scholarly journals Comunicación de Marca en Instagram, ¿Una Cuestión de Género? El Rol del Influencer de Moda

2018 ◽  
Vol 7 (3) ◽  
pp. 230 ◽  
Author(s):  
Raquel Martínez-Sanz ◽  
Cristina Gónzález Fernández
Keyword(s):  
Social Networks ◽  
Content Analysis ◽  
Young People ◽  
Active Part ◽  
Purchasing Decisions ◽  
Brand Communication ◽  
Contractual Relationship ◽  
Recovery Techniques ◽  
The Social ◽  
Perfect Space

Young people have found in the social networks the perfect space to inform and be informed. However, only a few have the ability to influence in purchasing decisions, lifestyle or preferences of the rest. The so-called social influencers have become an active part of brand communication, especially those dedicated to fashion. This research puts the focus on the strategies, resources and calls to participation used for the main Spanish fashion prescribers in their communication through Instagram. The gradual incorporation of men into this sector requires identifying the attitudes and forms of the connection -generating participation- or not taking into account the genre of the author and the type of values he projects. Through content analysis, the communicative activity of the 13 most outstanding characteristics is monitored in 2017. The results show a very similar use of recovery techniques, mainly promotional; dubious compliance with Spanish regulations on advertising - which obliges authors to explicitly state any message that promotes a product or service of a contractual relationship; and the use of the image to build idyllic lives from everyday scenes.

scholarly journals Role of Narrative and Social Networks in Thwarting Violence and Sexual Abuse in Young People’s Lives

2019 ◽  
Vol 50 (7) ◽  
pp. 2172-2190
Author(s):  
Margareta Hydén ◽  
David Gadd ◽  
Thomas Grund
Keyword(s):  
Social Networks ◽  
Sexual Abuse ◽  
Social Work ◽  
Young People ◽  
Narrative Analysis ◽  
Interpersonal Violence ◽  
Sexually Abused ◽  
Her Family ◽  
The Social ◽  
Work Intervention

Abstract Combining narrative analysis with social network analysis, this article analyses the case of a young Swedish female who had been physically and sexually abused. We show how she became trapped in an abusive relationship at the age of fourteen years following social work intervention in her family home, and how she ultimately escaped from this abuse aged nineteen years. The analysis illustrates the significance of responses to interpersonal violence from the social networks that surround young people; responses that can both entrap them in abusive relationships by blaming them for their problems and enable them to escape abuse by recognising their strengths and facilitating their choices. The article argues that the case for social work approaches that envision young people’s social networks after protective interventions have been implemented. The article explains that such an approach has the potential to reconcile the competing challenges of being responsive to young people’s needs while anticipating the heightened risk of being exposed to sexual abuse young people face when estranged from their families or after their trust in professionals has been eroded.

scholarly journals The Influence of Internet and Social Media on Purchasing Decisions in Kuwait

2018 ◽  
Vol 10 (2) ◽  
pp. 792
Author(s):  
Khalid Abdulkareem Al-Enezi ◽  
Imad Fakhri Taha Al Shaikhli ◽  
Sufyan Salim Mahmood AlDabbagh
Keyword(s):  
Social Networks ◽  
Social Networking ◽  
Quantitative Methods ◽  
Purchasing Decisions ◽  
The Social ◽  
Digital Scanning ◽  
Networking Tool ◽  
The Relationship ◽  
Selection Of

<span>This research aims to measure the role of social networks in influencing purchasing decisions among consumers in Kuwait; the research used the quantitative methods, and analytical the technique to get the results, and the research developed a measure to study the relationship between the variables to the study and selection of a sample of consumers of (100). The results indicated that the social networking variables (exchange of information, evaluation of product) possess influence on purchasing decisions. Furthermore, the results indicate that majority of respondents do their digital scanning more often before intend to go to the store. The unexpected results came from the question “traditional advertising (TV, Newspaper, Magazine, Billboards) are more effective than the social networking; 23% agreed, 36% said no, and 41% said sometimes. In light of these findings, the study made a series of recommendations; the most important are; The executives and sales representatives need to understand the benefits offered by social networks, and understand the advantages and functions and tools of social communication, and knowing how to apply them effectively and efficiently, and then use the appropriate social networking tool.</span>

scholarly journals JORNALISMO REGIONAL NAS REDES SOCIAIS: a cobertura político-eleitoral na fanpage do jornal o estado do Maranhão

2018 ◽  
Vol 4 (6) ◽  
pp. 347-381
Author(s):  
Michele Goulart Massuchin ◽  
Regilson Furtado Borges
Keyword(s):  
Social Networks ◽  
Content Analysis ◽  
Social Network ◽  
Methodological Approach ◽  
The Political ◽  
Redes Sociales ◽  
Digital Part ◽  
Palabras Clave ◽  
The Social ◽  
La Red

