Social Media Applications in Terms of Public Relations

Social media, originally started as a personal and social networking tool, is now an essential resource in the workplace. The use of Facebook, Twitter, Blogs, Flickr, LinkedIn, YouTube and other social media applications in the workplace are not only widespread but are increasingly viewed as an essential resource. Employers use social media for recruitment, public relations, fundraising, disseminating information, instantaneous communication with stakeholders, and for many other purposes. Employees, on the other hand, use it for networking, job related activities, communication with colleagues about workplace issues, and often times for non-work related matters. The practical benefits of use of social media in the workplace cannot be overemphasized.

Download Full-text

Building a Social Media Strategy for Frontenac Community Mental Health & Addiction Services (FCMHS)

The McMaster Journal of Communication ◽

10.15173/mjc.v9i0.273 ◽

2013 ◽

Vol 9 ◽

Author(s):

Karen Humphreys Blake

Keyword(s):

Mental Health ◽

Social Media ◽

Community Mental Health ◽

Public Relations ◽

Local Community ◽

Relevant Literature ◽

Mental Health Stigma ◽

Addiction Services ◽

Media Applications ◽

Social Media Strategy

Tis case study focuses on how social media applications can assist a local community mental health and addictions agency, Frontenac Community Mental Health & Addiction Services (FCMHAS), in Kingston, Ontario to meet its public relations goals and objectives. It also reviews the potential for social media to be used in the treatment and recovery of clients. The paper features a broad review of relevant literature, a report on the findings of interviews with management staff, and input from clients. It discusses the benefits and risks of social media, how social media might be able to address mental health stigma, and organizational interest and readiness to engage in social media. A recommended social media strategy for the agency appears as an Appendix.

Download Full-text

Decreasing Popularity Of Ceramic Tourism Village Of Dinoyo Malang In New Media Age

JURNAL ILMU KOMUNIKASI ◽

10.33005/jkom.v0i2.21 ◽

2018 ◽

pp. 31-38

Author(s):

Fathul Qorib ◽

Amanah Rakhim Syahida

Keyword(s):

Qualitative Research ◽

Social Media ◽

New Media ◽

Public Relations ◽

Media Access ◽

Tourist Attractions ◽

Tourism Sector ◽

Depth Interview ◽

Media Applications ◽

The Village

Cyber media and social media applications become the key of many tourist attractions in Indonesia. In Malang city, East Java, the local government strengthens the tourism sector by building its tourism village. Utilizing the new media network, Malang is now known as the pioneer of Tourism Village. Unfortunately, as the number of tourism villages becomes famous, there is one famous tourism village that was previously famous, even falling in popularity, namely ‘Kampung Wisata Keramik Dinoyo’. This study aimed to determine the causes of decreasing popularity of the village using public relations theory and descriptive qualitative research methods. In-depth interview were administered to the Chairman of Paguyuban Kampung Wisata Keramik Dinoyo, government, and shop owners in Dinoyo Village. The results showed that Kampung Keramik Dinoyo removed many sectors in the field of public relations, especially the use of new media. It was suggested to tourism village to fully use the new media access in order to improve its image so its popularity also increased.

Download Full-text

Making Twitter Work For You

ASHA Leader ◽

10.1044/leader.stw.18052013.np ◽

2013 ◽

Vol 18 (5) ◽

Keyword(s):

Social Media ◽

Public Relations ◽

Speech Language Pathologists

As professionals who recognize and value the power and important of communications, audiologists and speech-language pathologists are perfectly positioned to leverage social media for public relations.

Download Full-text

Cross-Domain Relationship Prediction by Efficient Block Matrix Completion for Social Media Applications

International Journal of Performability Engineering ◽

10.23940/ijpe.20.07.p11.10871094 ◽

2020 ◽

Vol 16 (7) ◽

pp. 1087

Author(s):

Xiao Lizhi ◽

Zhang Zheng ◽

Sun Peng

Keyword(s):

Social Media ◽

Matrix Completion ◽

Block Matrix ◽

Cross Domain ◽

Media Applications

Download Full-text

The Specific Features of Public Relations Maintained by Libraries, Acting as Cultural Institutions

Cultural Management Science and Education ◽

10.30819/cmse.4-1.09 ◽

2020 ◽

Vol 4 (1) ◽

pp. 145-152

Author(s):

Radosław Molenda

Keyword(s):

Social Media ◽

Public Relations ◽

Social Environment ◽

Review Article ◽

Cultural Institutions ◽

Negative Stereotypes ◽

The Public ◽

The Social ◽

Public Consciousness ◽

Significant Question

Showing the specificity of the work of the contemporary library, and the variety of its tasks, which go far beyond the lending of books. The specificity of the library’s public relations concerning different aspects of its activity. The internal and external functions of the library’s public relations and their specificity. The significant question of motivating the social environment to use the offer of libraries, and simulta-neously the need to change the negative perception of the library, which discourages part of its poten-tial users from taking advantage of its services. The negative stereotypes of librarians’ work perpetuated in the public consciousness and their harmful character. The need to change the public relations of libra-ries and librarians with a view to improving the realization of the tasks they face. Showing the public relations tools which may serve to change the image of librarians and libraries with particular emphasis on social media. This article is a review article, highlighting selected research on the librarian’s stereo-type and suggesting actions that change the image of librarians and libraries.

Download Full-text

Wykorzystanie mediów społecznościowych w komunikacji z klientem na przykładzie firm sektora piwowarskiego

Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej ◽

10.22630/eiogz.2015.111.42 ◽

2015 ◽

pp. 161-176 ◽

Cited By ~ 1

Author(s):

Piotr Szamrowski ◽

Adam Pawlewicz

Keyword(s):

Social Media ◽

Public Relations ◽

Small Enterprises ◽

Brewing Industry ◽

Video Sharing ◽

Advantages And Disadvantages ◽

Media Platform ◽

The Individual ◽

Media Channels ◽

Regional Character

The main objective of this paper is to identify the platforms and social media tools utilized by the brewing industry in communication with the stakeholders, mainly with potential clients. In addition, the study sought to determine the nature of the published content, identify those responsible for their management, and present the advantages and disadvantages of their conduct in communication and creating the image of the company. The results indicate that only 25% of the surveyed companies do not use social media in PR. This applies only to small enterprises, with regional character. All the major brewing companies in their public relations activities use at least one type of social media, focusing in most cases on social networking (Facebook) and Video Sharing (YouTube). In addition, some of the largest brands included in the individual equity groups have their own social media channels used to communicate with the stakeholders. General promotion of company products and, what is very important, creating a dialogue with social media platform community, were seen as the most important benefits of using social media.

Download Full-text