scholarly journals Managing Social Networks in Online-Native Newsrooms: When Less Means More

2020 ◽  
Vol 8 (2) ◽  
pp. 124-134 ◽  
Author(s):  
Antonio Mendez ◽  
Bella Palomo ◽  
Agustin Rivera
Keyword(s):  
Social Networks ◽  
Social Media ◽  
New Media ◽  
Online Media ◽  
Digital Native ◽  
Great Expectations ◽  
Mainstream Media ◽  
The Social ◽  
Longitudinal Approach ◽  
Depth Interviews

During the last few years online-only media have been explored as an alternative to mainstream media. The development of this new media model coincides in time with an increase in dependence on social networks. Online media editors estimate that one third of their visits proceed from Facebook, a figure that obliges them to create specific strategies to ensure their company’s reputation and growth in the 2.0 field. The aim of this article is to assess what motivates Spanish digital-native newspapers to act on social networks, analyse their internal view of these channels, and describe their strategies for managing their relationship with audiences. Based on a qualitative and longitudinal approach, we conducted in-depth interviews with the social media editors of the most relevant digital-native newspapers in Spain—<em>El Confidencial</em>, <em>Eldiario.es</em>, <em>El Español</em> and <em>El HuffPost</em>—during 2017 and 2019, in order to trace the evolution of their professional routines. These social media editors consider that although digital-native newsrooms are smaller than traditional ones, they are more agile in reacting to metrics. Our results also confirm that Instagram is generating great expectations, and the new paywall system is affecting the way audiences are understood.

Social Media as a Tool, and Tools Offered by Social Media, to Teachers and Researchers

2017 ◽  
pp. 66-80
Author(s):  
Jose-Luis Poza-Lujan ◽  
Ángeles Calduch-Losa
Keyword(s):  
Social Networks ◽  
Social Media ◽  
New Media ◽  
Point Of View ◽  
Message Content ◽  
Research Activity ◽  
Clear Vision ◽  
Personal Brand ◽  
The Social ◽  
Evaluation Mechanism

The present chapter provides a clear vision for the social networks environment from the self-promotion point of view. Chapter focuses on organizing tools, audience, and type of publications. Tools are organized to contextualize their use and to give a proper understanding of the relevant contents that can be published. Audience is presented according to the relations and interests with the teacher and researcher. Simultaneously, chapter gives a vision of the privacy scope or the publications, and provides an evaluation mechanism to distinguish the most convenient area of publication depending of the message content. Following submission of these analyses, chapter focuses on the teacher and research activity and how to promote these activities through social networks. The chapter ends with a set of suggestions to make a strategic use of new media with the goal of promoting efficiently personal brand as a teacher and researcher.

scholarly journals MEDIA SOSIAL SEBAGAI RUANG PUBLIK ANTARA NETIKET DAN NETIZE

2016 ◽  
Vol 1 (2) ◽  
pp. 203
Author(s):  
Sri Ayu Astuti
Keyword(s):  
Social Media ◽  
New Media ◽  
Real Life ◽  
Legal Issues ◽  
Ethical Problems ◽  
Communication Ethics ◽  
Mainstream Media ◽  
Language Style ◽  
The Social ◽  
The World

Form of communication that thrives on social media, users or citizens of social media termed as netizen were not wise enough in using their language style so that it causes the ethical problems of communication. The problem of communication ethics that began in cyberspace continues to be legal issues and many disputing parties choose to solve the problems of communication ethics violations into the legal issues in the realm of justice. Social media as new media is also called as the fifth pillar of democracy as deemed able to perform the functions of the mainstream media and even correct the existence of the mainstream media which has the force of law and untouchable. And there is none of the institutions that belong to third pillar of democracy is dare to correct. It is different with social media as the fifth pillar of democracy, where the social media people are very observant and decisive in response to the mistakes of the mainstream media. The watch dog function, has now moved to citizens social media with massive in the quiet room attractively run the control in various aspects of people’s real life. The world of taboo to correct the mistakes of the mainstream media has now become a reality in one attitude and one word to enforce the truth.

