scholarly journals Breaking the Rules: Zodwa Wabantu and Postfeminism in South Africa

2021 ◽  
Vol 9 (2) ◽  
pp. 52-30 ◽  
Author(s):  
Priscilla Boshoff
Keyword(s):  
South Africa ◽  
Social Media ◽  
Working Class ◽  
Social Norms ◽  
Digital Media ◽  
South African ◽  
Body Modification ◽  
Sexual Autonomy ◽  
Social Media Platforms ◽  
Class Woman

Zodwa Wabantu, a South African celebrity recently made popular by the <em>Daily Sun</em>, a local tabloid newspaper, is notorious as an older working-class woman who fearlessly challenges social norms of feminine respectability and beauty. Her assertion of sexual autonomy and her forays into self-surveillance and body-modification, mediated by the <em>Daily Sun</em> and other tabloid and social media platforms, could be read as a local iteration of a global postfeminist subjectivity. However, the widespread social opprobrium she faces must be accounted for: Using Connell’s model of the gender order together with a coloniality frame, I argue that northern critiques of postfeminism omit to consider the forms of patriarchy established by colonialism in southern locales such as South Africa. The local patriarchal gender order, made visible within the tabloid reportage, provides the context within which the meaning of Zodwa Wabanu’s contemporary postfeminist identity is constructed. I examine a range of Zodwa Wabantu’s (self)representations in <em>Daily Sun</em> and other digital media in the light of this context, and conclude that a close examination of the local gender order assists in understanding the limits of postfeminism’s hegemony.

A Systematic Review of Digital Marketing in South Africa

2020 ◽  
pp. 143-162 ◽  
Author(s):  
Vera Nsahlai ◽  
Refiloe Khoase ◽  
Patrick Ndayizigamiye ◽  
Shopee M. Dube
Keyword(s):  
South Africa ◽  
Systematic Review ◽  
Social Media ◽  
South African ◽  
Digital Marketing ◽  
Mobile Marketing ◽  
Digital Platforms ◽  
Social Media Platforms ◽  
African Context ◽  
Meta Analyses

This chapter investigates the extent of digital marketing usage in South Africa, its perceived impact, and factors that influence its adoption in the South African context. The methodology adopted is the systematic review using the preferred reporting items for systematic reviews and meta-analyses (PRISMA) framework. The results show that digital platforms currently used include mobile marketing (SMS) and social media platforms. The findings suggest that SMS-based marketing may be appealing to other market segments but not to young adults. The findings further suggest that social media marketing has had a significant influence on the purchase intentions among South African millennials (Generation Y). Moreover, the findings suggest that marketers, in their quest to influence customer purchasing decisions, should consider the knowledge that social media followers have regarding a subject matter (such as a product), and make an effort to educate those followers on the subject (or product) before suggesting a purchase.

scholarly journals Profiles, Identities, Data: Making Abundant and Anchored Selves in a Platform Society

2018 ◽  
Vol 29 (3) ◽  
pp. 169-188 ◽  
Author(s):  
Lukasz Szulc
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Digital Culture ◽  
Internet Users ◽  
Social Media Platforms

AbstractThe practice of profile making has become ubiquitous in digital culture. Internet users are regularly invited, and usually required, to create a profile for a plethora of digital media, including mega social media platforms such as Facebook and Twitter. Understanding profiles as a set of identity performances, I argue that the platforms employ profiles to enable and incentivize particular ways and foreclose other ways of self-performance. Drawing on research into digital media and identities, combined with mediatization theories, I show how the platforms: (a) embrace datafication logic (gathering as much data as possible and pinpointing the data to a particular unit); (b) translate the logic into design and governance of profiles (update stream and profile core); and (c) coax—at times coerce—their users into making of abundant but anchored selves, that is, performing identities which are capacious, complex, and volatile but singular and coherent at the same time.

scholarly journals Towards nuanced universality: Developing a concept bible for public service online news production

