scholarly journals The Role of Knowledge Management in Creating Competitive Advantage in Small and Medium-size Enterprises inthe Republic of Iraq

2020 ◽  
Vol 16 (2) ◽  
pp. 17-25
Author(s):  
Ghayth Ali Jarad

Knowledge management (KM) is a vital component of organizational strategies to increase competitiveness. This study identifies the impact of KM in creating a competitive advantage. The main purpose is to determine the level of appreciation of the concept among SME stakeholders in Iraq. Both qualitative and quantitative research methods were explored, 102 respondents were reached, and the results of the field survey were analyzed using SPSS for descriptive statistics analysis. The result shows that the application of KM is appreciated in Iraq, but its implementation is not yet at an optimal level. The research provides evidence from a developing country on the application of knowledge management in the management of small and medium-sized enterprises.

With recent advancements in information technology, organizations’ capability to acquire and analyze data for efficient decision making has increased. Good strategies promote alignment among processes and technology in use, which may result in better firm performance. However, there has been little focus on how firm strategies and business intelligence (BI) systems might play their part in forming organizational information and getting a competitive edge. Therefore, the purpose of conducting this study is to investigate the impact of firm strategy on firm competitive advantage with mediating role of BI adoption and moderating role of BI capabilities. For this, a quantitative research methodology was used, and data was collected from 300 middle-level managers in Pakistan's telecom sector. Statistical tests such as descriptive statistics, correlation, reliability analysis, one-way ANOVA, confirmatory factor analysis, and mediation analysis through Hayes process were performed using SPSS and AMOS. The findings revealed a positive link between firm strategy and competitive advantage, with business intelligence adoption serving as a mediating factor. Business intelligence capabilities positively moderate the relationship between BI adoption and competitive advantage. Hence, all proposed hypotheses (H1, H2, and H3) were approved. The contribution and Limitation of the study are also discussed.


2014 ◽  
Vol 9 (1) ◽  
pp. 1513-1519
Author(s):  
Iraj Soltani ◽  
Ali Lavafan

Competitive advantage, as aset of unique abilities in an organization, allows it to enter new markets and overcome competition. This paper aims to determine the impact of agility and knowledge management on competitive advantage. According to the available literature and research background, three hypotheses are formed and tested. The data for the study are collected using a standard questionnaire and analyzed by SPSS V.18.0 and AMOS V.20.0 software packages. The results indicate that knowledge management affects the ability to gain competitive advantage both directly and indirectly through organizational agility.


2017 ◽  
Vol 13 (2) ◽  
pp. 35-48 ◽  
Author(s):  
Aries Heru Prasetyo

This study tried to explore hidden power of knowledge management in contributing to a better competitive advantage for society-based organization. Using Indonesia micro finance organization, the test deployed four major drivers: technology infrastructure, organizational structure, culture and people. By addressing multiple linear regressions on 184 questionnaires, the study succeeded in uncovering the impact of proper KM-technology, organizational culture and people to the creation of competitive advantage, thus valid proponents for micro finance sector. However, failures to prove the role of the second drivers showed potential obstacle while preserving knowledge. Elements such as leaderships, adaptability, communication and bureaucracy might become the ideal moderator for future agenda.


2020 ◽  
Vol 20 (2) ◽  
pp. 216-229
Author(s):  
Robert Kozielski ◽  
Nikodem Sarna

Abstract Research background: Recent years have brought a real explosion of new tools and methods of conducting market activities based on new technologies. Solutions based on new technologies carry great development potential for an organization. There is a belief that new technologies – in particular, programmatic buying (analyzed in this article) – also impact an organization’s ability to compete. Programmatic buying (PB) is a tool but also a new model of sales and purchase of advertising, under which the current package approach (traditional) has been replaced by a fully automated individualized approach. Purpose: The aim of the article is to assess the impact of technology on an organization’s ability to compete with the example of PB. Research methodology: The empirical basis is both qualitative and quantitative research conducted in 2018–2019. Results: The empirical material provides the basis for rejecting the main research hypothesis which claims that the usage of PB increases the effectiveness and efficiency of advertising and thanks to this on a companies’ ability to compete. PB has a positive impact only on the effectiveness and efficiency of graphic ads. The same relation was not observed in terms of video ads. Nevertheless the results are not clear. It is recommended to deepen the analysis. Novelty: Due to the fact that programmatic buying is a relatively new technologic solution there is no research that proves its impact on the marketing activities efficiency as well as its role in building the competitive advantage of a company, especially on the Polish or European market. This research starts the discussion of the role of PB in companies’ market activities and fits in the dispute of the significance of new technologies.


2021 ◽  
Vol 13 (4) ◽  
pp. 2313 ◽  
Author(s):  
Constantin Bratianu ◽  
Dan Florin Stanescu ◽  
Rares Mocanu

Knowledge management developed in the last decades as a dynamic symbiosis between science and art with significant implications on business and business education. Knowledge management operates within the organizational management, but it focuses on intangible resources, which are distinguished from the tangible ones as a result of their abstraction, metaphorical semantic, and nonlinearity. The purpose of the present paper is to explore the impact of knowledge management on business education through the mediation of academic curriculum and the influence of the business environment. The methodology is based on both qualitative and quantitative research methods. The qualitative phase focuses on a critical literature search and a semantic analysis of the main concepts and ideas, which allowed us to construct the research model and design a questionnaire addressed to business students and professors. The quantitative approach uses the statistical software packages SPSS 26.0 version, including the PROCESS macro for SPSS version 3.5 and the known reliability, validation, and interpretation criteria. Findings show that knowledge management impacts business education through the mediation of the academic curriculum and the influence of the business environment. The originality of the present research comes from the dynamics between knowledge management and business education and the research model’s design.