scholarly journals Ekspresi Keberagaman Online: Media Baru dan Dakwah

2020 ◽  
Vol 40 (1) ◽  
Author(s):  
Afidatul Asmar
Keyword(s):  
Social Media ◽  
New Media ◽  
Religious Community ◽  
The Internet ◽  
Online Media ◽  
Media Content ◽  
Internet Media ◽  
The Social ◽  
The One

<p><em>Abstract</em></p><p><em>This paper explain how diversity expression of dakwah in new media. Today, media makes many preachers and mad’u use new media facilities, including internet media where content to Islam is packaged in stories of everyday life and given with funny things. this strategy attracts many interested people on both sides of the preacher and the mad'u themselves. Da'wah is the one of the activities aimed at inviting others in kindness, reminiscent of the end of the day, while new media is a tool used to invite others to better paths. In other developments the question arises regarding human imagination about God and the path of understanding spirituality experiencing setbacks or impoverishment in the digital age. Will the path of God's search for this generation of media cause visitors to the place of worship to recede, the preaching of the Scriptures is not heard, and the spirit of the religious community was down. Is the “new media gedia generation” aware or not “deify” “virtual God”. This research uses a case study on the response of preachers and people related to the expression of diversity in using new media, so that how to interpret the message in the social media content Instagram, Facebook, Twitter and YouTube which is a unity of the internet world.</em></p><p><em>Keywords: Religion, new media, dan da’wah</em></p><p><br />Abstrak</p><p>Tulisan ini berupaya menjelaskan bagaimana dakwah dengan ekspresi keberagaman pada media baru saat ini. Dewasa ini media membuat banyak pendakwah maupun mad’u memanfaatkan fasilitas media baru, diantaranya media internet dimana konten-konten ke Islaman yang dikemas dengan santai dalam cerita kehidupan sehari-hari serta dibumbuhi hal-hal lucu. Strategi ini banyak menjaring peminat pada kedua sisi baik pendakwah maupun para mad’u itu sendiri. Dakwah adalah salah satu kegiatan yang bertujuan mengajak orang lain dalam kebaikan, mengingatkan terhadap hari akhir, sedangkan media baru adalah alat yang digunakan untuk mengajak orang lain kejalan yang lebih baik. Pada perkembangan lain muncul pertanyaan terkait imajinasi manusia tentang Tuhan dan jalan pemahaman spritualitas mengalami kemunduran atau pemiskinan di era digital. Apakah jalan pencarian Tuhan generasi media ini akan menyebabkan pengunjung tempat ibadah surut, pemberitaan Kitab Suci tidak didengar, dan spirit komunitas keagamaan tatap muka meredup. Apakah “generasi media baru” ini sadar atau tidak mulai : “menuhankan” “Tuhan-tuhan virtual”. Penelitian ini menggunakan studi kasus terhadap respon pendakwah dan umat terkait ekspresi keberagaman didalam menggunakan media baru, sehingga bagaimana memaknai pesan dakwah yang terkandung didalam konten-konten media sosial Instagram, facebook, twitter maupun youtube yang merupakan satu kesatuan dunia internet.</p><p>Kata kunci: Agama, media baru, dan dakwah.</p>

scholarly journals Social Networks Marketing in COVID-19 Epidemic Storm-A Case Study from Cultural and Creative Parks in Middle Taiwan

2021 ◽  
Vol 8 (2) ◽  
pp. p11
Author(s):  
Chia Sung YEN
Keyword(s):  
Social Networks ◽  
Social Media ◽  
New Media ◽  
Creative Industries ◽  
Community Groups ◽  
Depth Interview ◽  
The Social ◽  
Marketing Methods ◽  
Cultural And Creative Industries

In order to attract more consumers, cultural and creative parks in Taiwan has launched new media marketing methods in recent years, hoping to attract more tourists. Starting in 2020, in the global COVID-19 epidemic storm, cultural and creative parks had tried so hard to keep customers’ concern. So they have strengthened the social networks links to social media. This study used group networks connection and qualitative methods, such as in-depth interview. Try to understand cultural and creative industries business promotion methods and effects.The results of this study found that starting from social networks is an important way to attract crowds, but there must be three supporting methods. 1) The function of social networks must be communicated with community groups to be effective. 2) Each marketing promotion must have certain issues before it can exert influence. 3) The characteristics of the topic must be combined with the local particularity.

