scholarly journals From Transactional to Transformational

2020 ◽  
Vol 31 (2) ◽  
pp. 92-110
Author(s):  
Jennifer Britton ◽  
Jami Leveen ◽  
Don Liberati ◽  
Anna D'Isidoro

This analysis of the supplier relationship between Drexel University and Aramark offers a demonstration of the potential for intensifying an anchor institution’s local economic inclusion strategies by leveraging the economic power of supplier partnerships. The operation of a major food service contract represents a substantial set of campus jobs and procurement, but this economic activity often remains outside the remit of economic inclusion efforts when the institution has no contractual influence over it. When an anchor institution can partner with a major supplier that shares a commitment to community impact, it offers opportunities to strengthen an anchor strategy. This article describes how Drexel University and Aramark used their campus food service relationship to deepen Drexel’s anchor mission and core strategic priorities and Aramark’s enterprise sustainability agenda, including the value of the negotiation process, and a set of outcomes in the form of initiatives in food insecurity, local economic inclusion and community engagement, research and technology transfer, and student co-op employment. Both the relationship building process and its outcomes offer a model for other institutions as they look to leverage the untapped economic activity of the major service suppliers.

2011 ◽  
Vol 22 (3) ◽  
pp. 384-396 ◽  
Author(s):  
Caroline Porr ◽  
Jane Drummond ◽  
Karin Olson

Grounded theory was employed to elucidate how public health nurses (PHNs) develop therapeutic relationships with vulnerable and potentially stigmatized clients, specifically, single mothers living in low-income situations. We named the emerging theoretical model Targeting Essence: Pragmatic Variation of the Therapeutic Relationship, after discovering that although PHNs strove to achieve relational goals, their attention was primarily focused on the goal of ascertaining concerns foremost on the hearts and minds of mothers, and that PHNs had to accomplish these goals within short practice timeframes. The study’s focused context elicited a nuanced explanation of the dynamic relationship-building process derived from subjective relationship experiences of PHNs and single mothers living in low-income situations. We believe Targeting Essence will serve as an effectual relationship-building model, enabling PHNs to know essentially what mothers want and need, and enabling mothers to know essentially that their PHN can be trusted not to render judgment.


2019 ◽  
Vol 13 (1) ◽  
Author(s):  
Terrance Quinn

I draw attention to an economic theory discovered in the 1930’s by the Canadian scholar Bernard Lonergan (1904-1984). At the time, Lonergan was unable to find an economist to read his manuscripts. Eventually, however, his results were published in For a New Political Economy (Lonergan 1998); and Macroeconomic Dynamics: An Essay in Circulation Analysis (Lonergan, 1999), volumes 21 and 15 of the Collected Works of Bernard Lonergan. Volume 21 contains almost all of Lonergan’s typewritten work on economics prior to and including the 1944 Essay in Circulation Analysis. Lonergan’s theory, however, remains largely unknown to both orthodox and heterodox economics. Within the contemporary ethos, economic models typically are remote from actual economic activities in cities, towns and people’s lives. Lonergan’s theory, by contrast, begins with economic activities. It builds on a key observation that there are not just “firms and households” but two functionally distinct types of firm. Businesses can and often do function in both ways, depending on transactions. Orthodox economics has been causing great damage to world cultures and ecosystems. Attempts to merely adjust mainstream models have proven ineffective. Within heterodox economics there has been a growing interest in finding a viable alternative. This paper gives a brief introduction to the alternative provided by Bernard Lonergan’s two-flow theory. It is a theory that will ground the possibility of effective and humane strategies for local and global economies. Elements of this paper were originally presented at the International Confederation of Associations for Pluralism in Economics (ICAPE), January 4th, 2018, Drexel University in Philadelphia.


2020 ◽  
Vol 1 (1) ◽  
pp. 122-144
Author(s):  
Andreas Kollias ◽  
Fani Kountouri

This study explores the news media Twitter messaging on the issue of Grexit, as an exemplary case of transmediatisation of problems in highly polarized contexts. Our analysis focuses on media tweets (in English, French, Italian, and Greek) using the Grexit hashtag between March and July 2015. There are three main questions on the potential reshaping of journalistic sourcing and framing on Twitter. The first focuses on the milieu of actors used by media outlets as sources in the #Grexit debate, the second on the types of news frames that dominated #Grexit media tweets, and the third on how sourcing and news frames interact to construct a space of power positions. The above processes took shape within a close information system, which included politicians, media elites, and economic experts that marginalized alternative voices and critical perspectives. These findings indicate that mainstream news media normalized Twitter to fit their traditional sourcing and framing norms and practices. More specifically, our findings indicate the following: first, traditional sources and powerful economic actors get easier access to online media reporting on Twitter; second, the negative and episodic media-driven frames take the lead in the frame-building process; and third, the non-elite political and socially-driven frames are marginalized in the framing building process. The Twitter affordances were essentially normalized by media to fit into their understandings of the negotiation process as a high-stakes international politics and economic game with predetermined winners and losers. It is also likely that this normalization reflects the normalization of Twitter by powerful political and economic elites aiming to offer journalists on Twitter easy and instant access to their narratives.


