scholarly journals Preliminary Study on the Brand Construction of Tropical Agriculture against the Background of We-media—A Case Study of Chinese Academy of Tropical Agricultural Sciences

CONVERTER ◽  
2021 ◽  
pp. 350-355
Author(s):  
Xiaojun Yuan, Huan Ouyang, Lifeng Lin
Keyword(s):  
Rapid Development ◽  
Tropical Agriculture ◽  
Electronic Industry ◽  
Brand Construction ◽  
Brand Development ◽  
Agricultural Sciences ◽  
Preliminary Study ◽  
Countermeasures And Suggestions ◽  
Agriculture Development

With the rapid development of electronic industry, "We-media + brand agriculture" model of development also gradually developed, and the tropical agriculture in our country belongs to the "niche" agriculture, awareness is low, in the since the "We-media + brand agriculture" development in our country, is still at a disadvantage, both faces enormous opportunities for development, at the same time to meet the challenge. Taking the Chinese Academy of Tropical Agricultural Sciences as an example, this paper discusses the problems, opportunities and challenges in the brand construction and development of tropical agriculture under the background of "We-media", and puts forward countermeasures and suggestions for the brand development of tropical agriculture.

scholarly journals Development case study of the first estonian self-driving car, iseauto

2018 ◽  
Vol 14 (1) ◽  
pp. 81-88 ◽  
Author(s):  
Anton Rassõlkin ◽  
Raivo Sell ◽  
Mairo Leier
Keyword(s):  
Intelligent Control ◽  
Rapid Development ◽  
The Self ◽  
Future Research ◽  
University Departments ◽  
Last Mile ◽  
Implementation Time ◽  
Preliminary Study ◽  
Self Driving Cars

Abstract The rapid development of intelligent control technology has also brought about changes in the automotive industry and led to development of autonomous or self-driving vehicles. To overcome traffic and environment issues, self-driving cars use a number of sensors for vision as well as a navigation system and actuators to control mechanical systems and computers to process the data. All these points make a self-driving car an interdisciplinary project that requires contribution from different fields. In our particular case, four different university departments and two companies are directly involved in the self-driving car project. The main aim of the paper is to discuss the challenges faced in the development of the first Estonian self-driving car. The project implementation time was 20 months and the project included four work packages: preliminary study, software development, body assembly and system tuning/testing of the self-driving car. This paper describes the development process stages and tasks that were distributed between the sub-teams. Moreover, the paper presents the technical and software solutions that were used to achieve the goal and presents a self-driving last mile bus called ISEAUTO. Special attention is paid to the discussion of safety challenges that a self-driving electrical car project can encounter. The main outcomes and future research possibilities are outlined

scholarly journals Changes of Walking Activity During the First Cycle Phases of COVID-19 Pandemic: A Case Study of Seoul, Korea

2021 ◽  
pp. 193758672110265
Author(s):  
Youngjun Park ◽  
Haekwon Chung ◽  
Sohyun Park
Keyword(s):  
Public Health ◽  
Physical Inactivity ◽  
Voluntary Participation ◽  
Walking Activity ◽  
Significant Difference ◽  
Before And After ◽  
Acceleration And Deceleration ◽  
Preliminary Study ◽  
The Government

Aim: This study explores the changes in regular walking activities during the phases of the pandemic. Background: With the spread of COVID-19 transmission, people are refraining from going out, reducing their physical activity. In South Korea, COVID-19 broke out in the 4th week of 2020 and experienced the first cycle phases of the pandemic, such as outbreak, widespread, and decline. In response to the pandemic, the government encouraged voluntary participation in social distancing campaigns, and people reduced their outside activities. Methods: This article examines the decrease and increase of the Prevalence of Regular Walking (≥30 min of moderate walking a day, on ≥5 days a week) by the COVID-19 phases. This study is based on weekly walking data for 15 weeks in 2020, via the smartphone healthcare app, which is managed by 25 public health offices of the Seoul government. Results: According to the findings, the level of prevalence of regular walking (PRW) has a significant difference before and after the outbreak, and every interval of the four-stage COVID-19 phases, that is, pre-pandemic, initiation, acceleration, and deceleration. The level of PRW sharply decreased during initiation and acceleration intervals. In the deceleration interval of COVID-19, the PRW kept increasing, but it has not yet reached the same level as the previous year when the COVID-19 did not exist. Conclusions: As a preliminary study, this study explains empirically how COVID-19 changed PRW in Seoul. It would be helpful to enhance our understanding of the changes in physical inactivity in the pandemic period.

