scholarly journals Governance Team Leadership and Business User Participation - Organizational Practices for Innovative Customer Engagement in Data Compliance Project

2019 ◽  
Vol 8 (2) ◽  
pp. 15-45
Author(s):  
Milomir Vojvodic ◽  
Christian Hitz
2021 ◽  
Vol 39 (1) ◽  
pp. 93-118
Author(s):  
Krystyna Mazurek-Łopacińska

Abstract The article aims to present customer participation in value co-creation based on the demand-side approach to innovation. We present the rationale and principles of the demand-side approach to innovation based on user participation. Further, we discuss the forms of customer engagement in customer-company cooperation, customer motivations, and perceived benefits. This article also identifies the open innovation model’s factors and provides practitioners with implementation guidance regarding the demand approach to innovation. Further, this article shows the influence of the customer’s active role and the demand-side approach to innovation on the enterprise, the economy, and society. Finally, we identify possible risks associated with using this approach and their impact on the environment.


Author(s):  
Aristotelis Spiliotis

AbstractUser is one of the most important stakeholder cluster and its participation can link the end of life and early stages in the life cycle of each product when considering the adoption of a circular business model. This chapter presents the main elements of the customer engagement, as identified through a State-of-the-Art analysis carried out in the context of FENIX, as well as those electronic tools in which they will be integrated together with conventional tools for the conduction of commercial activities and the tools to facilitate the interaction with the other actors and activities of FENIX within a single access point digital platform (FENIX Marketplace). The SoA analysis identified the motivational factors that promote a greater customer engagement for the participation throughout all business routes (B2B, B2C but also C2C) applicable in the project. These strategies are improved and enhanced using benefits provided by the social media for the participation in the process. The customer involvement is directly linked to the motives provided within FENIX Marketplace.


2005 ◽  
Author(s):  
Michaela C. Schippers ◽  
Deanne N. Den Hartog ◽  
Paul Koopman ◽  
Daan Van Knippenberg
Keyword(s):  

2008 ◽  
Author(s):  
S. C. A. Da Silva ◽  
M. J. Dos Santos Oliveira ◽  
H. M. B. Carvalho ◽  
M. C. R. Jacinto ◽  
T. C. Fialho ◽  
...  

2007 ◽  
Author(s):  
Ronald Crouch ◽  
Luciano Berardi ◽  
Terrinieka Williams ◽  
Sangeeta Parikshak ◽  
Susan McMahon ◽  
...  

2007 ◽  
Author(s):  
Alayne J. Ormerod ◽  
Christopher D. Nye ◽  
Sadie E. Larsen ◽  
Julia E. Siebert

2009 ◽  
Author(s):  
Pat Wellington ◽  
Niall Foster
Keyword(s):  

2019 ◽  
Vol 18 (2) ◽  
pp. 64-74
Author(s):  
Maya Fitri Nuraeni

Kepuasan pelanggan merupakan suatu pemenuhan harapan pelanggan yang dirasakan sesuai dengan ekspektasi yang diharapkan. Tujuan penelitian Mengetahui pengaruh langsung dan tidak langsung serta besaranya antara faktor Customer Relation Management (CRM), Customer Engagement, Kualitas Layanan, Trust dan Costumer value  Terhadap Kepuasan Peserta PBPU BPJS Kesehatan KC Depok Tahun 2018. Desain penelitian cross sectional. Populasi penelitian keseluruhan peserta di BPJS Kesehatan KC Depok. jumlah sampel dalam penelitian ini adalah smpel 130 peserta PBPU yang berkunjung ke KC Depok. Metode analisis menggunakan SmartPLS 2.0 dan SPSS 16. Hasil penelitian menunjukkan variabel CRM  24,58%, Customer Engagement 19,50 %. Kualitas Layanan 11,93%, Trust 14,36%,Costumer value 6,13%. pengaruh langsung CRM terhadap Customer Engagement 49,96%, CRM terhadap kualitas layanan 66,42%, CRM terhadap Trust 4,38%, CRM terhadap customer value 30,80%, Customer Engagement terhadap kualitas layanan 4,58% Customer Engagement terhadap Trust 15,21%, Customer Engagement terhadap customer value 16,77 Kualitas Layanan terhadap Trust 30,66%, Kualitas Layanan terhadap customer value 11,01%, Trust terhadap customer value 14,54%. Dengan demikian dapat ditarik kesimpulan bahwa  paling mempengaruhi Kepuasan Peserta PBPU BPJS Kesehatan KC Depok, dikarenakan CRM merupakan keseluruhan proses membangun dan memelihara hubungan peserta khususnya PBPU dengan BPJS kesehatan yang akan meminimalisir penurunan kualiatas pelayanan sehingga dapat meningkatkan pelayanan yang lebih baik. BPJS Kesehatan KC Depok diharapkan dapat memberikan pelayanan terbaik bagi npeserta sesuai dengan nilai dasar untuk tercapainya kepuasan pelanggan.


Sign in / Sign up

Export Citation Format

Share Document