scholarly journals Research on the Problems and Countermeasures of China's Sporting Goods Manufacturing Industry in Olympic Marketing

CONVERTER ◽  
2021 ◽  
pp. 487-491
Author(s):  
Zhen Bai, Han Yang
Keyword(s):  
Literature Review ◽  
Manufacturing Industry ◽  
Marketing Strategies ◽  
Sports Marketing ◽  
Brand Value ◽  
Winter Olympics ◽  
Existing Problems ◽  
Sporting Goods

“Sports marketing” is a very popular marketing method today. With the upcoming 2022 Beijing Winter Olympics, "Olympic marketing" has become a new way for sporting goods manufacturing industry to enhance brand value and realize brand leap. Using the method of literature review, this paper summarizes the existing problems of domestic sporting goods manufacturing industry in the process of Olympic marketing, and puts forward the corresponding marketing strategies for everyone to discuss.

scholarly journals Opportunities and Challenges of Sporting Goods Manufacturing Industry under the New Retail Mode

CONVERTER ◽  
2021 ◽  
pp. 41-50
Author(s):  
Yijun Bai, Can Yu
Keyword(s):  
Decision Making ◽  
Manufacturing Industry ◽  
Transition Period ◽  
The Internet ◽  
Purchasing Behavior ◽  
New Era ◽  
Existing Problems ◽  
Key Points ◽  
Sporting Goods ◽  
Sports Goods

By using literature inquiry and logical reasoning methods, this paper studies the definition and characteristics of "new retailing", The current situation and existing problems of sports goods manufacturing industry participating in "new retail" are clarified, and the existing problems are pointed out  that under "new retailing" mode, during transition period of sales transformation and stores reformulation, Sporting goods manufacturing industry has no obvious huge advantage, but the opportunities of overtaking opponents at some key points do exist. However, with the advent of the new era, challenges often outweigh opportunities.Sporting goods manufacturing is like other companies, face the pain and change of sales transformation, but this kind of transformation is not a denial and abandonment of the traditional retail system, but a complementation of advantages. Therefore, the retailers of sporting goods manufacturing industry must stand in the perspective of "new retail"  from the perspective of customer experience, highly integrate online and offline retaling and logistics, use technologies such as the Internet and big data to influence customers’ decision-making and purchasing behavior, and improve their trust in the products. Finally, the paper proposes solutions and suggestions based on the problems existing in the enterprises’ involvement in the "new retailing" mode,It provides the basis for the decision-making of sports goods manufacturing industry and management department.

Institutional Plagiarism Policy (Georgian higher education institutions’ case)

2018 ◽  
Vol 3 (2) ◽  
Author(s):  
Natela DOGHONADZE ◽  
Ekaterine PIPIA ◽  
Nikoloz PARJANADZE
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Literature Review ◽  
Foreign Language ◽  
Academic Writing ◽  
Higher Education Institutions ◽  
Survey Questionnaire ◽  
Existing Problems ◽  
Copyright Violation ◽  
University Policies

The article deals with various aspects of plagiarism: definition (discriminating it from cheating and copyright violation), types (intended / unintended), involved people, causes, prevention, detection and punishment of plagiarism. A survey (questionnaire containing 42 items to be assessed in a 5-point Likert scale and one open- ended item) was conducted in Georgia. The questionnaire developed based on the literature review was uploaded on social media in three variants (to analyze the results separately and compare them): for students, for researchers and for assessors. The obtained results revealed that the opinions of the three groups of respondents differed to a certain degree, but were quite similar, eventually. The survey disclosed the existing problems, such as: lack of academic writing (in the native and especially foreign language) and research skills, lack of training in avoiding plagiarism, insufficiently clear university policies in the area, the emphasis on punishment instead of prevention, etc. Based on the obtained results recommendations for universities are given concerning plagiarism policies. 

scholarly journals Advertising and Marketing Strategies to Gain Top of Mind

2021 ◽  
Author(s):  
Andhita Vidya Putri
Keyword(s):  
Social Media ◽  
Literature Review ◽  
New Media ◽  
Technological Progress ◽  
Online Advertising ◽  
Qualitative Approach ◽  
Marketing Strategies ◽  
Media Technology ◽  
Digital Signage ◽  
Action Effect

