scholarly journals Comparative Study on Attitudes to and Social Situations of Family and Gender Role between East-Asian and South-European Countries

2008 ◽  
Vol null (38) ◽  
pp. 61-91
Author(s):  
Yun Tag Chung
Keyword(s):  
Comparative Study ◽  
Gender Role ◽  
East Asian ◽  
European Countries ◽  
Social Situations ◽  
And Gender

scholarly journals The psychology of consumer ethnocentrism and cosmopolitanism: a five-country study of values, moral foundations, gender identities and consumer orientations

2020 ◽  
Vol 37 (6) ◽  
pp. 1013-1049 ◽  
Author(s):  
Melvin Prince ◽  
Attila Yaprak ◽  
Mark Cleveland ◽  
Mark A.P. Davies ◽  
Alexander Josiassen ◽  
...  
Keyword(s):  
Gender Role ◽  
Personal Values ◽  
European Countries ◽  
Equation Modeling ◽  
Future Research ◽  
Moral Foundations ◽  
Content Type ◽  
Role Identities ◽  
Consumer Ethnocentrism ◽  
And Gender

PurposeThe purpose of this paper is to examine the extent to which personal values, moral foundations and gender-role identities affect, in sequence, consumers' constructions of their ethnocentric and cosmopolitan orientations. Achieving a better understanding of the psychological makeup of consumer ethnocentrism and cosmopolitanism should help managers better design international market segmentation and brand positioning strategies.Design/methodology/approachThe study's conceptual framework is anchored in attitude and values theories, and focuses on the social categorizations that consumers make and how these contribute to the formation of their ethnocentric and cosmopolitan orientations. Drawing data from consumers living in five European countries, we test our theoretical conjectures through structural equation modeling approaches, including multigroup analysis at the country level, as well as the identification and scrutiny of potential pan-European consumer segments.FindingsFindings show that personal values, moral foundations and gender-role identities do exert direct and indirect (partially mediated) effects on the formation of consumers' ethnocentric and cosmopolitan orientations. These provide numerous insights for managers in terms of how they can segment domestic and international markets, as well as how to position products and communicate brand strategies.Research limitations/implicationsThe study focused on consumers' personal and role identities and offers implications based on data gathered from a sample of five European countries. Future work should broaden this perspective by including other identity facets, such as religious and ethnic identities, as well as product-category and brand-specific outcomes, in order to help develop a more comprehensive picture of the psychology underpinning consumers' identity-related orientations, and their effects on consumer behavior. Future research should also study these issues in a broader geographical context, by including national markets that have culturally diverse populations as well as places with dissimilar cultural and economic profiles.Originality/valueThe study shows that individuals' personal values, moral foundations and gender roles have a strong effect on the formation of consumer ethnocentrism and consumer cosmopolitanism orientations. Consideration of how these antecedent constructs operate in concert to shape consumers' in- versus out-group orientations has been overlooked in the international marketing literature. Beyond the ramifications for theory, the study offers numerous substantive managerial implications in terms of how consumers are likely to respond to local and global/foreign products/brands based on these orientations.

Fathers taking paternity leave in spain: which characteristics foster and which hampers the use of paternity leave?

2013 ◽  
pp. 106-131
Author(s):  
Pedro Romero-Balsas
Keyword(s):  
Gender Role ◽  
Working Conditions ◽  
Policy Making ◽  
European Countries ◽  
Significant Relation ◽  
Paternity Leave ◽  
And Gender ◽  
Positive Significant Relation

There have been important changes in many European countries regarding parenting policy-making (OECD 2011). Paternity leave is one of this measures that have been implemented or developed in the last years. The Spanish paternity leave consists of fifteen days off-work fully paid after childbirth. Due to its recent implementation in 2007 we still do not know the percentage of paternity leave-takers and which factors foster the use of paternity leave. The aim of this paper is to evaluate which factors foster or constrain the use of paternity leave in Spain. Through a dataset of four thousand people, of which six hundred are potential paternity leave-takers, we have analysed which are the effects that working conditions, education, and gender role values have on the use of paternity leave. Our main findings are that being self-employed hampers fathers from taking paternity leave and having egalitarian roles related to childcare and family-oriented values have a positive significant relation with the use of paternity leave in Spain.

The Relationship of Digit Ratio (2D:4D) and Gender-Role Orientation in Four National Samples

2007 ◽  
Vol 28 (2) ◽  
pp. 78-87 ◽  
Author(s):  
Stefan J. Troche ◽  
Nina Weber ◽  
Karina Hennigs ◽  
Carl-René Andresen ◽  
Thomas H. Rammsayer
Keyword(s):  
Gender Role ◽  
Sex Role ◽  
Role Orientation ◽  
Sexually Dimorphic ◽  
Gender Role Orientation ◽  
Left Hand ◽  
Fourth Finger ◽  
And Gender ◽  
Relationship Of ◽  
The Relationship

Abstract. The ratio of second to fourth finger length (2D:4D ratio) is sexually dimorphic with women having higher 2D:4D ratio than men. Recent studies on the relationship between 2D:4D ratio and gender-role orientation yielded rather inconsistent results. The present study examines the moderating influence of nationality on the relationship between 2D:4D ratio and gender-role orientation, as assessed with the Bem Sex-Role Inventory, as a possible explanation for these inconsistencies. Participants were 176 female and 171 male university students from Germany, Italy, Spain, and Sweden ranging in age from 19 to 32 years. Left-hand 2D:4D ratio was significantly lower in men than in women across all nationalities. Right-hand 2D:4D ratio differed only between Swedish males and females indicating that nationality might effectively moderate the sexual dimorphism of 2D:4D ratio. In none of the examined nationalities was a reliable relationship between 2D:4D ratio and gender-role orientation obtained. Thus, the assumption of nationality-related between-population differences does not seem to account for the inconsistent results on the relationship between 2D:4D ratio and gender-role orientation.

Sharing Thoughts and Feelings: Men's Intimacy and Gender Role Conflict

2009 ◽  
Author(s):  
Melissa Trevathan ◽  
Ryon McDermott ◽  
Brian Schulz ◽  
Stephanie Ace ◽  
Krisztina Petho-Robertson ◽  
...  
Keyword(s):  
Gender Role ◽  
Role Conflict ◽  
Gender Role Conflict ◽  
And Gender
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