Author(s):  
Adjeng Tiara Eltari ◽  
Hendrati Dwi Mulyaningsih

This research was conducted at the Culinary Hawkers that located on Highway Sukapura, Dayeuhkolot, Bandung. This study examines the Entrepreneurial behaviour which resulted in increased sales volumes. Almost all Culinary Hawkers on Highway Sukapura doesn’t yet have the entrepreneurial behavior in accordance with the characteristics - traits mentioned by Suryana, Confident, Own initiative, Have achievement motive, Having leadership, and Dare to take risks with the full calculation. The purpose of this study was to investigate the influence of entrepreneurial behavior to the merchant's sales volume culinary pavement on Highway Sukapura, Dayeuhkolot, Bandung.Researchers used quantitative research methods. The population in this study was 63 Merchants Culinary Street on Highway Sukapura. Samples are 63 street vendors in JalanSukapura. Data were analyzed using simple regression analysis.The results showed that entrepreneurial behavior affect the sales volume of culinary street traders in Highway Sukapura. Based on the calculation coefficient of determination (R2) can be seen the effect of entrepreneurial behavior variables (X) on sales volume (Y) is approximately 94%. While the remaining 6% are influenced by other factors such as competence, performance, and motivation.


2021 ◽  
Vol 14 (8) ◽  
pp. 346
Author(s):  
Thi Thu Cuc Nguyen

The brand equity of banks plays a crucial role in determining customer behavior of using their services. The study aims to examine the impact of brand equity on conversion behavior in the use of personal banking services at commercial banks in Vietnam. The paper uses quantitative research methods, through linear SEM (Structural Equation Modelling) analysis, with survey data including 554 samples of individual customers of commercial banks. The study’s findings show that the bank’s brand equity has a negative impact on the behavior of individual customers. In the relationship between these two factors, competitive advertising effectiveness and loyalty of customers act as intermediary factors. On that basis, the study makes a number of recommendations to preclude customers leaving and minimize business losses caused by the conversion of customers’ banks. The findings of this study have shown the importance and impact of brand equity on conversion behavior in the use of personal customer services. These are meaningful contributions both theoretically and practically to help banks get a deeper insight into brand equity and the need to pay attention to building and developing sustainable brand equity for the bank, as well as an important basis for further research.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mohamed Hamdoun ◽  
Mohamed Akli Achabou ◽  
Sihem Dekhili

Purpose This paper aims to examine the link between corporate social responsibility (CSR) and financial performance in the context of developing countries. More specifically, the mediating role of a firm’s competitive advantage and intangible resources, namely, human capital and reputation are studied. Design/methodology/approach The study considered a sample of 100 Tunisian firms. The analysis makes use of the structural equation modelling method to explore the relationship between CSR and financial performance, by including mediator variables. Findings The results confirm that CSR has no significant direct effect on financial performance. In particular, they indicate that the social dimension of CSR has a negative impact on performance. However, CSR does have a positive impact on competitive advantage via the two intangible resources considered, human capital and company reputation. Research limitations/implications The research fills a gap that occurred in the previous literature. In effect, previous studies focussed only on the direct link between CSR and financial performance. In addition, it enriches the limited literature on CSR strategies in the context of developing countries. However, further studies should explore the opposite relationship, i.e. the impact of financial performance on CSR strategy. In addition, the authors believe that amongst other potential research avenues, it would be interesting to study the moderating role of the activity sector. Practical implications From a practical point of view, this study suggests new applications with respect to the link between CSR and financial performance. To enhance their company’s financial performance, managers need to ensure that intangible resources are managed efficiently. Originality/value The paper contributes to the literature by examining how a firm’s intangible resources mediate between CSR and competitive advantage and how competitive advantage mediates between intangible resources and financial performance. Second originality is related to the study of the link between CSR and the financial performance of business organisations in the context of a developing country.


2021 ◽  
Vol 30 (1) ◽  
pp. 181-203
Author(s):  
Tal Braverman-Uriel ◽  
Tal Litvak-Hirsch

The impact of sexuality on mental wellbeing in women in long-term relationships has only been partially investigated. Emphasis has been on quantitative research studies that do not capture the breadth of the field. The present study looked at how and to what extent women maintain sexual desire in long-term relationships, and how sexuality affects their mental wellbeing. The study used a qualitative narrative approach and included semi-structured interviews with approximately 20 Israeli women aged 40–55 from similar socioeconomic backgrounds and in longstanding, permanent relationships. The findings indicate significant development over the years in the perception of the role of sexuality and its impact on mental wellbeing. The path to good sexuality can and should follow women’s leadership and initiative. Such women have the desire to make an impact, willingness to make an effort, and even an actual ability to exert influence. The interviewees’ tools, strategies, insights and ways of coping can serve as models for other women seeking better sexuality in a long-term relationship.


Sign in / Sign up

Export Citation Format

Share Document