scholarly journals Beyond Persuasion: Evidence Type Affects Impressions of a Message Source v1 (protocols.io.7rahm2e)

protocols.io ◽  
2019 ◽  
Author(s):  
Jenna Clark ◽  
Melanie C ◽  
Joseph J
Keyword(s):  
Message Source ◽  
Evidence Type

Applying Persuasion Strategies to Alter HIV-Relevant Thoughts and Behavior

2002 ◽  
Vol 6 (3) ◽  
pp. 287-304 ◽  
Author(s):  
Loraine Devos-Comby ◽  
Peter Salovey
Keyword(s):  
Message Framing ◽  
Health Interventions ◽  
Fear Appeals ◽  
Public Health Interventions ◽  
Media Campaigns ◽  
The Core ◽  
Message Source ◽  
Message Effects ◽  
And Behavior ◽  
Prevention Of Hiv

Health communication strategies are at the core of both mass media campaigns and public health interventions conducted at the community level concerning the prevention of HIV/AIDS. They are often nested in complex contexts that prevent us from being able to identify the persuasive impact of a specific message. The authors attempt to account for an array of factors contributing to the persuasiveness of messages about HIV. The aim is to synthesize the psychological literature on persuasion and thus provide a conceptual framework for understanding message effects in HIV communications. This discussion concerns fear appeals, message framing, tailoring, cultural targeting, and additional factors pertaining to the message, source, and channel of the communication. Whenever possible, recommendations for further research are formulated.

Source Effects on Psychological Reactance to Regulatory Policies: The Role of Trust and Similarity

2018 ◽  
Vol 40 (5) ◽  
pp. 591-620 ◽  
Author(s):  
Hwanseok Song ◽  
Katherine A. McComas ◽  
Krysten L. Schuler
Keyword(s):  
Experimental Study ◽  
Risk Reduction ◽  
Indirect Effect ◽  
Behavioral Intentions ◽  
Psychological Reactance ◽  
Source Effects ◽  
Regulatory Policies ◽  
Message Source ◽  
Different Sources

Efforts to communicate risk reduction policies must consider how target audiences will respond to the source of the message. This study investigates how modifying the message source enhances or diminishes psychological reactance against a policy designed to curb a wildlife disease. In an experimental study, we attributed a press release announcing this policy to different sources. We found that the source had an indirect effect on reactance, which subsequently affected attitudes toward the policy and behavioral intentions. Specifically, the more similar and trustworthy participants perceived the source, the less likely the source was to induce freedom threat or reactance.

scholarly journals Promoting COVID-19 Vaccination: The Interplay of Message Framing, Psychological Uncertainty, and Public Agency as a Message Source

2021 ◽  
pp. 107554702110481
Author(s):  
Yan Huang ◽  
Wenlin Liu
Keyword(s):  
Interaction Effect ◽  
Message Framing ◽  
Psychological Reactance ◽  
Message Design ◽  
Public Agency ◽  
Message Source ◽  
Thought Listing ◽  
Loss Frame ◽  
Low Uncertainty ◽  
High Uncertainty

The study examines how framing, psychological uncertainty, and agency type influence campaign effectiveness in promoting coronavirus disease 2019 (COVID-19) vaccines. A 2 (gain vs. loss frame) × 2 (high vs. low uncertainty) × 2 (national vs. local agency) between-subjects experiment was conducted among Houston residents ( N = 382). Findings revealed that a loss frame was more effective among participants primed with high uncertainty through a thought-listing task; however, it was less persuasive under conditions of low uncertainty due to increased psychological reactance. Moreover, there was an interaction effect between uncertainty and agency type on vaccine beliefs. The study contributes to the framing literature by identifying psychological uncertainty as a moderator and provides useful suggestions for vaccine message design.

scholarly journals The effectiveness of moral messages on public health behavioral intentions during the COVID-19 pandemic

2020 ◽  
Author(s):  
Jim Albert Charlton Everett ◽  
Clara Colombatto ◽  
Vladimir Chituc ◽  
William J. Brady ◽  
Molly Crockett
Keyword(s):  
Public Health ◽  
Behavioral Intentions ◽  
Personal Control ◽  
Replication Studies ◽  
Message Source ◽  
Ongoing Work ◽  
Political Conservatism ◽  
Different Populations ◽  
Moral Justifications ◽  
Health Intentions

