scholarly journals Examining the relationship between college football season ticket holders' service personal values and their behavioral intentions : the moderating effect of team identification.

2011 ◽  
Author(s):  
Gary Tan
Keyword(s):  
Behavioral Intentions ◽  
Personal Values ◽  
College Football ◽  
Moderating Effect ◽  
Team Identification ◽  
Season Ticket ◽  
Service Personal Values ◽  
The Relationship

Attitudes Toward Rival Teams' Naming-Rights Sponsors

2019 ◽  
pp. 182-204 ◽  
Author(s):  
Terry Eddy ◽  
Lamar Reams ◽  
Brendan Dwyer
Keyword(s):  
Exploratory Study ◽  
Behavioral Intentions ◽  
Negative Transfer ◽  
College Football ◽  
Team Identification ◽  
Transfer Effects ◽  
Naming Rights

The purpose of the chapter is to present an exploratory study examining the effects of rivalry on attitudes toward naming-rights sponsors in college football. Although research on the effects of partnerships with rival teams on fans' reactions and/or perceptions of the brand has been appearing for over a decade, the volume of work is still quite limited. From the research that does exist, findings tend to be fairly consistent in that negative transfer effects on sponsoring brands have been found to exist among rival fans. The current study investigated the effects of team identification and perceived strength of rivalry on sponsor image and behavioral intentions of individuals for whom the team with the naming-rights partnership is not their favorite.

scholarly journals What Do Coffee Shop Entrepreneurs Need to Do to Raise Pro-Environmental Customer Behavioral Intentions?

2019 ◽  
Vol 11 (9) ◽  
pp. 2666 ◽  
Author(s):  
Sunmi Yun ◽  
Taeuk Kim
Keyword(s):  
Behavioral Intentions ◽  
Structural Equation ◽  
Moderating Effect ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Coffee Shop ◽  
Environmental Norms ◽  
Social Environmental ◽  
The Relationship ◽  
Coffee Shops

Our research framework, built on the norm activation model (NAM), was designed to provide a comprehensive understanding of the formation of consumers’ pro-environmental behavioral intentions in an eco-friendly coffee shop. We employed the NAM to test its mediating effect of personal environmental norms (PEN), social environmental norms (SEN), and ascription of responsibility (AR) and the moderating effect of the overall green image (OGI) on pro-environmental behavioral intentions. Data were collected through a survey of 530 customers who frequently visited a coffee shop in Korea, and structural equation modeling (SEM) was used to test the research hypotheses. The findings generally supported the hypothesized associations of the study variables within our proposed theoretical framework (PEN, SEN, and AR in order of the mediating effect on pro-environmental behavioral intentions) and confirmed OGI’s moderating effect. In addition, the study’s results have important (1) theoretical and (2) practical implications for the environment. (1) They expand the original NAM by explaining the effect of the relationship between SEN and PEN on pro-environmental customer behavioral intentions (PCBI) and confirm the mediating effect of the NAM (SEN, PEN, AR) on PCBI, as demonstrated in previous studies. (2) Moreover, the findings herein may encourage coffee shops to participate in the prevention of environmental problems by restricting the use of products such as plastic coffee cups and straws.

scholarly journals The Moderating Effect of Involvement in the Relationship Between Customer Behavioral Intentions and Its Antecedents

SAGE Open ◽  
2021 ◽  
Vol 11 (2) ◽  
pp. 215824402110144
Author(s):  
Ersin Eskiler ◽  
Remzi Altunışık
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Behavioral Intentions ◽  
Structural Equation ◽  
Perceived Value ◽  
Moderating Effect ◽  
Equation Modeling ◽  
High Involvement ◽  
Marketing Service ◽  
The Relationship

Future trends in customers’ postpurchasing habits and the identification of the structures that affect the formation of these trends are key determinants of long-term financial performance and competitive advantage for businesses. In the field of marketing, service quality, perceived value and customer satisfaction, and the relationship between these structures are the main factors for the determination of customer loyalty. However, empirical findings have proven to be inadequate in revealing relationships between related structures in low- and high-involvement levels of consumer groups. Therefore, the aim of this study was to examine the moderating effect of involvement in the relationship between the behavioral intentions of members of a sports-fitness center and their antecedents. For the research, face-to-face questionnaires were administered to 842 subjects who had been selected by convenience sampling performed at sports and fitness centers operating in Istanbul, and the collected data were analyzed using the structural equation modeling technique. Our results showed that there were differences in the effects of service quality, perceived value, and customer satisfaction on behavioral intentions among consumer groups in terms of low- or high-involvement levels. This article discussed the theoretical and managerial effects of the obtained results.

scholarly journals Impact of Personal Values on Political Consumption: The moderating role of interpersonal influence in social media

2021 ◽  
Vol 5 (3) ◽  
pp. 400
Author(s):  
Juliano Domingues Da Silva ◽  
Ana Tereza Delapedra ◽  
Ana Maria Campos Manoel ◽  
Isis Helena Martins Cassiolato
Keyword(s):  
Social Media ◽  
Personal Values ◽  
Linear Regression Analysis ◽  
Moderating Effect ◽  
Interpersonal Influence ◽  
Self Transcendence ◽  
Political Consumption ◽  
The Relationship ◽  
Moderating Role

This study aims to analyze the moderating effect of interpersonal influence in social media on the relationship between personal values and political consumption. Through a survey of 206 respondents, the results of linear regression analysis showed that the values of self-transcendence and openness to change are positively related to political consumption, whereas self-promotion has a negative relation. The results also showed that interpersonal influence in social media has a critical moderating effect since (i) amplifies political consumption of people with self-transcendence values and (ii) increases the political consumption of people with self-promotion values. This research expands the literature on consumer behavior by showing that personal values on political consumption depend on the individual's susceptibility to being influenced by social media.

scholarly journals Investigating the Effects of Airport Servicescape on Airport Users’ Behavioral Intentions: A Case Study of Incheon International Airport Terminal 2 (T2)

2019 ◽  
Vol 11 (15) ◽  
pp. 4171 ◽  
Author(s):  
Jin-Woo Park ◽  
Young Kyung Ryu
Keyword(s):  
Gender Differences ◽  
Structural Equation Modeling ◽  
Behavioral Intentions ◽  
Structural Equation ◽  
Moderating Effect ◽  
Equation Modeling ◽  
International Airport ◽  
Airport Terminal ◽  
The Relationship

The purpose of this study is to analyze the effects of physical and social servicescapes on cognitive and affective satisfaction, as well as airport image, with gender as a moderating effect between variables. A total of 283 airport users were surveyed, and structural equation modeling was used to investigate the relationships between variables. The results showed that only physical servicescape had a significant effect on cognitive and affective satisfaction, and affective satisfaction had a significant effect on airport image. In addition, the gender differences indicated a significant effect between the physical servicescape and cognitive satisfaction. This study is distinct in that it is the first attempt to verify the relationship between airport physical servicescape, social servicescape, airport users’ cognitive and affective satisfaction, and airport image on gender differences.

Sign in / Sign up

Export Citation Format

Share Document