Social networks as a tool of public relations in the information society

2018 ◽  
Vol 28 (2) ◽  
pp. 123-133
Author(s):  
Tomasz Słapczyński ◽  
Keyword(s):  
Social Networks ◽  
Public Relations ◽  
Information Society

scholarly journals К вопросу о состоянии информационного общества

2021 ◽  
Vol 70 (6) ◽  
pp. 35-37
Author(s):  
И.Ф. Минхаирова ◽  
К.П. Жаворонкова
Keyword(s):  
Public Relations ◽  
Information Society ◽  
Information Technologies ◽  
Information Policy ◽  
The State ◽  
Legal Norms ◽  
Criminal Groups

The article deals with some problems of the formation of the information society and the implementation of information technologies. Attention is focused on the possibility of using the latest IT achievements not only for the benefit of society, but also in the interests of individual corporations and criminal groups. Cybercrime statistics are provided. The trend for their growth is shown. The work of the state in the field of information policy is analyzed. As a result, a general conclusion is made about the need to accelerate the pace of development of information technologies and the development of legal norms governing this group of public relations.

scholarly journals ‘Issues’ y ‘big data’ en la gestión de relaciones públicas. El caso de la implementación del nuevo sistema de tratamiento de residuos “Recuperando Valor” en Córdoba, Argentina

Tripodos ◽  
2021 ◽  
pp. 73-87
Author(s):  
Antonio Castillo-Esparcia ◽  
Alejandro Álvarez-Nobell ◽  
María Belén Barroso
Keyword(s):  
Social Networks ◽  
Big Data ◽  
Latin America ◽  
Public Relations ◽  
Analytical Models ◽  
Issues Management ◽  
Redes Sociales ◽  
Political Function ◽  
Toma De Decisiones ◽  
The Impact

El LCM 2016-2017 (Moreno et al., 2017) mostró el déficit en Latinoaméri­ca en el uso de big data para la toma de decisiones basada en issues; una de las grandes transformaciones actuales en relaciones públicas. El objetivo de esta investigación fue analizar el impacto de la implementación de estrategias de is­sues management y big data para el nuevo sistema de residuos de Córdoba (Argentina) —“Recuperando Valor”— durante diciembre 2018. Se analizaron más de 10.000 publicaciones en redes sociales mediante un sistema de aler­tas programadas (QSocial) por temas, actores, impactos y frecuencia a través de distintos modelos analíticos: Imagen de Gestión; Sentimientos; Preocupacio­nes Ciudadanas, Género, Humor Social y Valoraciones. Las organizaciones no solo comunican estratégicamente: son comunicación estratégica (Grandien y Johansson, 2016). Ello implica una función de dirección y asesoramiento (Zerfass y Franke, 2013) —o función política (Simões, 2001 inspirado en Matrat, 1971)—, atendiendo la opi­nión pública mediante la gestión de issues (Nothhaft, 2010). En la prácti­ca implica construir, administrar y mo­nitorear en tiempo real el desarrollo e impacto de un conjunto de temas que cobran relevancia en las distintas agen­das y por consecuencia en la producción de contenidos y la gestión de relaciones con los distintos públicos en función de sus intereses. Issues and Big Data in Public Relations Management. The Case of the Implementation of the New Garbage System Called “Recuperando Valor” in Córdoba, ArgentinaThe LCM 2016-2017 (Moreno et al., 2017) showed the deficit in the use of big data for making decisions based on issues in Latin America; this is one of the great transformations that we currently envision in public relations. The objec­tive of this research was to analyze the impact of the implementation of Issues Management and big data strategies for the new garbage system in Córdoba (Ar­gentina) —“Recuperando Valor”— du­ring December 2018. More than 10,000 publications on social networks were analyzed through a system of program­med alerts (QSocial) taking into accou­nt topics, actors, impact and frequency through different analytical models: measurement of Management Ima­ge; Feelings; Citizen Concerns, Gender, Social Humor and Evaluations. Orga­nizations not only communicate strate­gically: they are indeed strategic com­munication (Grandien and Johansson, 2016). This requires a management and advisory function (Zerfass and Franke, 2013) —or political function (Simões, 2001 as inspired by Matrat, 1971)—, considering public opinion through is­sues management (Nothhaft, 2010). In practice it involves building, managing and monitoring in real time the develo­pment and impact of a set of issues that become relevant in the different agendas and, consequently, in the production of contents and the management of rela­tions with the different stakeholders ba­sed on their interests.Palabras clave: issues, big data, rela­ciones públicas, ambiente, residuos en Argentina.Key words: issues; big data, public rela­tions, environment, garbage in Argen­tina.