With the COVID-19 pandemic threatening millions of lives, changing our behaviors to prevent the spread of the disease is a moral imperative. Here, we investigated the persuasiveness of messages inspired by three major moral traditions. A sample of US participants representative for age, sex and race/ethnicity (N=1032) viewed messages from either a leader or citizen containing deontological, virtue-based, utilitarian, or non-moral justifications for adopting social distancing behaviors during the COVID-19 pandemic. We measured the messages’ effects on participants’ self-reported intentions to wash hands, avoid social gatherings, self-isolate, and share health messages, as well as their beliefs about others’ intentions, impressions of the messenger’s morality and trustworthiness, and beliefs about personal control and responsibility for preventing the spread of disease. Consistent with our pre-registered predictions, compared to non-moral control messages, deontological arguments had a modest effect on intentions to share the message. Message source (leader vs. citizen) did not moderate any of the observed effects of message type. A majority of participants predicted the utilitarian message would be most effective, but we found no evidence that the utilitarian message was effective in changing intentions or beliefs. We caution that our findings require confirmation in replication studies and are modest in size, likely due to ceiling effects on our measures of behavioral intentions and strong heterogeneity across all dependent measures along several demographic dimensions including age, self-identified gender, self-identified race, political conservatism, and religiosity. Although we found no evidence that the utilitarian message was effective in changing intentions and beliefs, exploratory analyses showed that individual differences in one key dimension of utilitarianism—impartial concern for the greater good—were strongly and positively associated with public health intentions and beliefs. Overall, our preliminary results suggest that public health messaging focused on duties and responsibilities toward family, friends and fellow citizens is a promising approach for future studies of interventions to slow the spread of COVID-19 in the US. Ongoing work is investigating the reproducibility and generalizability of our findings across different populations, what aspects of deontological messages may drive their persuasive effects, and how such messages can be most effectively delivered across global populations.

scholarly journals Deconstructing the evidence: The effects of strength and reliability of evidence on suspect behavior and counter-interrogation tactics

2019 ◽  
Author(s):  
Laure Brimbal ◽  
Timothy John Luke
Keyword(s):  
Qualitative Analysis ◽  
Analysis Study ◽  
Investigative Interview ◽  
Empirically Supported ◽  
Reliable Evidence ◽  
Different Types ◽  
Evidence Type

ObjectivesStrategic questioning and disclosure of evidence are increasingly recommended as empirically-supported techniques in interviews. To date, no research has evaluated how different types of evidence (e.g., eyewitness, fingerprints) might affect interview outcome. HypothesesWe hypothesized that suspects would be more willing to make statements that contradict pieces of evidence that are perceived to be weaker and less reliable.MethodsIn Study 1, we conducted systematic and meta-analytic reviews of the literature to retrospectively assess these factors. In six experiments, we began to fill this gap by manipulating strength and reliability of evidence (Study 2, 3c, and 4a), assessing the validity of our operationalizations (Study 3a-b) and testing generalizability across operationalizations (Study 3c), and examining participants’ rationale for their responses to a qualitative analysis (Study 4b). ResultsStudy 1 found that evidence type and, hence, reliability had not been taken into account in previous research. Further, we were unable to establish if observed effects of interview tactics were moderated by the properties of the evidence used. In Study 2, we found that participants were more consistent with evidence when it was more reliable, especially when it was highly incriminating. After validating our operationalizations in studies 3a and 3b, we replicated the pattern found in Study 2 (3c and 4a), whereby those in the highly reliable condition were most consistent with the evidence, followed by those with less reliable evidence and no evidence.ConclusionsWe demonstrated that evidence properties should be considered when studying how to disclose information in an investigative interview.

If Childish Gambino Cares, I Care: Celebrity Endorsements and Psychological Reactance to Social Marketing Messages

2020 ◽  
Vol 26 (2) ◽  
pp. 80-92
Author(s):  
Stephanie Schartel Dunn ◽  
Gwendelyn Nisbett
Keyword(s):  
Behavior Change ◽  
Social Marketing ◽  
Behavioral Intentions ◽  
Source Credibility ◽  
Psychological Reactance ◽  
Heuristic Evaluation ◽  
Persuasive Messages ◽  
Message Source ◽  
Positive Message ◽  
The Impact

