scholarly journals Exploring Divergent and Convergent Production in Idea Evaluation: Implications for Designing Group Creativity Support Systems

Author(s):  
Frank Ulrich

The article reviews past approaches to creativity support, differentiating between computer centric and human centric approaches. It identifies shortcomings of past creativity support systems, to propose a new three-pronged approach for creativity support through social media. The approach suggests drawing on collective intelligence for need identification, idea generation, and idea evaluation. Focusing on innovation in business, the article demonstrates how knowledge and creativity can be extracted from social media to facilitate all three activities.


Sign in / Sign up

Export Citation Format

Share Document