The effects of price context and prior product knowledge on consumers' product evaluations

2021 ◽  
Author(s):  
Shan Feng
Keyword(s):  
Product Knowledge ◽  
Product Evaluations

Stumbled Upon: Impact of Framing as Expected versus Unexpected on Product Evaluations

2014 ◽  
Author(s):  
JeeHye Christine Kim ◽  
Monica Wadhwa ◽  
Amitava Chattopadhyay
Keyword(s):  
Product Evaluations

The Effect of Prestige Sensitivity on Price Acceptance in Vietnam’s Mobile Phone Market

2018 ◽  
pp. 97-112
Author(s):  
Huyen Thi Nguyen ◽  
Ngoc Minh Nguyen
Keyword(s):  
Mobile Phone ◽  
Mobile Phones ◽  
Structural Equation ◽  
Sampling Method ◽  
Product Knowledge ◽  
Mediating Role ◽  
Modelling Method ◽  
Equation Modelling ◽  
Convenience Sampling

The purpose of this study is to examine the effect of prestige sensitivity on mobile phone customer’s price acceptance in Vietnam and the mediating role of product knowledge and price mavenism on this relationship. We used the convenience sampling method for data collection via questionnaires with a sample of 605 consumers who purchased mobile phones. The collected data was analysed by applying a structural equation modelling method. The result indicates that prestige sensitivity has both direct and indirect effects on price acceptance via product knowledge and price mavenism. The findings suggest that prestige sensitivity can be used as a market segmentation criterion for mobile phones when making price decisions and providing customers with adequate information could improve price acceptance.

Pelatihan Product Knowledge Di Bidang Perhotelan

2017 ◽  
Vol 2 ◽  
pp. 887
Author(s):  
Ni Made Ary Widiastini ◽  
Nyoman Dini Andiani ◽  
Putu Indah Rahmawati
Keyword(s):  
Product Knowledge ◽  
Food And Beverage ◽  
Level Training

Tujuan kegiatan pengabdian ini adalah untuk melatih Siswa SMK di Singaraja tentang product knowledge hotel pada bagian housekeeping dan food and beverage service. Hotel sebagai salah satu industri pariwisata dalam praktiknya sangat memerhatikan sikap pelayanan yang diberikan oleh pelayan hotel kepada konsumen yang datang. Dalam hal ini, semua pelayanan di hotel dituntut memiliki kualitas yang baik dan mampu memuaskan konsumen yang datang, terlebih lagi jika konsumen yang dilayaninya adalah wisatawan mancanegara yang menuntut standar pelayanan tinggi yakni standar internasional. Oleh sebab itu, seluruh karyawan yang  bekerja di industri hotel baik pada level training, kontrak maupun karyawan tetap dituntut untuk memiliki keterampilan (skill), pengetahuan (knowledge) dan sikap (attitude) yang baik. Berdasarkan temuan di industri, salah satu kelemahan lulusan SMK (Sekolah Menengah Kejuruan) adalah kurangnya pemahaman tentang product knowledge hotel. Sebagaimana yang dikemukakan oleh salah satu manajer hotel yang berlokasi di daerah Memahami permasalahan tersebut, maka pada kesempatan ini, program pelatihan product knowledge hotel diberikan kepada siswa SMK Singaraja, yakni SMK N1 Singaraja dan SMK Melalui pelatihan dan pendampingan ini diharapkan dapat meningkatkan pemahaman siswa SMK terhadap product knowledge di hotel, khususnya bidang housekeeping dan food and beverage service.

Consumers‟ Acceptance of „Halal‟ Credit Card Services: An Empirical Analysis

2015 ◽  
Vol 3 (1) ◽  
pp. 51 ◽  
Author(s):  
Zaimy Johana Johan ◽  
Lennora Putit
Keyword(s):  
Perceived Control ◽  
Credit Card ◽  
Credit Cards ◽  
Product Knowledge ◽  
Key Factors ◽  
Developing Nation ◽  
Business Transactions ◽  
Factors Influencing ◽  
Financial Credit ◽  
Survey Questionnaires

Many past researches have been carried out in an attempt to continuously understand individuals‟ consumption behaviour. This study was conducted to investigate key factors influencing consumers‟ potential acceptance of halal (or permissible) financial credit card services. Specifically, it anticipated the influence of attitude, social influences and perceived control on consumers‟ behavioural intention to accept such services. In addition, factors such as religiosity and product knowledge were also postulated to affect consumers‟ attitude towards the act of using halal credit cards for any retail or business transactions. Using non-probability sampling approach, a total of 500 survey questionnaires was distributed to targeted respondents in a developing nation but only 220 usable feedbacks were received for subsequent data analysis. Regression results revealed that religiosity and product knowledge significantly influence consumers‟ attitude toward using halal credit card services.  Attitude in turn, subsequently has a significant impact on consumers‟ intention to accept halal financial credit card services. Several theoretical and managerial contributions were observed in this study.   

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