scholarly journals Showing/Sharing: Analysing Visual Communication from a Praxeological Perspective

2017 ◽  
Vol 5 (4) ◽  
pp. 37-50 ◽  
Author(s):  
Maria Schreiber
Keyword(s):  
Social Media ◽  
Empirical Research ◽  
Visual Communication ◽  
Meaning Making ◽  
Visual Media ◽  
Methodological Framework ◽  
Communicative Practices ◽  
Collaborative Practices

This contribution proposes a methodological framework for empirical research into visual practices on social media. The framework identifies practices, pictures and platforms as relevant dimensions of analysis. It is mainly developed within, and is compatible with qualitative, interpretive approaches which focus on visual communication as part of everyday personal communicative practices. Two screenshots from Instagram and Facebook are introduced as empirical examples to investigate collaborative practices of meaning-making relating to pictures on social media. While social media seems to augment reflexive, processual practices of negotiating identities, visual media, in particular, amps up aesthetic, ambivalent and embodied dimensions within these practices.

Reading in a post-textual era

First Monday ◽  
2018 ◽  
Author(s):  
Miha Kovač ◽  
Adriaan Van der Weel
Keyword(s):  
Social Media ◽  
New Media ◽  
Empirical Research ◽  
Knowledge Building ◽  
Short Form ◽  
Visual Media ◽  
Cultural Changes ◽  
Reading Processes ◽  
Online Social Media ◽  
Long Form

This paper analyses major social shifts in reading by comparing publishing statistics with results of empirical research on reading. As media statistics suggest, the last five decades have seen two shifts: from textual to visual media, and with the advent of digital screens also from long-form to short-form texts. This was accompanied by new media-adequate reading modes: while long-form content invokes immersed and/or deep reading, we predominantly skim online social media. Empirical research on reading indicates that the reading substrate plays an important role in reading processes. For example, comprehension suffers when complex texts are read from screens. This paper argues that media and reading trends in recent decades indicate broader social and cultural changes in which long-form deep reading traditionally associated with the printed book will be marginalised by prevailing media trends and the reading modes they inspire. As these trends persist, it may be necessary to find new approaches to vocabulary and knowledge building.

Communicative Practices from the Margins: The Multilingual and Multicultural Repertoires on University Spaces

2021 ◽  
pp. 002190962110354
Author(s):  
Gabriel Simungala ◽  
Deborah Ndalama ◽  
Hambaba Jimaima
Keyword(s):  
Meaning Making ◽  
Communicative Practices ◽  
Multicultural Students ◽  
Lexical Items ◽  
University Spaces ◽  
The University ◽  
Creativity And Innovation ◽  
University Of Malawi

We draw from the meaning-making practices on the margins, the communicative repertoires of the multilingual and multicultural students at two Southern African universities: the University of Zambia in Lusaka, Zambia; and the University of Malawi in Zomba, Malawi. As our locus, we are interested in the unique linguistic/semiotic coinages which constitute the students’ linguistic repertoires as multilingual innovations amenable to placemaking. In an attempt to do this, we purposefully unearth lexical innovations which we analyse within the broader framework of translanguaging. Thus, we show the emergence of (new) lexical items through the (re-)invention and disinvention of communicative resources, and the deployment of material artefacts of place as a basis for the creativity and innovation through repurposing of lexical items for new uses. Thus, we privilege students as active manipulators of their communicative practices by showing the semiotic/linguistic creativity and innovation inherent in their repertoires.

scholarly journals Uncovering the low-profile #MeToo movement: Towards a discursive politics of empowerment on Chinese social media

2021 ◽  
pp. 205943642110314
Author(s):  
Xiao Han
Keyword(s):  
Social Media ◽  
Meaning Making ◽  
Chinese Context ◽  
Feminist Politics ◽  
Low Profile ◽  
Potential Possibility ◽  
Collective Reading ◽  
Discursive Politics ◽  
Nuanced Understanding ◽  
Chinese Social Media

