journals СРАВНИТЕЛЬНЫЙ АНАЛИЗ МЕТОДИК КОЛИЧЕСТВЕННОГО ОПРЕДЕЛЕНИЯ АСКОРБИНОВОЙ КИСЛОТЫ В СУБСТАНЦИИ

2019 ◽  
Vol 1 (11(41)) ◽  
pp. 32-36
Author(s):  
Д. Т. Гаибназарова ◽  
Г. У. Тиллаева ◽  
Д. Б. Касимова ◽  
У. М. Тиллаева
Keyword(s):  
Ascorbic Acid ◽  
High Performance Liquid Chromatography ◽  
Liquid Chromatography ◽  
Comparative Analysis ◽  
Quantitative Determination ◽  
High Performance ◽  
Quantitative Content ◽  
Physicochemical Methods

Increasing requirements for the safety, effectiveness and quality of medicines make it necessary to develop new and improve existing methods for their analysis. As a rule, the quality of substances is ensured by a set of analytical methods that confirm their authenticity, determine the purity and quantitative content of the active substance.In this study, a comparative analysis of the physicochemical methods for the quantitative determination of ascorbic acid in substances is carried out. The advantage of using the method of high performance liquid chromatography over the spectrophotometric method is determined.

Assessment of the quality of opening of soil structures technical means developed in Kuban State Agrarian University

2020 ◽  
Author(s):  
B. F. Tarasenko B. F. ◽  
◽  
S. Y. Orlenko S. Y. ◽  
V. V. Kuzmin V. V.
Keyword(s):  
Comparative Analysis ◽  
Field Tests ◽  
Soil Structures ◽  
Improved Design

The article presents a comparative analysis, based on field tests, of the quality of loosening of soil structures of the upper horizon with technical means developed at KubSAU and an improved design of a universal tillage unit.

Comparative analysis of intelligent planning methods

2012 ◽  
Vol 9 (2) ◽  
pp. 53-57 ◽  
Author(s):  
O.V. Darintsev ◽  
A.B. Migranov
Keyword(s):  
Neural Networks ◽  
Genetic Algorithms ◽  
Fuzzy Logic ◽  
Comparative Analysis ◽  
Mobile Robots ◽  
Sensory Information ◽  
Working Environment ◽  
Planning Methods ◽  
Intelligent Planning

The main stages of solving the problem of planning movements by mobile robots in a non-stationary working environment based on neural networks, genetic algorithms and fuzzy logic are considered. The features common to the considered intellectual algorithms are singled out and their comparative analysis is carried out. Recommendations are given on the use of this or that method depending on the type of problem being solved and the requirements for the speed of the algorithm, the quality of the trajectory, the availability (volume) of sensory information, etc.

scholarly journals Comparative analysis of the microbial community and nutritional quality of sufu

2021 ◽  
Author(s):  
Xingjiang Li ◽  
Ying He ◽  
Wei Yang ◽  
Dongdong Mu ◽  
Min Zhang ◽  
...  
Keyword(s):  
Comparative Analysis ◽  
Microbial Community ◽  
Nutritional Quality

A comparative analysis of long range and NB-IoT in terms of quality of connectivity

2021 ◽  
Author(s):  
P. Yogendra Prasad ◽  
H. Heera ◽  
N. Padmaja ◽  
Bathala sony
Keyword(s):  
Comparative Analysis ◽  
Long Range

scholarly journals SAT0371 ARE ENGLISH-LANGUAGE VIDEOS ON YOUTUBE A USEFUL SOURCE OF INFORMATION FOR SPONDYLOARTHRITIS?

2020 ◽  
Vol 79 (Suppl 1) ◽  
pp. 1133.1-1133
Author(s):  
S. Elangovan ◽  
Y. H. Kwan ◽  
W. Fong
Keyword(s):  
English Language ◽  
Healthcare Professionals ◽  
Treatment Options ◽  
Misleading Information ◽  
Information Group ◽  
Youtube Videos ◽  
Group 2 ◽  
Patient Opinion ◽  
Group 1