Este artigo apresenta uma análise sobre como o jornal O Estado do Maranhão (MA) se apropria da sua página no Facebook como espaço para difundir conteúdo jornalístico. A abordagem metodológica é quantitativa e qualitativa a partir da análise do conteúdo de 608 posts extraídos da fanpage do jornal e de entrevista com a responsável pela versão digital do veículo. A pesquisa tem por objetivo analisar as características dos conteúdos distribuídos pela rede social, especialmente observando o espaço destinado para temas políticos e eleitorais. A análise trabalha com as seguintes características: temas, tema eleitoral, abrangência, valência e interação. Como resultado principal ressalta-se que O Estado do Maranhão concedeu espaço considerável para o tema político-eleitoral, com baixa presença de entretenimento.   PALAVRAS-CHAVE: Jornalismo; redes sociais; eleições.   ABSTRACT This article presents an analysis of how the newspaper O Estado de Maranhão (MA) appropriates the Facebook page as a space for disseminating journalistic content. The methodological approach is quantitative and qualitative from the content analysis of 608 posts extracted from the fanpage of the newspaper and interview with the responsible for digital part of the vehicle. The research aims to analyze the characteristics of the contents distributed by the social network, especially observing the space destined for electoral subjects. The analysis discuses these characteristics: themes, electoral theme, scope and engagement. As a main result, O Estado do Maranhão granted considerable space for the political-electoral theme.   KEYWORDS: journalism; social networks; elections.     RESUMEN Este artículo presenta un análisis sobre cómo el diario El Estado de Maranhão (MA) se apropia de su página en Facebook como espacio para difundir contenido periodístico. El enfoque metodológico es cuantitativo y cualitativo a partir del análisis del contenido de 608 posts extraídos de la fanpage del periódico y de entrevista con la responsable de la parte digital del vehículo. La investigación tiene por objetivo analizar las características de los contenidos distribuidos por la red social, especialmente observando el espacio destinado a temas electorales. El análisis trabaja con las siguientes características: temas, tema electoral, alcance y la relación com os lectores. Como resultado principal se resalta que el Estado de Maranhão concedió espacio considerable para el tema político-electoral.   PALABRAS CLAVE: periodismo, redes sociales, elecciones.  

FRIENDVERTISING

2014 ◽  
pp. 190-215
Author(s):  
R. Gulay Ozturk
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Content Analysis ◽  
Media Use ◽  
Online Advertising ◽  
Cultural Background ◽  
Social Media Marketing ◽  
Advertising Strategy ◽  
The Social ◽  
Made In

In today's world, a shift from conventional to digitalized marketing is increasing in the investment made in the commercial sector. This particular study analyses the growing influence of a new online advertising strategy called “FRIENDVERTISING” pertaining to social media marketing. Thereby, this chapter conducts a content analysis to investigate how social networks are interacting with each other and how consumers are oriented to certain brands advertised in a specific way. According to the results, the brands that motivate the youth to share their own advertisements in the social media more frequently receive more positive comments about their advertisements. One should decide on the following crucial criteria while applying friendvertising practices: cultural background of audience, frequency of social media use, referring to other friends in social media (being knowledgeable and reliable about the brand), expectations of users and their previous experiences about the brand, creativity of advertisements, originality and entertaining content of advertisements, genre, as well as difficulties and opportunities of the field.

The Role of Social Networking in the Social Reform of Young Society

2019 ◽  
pp. 166-182
Author(s):  
Emad Abu-Shanab ◽  
Mushera Frehat
Keyword(s):  
Social Networks ◽  
Young People ◽  
Social Networking ◽  
Social Reform ◽  
Intention To Use ◽  
Virtual Communication ◽  
Building Relationships ◽  
The Social ◽  
Major Factors ◽  
Future Work

Social networks are virtual communication sites that allow its participants to connect, building relationships, and collaborate on social issues. It became part of our lives and spread rapidly among youth. Young people join these sites to keep strong relationships with friends and to make new ones. Therefore, it is important to investigate the factors that influence the intention to use social networking sites (SNSs) to gain better position in the social reform among young people. This study developed an integrated theoretical model which has five major factors that predict the intention to use SNSs. An empirical test was conducted, where a sample of 302 university students and an instrument containing 27 items was used. The results provide consistent evidence that all hypothesized positive associations exist except for the isolation variable. After taking into account different demographic and attitudinal variables, Facebook use still predicted respondents' social reform. The future work might focus on a specific context such as the effects of using social networks on education, and focus on students' environment in education and the influence of social network. Detailed results, conclusions and future work are stated in later sections.

Carnivalesque Theory and Social Networks

2020 ◽  
pp. 270-288
Author(s):  
Sefer Kalaman ◽  
Mikail Batu
Keyword(s):  
Social Networks ◽  
Content Analysis ◽  
Social Life ◽  
Research Data ◽  
Analysis Technique ◽  
The Social

Carnivalesque theory has been used as a model and a structure in the works carried out in many fields such as communication, literature, and sociology. In fact, Carnivalesque appears in many environments/areas, particularly in the social networks, which are the manifestation of social life. This chapter examines social networks in the context of carnivalesque theory to reveal facts of carnivalesque in Twitter. Content analysis technique was used in the research. Research data came from 10 Twitter accounts which have a maximum number of followers in Turkey. These data were analyzed and examined in terms of grotesque, dialogism, carnival laughter, upside-down world, marketplace, and marketplace speech belonging to the carnivalesque theory. According to the findings, the structure of Twitter, which is one of the most popular social networks in Turkey, is largely similar to the structure of the carnival and features of carnivalesque theory.