In China, a few posts related to #MeToo movement survived and remained online well after its peak and the state’s response in July 2018. This article proposes a theoretical framework that pays attention to discursive meaning-making and employs a broad notion of empowerment, referred to as ‘empowerment through discourse’, in order to offer a more nuanced understanding of the low-profile #MeToo movement in the Chinese context. This framework is used to analyse a corpus of uncensored #MeToo material, which appeared on Chinese social media. This article combines a discourse analysis of these posts and interviews with feminists from activist collectives to critically examine feminist empowerment by reflecting on survivor/victim narration and storytelling practices, digital media’s capacity to facilitate critical dialogue between witnesses and survivors/victims and activist collectives’ organising role in opening up a dialogic space for collective reading, listening and healing. These reflections lead to broader considerations on how notions of empowerment can spur collective action and structural change. In short, this article demonstrates the potential possibility of discursive change and reflects on this mode of feminist politics as a way to speak to empowerment in the Chinese context.

FOTOGRAFI SEBAGAI MEDIA POLITIK DI INDONESIA

2021 ◽  
Vol 1 (1) ◽  
pp. 67
Author(s):  
Mohammad Solihin
Keyword(s):  
Political Communication ◽  
Visual Communication ◽  
Presidential Elections ◽  
Visual Media ◽  
Communication To The Public ◽  
Literature Study ◽  
The Public ◽  
Message Effects ◽  
Self Image ◽  
The Media

ABSTRACTPhotography is one of the media used to introduce the character or self-image of politicians during regional head elections, or presidential elections. Among them are by displaying photos of faces or campaign activities for APK (Campaign Props) billboards, namely billboards or billboards installed on protocol roads that can be seen by the public, pamphlets, mass media, and etc. Visual media in the form of photos has a very big influence on public opinion. Photography has a visual power that is able to construct the authenticity of factual events. The purpose of this study is to find out how the process of making photography a political visual communication medium in Indonesia. The method used is descriptive qualitative with an approach through the literature study method. The results of this study can be concluded that the process of making photography a political medium of visual communication to the public is carried out in several ways, namely by recruiting special photographers themselves, designing them, and distributing them. The effect of the message generated from a photography with a good appearance is the effect of knowledge and effect of information.Keywords:  Photography, Political Media, Visual Communication, Message Effects, Political Communication.  ABSTRAKFotografi merupakan salah satu media yang digunakan untuk mengenalkan karakter atau citra diri politisi saat pemilihan kepala daerah, ataupun pemilihan presiden. Diantaranya dengan memajang foto-foto wajah atau kegiatan kampanye untuk baliho APK (Alat Peraga Kampanye) yakni papan reklame atau billboard yang dipasang di jalan-jalan protokol yang bisa dilihat oleh masyarakat luas, pamflet, media massa, dan sebagainya. Media visual berupa foto sangat besar pengaruhnya mempengaruhi opini publik. Fotografi memiliki kekuatan visual yang mampu mengkonstruksi keotentikan peristiwa faktual. Tujuan dari penelitian ini untuk mengetahui bagaimana proses menjadikan fotografi sebagai media komunikasi visual politik di Indonesia. Metode yang digunakan deskriptif kualitatif dengan pendekatan melalui metode studi literatur. Hasil dari penelitian ini dapat disimpulkan bahwa proses menjadikan fotografi sebagai media politik komunikasi visual kepada masyarakat dilakukan dengan beberapa cara, yakni dengan merekrut khusus fotografer sendiri, mendesainnya, dan menyebarkannya. Efek pesan yang ditimbulkan dari sebuah fotografi dengan tampilan yang baik adalah efek pengetahuan dan efek informasi.Kata Kunci: Fotografi, Media Politik, Komunikasi Visual, Efek Pesan, Komunikasi Politik.

scholarly journals Film as medium for meaning making: A practical theological reflection

2017 ◽  
Vol 73 (4) ◽  
Author(s):  
Anita L. Cloete
Keyword(s):  
Popular Culture ◽  
Everyday Life ◽  
Empirical Research ◽  
Religious Identity ◽  
Practical Theology ◽  
Meaning Making ◽  
Specific Form ◽  
Theological Reflection ◽  
The Self ◽  
Practical Theological

