scholarly journals THE STUDY OF CONSUMER VALUE ON THE MARKET OF RECREATIONAL SERVICES

2020 ◽  
Vol 1 (№3 2020) ◽  
pp. 97-102
Author(s):  
T.V. Petrova
Keyword(s):  
Consumer Value ◽  
Recreational Services

Consumer value creation through WhatsApp use

2019 ◽  
Vol 32 (4) ◽  
pp. 455-471
Author(s):  
Jorge Cruz-Cárdenas ◽  
Jorge Guadalupe-Lanas ◽  
Ekaterina Zabelina ◽  
Andrés Palacio-Fierro ◽  
Margarita Velín-Fárez ◽  
...  
Keyword(s):  
Latin American ◽  
Value Creation ◽  
Emotional Support ◽  
Design Methodology ◽  
Instant Messaging ◽  
Role Performance ◽  
Content Type ◽  
Consumer Value ◽  
Depth Interviews ◽  
Practical Implications

Purpose The purpose of this paper is to understand in-depth how consumers create value in their lives using WhatsApp, the leading mobile instant messaging (MIM) application. Design/methodology/approach The study adopts the perspective of customer-dominant logic (CDL) and uses a qualitative multimethod design involving 3 focus groups and 25 subsequent in-depth interviews. The research setting was Ecuador, a Latin American country. Findings Analysis and interpretation of the participants’ stories made it possible to identify and understand the creation of four types of value: maintaining and strengthening relationships; improving role performance; emotional support; and entertainment and fun. In addition, the present study proposes a conceptual model of consumer value creation as it applies to MIM. Practical implications Understanding the way consumers create value in their lives using MIM is important not only for organizations that offer MIM applications, but also for those companies that develop other applications for mobile phones or for those who wish to use MIM as an electronic word-of-mouth vehicle. Originality/value The current study is one of the first to address the topic of consumer behavior in the use of technologies from the perspective of CDL; this perspective enables an integrated qualitative vision of value creation in which the consumer is the protagonist.

scholarly journals Harmonising, improving and using social and recreational data in National Forest Inventories across Europe

2020 ◽  
Vol 77 (3) ◽  
Author(s):  
Mark A. Atkinson ◽  
David M. Edwards ◽  
Frank Søndergaard Jensen ◽  
Alexander P. N. van der Jagt ◽  
Ben R. Ditchburn ◽  
...  
Keyword(s):  
National Level ◽  
European Countries ◽  
Transport Infrastructure ◽  
National Forest ◽  
Qualitative Response ◽  
Forest Inventories ◽  
Recreational Services ◽  
National Forest Inventories ◽  
Funded Project ◽  
General Transport

Abstract Key message National Forest Inventories (NFIs) hold promise for monitoring and valuing of non-productive forest functions, including social and recreational services. European countries use a range of methods to collect social and recreational information within their NFI methodologies. Data collected frequently included general and recreation-specific infrastructure, but innovative approaches are also used to monitor recreational use and social abuse. Context Social and recreational indicators are increasingly valued in efforts to measure the non-productive value of forests in Europe. National Forest Inventories (NFIs) can be used to estimate recreational and social usage of forest land at a national level and relate this use to other biophysical, spatial and topographical features. Nonetheless, there is little information concerning the extent. Aims The study aims to identify the coverage of social and recreational data present in European NFIs including the types of data recorded as part of the NFI methodologies across European countries. It also aims to examine contrasting methods used to record social and recreational data and present recommendations for ways forward for countries to integrate these into NFI practice. Methods A pan-European questionnaire was designed and distributed to 35 counties as part of the EU-funded project Distributed, Integrated and Harmonised Forest Information for Bioeconomy Outlooks (DIABOLO). The questionnaire probed countries on all social and recreational data that was included within NFIs. Qualitative response data was analysed and recoded to measure the extent of social and recreational data recoded in European NFIs both as a function of the number of variable categories per country and the number of countries recording particular variables. Results Thirty-one countries reported at least one social or recreational variable over 12 categories of data. The most frequently recorded variables included ownership, general transport infrastructure and recreation-specific infrastructure. Countries collecting data over many different categories included Switzerland, Great Britain, Czech Republic, Luxemburg and Denmark. Conclusion The study proposes a specific set of indicators, based upon countries with well-developed social and recreational data in their NFIs, which could be used by other countries, and report on the extent to which these are currently collected across Europe. It discusses results and makes a series of recommendations concerning priorities for the inclusion of social and recreational data in European NFIs.

Creating Loyal Prosocial Transformative Service Consumers: A Proposed Model With Direct and Indirect Effects

2021 ◽  
pp. 183933492199851
Author(s):  
Rory Mulcahy ◽  
Rebekah Russell-Bennett ◽  
Jo Previte
Keyword(s):  
Indirect Effects ◽  
Blood Donation ◽  
Well Being ◽  
Service Research ◽  
Direct And Indirect Effects ◽  
Behavioral Loyalty ◽  
Attitudinal Loyalty ◽  
Consumer Value ◽  
Proposed Model ◽  
Important Extension

Understanding transformative services, where the consumer is not the primary well-being beneficiary, is fundamental to furthering the transformative service research (TSR) paradigm. Furthermore, it is imperative to understand the co-creation behaviors consumers can partake in during prosocial transformative services to improve their service experience and, ultimately, their repeat usage of the service. This study is one of the first to develop a model drawing together three key service frameworks (co-creation behavior, service quality, and consumer value), which is empirically validated using real consumers of a prosocial transformative service, namely blood donation. In addition, a key strength of the study is the objective measurement of behavioral loyalty using organizational records, which is an important extension to prior TSR studies that often measure attitudinal loyalty (behavioral intentions) as a proxy. The findings have important implications for furthering transformative scholars’ and practitioners’ understanding of how services can improve individual and societal well-being.

