scholarly journals Agenda Trending: Reciprocity and the Predictive Capacity of Social Networking Sites in Intermedia Agenda Setting across Topics over Time

2013 ◽  
Vol 1 (1) ◽  
pp. 15-27 ◽  
Author(s):  
Jacob Groshek ◽  
Megan Clough Groshek

In the contemporary converged media environment, agenda setting is being transformed by the dramatic growth of audiences that are simultaneously media users and producers. The study reported here addresses related gaps in the literature by first comparing the topical agendas of two leading traditional media outlets (New York Times and CNN) with the most frequently shared stories and trending topics on two widely popular Social Networking Sites (Facebook and Twitter). Time-series analyses of the most prominent topics identify the extent to which traditional media sets the agenda for social media as well as reciprocal agenda-setting effects of social media topics entering traditional media agendas. In addition, this study examines social intermedia agenda setting topically and across time within social networking sites, and in so doing, adds a vital understanding of where traditional media, online uses, and social media content intersect around instances of focusing events, particularly elections. Findings identify core differences between certain traditional and social media agendas, but also within social media agendas that extend from uses examined here. Additional results further suggest important topical and event-oriented limitations upon the predictive capacit of social networking sites to shape traditional media agendas over time.

2018 ◽  
Vol 39 (4) ◽  
pp. 376-388 ◽  
Author(s):  
Danny Paskin

The minimal research on how news outlets are currently publishing across different platforms is limited in scope and has conflicting conclusions. Based on gatekeeping theory, this quantitative study expands that literature by comparing what The New York Times publishes in print, on its website and on social networking sites such as Facebook and Twitter. Results show both significant similarities and differences across platforms, and raise questions about the industry, and about news gatekeeping theory.


2020 ◽  
Vol 11 (1) ◽  
Author(s):  
Stephan Lewandowsky ◽  
Michael Jetter ◽  
Ullrich K. H. Ecker

Abstract Social media has arguably shifted political agenda-setting power away from mainstream media onto politicians. Current U.S. President Trump’s reliance on Twitter is unprecedented, but the underlying implications for agenda setting are poorly understood. Using the president as a case study, we present evidence suggesting that President Trump’s use of Twitter diverts crucial media (The New York Times and ABC News) from topics that are potentially harmful to him. We find that increased media coverage of the Mueller investigation is immediately followed by Trump tweeting increasingly about unrelated issues. This increased activity, in turn, is followed by a reduction in coverage of the Mueller investigation—a finding that is consistent with the hypothesis that President Trump’s tweets may also successfully divert the media from topics that he considers threatening. The pattern is absent in placebo analyses involving Brexit coverage and several other topics that do not present a political risk to the president. Our results are robust to the inclusion of numerous control variables and examination of several alternative explanations, although the generality of the successful diversion must be established by further investigation.


2018 ◽  
Vol 7 (3) ◽  
pp. 337-360 ◽  
Author(s):  
Bryan E. Denham

When it publishes a major investigative report or exposé, a prominent news organization can transfer the salience of both an issue and its attributes to other news outlets. Major investigations can also affect how reporters in the same outlet think about an issue in the news. The present study examines intramedia and intermedia agenda-setting effects in the context of sport, drawing on allegations of a state-sponsored doping program in Russian athletics. In May 2016, Dr. Grigory Rodchenkov, a former doping official in Russia, described the program to reporters at the New York Times, and the ensuing front-page story impacted coverage both internally and externally. The current study considers the implications of these effects for sports journalism and individual athletes.


Journalism ◽  
2016 ◽  
Vol 18 (10) ◽  
pp. 1292-1308 ◽  
Author(s):  
S Mo Jang ◽  
Yong Jin Park ◽  
Hoon Lee

Despite the social media’s agenda-setting power, the literature provides little understanding of how social media agendas survive and last long enough to trigger substantial public discussions. This study investigates this issue by tracking the ice bucket challenge campaign over an 18-week period. This article claims that the pattern of the intermedia process evolves over time along with the issue-attention cycle. We observed a round-trip intermedia agenda setting where the direction is reversed as the agenda waxes and wanes. Both social and mainstream media continued to generate a heightened level of issue attention after the buzz was cooled down.


2016 ◽  
Vol 94 (4) ◽  
pp. 1031-1055 ◽  
Author(s):  
Chris J. Vargo ◽  
Lei Guo

This large-scale intermedia agenda–setting analysis examines U.S. online media sources for 2015. The network agenda–setting model showed that media agendas were highly homogeneous and reciprocal. Online partisan media played a leading role in the entire media agenda. Two elite newspapers— The New York Times and The Washington Post—were found to no longer be in control of the news agenda and were more likely to follow online partisan media. This article provides evidence for a nuanced view of the network agenda–setting model; intermedia agenda–setting effects varied by media type, issue type, and time periods.


2016 ◽  
Vol 43 (8) ◽  
pp. 1116-1140 ◽  
Author(s):  
Laura Vandenbosch ◽  
Steven Eggermont

Previous research has shown that mass media stimulate the development of an objectified self-concept. However, we know little about the role social networking sites (SNS) play in these relationships. The current longitudinal study ( N = 1,041) aimed to fill this gap by studying adolescents’ frequency of SNS use in general and their use of SNS to monitor attractive peers in particular. The results showed that the use of sexualizing mass media was associated with considering the appearance ideals promoted in mass media as one’s own standards to pursue. This internalization of appearance ideals, in turn, was related to the tendency to monitor attractive peers on SNS. Both the use of SNS to monitor attractive peers and the use of sexualizing mass media stimulated self-objectification and body surveillance over time. The frequency of SNS use played a limited role in the relationship between mass media and an objectified self-concept.


2014 ◽  
Vol 6 (3) ◽  
pp. 231-247 ◽  
Author(s):  
Montathar Faraon ◽  
Georg Stenberg ◽  
Mauri Kaipainen

This study aimed to examine differences in influence between online news (e.g., New York Times) and social networking sites (e.g., Facebook and Twitter) on attitudes in political campaigns. In a web-based experiment, campaign, polls and election between two fictitious candidates were simulated. Participants’ explicit and implicit attitudes as well as voting behavior were assessed using self-report items and the Implicit Association Test (IAT). The results reveal that information emanating from online news had a significant influence on explicit and implicit attitudes while that of social networking sites did not. Overall, negative items had a stronger impact than positive ones, more so in online news compared to social networking sites. Negative information from either type of media was more likely to change participants’ explicit attitudes in a negative direction and as a consequence also change their vote. Practical implications of the findings and limitations of the study are discussed.


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