2018 ◽  
Vol 34 (1) ◽  
pp. 74-87
Author(s):  
Jenni Hokka
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Public Service ◽  
Online News ◽  
Ethnographic Study ◽  
General Level ◽  
Audience Segmentation ◽  
News Production ◽  
Media Environment ◽  
Social Media Platforms

With the advent of popular social media platforms, news journalism has been forced to re-evaluate its relation to its audience. This applies also for public service media that increasingly have to prove its utility through audience ratings. This ethnographic study explores a particular project, the development of ‘concept bible’ for the Finnish Broadcasting Company YLE’s online news; it is an attempt to solve these challenges through new journalistic practices. The study introduces the concept of ‘nuanced universality’, which means that audience groups’ different kinds of needs are taken into account on news production in order to strengthen all people’s ability to be part of society. On a more general level, the article claims that despite its commercial origins, audience segmentation can be transformed into a method that helps revise public service media principles into practices suitable for the digital media environment.

scholarly journals CHANGING FACE OF ELECTORAL BEHAVIOUR: ROLE OF SOCIAL MEDIA -GENERAL ELECTIONS 2019

2021 ◽  
Vol 9 (03) ◽  
pp. 118-121
Author(s):  
Archana Sawshilya ◽  
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Digital Technology ◽  
Control Mechanisms ◽  
National Elections ◽  
Majority Party ◽  
Social Media Platforms ◽  
General Elections ◽  
History Of ◽  
Electoral Behaviour

The 2019 election witnessed a society that was consuming digital technology .For the first time in the history of India’s political platform the national elections were fought both on the streets and by using the smart phones and social media platforms using the digital technology .The digital media teams of the political parties in the 2019 elections played a very crucial role in trying to tip the scales in the favor of their party .The NaMo app had nearly 10 million downloads while the Shakti app of the Congress had around 70-80 lakh users. But the critics raised the question what if the party that mis-adopted the technology during 2019 is also the majority party in the house that would be responsible for designing the control mechanisms?

scholarly journals SOCIAL MEDIA AND THE ACTIO INJURIARIUM IN SOUTH AFRICA – AN EXPLORATION OF NEW CHALLENGES IN THE ONLINE ERA

Obiter ◽  
2014 ◽  
Author(s):  
Priya P Singh
Keyword(s):  
South Africa ◽  
Social Media ◽  
South African ◽  
News Media ◽  
Rapid Rise ◽  
New Challenges ◽  
The Law ◽  
Use Of Social Media ◽  
Alternative Remedies

The rapid rise in the use of social media networking sites in South Africa has posed new challenges to our courts. The law of defamation and privacy, which has long been considered well established, is now facing new demands on its boundaries because of the unique characteristics of social media in the online era.This note will discuss and critique three recent cases individually, concerning issues arising from the use of Facebook (a social media website) and the approach of the courts in extending the traditional law to the new demands of social media interaction.The aim of the note is to evaluate: the considerations which should apply to the granting of an interdict in respect of comments posted on Facebook, especially where alternative remedies are available; whether social media should be treated differently from electronic news media; how to establish ownership of a Facebook profile where such ownership is disputed; liability for anonymous defamatory posts on an individual’s Facebook profile; whether an individual can be liable for defamatory posts not made by himself personally, but in which he has been tagged; whether comments posed as questions can be regarded as defamatory; and the role played by apologies in claims for damages in defamation.The note concludes by discussing how South African courts have extended the traditional principles governing the actio injuriarium action in South African law – to the new challenges posed by the rise in popularity of social media networking sites.

scholarly journals The Use of Social Media in Public Relations at Non-Governmental Organisations in South Africa