The Role of Social Networking in the Social Reform of Young Society

2015 ◽  
Vol 6 (1) ◽  
pp. 61-75 ◽  
Author(s):  
Emad Abu-Shanab ◽  
Mushera Frehat
Keyword(s):  
Social Networks ◽  
Young People ◽  
Social Networking ◽  
Social Networking Sites ◽  
Social Reform ◽  
Social Issues ◽  
Empirical Test ◽  
Intention To Use ◽  
The Social ◽  
Future Work

Social networks are virtual communication sites that allow its participants to connect, building relationships, and collaborate on social issues. It became part of our lives and spread rapidly among youth. Young people join these sites to keep strong relationships with friends and to make new ones. Therefore, it is important to investigate the factors that influence the intention to use social networking sites (SNSs) to gain better position in the social reform among young people. This study developed an integrated theoretical model which has five major factors that predict the intention to use SNSs. An empirical test was conducted, where a sample of 302 university students and an instrument containing 27 items was used. The results provide consistent evidence that all hypothesized positive associations exist except for the isolation variable. After taking into account different demographic and attitudinal variables, Facebook use still predicted respondents' social reform. The future work might focus on a specific context such as the effects of using social networks on education, and focus on students' environment in education and the influence of social network. Detailed results, conclusions and future work are stated in later sections.

scholarly journals Factors Affecting the Social and Cultural Adaptation of Migrants from Central Asia in the Ural Megalopolis

2019 ◽  
pp. 112-123
Author(s):  
Elena Grunt
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Young People ◽  
Central Asia ◽  
Cultural Adaptation ◽  
Host Community ◽  
Sociological Study ◽  
Russian Culture ◽  
Host Culture ◽  
The Social

The article presents the results of a sociological study conducted in October-December 2018 in Ekaterinburg. The subject of the study is the factors influencing the social and cultural adaptation of migrants from Central Asia in the Ural megalopolis. The sociological study was conducted using quantitative and qualitative strategies – the method of questionnaire survey (n = 400) and the method of in-depth interview (n = 10). The study revealed a new trend in the migrant environment of the Ural metropolis – the formation of ethnic establishment within the migrant community of the same nationality, which has a relatively high level of income, with a high probability of planning to stay in Russia and obtain citizenship. The author concludes about a new phenomenon in migrant communities – the interaction of migrants with their compatriots left in the country of origin through a social network. Social networks (Vkontakte, Facebook, etc.) are now beginning to replace Diaspora in solving the problems that arise in migrants community in their host culture, especially at the initial stage of their social and cultural adaptation, which indicates the weakening of Diaspora relations of migrants. Every third respondent pointed to this factor. At the same time, the interaction of migrants with their compatriots through the social network, solving problems through social networks, conversation and communication in the network in their native language hinder the social and cultural adaptation of the migrant in the host culture. The study finds out that for young people who came to the Urals from Central Asia it is more difficult to adapt to Russian culture. This is stipulated by the fact that the older generation migrants were socialized in the Soviet Union, learning Russian language, Russian culture, etc. Besides, the older generation does not see a significant difference between the two cultures. In this regard, it is easier for them to undergo social and cultural adaptation in Russia compared to young people. At the same time, the majority of migrants are young and middle-aged people. The study reveals the leading external (education; cultural environment of the host community; age of the migrant; presence / absence of citizenship, etc.) and internal (interest in Russian culture, motivation to move to Russia) factors that ambiguously affect the social and cultural adaptation of migrants from Central Asia in the Ural metropolis.

scholarly journals A comunicação dos partidos políticos portugueses no Facebook: A campanha eleitoral no meio digital

Prisma Com ◽  
2020 ◽  
Vol 43 ◽  
pp. 7-46
Author(s):  
Bárbara Ramos ◽  
Cláudia Rafaela Lobo ◽  
Henrique Tomé ◽  
Salomé Silva
Keyword(s):  
Social Networks ◽  
Content Analysis ◽  
Social Network ◽  
Political Parties ◽  
Public Relations ◽  
Political Communication ◽  
Communication Strategy ◽  
Legislative Elections ◽  
The Social

This article aims to understand how the Portuguese political parties with parliamentary seat use the social network Facebook as a tool for public relations, hoping to verify what it might mean in the communication strategy of each party. To understand the main objective of this research, we will present theoretical bases related to the social network Facebook, political communication and political communication in social networks, which will support the subsequent methodological analysis. The survey was based on all Facebook publications of the nine parties during the official campaign period before the 2019 Legislative Elections, (between the September 22nd and the October 4th). For this, tables were elaborated that include all publications and data related to those publications. Based on this, techniques such as observation, bibliographic research and content analysis were used.

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