scholarly journals The Effects of Different Natural Environment Influences on Health and Psychological Well-Being of People: A Case Study in Selangor

2021 ◽  
Vol 13 (15) ◽  
pp. 8597
Author(s):  
Thivya Laxshmy Raman ◽  
Nor Akmar Abdul Aziz ◽  
Sam Shor Nahar Yaakob
Keyword(s):  
Mental Health ◽  
Stress Reduction ◽  
Urban Forest ◽  
Well Being ◽  
Natural Environments ◽  
Restorative Environments ◽  
Urban Green ◽  
Recreational Services ◽  
Forested Areas ◽  
Green Corridor

Background: People benefit from the recreational services provided by an urban corridor, urban park, and urban forest. Due to ongoing land-use interest and urban development, however, these natural environments are coming under increasing pressure. Simultaneously, the world is becoming increasingly urbanised, and living in cities has been linked to mental health issues. On the other hand, different natural environments are known to create healthier environments, and the need for effective restorative environments has never been greater. The purpose of the study was to compare the impacts of walking in different natural environments. Methods: I) Kota Damansara Community Forest Reserve, II) Mutiara Damansara Recreational Park, and III) the Urban Green Corridor along Jalan PJU 7/7 were used as control study sites in this study. Each site was visited only once by the study participants (40 women and 40 men). Walking for 30 min was a part of the experiment. To identify the psychological effects of different natural environments, the Depression, Anxiety, and Stress Scale (DASS21), Profile of Mood States (POMS), Positive and Negative Affect Schedule (PANAS), and Restoration Outcome Scale (ROS) were utilised. Results: In all three natural environments, the restorative effects were found to increase significantly. Conclusion: The overall conclusion of the field experiment is that being in an urban green corridor can also provide a refreshing environment. In terms of stress reduction among working adults, the recreational park is sufficient, while urban-forested areas are more effective in improving mental health by minimising stress, anxiety, and depression.

UCSF Increases Consumer Value Through Optimal Vendor-Show Scheduling

2011 ◽  
Vol 41 (4) ◽  
pp. 327-337 ◽  
Author(s):  
Andrew G. Clark ◽  
Susan Cholette ◽  
Ozgur Ozluk
Keyword(s):  
Consumer Value

Religious tourism as a component of the Arkhangelsk region branding.

2021 ◽  
Author(s):  
Olga A. Balabeikina ◽  
◽  
Karine S. Gavrilova ◽  
Julia A. Kuznetsova ◽  
◽  
...  
Keyword(s):  
Russian Federation ◽  
Limiting Factor ◽  
Arkhangelsk Region ◽  
Brand Development ◽  
Perception System ◽  
Religious Tourism ◽  
Northern Regions ◽  
Recreational Services ◽  
The Russian Federation ◽  
Cultural Heritage Objects

By the example of the Arkhangelsk region, the process of religious tourism development on the northern Russian subjects territory in the dynamics of the post-Soviet decades, is analyzed. The northern regions of the country are far from its main economic centers, which is not only a limiting factor, but also a competitive advantage for the development of niche types of tourism, which is determined by the creation and implementation of variety of tourist products that are competitive and generate stable demand. In modern conditions, a competent and consistent tourist brand development of the territory is necessary for the successful recreational services promotion on the market. The main purpose of the submitted research is to identify the religious tourism role in the tourist branding of the Arkhangelsk region.The Arkhangelsk region is a region of ancient development and settlement, characterized by a large number of Orthodox religious infrastructure objects. To identify the degree of its placement uniformity, calculations of territorial concentration coefficient were made. By results, the conclusion is justified that Orthodox chapels, temples and monasteries are dispersed and, accordingly, several administrative districts of the region are allocated, acting as the core of the development of Orthodox religious tourism. The list and structure analysis results of the already approved and announced routes of religious tourism in the Arkhangelsk region allow us to assert that the designated sub-sector of recreational economy contributes to the development of local folk crafts, individual entrepreneurship, the preservation and historical and cultural heritage objects revival, as well as the preservation of settlements remote from large centers. The arguments are given in favor of the fact that religious tourism occupies an essential place in the tourist branding of the Russian Federation studied subject. This is confirmed by the results of a survey specially developed and conducted by the authors, which was carried out in order to identify the importance of Orthodox religious infrastructure objects in the Arkhangelsk region perception system among the population of the Russian Federation. The main effective conclusion based on the article results is that the role of religious tourism in the tourist branding of the Russian Federation studied subject is undeniably high, and the further development and improvement of the Arkhangelsk region tourist brand can be largely associated with religious tourism in the organization of a systematic approach to the use of marketing tools.

Understanding the omnichannel customer journey: The effect of online and offline channel interactivity on consumer value co-creation behavior

2022 ◽  
Vol 65 ◽  
pp. 102869
Author(s):  
Xingwen Cui ◽  
Qinghong Xie ◽  
Jing Zhu ◽  
Mahmud Akhter Shareef ◽  
M. Awais Shakir Goraya ◽  
...  
Keyword(s):  
Customer Journey ◽  
Consumer Value
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