Background: Increasingly, celebrities are used as spokespeople for nearly all types of marketing. Endorsements can build positive celebrity-brand associations, resulting in favorable brand, product, or issue knowledge. Focus of the Article: This project examines the impact of celebrity influence in social marketing campaigns. Source and receiver characteristics are used to explore how people react to such persuasive messages from celebrities and how those reactions influence behavior. Research Question: Do race (RQ1) and gender (RQ2) of celebrity influence perceptions of (a) credibility, (b) similarity, and (c) heuristic evaluation? How do these factors influence message evaluation (RQ3)? Perceptions of (a) source credibility and (b) similarity as well as (c) heuristic evaluations will increase positive message evaluations (H1). Such positive message evaluations will increase behavioral intentions (H4). Level of (a) perceived source credibility, (b) perceived similarity, and (c) heuristic evaluation of a message is negatively related to message reactance (H2). The level of psychological reactance to a message source is negatively related to behavioral intent related to the message topic (H3). Importance to the Social Marketing Field: The objective of this study is to better understand how characteristics of celebrities, perceptions of the celebrities, and psychological barriers impact intended behavior change attributed to a social marketing message. Because social marketing seeks behavior change as part of an exchange with the targeted audiences, this study contributes a basic understanding of how attributes of the speaker impact social marketing effectiveness. Methods: An experiment was conducted ( N = 798) comparing how persuasive messages from celebrities of different genders and races are perceived. Results: Results indicate that there are significant differences in how persuasive messages from female celebrities are received as compared to messages from male celebrities. Further, race was shown to play a role in feelings of psychological reactance in response to the persuasive messages. Recommendations for Research of Practice: Results suggests marketers should seek out celebrity spokespeople who have the ability to be well-liked by members of the targeted market. The desire to identify with the message source can be a significant enough benefit to inspire behavior change. Having a spokesperson the audience wants to align themselves with is positively correlated with behavioral intentions.

scholarly journals Sustainable Political Social Media Marketing: Effects of Structural Features in Plain Text Messages

2020 ◽  
Vol 12 (15) ◽  
pp. 5997
Author(s):  
Byungho Park ◽  
Moon Young Kang ◽  
Jiwon Lee
Keyword(s):  
Social Media ◽  
Text Messaging ◽  
Structural Features ◽  
Political Campaigns ◽  
Text Messages ◽  
Human Interaction ◽  
Political Marketing ◽  
Plain Text ◽  
Message Source ◽  
The World

The success of Barack Obama’s 2008 U.S. presidential campaign led politicians and voters all over the world to pay attention to social media. Including Donald Trump for his upcoming 2020 re-election, many politicians around the world have used social media for their political campaigns. While some social media can deliver information in various forms (i.e., video, audio, and interactive content), some popular ones, such as Twitter, are still focused mostly on plain text messaging. With political marketing using simple text messages via social media, there is a need to examine ways of creating messages that ultimately help shape voters’ perception of politicians and eventually win the election. Based on communication science, this study attempts to test the limited capacity model of motivated mediated message processing by examining whether this model can be applied to the simplest form of mediated message, which is plain text. In order to do so, structural features of text messages exchanged on social media engaged in political campaigns, namely linguistic formality and network-mediated human interactivity, are manipulated in an experiment. Findings suggest that linguistic formality and human interaction in plain text messages influence perceived friendliness, truthfulness, and dependability of the message source (politicians), as well as the receivers’ (constituents’) behavioral intent to vote for the message source in an upcoming election. This implies that politicians should pay more attention on sustainable political marketing through appropriate manipulation of structural features in social media messages.

A Secure Cloud Based Digital Signature Application for IoT

2018 ◽  
Vol 10 (3) ◽  
pp. 42-60 ◽  
Author(s):  
Sahar A. El-Rahman ◽  
Daniyah Aldawsari ◽  
Mona Aldosari ◽  
Omaimah Alrashed ◽  
Ghadeer Alsubaie
Keyword(s):  
Internet Of Things ◽  
Elliptic Curve ◽  
Digital Signature ◽  
Mobile Application ◽  
Hash Function ◽  
Advanced Encryption Standard ◽  
Cloud Environment ◽  
Electronic Documents ◽  
Message Source ◽  
Digital Signature Algorithm

IoT (Internet of Things) is regarded as a diversified science and utilization with uncommon risks and opportunities of business. So, in this article, a digital signature mobile application (SignOn) is presented where, it provides a cloud based digital signature with a high security to sustain with the growth of IoT and the speed of the life. Different algorithms were utilized to accomplish the integrity of the documents, authenticate users with their unique signatures, and encrypt their documents in order to provide the best adopted solution for cloud-based signature in the field of IoT. Where, ECDSA (Elliptic Curve Digital Signature Algorithm) is utilized to ensure the message source, Hash function (SHA-512) is used to detect all information variations, and AES (Advanced Encryption Standard) is utilized for more security. SignOn is considered as a legal obligated way of signing contracts and documents, keeping the data in electronic form in a secure cloud environment and shortens the duration of the signing process. Whereas, it allows the user to sign electronic documents and then, the verifier can validate the produced signature.

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