Under Armour: Creating and Growing a New Consumer Brand

2018 ◽  
pp. 1-11
Author(s):  
Brian Sternthal ◽  
Prashant Malaviya
Keyword(s):  
Third Party ◽  
New Markets ◽  
Cultural Attitudes ◽  
Market Growth ◽  
Brand Development ◽  
The Face ◽  
Consumer Insight ◽  
New Consumer ◽  
Brand Heritage

The case traces the development of the Under Armour (UA) brand, product, and market growth under CEO and founder Kevin Plank from its inception in 1996 through 2016. UA provides a cohesive case study of how to launch and sustain a consumer brand even in the face of its third-party manufacturing approach, which gives its apparel no patentable design or fabric technologies. The case uses UA's brand and advertising development as a backdrop for the current pivotal issue of how to target women to sustain growth. UA's stated goal is to build a $1.9 billion women's business by 2019. In laying out UA's growth and competitive moves, the case lets students analyze broadcast, social media, and other digital advertising campaigns in view of the company's brand development and strategic targeting. The case also highlights the importance of leveraging brand heritage and historical differentiation while respecting key nuances when extending into new markets (i.e., moving from a predominantly male-driven audience to female). It also allows an exploration of how to use consumer insight and broader cultural attitudes and trends to support extending a position into new markets.

scholarly journals The Meaning of Water Environment for Stilt Houses on the Musi Riverbanks, Palembang

2021 ◽  
Vol 6 (2) ◽  
pp. 70-77
Author(s):  
Ari Siswanto ◽  
◽  
Ira Kusumawaty ◽  
Keyword(s):  
Water Environment ◽  
Road Construction ◽  
The Road ◽  
Lowland Area ◽  
Tidal Swamps ◽  
Agriculture Development ◽  
Musi River

Water functions are very diverse for humans for daily needs such as drinking water, bathing, agriculture, development, aesthetics, and lower temperatures. Palembang is a lowland area dominated by wetlands, tidal swamps, and rivers. The types of houses on stilts on the banks of the Musi river are limas, Gudang, and Chinese stilt houses which are always associated with the water environment. The construction of roads replacing the role of rivers has realized people that the water environment has an important meaning for the house on stilts. The research objective was to explore the meaning of the water environment from various aspects for residents, stilt houses, and their environment. This research method is a case study with data collection through interviews, observation, measurements, and taking photos. Data and findings were analyzed and juxtaposed with images in the field. The road construction has eliminated part of the function of the river and influenced the change in orientation of the house on stilts. In conclusion, respect for the water environment including rivers has decreased, causing the quality of the river to decline, and the house on stilts cannot take advantage of the existence of the water environment optimally

scholarly journals Analysis on the Ski Industry in China

2021 ◽  
Vol 251 ◽  
pp. 01008
Author(s):  
Yuyan Wang
Keyword(s):  
Rapid Development ◽  
Current Situation ◽  
Living Standard ◽  
Ski Resorts ◽  
Ski Industry

As the living standard increased, more and more people join this sport. The rapid development of skiing equipment and ski resorts stimulates multiple people to experience skiing. This paper analyzes the current situation and development of the ski industry in China. Based on the case study, the author analyzes the prospect and provides suggestions in the end for ski companies.

