The Force of American Modernity: World War II and the Birth of a Soft Power Superpower
As the result of a wide debate in the US during WWII on the causes of that war, the American governing class decided that the best way to avoid yet another conflict was to export the American understanding of the link between economic progress under capitalism and the survival of liberal democracy. The Marshall Plan was the fullest expression of this world-view, launching the era of productivity and growth in Europe. But this project, renewed ideologically in the era of ‘globalisation’, began to meet increased resistance by the 1990s, as societies everywhere looked at its effects on their traditional conceptions of modernity, sovereignty and identity. While American capitalism continued to propose innovations large and small, in Europe and elsewhere their disruptive effects could set off intense political conflict. The classic example is the Uber car-sharing company.