The reflection on film will be situated within the framework of popular culture and livedreligion as recognised themes within the discipline of practical theology. It is argued that theperspective of viewers is of importance within the process of meaning-making. By focusing onthe experience and meaning-making through the act of film-watching the emphasis is not somuch on the message that the producer wishes to convey but rather on the experience that iscreated within the viewer. Experience is not viewed as only emotional, but rather that, at least,both the cognitive and emotional are key in the act of watching a film. It is therefore arguedthat this experience that is seldom reflected on by viewers could serve as a fruitful platform formeaning-making by the viewer. In a context where there seems to be a decline in institutionalisedforms of religion, it is important to investigate emerging forms of religion. Furthermore, theturn to the self also makes people’s experiences and practices in everyday life valuableresources for theological reflection. This reflection could provide a theoretical framework forespecially empirical research on how film as specific form of media serves as a religiousresource and plays a role in the construction of meaning and religious identity.

scholarly journals Understanding Social Media Marketing activities in Western Balkans

2021 ◽  
Vol 72 (6) ◽  
pp. 869-893
Author(s):  
Visar Rrustemi ◽  
Gezim Jusufi
Keyword(s):  
Social Media ◽  
Empirical Research ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Probit Regression ◽  
Western Balkans ◽  
Online Consumers ◽  
Marketing Activities ◽  
Business Policies ◽  
The Impact

Digital marketing activities through social media are being developed extensively by firms in the Western Balkans region, therefore the purpose of this paper is to investigate the impact of social media marketing activities on increasing sales of SMEs in the Western Balkans, with special emphasis on those of Kosovo. Using a sample of 100 manufacturing SMEs, we have researched the impact of digital marketing activities which are carried out through social media, on increasing the sales or turnover of these SMEs. The achieved results were analyzed through probit regression. The results show that facebook is mostly used for business activities in these SMEs. Also, the analyzed SMEs give a lot of importance to the opinions and comments of consumers expressed on social media. They design their business policies based on the comments and opinions received from online consumers. This empirical research provides data on the implementation of social media marketing activities by SMEs in the Western Balkans region.

scholarly journals Feed the dogs: The case of humanitarian communication in social media

2016 ◽  
Vol 32 (60) ◽  
pp. 20
Author(s):  
Gry Høngsmark Knudsen ◽  
Domen Bajde
Keyword(s):  
Social Media ◽  
Critical Discussion ◽  
Media Influence ◽  
Institutional Logic ◽  
Critical Perspective ◽  
Communicative Practices ◽  
Humanitarian Organizations ◽  
Communication Environment

In this paper we address the interplay between networked media and humanitarian communication through the lens of meditization theory in order to forward a more balanced understanding of networked humanitarianism. We analyze a case of humanitarian communication that travelled Facebook in unpredictable ways and demonstrate the breakdown between sender and receiver positions. The case shows how communicative practices are challenged and how humanitarian organizations are destabilized in a new and unpredictable communication environment. We argue that in order to deepen the critical perspective on networked humanitarian communication, it is important to better understand how the institutional logic of humanitarianism changes when mediatized through networked media. Further, we suggest that a broader consideration of media amalgamation enables a critical discussion of networked media influence humanitarianism.

scholarly journals From crisis to reform? Exploring three post-COVID pathways

2022 ◽  
Author(s):  
Arjen Boin ◽  
Paul ‘t Hart
Keyword(s):  
Empirical Research ◽  
Meaning Making ◽  
Global Crisis ◽  
Change Policy

Abstract Crises are often viewed as catalysts for change. The coronavirus disease crisis is no exception. In many policy sectors, proponents of reform see this global crisis both as a justification and an enabler of necessary change. Policy scholars have paid ample attention to this crisis-reform thesis. Empirical research suggests that these proponents of crisis-induced change should not be too optimistic. The question remains why some crises give rise to reform whereas so many others do not. This paper focuses on one particular factor that crisis researchers have identified as important. Crisis research suggests that the outcome of the meaning-making process—the efforts to impose a dominant frame on a population—shapes the prospects of postcrisis change. The paper offers three ideal-typical framing scripts, which researchers can use to study postcrisis trajectories.

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