2018 ◽  
Vol 10 (6(J)) ◽  
pp. 150-161
Author(s):  
G. Nchabeleng ◽  
CJ. Botha ◽  
CA Bisschoff
Keyword(s):  
South Africa ◽  
Social Media ◽  
Public Relations ◽  
Social Networking ◽  
Social Networking Sites ◽  
Instant Messaging ◽  
Public Relations Practitioners ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
The Way

Social media can be a useful tool in public relations in non-governmental organisations (NGOs), but do NGOs make use of social media in their quest for service delivery in South Africa? Social networking sites, blogging, email, instant messaging, and online journals are some of the technological changes that changed the way interaction between people and how they gather information. Although social media is mainly used for interactive dialogue and social interaction, the private sector soon realised that the web-based technologies (especially Facebook and Twitter) could also be a competitive business tool. Non-governmental organisations (NGOs) soon followed suit however at a slower pace than the general communication growth rate of social media in South Africa. This article examines if social networking sites have any impact on public relations practices of NGOs in South Africa – an environment where both customers and employees still struggle to take full advantage of social media. The critical literature findings increase the understanding of the current and future challenges of social media use in public relations at NGOs in South Africa. The study explores the main differences between traditional and social media, how social media is redefining public relations role, and shed some light on defining public relations practices, identify the uses, limitations and benefits of social media by public relations practitioners in NGOs. Recommendations for future communication research are given. Based on the literature, a qualitative research design collected data using semi-structured, individual interviews. The results revealed that social media platforms such as Facebook do have an effect, and even changed the way in which NGOs communicate. The study also revealed that social media certainly has an impact on public relations relationships. This means that it has become crucial that public relations practitioners at NOGs embrace and take advantage of social media, and that they should also invest in proper electronic platforms to reap the benefits of improved communication internally and externally.

The use of social media by South African organisations

2018 ◽  
Vol 15 (2) ◽  
pp. 198-210 ◽  
Author(s):  
Nomusa Nomhle Dlamini ◽  
Kevin Johnston
Keyword(s):  
South Africa ◽  
Social Media ◽  
South African ◽  
Quantitative Research ◽  
Brand Management ◽  
Research Question ◽  
Management Tool ◽  
Content Type ◽  
Quantitative Research Methods ◽  
Main Research

Purpose The purpose of this paper is to present how organisations in South Africa are using social media. The paper further explores the value of social media to South African organisations and if it is important for an organisation to have a social media presence. Design/methodology/approach The study used quantitative research methods to answer the main research question and sub-questions. Findings The data collected revealed that most organisations in South Africa are using social media for free advertising, CRM and marketing. The popular social media sites used by these organisations are Facebook and Twitter, with LinkedIn increasing in popularity. The data further revealed that social media is important in organisations for relationship building, contact keeping advertising, marketing, attracting customers, brand management and information gathering. Research limitations/implications The role of social media is changing, it was initially a marketing tool, but the findings revealed that majority of organisations are using social media for free advertising, CRM and marketing. Social media is an easy CRM tool that offers effective and efficient capabilities. Practical implications It is important to use integrate social media with the organisations processes to market and advertise new products, it is an instant and cost-saving way of communicating with customers, and helps in reaching and attracting new customers. Social implications Social media is important for keeping contact and building relationships with customers, advertising and marketing, way to attract customers, brand management tool and gathering information. Originality/value The study provides guidance to how organisation can use social media, identifying the value of using social media and highlighting the importance of social media in an organisation in the South African context.

Pushing Back, Through Media and Civil Society

Hate Spin ◽  
2016 ◽  
Author(s):  
Cherian George
Keyword(s):  
Social Media ◽  
Civil Society ◽  
Cultural Identity ◽  
Social Norms ◽  
State Policy ◽  
Civil Society Organizations ◽  
National Belonging ◽  
News Organizations ◽  
Social Media Platforms

How a society responds to hate spin depends on not only its laws, but also its social norms—in particular, whether people consider bigotry to be socially acceptable or something to fight against, how comfortable they are with ideas and beliefs that are different, and whether their sense of national belonging is based on inclusive democratic values or an exclusive cultural identity. This chapter examines the role of non-state actors in shaping societies’ responses to hate spin. These players—secular and religious civil society groups, news organizations, and social media platforms, for example—are essential parts of any effort to build democracies that are respectful of religious differences. But, like state policy, media and civil society organizations are also often part of the problem, facilitating, encouraging, or even generating hate spin.