scholarly journals The Media in the Service of ISIS Propaganda War

2018 ◽  
Vol 20 (2) ◽  
pp. 13-21
Author(s):  
Daleen Jehad Al Ibrahim ◽  
Yibin Shi
Keyword(s):  
Social Networks ◽  
Social Media ◽  
New Media ◽  
Communication Technology ◽  
Islamic State ◽  
Media Technology ◽  
Digital Platforms ◽  
Mainstream Media ◽  
Essential Aspect ◽  
The Media

The research discussed how the Islamic State uses the media to spread their propaganda especially the exploitation of modern communication technology. Then we examined an essential aspect of how the mainstream media deal with ISIS media. We also discussed how we could respond to the narrative of the Islamic State in the era of new media technology. We concluded that ISIS relies on all media outlets from the mainstream media to digital platforms and social media (Facebook and Twitter...); to reach public supporters and opponents for its barbarous ideas. However, mainstream media and Social networks have taken norms against terrorist and extremist groups; and have defined rules of employment that prohibit the use of their services to promote terrorist activities.

scholarly journals Social Media As a Tool of Influence on Regional Audience of the Russian Media

2021 ◽  
pp. 66-77
Author(s):  
Svetlana Pyankova ◽  
◽  
Olga Ergunova ◽  
Vera Batova ◽  
Artem Motorin ◽  
...  
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Content Analysis ◽  
Social Network ◽  
New Media ◽  
Traditional Media ◽  
Planning Stage ◽  
The Social ◽  
Russian Media ◽  
Content List

In the context of competition between the traditional media among themselves and with new media, it is important to improve the methods of influence on the regional audience for the achievement of the goals and survival on media markets of federal entities of the Russian Federation. The study analyzes how effectively traditional media use all the opportunities provided by social networks, and suggests a way to improve media adaptation to new formats of interaction with regional audience. The article analyzes the approaches to the definition and distinctive characteristics of social networks in the social media system, describes the possibilities of social networks in the influence on the audience, identifies the specificity of social media impact on the regional audience in media communities. A content analysis of six media communities was carried out. An analysis of the effectiveness of their impact on the regional audience of the social network was also made. On the basis of the study, a model of effective impact on the regional audience of social networks in media communities is suggested. The model takes into account the content strategy, content list and picturing of posts, interaction with the audience, manipulation, community monetization, visual design and assessment of the community effectiveness. With the help of the proposed model of influence on the regional audience of Russian media, it is possible to improve qualitatively the indicators of the community. It is assumed that the described model will allow establishing friendly relations with the audience and increase the efficiency of achieving the commercial goals of publications through the monetization of the community. The suggested model can be used at the planning stage of creation of a new community, which is suitable for both regional publishing houses and is based on the preferences of the audience of the social network which is identified in the content analysis.

scholarly journals old war, new battleground: deconstructing the potency of social media for community engagement in nigeria’s human rights advocacy efforts

2021 ◽  
Vol 1 (2) ◽  
pp. 56-74
Author(s):  
Joel Chinedum Ugwuoke ◽  
◽  
Joshua Aghogho Erubami ◽  
Keyword(s):  
Social Media ◽  
Human Rights ◽  
New Media ◽  
Public Involvement ◽  
Fundamental Rights ◽  
Development Discourse ◽  
Mainstream Media ◽  
Media Technologies ◽  
The Social ◽  
Human Rights Advocacy

Although the need to guarantee human rights has been long acknowledged, efforts towards their full realization seem limited to the sole reliance on the conventional top-down approach to development. However, current development discourse emphasizes the centrality of people’s involvement in social development, such as human rights promotion, and the social media seem to hold considerable prospects in the actualization of this goal. Using a survey of 1,000 respondents drawn from states across Nigeria, this study investigates how new media technologies, such as social media, are shifting focus from the sole reliance on the mainstream media and influencing public involvement in human rights promotion in Nigeria. Findings showed that the social media have engendered community-wide engagements of people in efforts aimed at reducing cases of human rights violation in Nigeria, as people do not only get exposed to human rights issues on the social media, but also participate in their discussion and promotion. Overall, using the social media for human rights advocacy was significantly associated with respondents’ gender (.528**), education (.674**), perception (.753**), and social media exposure (.421**). Hence, there is the need for stakeholders to leverage the potentials of the social media in the promotion of people’s fundamental rights.

scholarly journals New Media in image-making. How have emerging communications transformed the political process?