Background:Spondyloarthritis (SpA) is a family of chronic inflammatory disorders. Social media, such as YouTube, is a popular online platform where patients often visit for information. However, the validity of the content uploaded onto YouTube is not known.Objectives:This study aimed to evaluate the content, reliability and quality of the most viewed English-language YouTube videos on SpA.Methods:Keywords “spondyloarthritis”, “spondyloarthropathy” and “ankylosing spondylitis” were searched on YouTube on October 7th, 2019. The top 270 videos were screened. Videos were excluded if they were irrelevant, in non-English language or if they had no audio. Total number of views, duration on YouTube (days), video length, upload date, number of likes, dislikes, subscribers and comments were recorded for videos. A modified 5-point DISCERN tool1and the 5-point Global Quality Scale (GQS) score2were used to assess the reliability and quality of the videos, with higher scores indicating greater reliability and quality respectively.Results:Two hundred of 270 videos were included in the final analysis [61.5% from healthcare professionals, 37.0% from patients, 1.5% from news channels]. Of the 200 videos, 15 were uploaded within the last year and 112 in the last five years. 120 (60%) were categorized as useful information (Group 1), 6 (3%) as misleading information (Group 2), 52 (26%) as useful patient opinion (Group 3) and 22 (11%) as misleading patient opinion (Group 4). Useful videos were mainly from healthcare professionals or patients (86%). Useful videos (Group 1 and 3) had higher median (IQR) number of subscribers [2700 (14700) vs 211 (457), p < 0.01], reliability scores [3 (1) vs 2 (1), p < 0.01] and GQS scores [3 (1) vs. 2 (1), p < 0.001] compared to misleading videos (Group 2 and 4), respectively.Videos uploaded by healthcare professionals tended to have more useful information [94% (116 of 123) vs. 66% (49 of 74), p < 0.001] and had higher median (IQR) reliability scores [3 (1) vs 2 (1), p < 0.001] and GQS scores [3 (2) vs 2 (1), p < 0.001] compared to patient uploaded videos respectively. Of the 5 (out of 123) videos from healthcare professionals that had misleading information, it was because of outdated information on diagnosis (3 videos) and treatment (5 videos) of SpA. Of the 22 videos that had misleading patient opinion, 9 (41%) wrongly described the clinical features for SpA and 14 (64%) portrayed the current evidence based treatment options as ineffective and described alternative treatment plans (i.e. diet restrictions, complementary and alternative medicine).Conclusion:The majority of English language YouTube videos have useful information on the topic of SpA, however, 31% of patient opinions have inaccurate information on the clinical features and treatment options, and viewers need to be cognisant of these “fake news”.References:[1]Charnock D, Shepperd S, Needham G, Gann R (1999) DISCERN: an instrument for judging the quality of written consumer health information on treatment choices. J Epidemiol Community Health 53(2): 105-111[2]Bernard A, Langille M, Hughes S, Rose C, Leddin D, Veldhuyzen van Zanten S (2007) A systematic review of patient inflammatory bowel disease information resources on the World Wide Web. Am J Gastroenterol 102(9):2070-2077Disclosure of Interests:Sakktivel Elangovan: None declared, Yu Heng Kwan: None declared, Warren Fong Consultant of: Abbvie, Janssen, Novartis, Speakers bureau: Abbvie, Janssen, Novartis

scholarly journals Military Barracks as Cultural Heritage in Italy: A Comparison between before-1900- and 1900-to-1950-Built Barracks

2021 ◽  
Vol 13 (2) ◽  
pp. 782
Author(s):  
Federico Camerin ◽  
Nicola Camatti ◽  
Francesco Gastaldi
Keyword(s):  
Cultural Heritage ◽  
Local Development ◽  
Cultural Economic ◽  
Italian Case ◽  
Depth Analysis ◽  
International Good ◽  
The Cold War ◽  
The Military ◽  
Military Barracks

This paper addresses the fundamental role that cultural heritage can play in local development processes to guarantee community wellbeing, quality of life, and quality of society. The enhancement of cultural heritage’s tangible and intangible values may result in sustainable and resilient territory, but a number of issues emerge when dealing with the reuse of specific inherited assets, such as former military barracks. This paper conducts an in-depth analysis of these assets, especially those released from the military after the end of the Cold War. We thus explore the Italian case through the comparison of before-1900 and 1900-to-1950 former military barracks. The objectives are the following. First, to discover how these two types of military sites are approached (or no) as proper heritage. Second, to understand how the reuse management is carrying out and how it deals with conservative and profit-driven approaches towards the achievement of cultural, economic, environmental, and social sustainability. Third, to compare the Italian case with similar international good practices to discover common/different trends and innovative solutions to be applied in Italy.

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