scholarly journals Using Network Analysis to Study the History of Archival Collections Formation: A Case-Study of the Collection of N.P. Likhachev from the Scientific Historical Archive of the St. Petersburg Institute of History

2020 ◽  
pp. 277-292
Author(s):  
Ekaterina I. Nosova ◽  
Keyword(s):  
Network Analysis ◽  
Rapid Development ◽  
Petersburg Institute ◽  
Russian Academy Of Sciences ◽  
Historical Archive ◽  
European Section ◽  
History Of ◽  
Western European ◽  
Academy Of Sciences

Interest in the history of book collections is not a recent phenomenon. However, rapid development of computers and the Internet over the past twenty years has provided researchers with new tools for network analysis, such as UCI6 и NetDraw 2.160. Continuing to identify the provenance of the documents kept in the Western European Section of the Scientific Historical Archive of the St. Petersburg Institute of History of the Russian Academy of Sciences, the author had to face the fact that abundance of information and complexity of the links between various sources make it difficult to make out the complete picture. The Western European section of the Scientific Historical Archive of the St. Petersburg Institute of History of the Russian Academy of Sciences is mostly based on the collection of the academician N P. Likhachev (1862—1936). N.P. Likhachev contacted hundreds of antiquarian firms around the world, and thus his collection fits into the complex and interwoven system of the European antiquarian market of the late 19th–early 20th century. To overcome the problem of branching data, the author decided to call on the experience of sociologists and to use computer programs for network analysis that enable to reflect and comprehend the links between objects. The article is to present the process and results of this work, as well as to underscore problems and specificity of the programs in relation to the archival material. The main source is data from the personal provenance archive of the academician N. P. Likhachev, collection of documents on the history of the Western European Section, and artifacts from the Likhachev collection. The second layer of sources is antiquarian catalogs. The program can visualize these two layers of information in different ways by using different colors and lines. Overlaying of the schemes allows completing of missing elements in the chain of provenance. It should be noted that due to the richness of the sources, the network, originally compiled for the collection of N.P. Likhachev, grows into a pan-European system of “collector-antiquarian” relationships. It opens wide perspectives for research.

scholarly journals OPTIMIZATION PLAN FOR EXCESS WAREHOUSE STORAGE IN E-COMMERCE–BASED PLANT SHOPS: A CASE STUDY FOR CHINESE PLANT INDUSTRIAL

2019 ◽  
Vol 20 (5) ◽  
pp. 897-919
Author(s):  
Hung-Lung Lin ◽  
Cheng-Chung Cho ◽  
Yu-Yu Ma ◽  
Ying-Qing Hu ◽  
Ze-Hui Yang
Keyword(s):  
Rapid Development ◽  
Critical Role ◽  
Decision Makers ◽  
Volume Data ◽  
High Death ◽  
Order Preference ◽  
Warehouse Storage ◽  
Chinese Plant ◽  
Decision Making Model

The rapid development of e-commerce in China has played a critical role in the development of the national economy and ongoing modernization. The plant industry is unique among industries that employ e-commerce sales models because its products exhibit special characteristics such as high death and damage rates. Therefore, its e-commerce and logistical requirements are stricter than in other industries and, as a result, excess warehouse storage can be extremely difficult for e-commerce–based plant shops to manage. Numerous studies have indicated the need to identify a product’s most up-to-date market conditions, as well as the type, function, and size of warehouses. Therefore, based on a case study, this study proposes an optimization plan for solving excess warehouse storage in e-commerce–based plant shops. First, sales volume data of the case company, Enterprise A, were analyzed to predict future sales. Then, entropy and the technique for order preference by similarity to an ideal solution were used to construct the decision-making model. Finally, a cloud warehouse–based optimization plan was proposed to solve excess warehouse storage in e-commerce–based plant shops. This plan can serve as a reference for decision-makers or executives in e-commerce–based plant shops when handling excess warehouse storage.

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