Nkosi, Lewis (1936–2010)

2018 ◽  
Author(s):  
Lindy Steibel
Keyword(s):  
South Africa ◽  
Working Class ◽  
South African ◽  
Academic Career ◽  
African Literature ◽  
Black Protest ◽  
African Black ◽  
The Usa

Lewis Nkosi is increasingly recognized as one of South Africa’s foremost literary critics, and also as an iconoclastic writer of novels and plays. His years as an exile during the apartheid era meant, however, that his reputation within South Africa was for some time less secure than it was abroad. Born in Chesterville, a black Durban township, Nkosi came from a female-headed, working-class family. He was mission-schooled in Eshowe and then embarked on a career that began with a short but important journalistic stint at Drum magazine. To take up a Nieman Fellowship at Harvard in 1961, Nkosi left South Africa on a one-way exit permit. For the rest of his life he lived variously in England, Zambia, Poland, the USA and Switzerland, following a writing and academic career. Nkosi’s style is a distinctive one, at odds with much of the naturalist writing that characterized South African black ‘protest’ fiction of the apartheid years. Influenced by the writings of Faulkner, Kafka and Joyce, Nkosi’s style is modernist, suggestive and symbolic. His loyalty to form, and to the stringent demands of a modernist perception of art, is evident in his critical essays, gathered into three collections: Home and Exile (1965), The Transplanted Heart: essays on South Africa (1975), and Tasks and Masks: themes and styles of African literature (1981).

scholarly journals “These Women are Making a Statement Against Rape and yet the only Thing Y'All can Focus on is ‘Eww They're Naked’”: Exploring Rape Culture on Facebook in South Africa

Gender Issues ◽  
2020 ◽  
Author(s):  
Zaida Orth ◽  
Michelle Andipatin ◽  
Brian van Wyk
Keyword(s):  
Social Media ◽  
South African ◽  
Public Discourse ◽  
Public Health Problem ◽  
Victim Blaming ◽  
Rape Culture ◽  
The Public ◽  
Social Media Platforms ◽  
Aggressive Male ◽  
Public Reaction

Abstract Sexual assault on campuses has been identified as a pervasive public health problem. In April 2016, students across South African universities launched the #Endrapeculture campaign to express their frustration against university policies which served to perpetuate a rape culture. The use of hashtag activism during the protest served to spark online public debates and mobilize support for the protests. This article describes the public reactions to the South African #Endrapeculture protests on the Facebook social media platform. Data was collected through natural observations of comment threads on news articles and public posts on the student protests, and subjected to content analysis. The findings suggest that the #nakedprotest was successful in initiating public conversations concerning the issue of rape culture. However, the reactions towards the #nakedprotest were divided with some perpetuating a mainstream public discourse which perpetuates rape culture, and others (re)presenting a counter-public that challenged current dominant views about rape culture. Two related main themes emerged: Victim-blaming and Trivialising Rape Culture. Victim-blaming narratives emerged from the commenters and suggested that the protesters were increasing their chances of being sexually assaulted by marching topless. This discourse seems to perpetuate the notion of the aggressive male sexual desire and places the onus on women to protect themselves. Other commenters criticised the #nakedprotest method through demeaning comments which served to derail the conversation and trivialise the message behind the protest. The public reaction to the #nakedprotest demonstrated that rape culture is pervasive in society and continues to be re(produced) through discourse on social media platforms. However, social media also offers individuals the opportunity to draw from and participate in multiple counter-publics which challenge these mainstream rape culture discourses.

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