scholarly journals Segmentation Using the Situational Theory of Publics: Breast Cancer Publics in Turkey

2021 ◽  
Author(s):  
Esra BOZKANAT ◽  
Ayla OKAY
Keyword(s):  
Breast Cancer ◽  
Situational Theory Of Publics ◽  
Situational Theory

Situational Theory of Publics: Exploring a Cultural Ethnocentric Bias

2013 ◽  
Vol 25 (2) ◽  
pp. 93-122 ◽  
Author(s):  
Laura Illia ◽  
Francesco Lurati ◽  
Rita Casalaz
Keyword(s):  
Situational Theory Of Publics ◽  
Situational Theory

Publics Approaches to Health and Risk Message Design and Processing

2017 ◽  
Author(s):  
James E. Grunig ◽  
Jeong-Nam Kim
Keyword(s):  
Public Relations ◽  
Citizen Participation ◽  
Public Relations Practitioners ◽  
Situational Theory Of Publics ◽  
Communication Programs ◽  
Situational Theory ◽  
The Public Sphere ◽  
The 1960S ◽  
Formal Communication

The concept of publics and related notions such as receivers, audiences, stakeholders, mass, markets, target groups, and the public sphere are central to any discussion of formal communication programs between organizations or other strategic communicators and the individuals or groups with which they strive to communicate. The concept explains why individuals and collectivities of individuals are motivated to communicate for themselves (to seek or otherwise acquire information), with similar individuals to form organized groups, and with formal organizations to make demands on those organizations or to shape the behavior of the organizations. Theories of publics originated in the 1920s as the result of debates over the nature of citizen participation in a democracy, the role of the mass media in forming public opinion, the role of public relations practitioners in the process, and the effects of communicated messages on publics, audiences, and other components of society. J. Grunig developed a situational theory of publics in the 1960s that has served as the most prominent theory of publics for 50 years, and J.-N. Kim and J. Grunig recently have expanded that theory into a situational theory of problem solving. These theories have been used to identify and segment types of publics, to explain the communication behaviors of those publics, to conceptualize the effects of formal communication programs, to understand the cognitive processes of members of publics, and to explain the development of activist groups. Other scholars have suggested additions to these theories or alternatives to more thoroughly explain how communication takes place between members of publics and to identify latent publics that are largely ignored in the situational theories.

scholarly journals Publics Segmentation by the Issuance of Disaster-related Crisis Alert

2020 ◽  
Vol 34 (3) ◽  
pp. 91-99
Author(s):  
Yong-Soon Kim ◽  
Don-Mook Choi
Keyword(s):  
Infectious Disease ◽  
Public Perception ◽  
Theoretical Framework ◽  
Alert System ◽  
Communication Behaviors ◽  
The Public ◽  
Korean Government ◽  
The World ◽  
Situational Theory Of Publics ◽  
Situational Theory

Recently, a new infectious disease, COVID-19, has been spreading not only in Korea but around the world. As a result, the Korean government raised the level of infectious disease crisis alerts to a serious level on February 23, 2020. The purpose of this study is to apply the situational theory of publics to publics segmentation according to the issuance of a crisis alert and to suggest ways to improve the crisis alert system. To this end, the level of public perception on crisis alerts was checked. The verification confirmed that the situational theory of publics is a suitable theoretical framework for analyzing the communication behaviors of the public toward crisis alerts. As a result of the public segmentation, 42.7% were classified as active publics. Based on this, it was suggested to reorganize the crisis alert system as a system for communicating with the public.

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