Technological progress and competition between companies in the globalization era are increasing. New media plays an increasingly important role in advertising and marketing. In addition, companies’ survival depends on the presence of audiences/ consumers. Therefore, it is important and interesting to study how to utilize this new media/technology; how effective and efficient digital advertising and marketing strategies are in appealing to the audience; and how to ensure the products offered are acceptable to the target audience. This study carried out a literature review using a qualitative approach to obtain a framework of important concepts and strategies for effective marketing and advertising. It is important to pay attention to the objectives, audience and distribution / media of advertising and marketing. The use of various media such as social media, online advertising, digital signage and endorsers are also important factors in advertising and marketing success. Advertising and marketing strategies help to better understand consumers and how best to engage and empower them. Here technology has created a new environment, where power has shifted from advertisers to consumers. This research produced a variety of important strategies to attract audiences, obtain the AIDA (Attention Interest Desire Action) effect of the audience and finally reach the Top of Mind. Keywords: communication, advertising, marketing, endorser

scholarly journals Descriptive Dimensions of Brand Equity in Service Sector of Pakistan: A Literature Review

2020 ◽  
Vol 13 (4) ◽  
pp. 147-177
Author(s):  
Masood Hassan ◽  
Muhammad Adnan Bashir ◽  
Muhammad Azeem Qureshi
Keyword(s):  
Literature Review ◽  
Brand Equity ◽  
Service Sector ◽  
Service Industry ◽  
Consumer Preference ◽  
Brand Value ◽  
Brand Trust ◽  
Service Companies ◽  
Brand Association ◽  
Brand Credibility

In the industry of goods, the product is the primary brand. However, with services, the company is the primary brand. Branding is not for visible goods but also a significant factor of performance for services. The ability to educate consumers of their expertise and credence values before the order has contributed to the general awareness of the value of products in the service industry in relation to consumer preference. If the brand is an essential consideration in any campaign initiative, it is crucial to consider the meaning of its equity. Brand value is the confidence gained in a brand regardless of customer experience. Because of the strategic advantages of established and established products, brand value is significant. Brand equity can make a significant contribution to the visualization of intangible goods for service companies. Given that there is no research available, this study seeks to suggest descriptive brand equity dimensions in Pakistan's service markets. The history is regarded as Brand Loyalty, Brand Awareness, Brand Association, Brand Perceived Quality, Brand Image, Brand Trust, Brand Credibility as antecedents of brand equity in services markets. This research is focused on the literature review and specifics are discussed. A systemic literature review approach for extracting the existing literature of desire has been used.

scholarly journals Challenges in Developing Urban Marketing Strategies: Evidence From Ekaterinburg

2021 ◽  
Vol 17 (4) ◽  
pp. 1137-1150
Author(s):  
D. M. Kochetkov ◽  
◽  
D.B. Vuković ◽  
E.A. Kondyurina ◽  
◽  
...  
Keyword(s):  
Swot Analysis ◽  
Marketing Strategies ◽  
Place Marketing ◽  
World Cup ◽  
Fifa World Cup ◽  
Theoretical Contribution ◽  
Mega Events ◽  
Winter Olympics ◽  
System Solution ◽  
Marketing Positioning

2018 FIFA World Cup became the first championship held in Russia and Eastern Europe. However, at that time, Russia already had experience in hosting sports mega-events such as the 2014 Winter Olympics in Sochi, the 2013 Summer Universiade in Kazan, and before that the 1980 Olympic Games in Moscow. Hosting the championship in 11 cities at once sets the 2018 FIFA World Cup apart from all these events. It gave impetus to the socio-economic development of all cities (and regions) where the matches were held, including Ekaterinburg. On the other hand, the sports mega-event provides unique opportunities for the global marketing positioning of the city. The present study examines the challenges of developing a city marketing strategy using the case of Ekaterinburg. Theoretical foundations of place marketing were employed for the analysis. Based on the critically explored concepts of place marketing and the competitiveness of the territory, the author’s 4C + 1S model was constructed. The current state of the urban environment was evaluated using a SWOT analysis conducted in a group of students. The research also analysed cities’ experience in conducting recent sports mega-events in the world and managing their facilities and infrastructure after these events. In conclusion, we formulated the proposals for Ekaterinburg’s positioning, including the improvement of the transport system, solution to environmental problems, increase in the effectiveness of the local government, and maintenance of public consensus. As a basis for specialisation, it is suggested to consider either the industry of meetings (MICE) or industrial tourism with complementary ‘natural’ and ‘historical’ directions. The proposed 4C + 1S model can be used as a methodological framework for the creation of urban marketing strategies. Additionally, the article makes a theoretical contribution to the development of place marketing. The results can be applied in further academic urban studies.

scholarly journals Sensory Marketing in the Quality of Service of the Hotel El Libertador in the City of Riobamba