11. Copyright in the digital environment

2019 ◽  
pp. 274-304
Author(s):  
Andrew Murray
Keyword(s):  
Public Relations ◽  
Information Society ◽  
Copyright Law ◽  
The Internet ◽  
Communication To The Public ◽  
Digital Environment ◽  
Considerable Time ◽  
The Public ◽  
The Right ◽  
Public Right

This chapter examines copyright issues from copying and distributing information from the internet. It considers the discussion focuses on how the internet has challenged the application and development of copyright law, considering web-copyright concerns such as linking, caching, and aggregating, citing Google Inc. v Copiepresse SCRL. It spends considerable time discussing the operation of the temporary eproduction right though key cases Infopaq International, and Public Relations Consultants Association v Newspaper Licensing Agency. The analysis then moves on to examine the communication to the public right created by the Copyright and Related Rights in the Information Society Directive, examining the application of the right through key cases such as Nils Svensson v Retriever Sverige, GS Media v Sanoma Media, and Stichting Brein v Ziggo BV.

Students� Approaches to the Concept �Functional Literacy�, Adopted in the Information Society

2016 ◽  
Vol 4 (2) ◽  
pp. 44-54
Author(s):  
������� ◽  
I. Trubina
Keyword(s):  
Public Relations ◽  
Information Society ◽  
Information Transfer ◽  
Rapid Development ◽  
Scale Up ◽  
Modern Society ◽  
Social Orientation ◽  
Functional Literacy ◽  
Planetary Scale ◽  
Educated Person

In the modern dynamically developing society the content of the concept "literacy" has considerably extended. Functional literacy acts as the way of social orientation of the personality integrating education communication (fi rst of all, the general) with multidimensional human activity. In article approaches to formation of functional literacy of the calls of information society which are trained taking into account variety are considered. It is noted that the condition of the information environment of modern society is considerably caused by rapid development of mass media and domination of a phenomenon visual in general. It is about ability of any educated person to build a complete number of communication of any scale (up to global) by the principle of a semiotics variety, freedom of sign expression of information. Explosive development of technical means of information transfer, volumes of the generated data and the new communicative condition of activity of the person having planetary scale aren´t followed by high-quality shifts in development in the trained functional skills in system of the personal, interpersonal and public relations.

scholarly journals Network Capital: an expression of social capital in the Network Society

2007 ◽  
Vol 3 (2) ◽  
Author(s):  
Manuel Acevedo
Keyword(s):  
Social Capital ◽  
Social Networks ◽  
Human Development ◽  
Social Cohesion ◽  
Information Society ◽  
Social Practices ◽  
Network Society ◽  
Important Indicator ◽  
Physical Proximity ◽  
Collective Goals

Social capital is a measure of social cohesion, and an important indicator of human development. There are various definitions of social capital, but all make reference to the relationships and social practices that favor collaboration among members of a particular society in order to pursue collective goals. As communities are increasingly defined by interests, besides by physical proximity, they are becoming organized into social networks. It then becomes relevant to examine social capital produced withing networks, which could be termed network capital. Network capital could be understood as a measure of the value that communities structured as social networks and using network tools (in particular computer networks) generate for themselves, for others and for society as a whole. Thus, it would be a kind of social capital specific and exclusive to what we call the Information Society (or in Castell’s terms the Network Society).

