Internal Stimuli Consumer Behavior Factor for Optimalization Digital Marketing Tools Used

2017 ◽  
Vol 5 (5) ◽  
pp. 197-200
Author(s):  
Hidayat Rahmat ◽  
◽  
Hidayat Agus Maolana
Keyword(s):  
Consumer Behavior ◽  
Digital Marketing ◽  
Behavior Factor

PERAN DIGITAL MARKETING DALAM EKSISTENSI BISNIS KULINER SEBLAK JELETET MURNI

2016 ◽  
Vol 1 (2) ◽  
pp. 133-144
Author(s):  
Nadya Nadya
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Digital Era ◽  
Marketing Social ◽  
Technological Developments ◽  
Product Sales

Technological developments have significantly changed the way how a business works, especially the culinary business named Seblak Jeletet Murni, that has located in Jakarta. This business is still relatively new, but consumers continue moldy and this spicy culinary product sales have been continue to increase. This phenomenon is a result of business which has entered the digital era in social media. Marketing of this product is not done intensively by the owner of this business, but consumers who moved to market virally in social media, especially social media video youtube. In this article the author analyzed descriptively about consumer behavior in digital marketing that has affected the sales of the culinary products. The analyzes were performed with case studies and associated in the literature on consumer behavior and digital marketing strategies. This article aims to describe the behavior of consumers in the digital age so that it can be input in determining the marketing strategy culinary efforts forward and be used for thought on the future of consumer research. Keywords: Digital Marketing, Social Media, Consumer Behavior

scholarly journals Chili Paste Culture in Bangkok Metropolis

2018 ◽  
Vol 4 (2) ◽  
pp. 136
Author(s):  
Ravipim Chaveesuk ◽  
Chayanuch Jitareetep
Keyword(s):  
Logistic Regression ◽  
Consumer Behavior ◽  
Raw Materials ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Survey Study ◽  
Qr Code ◽  
Monthly Income ◽  
High Quality ◽  
The Relationship

This research’s objectives were to study the consumer behavior of instant chili paste in Bangkok metropolis. A survey study in Bangkok and its perimeters with 400 consumers indicated that most popular chili paste in retailed stores was the chili paste in oil. Most Consumers decided to buy the instant chili paste based on a taste satisfaction at convenient stores or supermarkets. Those whose monthly income were less than 865 USD preferred a chili paste in a 90-gram plastic jar and made a purchase with higher frequency than those who earned more and preferred a 230-gram glass jar. Taste, reasonable price to quality, availability near home or workplace and product promotion were consumers’ most important buying decision criteria. The logistic regression model built to represent the relationship between a probability to buy and marketing factors revealed that buying chance would be higher if the consumers perceived that the product were made from high quality materials and were packed in the see-through packaging. Marketing strategies for the chili paste manufacturer are to communicate its high quality raw materials and standard certificate on the label or QR code, product visibility through a transparent package or window on a package and prepare for digital marketing. Proper outlets include convenient stores, supermarkets and hypermarket in a residential area or near a workplace. Recommended promotions are buy one get one free concept,  variety  of  chili  pastes  in  one  pack  and  a  product  tasting  from  time  to  time. Keywords: Bangkok Metropolis; Chili Paste; Consumer Behavior; Logistic Regression 

scholarly journals Digital Marketing Evolution

2020 ◽  
Vol 2020 (2) ◽  
pp. 263-269
Author(s):  
Vladislav Shadrin ◽  
Olga Kotova
Keyword(s):  
Consumer Behavior ◽  
Opinion Leaders ◽  
Digital Marketing ◽  
Marketing Communications ◽  
Business Practices ◽  
Consumer Experience ◽  
Internet Communities ◽  
Search For Information ◽  
New Consumer

Marketing complex acquires a new content as it tries to adjust itself to the changing business practices and consumer behavior. The research objective was to study the content of Marketing 4.0 and the changing relationship between the brand and the consumer. The authors conducted a comparative analysis of the changes in marketing concepts, which proved that consumers have become partners in marketing communications. Internet communities and opinion leaders proved to affect consumer behavior. Social networks and messengers shape attitude of whole communities. The research revealed an increasing role of customization and personalization in the promotion of brands and products in the era of digitalization. Consumer experience and pleasure derived from marketing interaction are becoming more and more important. Previously obtained materials made it possible to define the change in the marketing complex in the digital economy from 4P to 4C. New consumer communities search for information on the Internet, thus overlooking traditional methods of marketing communications.

