The effects of prime time sub-branding in network television: an analysis of NBC's "Must See TV"

2021 ◽  
Author(s):  
Elizabeth A. Yanak
Keyword(s):  
Prime Time ◽  
Network Television

Women as Home Caregivers: Gender Portrayal in OTC Drug Commercials

1992 ◽  
Vol 22 (4) ◽  
pp. 303-312 ◽  
Author(s):  
R. Stephen Craig
Keyword(s):  
Adverse Effects ◽  
Medical Care ◽  
Television Advertising ◽  
Prime Time ◽  
Network Television ◽  
Over The Counter ◽  
Female Consumers ◽  
Home Medical Care ◽  
Otc Medicines ◽  
Images Of Women

Concern has long been expressed over possible adverse effects of television advertising of over-the-counter (OTC) medicines. This study investigated a sample of prime time network television ads to determine how gender portrayals differed in drug and non-drug commercials. Findings indicated that women were significantly more likely than men to appear as characters in drug ads than in ads for other products, and that they are frequently portrayed in these commercials as experts on home medical care, often as mothers caring for ill children. This supports the hypothesis that drug advertisers take advantage of stereotypical images of women as home medical caregivers. It also raises the question of whether female consumers are being encouraged by these ads to overuse OTC medications as a way of gaining the family's love and respect.

Monday Night Football, Brian’s Song, and the Roots of the Prime-Time TV Event

ABC Sports ◽  
2018 ◽  
pp. 97-125
Author(s):  
Travis Vogan
Keyword(s):  
Mexico City ◽  
National Football League ◽  
Racial Politics ◽  
Prime Time ◽  
Network Television

Emboldened by the success its 1968 Olympics coverage enjoyed in prime time, ABC teamed with the National Football League to launch Monday Night Football in 1970. Monday Night Football extended Arledge’s lavish aesthetic to fashion a spectacle that would attract a broader audience than typical weekend telecasts. It particularly set its sights on women—a necessary audience for any successful prime-time show. While Monday Night Football grew out of ABC’s Mexico City broadcasts, it avoided discussing racial tensions that might splinter the consistent prime-time viewership it sought. ABC used Monday Night Football’s popularity to create successful television events that utilized the programing flows it forged and reproduced its pasteurized racial politics, such as the 1971 made-for-television movie Brian’s Song, and, more significantly, the 1977 miniseries Roots. Chapter 4 contextualizes Monday Night Football’s development and explains how it informed the depiction of race on network television events beyond sports broadcasts.

Introduction

2017 ◽  
Author(s):  
Aniko Bodroghkozy
Keyword(s):  
Civil Rights ◽  
Civil Rights Movement ◽  
Common Sense ◽  
Television News ◽  
News Coverage ◽  
Prime Time ◽  
Network Television ◽  
Black And White ◽  
The Relationship ◽  
Black Empowerment

This book examines the role played by American network television in reconfiguring a new “common sense” about race relations during the civil rights revolution. Drawing on stories told both by television news coverage and prime time entertainment, it explores the relationship among the civil rights movement, television, audiences, and partisans on either side of the black empowerment struggle. In particular, it considers the recurring theme that America's racial story was one of color-blind equality grounded on a vision of “black and white together.” The book concludes that television had an ambivalent place in the civil rights revolution. More specifically, it argues that network television sought to represent a rapidly shifting consensus on what “blackness” and “whiteness” meant and how they now fit together. Network television premised equality on a largely white definition whereby African Americans were ready for equal time to the extent that their representations conformed to whitened standards of middle-class and professional respectability.

Prime time network television programming preemptions

1979 ◽  
Vol 23 (4) ◽  
pp. 427-436 ◽  
Author(s):  
J. Wes Osborn ◽  
Paul Driscoll ◽  
Rolland C. Johnson
Keyword(s):  
Prime Time ◽  
Network Television ◽  
Television Programming

Friday Night Fighter

2013 ◽  
Author(s):  
Troy Rondinone
Keyword(s):  
Cold War ◽  
Organized Crime ◽  
Prime Time ◽  
Growing Up ◽  
Network Television ◽  
The 1950S ◽  
The Individual ◽  
Changing Attitudes ◽  
Friday Night

This book relives a lost moment in American postwar history, when boxing ruled as one of the nation's most widely televised sports. During the 1950s and 1960s, viewers tuned in weekly, sometimes even daily, to watch widely recognized fighters engage in primordial battle; the Gillette Cavalcade of Sports Friday Night Fights was the most popular fight show. This book follows the dual narratives of the Friday Night Fights show and the individual story of Gaspar “Indio” Ortega, a boxer who appeared on prime-time network television more than almost any other boxer in history. From humble beginnings growing up poor in Tijuana, Mexico, Ortega personified the phenomenon of postwar boxing at its greatest, appearing before audiences of millions to battle the biggest names of the time, such as Carmen Basilio, Tony DeMarco, Chico Vejar, Benny “Kid” Paret, Emile Griffith, Kid Gavilan, Florentino Fernández, and Luis Manuel Rodriguez. The book explores the factors contributing to the success of televised boxing, including the rise of television entertainment, the role of a “reality” blood sport, Cold War masculinity, changing attitudes toward race in America, and the influence of organized crime. At times evoking the drama and spectacle of the Friday Night Fights themselves, this book is a lively examination of a time in history when Americans crowded around their sets to watch the main event.

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