Diverse demographic profiles: A fresh reading of the differences

Keyword(s):  
2015 ◽  
Vol 8 (1and2) ◽  
Author(s):  
Uttam Kr. Baruah ◽  
Mrinmoy K. Sarma

Research findings consistently indentified the importance of inbound tourists shopping activities as contributor to local economy. This paper analyses the shopping expenditure of domestic tourists in the Northeast India. Previous studies show the associations of tourists trip typologies and demographic profiles, particularly, of the international tourists with shopping expenditures. A study was carried out in 2011 by employing a convenient method of sampling survey in Northeastern region of India comprising seven sister states to examine the association of trip typology, marital status and gender of domestic tourists with expenditure on shopping. The results indicate probable association of shopping expenditure with trip typology and gender while marital status does not seem to influence expenditure on shopping. Among tourists of different typologies, Rural and culture tourists scaled high reflecting maximum expenditure on shopping while Nature and parks tourists as well as Active outdoor tourists incurred least on shopping. Gender-wise segmentation indicates female tourists as high spender than male counterparts. It is advisable to retailers in destination areas to orient their products offerings attractive to the female tourists visiting to enjoy rural & cultural tourists and also those come with family members for leisure purposes.


2021 ◽  
Author(s):  
Muhammad Asyraf Mohd Kassim ◽  
Suhaila Abdul Hanan ◽  
Muhammad Safizal Abdullah ◽  
Chan Pei Hong

2017 ◽  
Vol 72 (1) ◽  
pp. 15-27 ◽  
Author(s):  
Heejung Ro ◽  
Eric D. Olson ◽  
Youngsoo Choi

Purpose This exploratory study aims to examine gay travelers’ travel psychographics (allocentricity and psychocentricity) in relation to openness about sexual orientation, collective self-esteem and socio-demographic variables. Design/methodology/approach A survey is developed and study participants are recruited from attendees at a large annual gay event. A total of 196 gay men were used as samples for correlation analysis and independent samples t-tests. Findings The findings suggest that collective self-esteem is positively correlated with allocentricity. Also, gay couples showed higher allocentricity than single gay men, and white/Caucasian gay men showed higher allocentricity than other ethnic minorities gay men. Yet, psychocentricity was higher for lower income gay men than higher income gay men. Practical implications Tourism marketers should recognize that the gay market is not as homogenous as it has been portrayed in the tourism literature. Hospitality service providers and destination marketers should be aware of the importance of the gay community, gay travelers’ psychographics and, more importantly, the diversity within the gay market to develop effective products and services to better position themselves in this niche market. Originality/value This research contributes to the tourism literature by enhancing the understanding of gay travelers’ socio-demographic profiles and their travel-related behaviors and perceptions.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Dong Hwan Lee

Purpose This paper aims to investigate whether the consumers who return a product and those who end up keeping a product after experiencing post-purchase dissonance (PPD) possess distinct underlying characteristics. Design/methodology/approach Field survey study consisting of two separate surveys conducted with consumers of New York City and neighboring areas of New York and New Jersey. Findings Product returners and keepers exhibited disparate demographic profiles regarding gender and household income, along with ethnicity to some extent. The two groups also exhibited different predispositions with regard to confidence in the purchase decision and expectations about their purchase. Finally, returners and keepers were engaged in divergent thoughts, feelings and activities to cope with PPD. Practical implications The findings of this study offer marketing practitioners new knowledge and insight into understanding product returners and keepers and will assist them in developing strategies to reduce and manage increasing product returns by consumers more effectively. Originality/value This study is the first to present empirical evidence that product returners and keepers have distinct profiles of demographic characteristics and predispositions toward purchase. The study also has found divergent PPD coping strategies used by the two types of consumers, which exposes an obsolete understanding of PPD in the marketing literature.


2021 ◽  
Vol 0 (0) ◽  
Author(s):  
Lisa Hilte ◽  
Walter Daelemans ◽  
Reinhild Vandekerckhove

Abstract This paper studies linguistic accommodation patterns in a large corpus of private online conversations produced by Flemish secondary school students. We use Poisson models to examine whether the teenagers adjust their writing style depending on their interlocutor’s educational profile, while also taking into account the extent to which these adaptation patterns are influenced by the authors’ own educational background or by other aspects of their socio-demographic profiles. The corpus does reveal accommodation patterns, but the adjustments do not always mirror variation patterns related to educational profiles. While salient features like expressive markers seem to lead to pattern-matching, less salient features appear less prone to ‘adequate’ adjustment. Lack of familiarity with the online behavior of students from other educational tracks is a factor too, since online communication clearly proceeds primarily within ‘same-education’ networks. The focus on cross-educational communication is quite unique in this respect and highly relevant from a sociological perspective.


Menopause ◽  
2021 ◽  
Vol Publish Ahead of Print ◽  
Author(s):  
Amanda Ingram ◽  
Tasha Posid ◽  
Aroh Pandit ◽  
Justin Rose ◽  
Sabrina Amin ◽  
...  

foresight ◽  
2018 ◽  
Vol 20 (5) ◽  
pp. 507-526 ◽  
Author(s):  
Stuti Saxena

Purpose The paper aims to “re-use” the Open Government Data (OGD) published by the Election Commission of India (ECI). Bihar’s performance across General Elections, 2014, and Bihar Legislative Assembly Elections, 2015, is compared, wherein the role of contestants’ demographic profiles in determining their vote share is being investigated. Design/methodology/approach Hypotheses are derived based on the impact of contestants’ demographic profiles (age, marital status, social category, political party affiliation, educational qualification, availing telephone and email facility, criminal antecedents) on their vote share. Following a quantitative approach, multiple regression and logistic regression are used to draw inferences from the data contestants’ affidavits – sourced from the ECI website. Findings Results show that contestants’ demographic profiles impact their vote share in the elections. While the ECI website is a viable source for re-using the data available there, data are not available in a user-friendly format and this leads to difficulty in being re-used by different stakeholders. Originality/value Academic research on OGD re-use is negligible, and the present study seeks to contribute towards extant literature by underlining the significance of re-using OGD by drawing inferences from the data accessible via ECI.


2016 ◽  
Vol 8 (6) ◽  
pp. 115
Author(s):  
Saeed Badghish

<p>This study examines the priority of values affecting the behaviour of local consumers in the Saudi Arabian hospitality industry. The sample consists of Saudi nationals who have stayed in a hotel in Saudi Arabia. A review of the literature provides studies of values and demographic factors that could lead to differences in behaviour between gender (male vs female) and education (educated vs less-educated). There is currently little understanding of whether, or how, Saudis from different socio-cultural environments, represented in this study with different demographic profiles, differ in their values. This study considers whether there are any such differences linked to these demographic differences. The research uses a quantitative online survey based on established constructs of Kahle’s List of Values. Data were analysed in SPSS using descriptive statistics, independent samples <em>t</em>-tests, and regression analysis. This quantitative study finds that there are significant differences in the value of excitement, warm relationships with others, and fun and enjoyment were noted according to education level; also the value of self-fulfillment according to gender.</p>


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