scholarly journals Marketing tools for managing consumer behaviour in the market of innovative products

2021 ◽  
Vol 284 ◽  
pp. 07009
Author(s):  
Evgenii Konnikov ◽  
Olga Volvach ◽  
Boris Lyamin ◽  
Irina Kapustina
Keyword(s):  
Consumer Behavior ◽  
Consumer Behaviour ◽  
Target Audience ◽  
Digital Marketing ◽  
Financial Indicators ◽  
Goods And Services ◽  
Potential Target ◽  
Potential Consumer ◽  
Innovative Products

The article analyzes the existing approaches to managing consumer behavior. As a result, of the study, the need to manage consumer behavior in the field of innovative goods and services was identified. An analysis of existing methods and approaches to managing consumer behavior was carried out. A methodology was proposed for consistently changing the perception of innovative products by a potential consumer to improve the efficiency of innovative companies. The proposed methodology allows consistently adjusting the perception of a potential target audience through digital marketing tools. The application of the proposed methodology will significantly expand the base of the loyal target audience, which is converted into an increase in revenue, profit and other financial indicators of innovative companies.

scholarly journals The Mediation effect of Value-Co-Creation on Customer Engagement and Positive E-WOM

2020 ◽  
Vol 15 ◽  
pp. 54-62
Author(s):  
Salwa Fouad Taher ◽  
Dr. Mahmoud Abdulhamid Saleh
Keyword(s):  
Consumer Behavior ◽  
Saudi Arabian ◽  
Mediation Effect ◽  
Digital Marketing ◽  
Customer Engagement ◽  
Factors Influencing

The current study investigates the mediation effect of value-co-creation on customer engagement and positive e-WOM in a competitive Saudi Arabian market. An attempt to illustrate the factors influencing the positive e-WOM as a result of changing customer`s interests and lifestyle. The engagement of consumers in the co-creation of value is powerful in understanding consumer behavior. The paper has made an applied attempt in the Saudi Arabian market to study customer engagement, value co-creation, and positive e-WOM, which adds to the knowledge line in the digital marketing discipline.  

Penerapan Modul Dashboard Marketing untuk Mendukung Penerapan Digital Marketing pada UMKM

2021 ◽  
Vol 8 (01) ◽  
pp. 35
Author(s):  
Fitriyana Dewi ◽  
Ekky Novriza Alam ◽  
Rachmadita Andreswari
Keyword(s):  
Consumer Behavior ◽  
Marketing Strategy ◽  
Product Information ◽  
Digital Marketing ◽  
Coffee Plantations ◽  
Technology Sector ◽  
Product Sales

Mekarsari Village is a fostered village in Bandung district which has BUMDes. Mekarsari Village has great potential, especially in the field of tea and coffee plantations. Several other MSMEs have products such as chips and other handicrafts. In general, MSMEs have difficulty increasing their competitiveness. The technology sector and competitors are the biggest challenges that must be overcome by MSMEs. Currently, the existence of a marketplace can help MSMEs to market and increase product sales. GambungStore is one of the marketplaces that is specifically intended as a marketing medium for MSME products in Mekarsari Village. The existence of this marketplace can actually be optimized through a good marketing strategy. A good marketing strategy requires a periodic controlling process which can be done by using information on the behavior of consumers towards the product. Information on consumer behavior will be obtained in the marketing dashboard module in this research.

scholarly journals The Influence of Value-Co-Creation on Brand Equity: An Empirical Study in Saudi Arabia

2020 ◽  
Vol 15 ◽  
pp. 43-53
Author(s):  
Salwa Taher ◽  
Soad Abdullah Almeshal
Keyword(s):  
Saudi Arabia ◽  
Consumer Behavior ◽  
Empirical Study ◽  
Brand Equity ◽  
Mediation Effect ◽  
Digital Marketing ◽  
Factors Influencing

The current study aims to explore the influence of value co-creation on brand equity in a Saudi Arabia context. An attempt to illustrate the factors influencing brand equity from a consumer's perspectives as a result of changing customer's interests and lifestyle. Consumer's co-creation of value is powerful in understanding consumer behavior at its impact on brand equity. This paper has made an applied attempt in Saudi Arabia to study the mediation effect of positive e-WOM on value co-creation and brand equity, which adds to the knowledge line in the digital marketing discipline.   

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