2010 ◽  
Vol 3 (4) ◽  
pp. 422-437 ◽  
Author(s):  
Jo Williams ◽  
Susan J. Chinn

Sport industry marketers have long understood the importance of nurturing customer relationships. The new challenge is how best to face the shifts in customer relationship marketing posed by sports organizations and proactive consumers, or “prosumers.” In this article, the elements of the relationship-building process are presented with a focus on communication, interaction, and value, concepts identified in Gronroos’s (2004) relationship-marketing process model. An expanded version of Gronroos’s model is developed to include prosumers and to describe the interactions that occur through social-media exchanges. The value of specific social-media tools and Web 2.0 technologies in helping sport marketers meet their relationship-marketing goals is also discussed. Finally, directions for future research employing the expanded model are suggested.


2009 ◽  
Vol 2 (2) ◽  
pp. 164-184 ◽  
Author(s):  
Vassil Girginov ◽  
Marijke Taks ◽  
Bob Boucher ◽  
Scott Martyn ◽  
Marge Holman ◽  
...  

Sport-participation development requires a systematic process involving knowledge creation and dissemination and interactions between national sport organizations (NSOs), participants, clubs, and associations, as well as other agencies. Using a relationship-marketing approach (Grönroos, 1997, Gummesson, 2002, Olkkonen, 1999), this article addresses the question, How do Canadian NSOs use the Web, in terms of functionality and services offered, to create and maintain relationships with sport participants and their sport-delivery partners? Ten Canadian NSOs’ Web sites were examined. Functionality was analyzed using Burgess and Cooper’s (2000) eMICA model, and NSOs’ use of the Internet to establish and maintain relationships with sport participants was analyzed using Wang, Head, and Archer’s (2000) relationshipbuilding process model for the Web. It was found that Canadian NSOs were receptive to the use of the Web, but their information-gathering and -dissemination activities, which make up the relationship-building process, appear sparse and in some cases are lagging behind the voluntary sector in the country.


2012 ◽  
Vol 5 (1) ◽  
pp. 1-15 ◽  
Author(s):  
César García

Historically, Barcelona Football Club (BFC) has represented one of the pillars of Catalan identity, which earned it the slogan “more than a club.” In recent times, especially under the presidency of Joan Laporta, management has radicalized the club’s political positions by using BFC as a platform to openly promote the independence from Spain of the Catalan region. Despite the fact that most Barcelona fans in Catalonia, as well as in the rest of Spain, have much more moderate political positions, the radicalization of BFC does not appear to have eroded the relationship-building process with Barcelona fandom. This article argues that BFC as an institution still maintains a good relationship with its fans because the social, as well as individual, identity provided by allegiance to a soccer club such as BFC is ultimately more important to members and fans than the club’s political positions.


2018 ◽  
Vol 25 (1) ◽  
pp. 41-63
Author(s):  
Vincent Molly ◽  
Diane Arijs ◽  
Johan Lambrecht

Purpose Adopting an integrated agency and stewardship perspective, the purpose of this paper is to understand the relationship between family businesses (FBs) and private equity (PE) investors at three stages: entry, cooperation, and exit. Design/methodology/approach This qualitative study combines the perspectives of 11 FB owners and/or managers, seven PE investors, and four intermediaries. The in-depth interviews of this purposive sample are analysed at the intra- and inter-case level using a template analysis approach up to reaching theoretical saturation. Findings Building and maintaining an effective relationship between the FB and the PE investor requires both a stewardship perspective (i.e. reciprocal principal-steward behaviour) and a necessary but insufficient agency perspective (i.e. principal-principal behaviour). Research limitations/implications More large-scale studies with an integrated agency-stewardship perspective on FBs using PE can increase the external validity of the insights from this research to build and maintain an effective relationship between both parties. Practical implications Providing insights into the relationship building process and best practices, this study helps reduce the knowledge and empathy gap that exists between FBs and PE. Originality/value The results clarify the need to reconcile an agency and stewardship perspective to thoroughly understand the relationship and behaviour of FBs and PE investors, and to help the parties understand and benefit from each other’s added value.


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