2021 ◽  
Author(s):  
Diana Carolina García Mayorga ◽  
Jorge Antonio Vasco Vasco ◽  
Juan Carlos Montufar Guevara
Keyword(s):  
Quality Of Service ◽  
Visual Perception ◽  
Service Quality ◽  
Auditory Perception ◽  
Marketing Strategies ◽  
Existing Problems ◽  
Sensory Marketing ◽  
Palabras Clave ◽  
The City

This research aimed to improve the perception of the quality of service of the Hotel El Libertador by means of sensory marketing elements to improve the tourist experience. The study variables were derived from the visual, auditory and kinesthetic perceptions related to the quality of service. In addition, an analysis was performed with the EEG MindWave Mobile 2 biometric equipment, to understand the levels of attention, meditation and blinking. In terms of visual perception, it was determined that attention should be paid to the clothing of the staff (27.6%) and signage (40.9%). The elements of the auditory perception of the hotel had low ratings because the hotel has not implemented elements of auditory sensory marketing in the facilities. Four of the seven elements of the kinesthetic perceptions were not attended and had a weight between 38.3% and 46.7%. As a result of these analyses, a sensory marketing proposal was suggested, which included visual, auditory and kinesthetic marketing strategies, to provide a solution to the existing problems with the hotel facilities. Based on the biometric equipment results, a proposal was made for sensory marketing strategies with elements of experiential communication to be used in the hotel’s facilities which would also improve the perception of service quality. Keywords: sensory marketing, perception, tourism, senses, quality of service, neuromarketing. Resumen La investigación tuvo como objetivo mejorar la percepción en la calidad de servicio del HOTEL EL LIBERTADOR, por medio de elementos de marketing sensorial mejorando la experiencia del turista. La investigación es de tipo correlacional, las variables de estudio se desprenden de la percepción visual, auditiva y kinestésica relacionada con la variable calidad del servicio, además se realizó un análisis con equipo biométrico EEG MindWave Mobile 2 en las instalaciones de la empresa para identificar los niveles de atención, meditación y parpadeo. En los elementos de percepción visual se determinó que se debe prestar atención a la vestimenta del personal que tiene un 27,6% y la señalética 40,9%. Los elementos de la percepción auditiva del hotel tienen una baja calificación porque el hotel no ha implementado elementos de marketing sensorial auditivo en las instalaciones, 4 de los 7 elementos de la percepción kinestésica no han sido atendidos y tienen una ponderación entre 38,3% a 46,7% Por medio de este análisis se planteó una propuesta de marketing sensorial para dar solución a la problemática existente en las instalaciones del hotel, la misma que contiene estrategias de marketing visual, auditivo y kinestésico. Mediante la obtención de resultados y análisis realizados con equipos biométricos, se pudo determinar estrategias de marketing sensorial con elementos de comunicación experiencial en las instalaciones de la empresa hotelera que permita mejorar la percepción de la calidad de servicio. Palabras clave: marketing sensorial, percepción, turísmo, sentidos, calidad de servicio, neuromarketing.

scholarly journals A systematic literature review of implementation six sigma in manufacturing industries

2020 ◽  
Vol 12 (3) ◽  
pp. 319
Author(s):  
Indra Setiawan ◽  
Humiras Hardi Purba ◽  
Fransisca Debora
Keyword(s):  
Literature Review ◽  
Six Sigma ◽  
Manufacturing Industry ◽  
Service Industry ◽  
Manufacturing Industries ◽  
Industrial Sectors ◽  
Long Time ◽  
Training And Research ◽  
And Control ◽  
Six Sigma Approach

The Six Sigma approach has received a lot of attention in various industrial sectors from the manufacturing industry to the service industry. More specific knowledge about Six Sigma has grown rapidly. Much of the training and research on Six Sigma is carried out in various industries and university. This literature review related to Six Sigma purpose to provide an overview of Six Sigma implementation in the manufacturing industries.  The Six Sigma approach that has been introduced and implemented for a long time is DMAIC (Define, Measure, Analyze, Improve, and Control). This paper discusses the published literature related to Six Sigma ranging from 2015 to 2020. This paper involves the study review of 50 papers related to the implementation of Six Sigma of known database search including Elsevier, Science Direct, Emerald Insight and Google Scholars. This literature review contains results from a variety of different perspectives. The perspective includes the focus of the industry, the focus of the number of distribution by country, the focus of the year of publication and the focus of the number of publishers. In fact, this is useful for all types of manufacturing industries to find solutions to problems. The paper also provides advantages for researchers next to add to the literature.

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