2019 ◽  
pp. 97-108
Author(s):  
Artur Urbaniak
Keyword(s):  
Social Media ◽  
New Media ◽  
Political Communication ◽  
News Media ◽  
Political Process ◽  
Political Messages ◽  
Mainstream Media ◽  
News Websites ◽  
The Social ◽  
Changing Roles

The purpose of this article is to provide a theoretical framework for the contemporary process of political communication. It emphasizes the changing roles of the senders/receivers within the process and it postulates unprecedented opportunities offered by the emergence of the New Media. As for the empirical research, we discuss the results of the study that has been conducted to further the understanding of how the younger generation, aged 20-25 (herein referred to as Digital Natives), process and comprehend the news media content, with special attention to political messages. It was initially hypothesized that the main source of information about politics and the surrounding world is the Internet and the social media in particular. The paper discusses the results of the study showing that the alternative news websites and social media, understood as the opposite to what is known as the mainstream media, have been gaining ground. Concurrently, the study discovered the students’ declining interest in traditional institutional mainstream-controlled media (i.e. press, radio or television).

Emotive Trending And Tracking of Tweets

2017 ◽  
Vol 7 (11) ◽  
pp. 25
Author(s):  
Sanjay Chhataru Gupta
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
The Social ◽  
The World ◽  
Complex Events

Popularity of the social media and the amount of importance given by an individual to social media has significantly increased in last few years. As more and more people become part of the social networks like Twitter, Facebook, information which flows through the social network, can potentially give us good understanding about what is happening around in our locality, state, nation or even in the world. The conceptual motive behind the project is to develop a system which analyses about a topic searched on Twitter. It is designed to assist Information Analysts in understanding and exploring complex events as they unfold in the world. The system tracks changes in emotions over events, signalling possible flashpoints or abatement. For each trending topic, the system also shows a sentiment graph showing how positive and negative sentiments are trending as the topic is getting trended.

The features of transnational corporations’ advertisement in social networks

2019 ◽  
pp. 89-92
Author(s):  
Daniella Mushka ◽  
Yeva Erfan
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Wide Spectrum ◽  
Subsequent Development ◽  
Transnational Corporations ◽  
Target Audience ◽  
Social Media Marketing ◽  
Scientific Article ◽  
The Social ◽  
The Given

This scientific article considers all aspects, modern importance and growing role of the social media marketing and advertisement in the general spectrum of marketing activity for developed and developing brands. Investigational actuality and basic directions of application of all spectrum of instruments of social networks for the sake of advancement of product and the processes of forming perception of trade mark and forming the image of brand are analyzed by the authors of the article. The given scientific article highlights the most popular trends and patterns of goods and trademarks’ promotion in the world in the context of updating the concept of advertising on social networks. The bigger and more engaged your target audience is on social media networks (Instagram, Facebook, Twitter, YouTube etc), the easier it will be for you to achieve every other marketing or business goal. The importance of social media marketing’s assistance in attracting new potential clients and customers to the company is also considered in the given article. Besides that, the authors of the article list and analyse wide spectrum of basic trends considering promotion and advertising in 2019 among the well-known brands. In addition to this all, the list of the most successful publicity advertisement campaigns of this year and brands which were promoted with their assistance are listed and analysed. In the context of the study, it shows up that advertising campaigns play a significant role not only in reaching sales but also in generating overall customer loyalty to the brand. This makes it possible to argue that the most reputable brands should have an important social goal that will be positively accepted by society and target audience in addition to the high quality and usability of the products or services. Social networking is the easiest way to see the social response to your promotion and lead to an instant purchase. Therefore, relying on the experience of the already well-known multinational and transnational corporations, social media marketing should take a significant share of the overall promotion of the company. The connection between the brand and potential customer should be built on the emotions that accompany consumers when viewing ads and using products. This scientific article eventually declares conclusions and prognoses in relation to subsequent development of these instruments and platforms for advancement and branding of small and large enterprises in future. It states that emotional connection between person and brand is much more effective for the company than an expensive ad.

Sign in / Sign up

Export Citation Format

Share Document