An Investigation of Popular Music Placement as a Viewer Engagement Tool in Television Programming

The Radio Communication Project in Nepal: A Culture-Centered Approach to Participation

Health Education & Behavior ◽

10.1177/1090198106287450 ◽

2006 ◽

Vol 35 (4) ◽

pp. 442-454 ◽

Cited By ~ 26

Author(s):

Mohan Jyoti Dutta ◽

Iccha Basnyat

Keyword(s):

Popular Music ◽

Role Modeling ◽

Critical Examination ◽

Radio Communication ◽

Entertainment Education ◽

Discursive Space ◽

Television Programming ◽

Attitudes And Behaviors ◽

Considerable Research ◽

Culture Centered

Considerable research has been conducted on the topic of entertainment-education (EE), the method of using entertainment platforms such as popular music, radio, and television programming to diffuse information, attitudes, and behaviors via role modeling. A significant portion of the recently published EE literature has used the case of the Radio Communication Project (RCP) in Nepal to demonstrate the effectiveness of EE and to argue that EE campaigns can indeed be participatory in nature. In this project, we apply the culture-centered approach to examine the discursive space created by the RCP and its claim of being participatory. A critical examination of RCP discourse brings forth an alternative lens for approaching EE and its participatory claim.

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Development of the Audiovisual Industry in Brazil from Importer to Exporter of Television Programming

Canadian Journal of Communication ◽

10.22230/cjc.1995v20n3a880 ◽

1995 ◽

Vol 20 (3) ◽

Author(s):

Jose Marques De Melo

Keyword(s):

Latin America ◽

Popular Music ◽

Latin American ◽

Television Programming ◽

Recent Success ◽

Amérique Latine ◽

History Of ◽

Cultural Programming ◽

Amerique Latine

Abstract: In Latin America at mid-century, the formal media of communication (press, radio, cinema) satisfied the tastes of the colonizing elites for European and American programming, while the informal types of communication (songs, dances, poetry) remained faithful to indigenous local values. In the 1970s, the extension of broadcasting systems created a demand for popular cultural programming. There was also an increase in the regional exchange of programming between Latin American nations. Gradually, Latin American popular programs have begun to co-exist naturally with imported ones. Using Brazil as a case study, the article details some Brazilian networks' (Globo, Manchete, Bandeirantes) recent success as international exporters of popular genres (telenovelas, popular music), as Latin America begins to overcome its history of cultural dependency. Résumé: En Amérique latine à mi-siècle, les moyens de communication formels (presse, radio, cinéma) répondaient aux demandes des élites métropolitaines pour des émissions européenes et nord-américaines, pendant que les genres de communication informels (chansons, danses, poésie) ont resté fidèles aux valeurs locaux et indigènes. Dans les années soixante-dix, l'extension des systèmes de radiodiffusion crée une demande pour des émissions culturelles populaires. Il y avait aussi une hausse dans l'échange régionale d'émissions entre des pays de l'Amérique latine. Graduellement, les émissions populaires de l'Amérique latine commençent à coexister naturellement avec des émissions importées. Prenant comme exemple le Brésil, cette étude démontre les succès récents de quelques réseaux de télévision brésiliens (Globo, Manchete, Bandeirantes) comme exportateurs internationaux des genres populaires (téléromans, musique populaire) pendant que l'Amérique latine commence à surmonter son histoire de dépendance culturelle.

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