scholarly journals A comunicação dos partidos políticos portugueses no Facebook: A campanha eleitoral no meio digital

Prisma Com ◽  
2020 ◽  
Vol 43 ◽  
pp. 7-46
Author(s):  
Bárbara Ramos ◽  
Cláudia Rafaela Lobo ◽  
Henrique Tomé ◽  
Salomé Silva
Keyword(s):  
Social Networks ◽  
Content Analysis ◽  
Social Network ◽  
Political Parties ◽  
Public Relations ◽  
Political Communication ◽  
Communication Strategy ◽  
Legislative Elections ◽  
The Social

This article aims to understand how the Portuguese political parties with parliamentary seat use the social network Facebook as a tool for public relations, hoping to verify what it might mean in the communication strategy of each party. To understand the main objective of this research, we will present theoretical bases related to the social network Facebook, political communication and political communication in social networks, which will support the subsequent methodological analysis. The survey was based on all Facebook publications of the nine parties during the official campaign period before the 2019 Legislative Elections, (between the September 22nd and the October 4th). For this, tables were elaborated that include all publications and data related to those publications. Based on this, techniques such as observation, bibliographic research and content analysis were used.

A New SVM Method for Recognizing Polarity of Sentiments in Twitter

2017 ◽  
pp. 281-291 ◽  
Author(s):  
Sanjiban Sekhar Roy ◽  
Marenglen Biba ◽  
Rohan Kumar ◽  
Rahul Kumar ◽  
Pijush Samui
Keyword(s):  
Social Networks ◽  
Support Vector Machine ◽  
Public Relations ◽  
Social Networking ◽  
Sentiment Analysis ◽  
High Accuracy ◽  
Support Vector ◽  
Online Social Networking ◽  
Web Page ◽  
Twitter Data

Online social networking platforms, such as Weblogs, micro blogs, and social networks are intensively being utilized daily to express individual's thinking. This permits scientists to collect huge amounts of data and extract significant knowledge regarding the sentiments of a large number of people at a scale that was essentially impractical a couple of years back. Therefore, these days, sentiment analysis has the potential to learn sentiments towards persons, object and occasions. Twitter has increasingly become a significant social networking platform where people post messages of up to 140 characters known as ‘Tweets'. Tweets have become the preferred medium for the marketing sector as users can instantly indicate customer success or indicate public relations disaster far more quickly than a web page or traditional media does. In this paper, we have analyzed twitter data and have predicted positive and negative tweets with high accuracy rate using support vector machine (SVM).

Prime-time on TV and radio stations

2021 ◽  
pp. 287-293
Author(s):  
Aleksandr Ivanovich Savostyanov
Keyword(s):  
Social Networks ◽  
Young People ◽  
Public Relations ◽  
New Technologies ◽  
Educational Process ◽  
Prime Time ◽  
Radio Stations ◽  
Scientific Approach ◽  
The Cost

At present, technology is developing at an incredible speed, and this has affected television and radio stations. The number of channels for getting information has increased with the arrival of such platforms as Instagram, TikTok, and Telegram. In fact, these social networks have taken most of the audience of young people and quickly gained momentum in different age categories. The advertisers must let people know about their products. One can spend millions of dollars on advertising, but miss a great flow of customers and consider it an unforgivable mistake to launch ads not in primetime, which is called "the best time" for this reason. In the article, the author examines what prime-time is, the characteristics of television prime-time, the characteristics of prime-time of radio stations, identifies the functions of prime-time, the cost of advertising on TV channels, the evolution of prime-time with time and the arrival of new technologies. The author of the article, a well-known practical scientist, director, and theorist of the art of directing, analyzes the problem of prime-time (the best time) on Russian television and radio stations in the framework of a scientific approach. The material of the article, which contains a significant share of novelty, can be used in the educational process in the fields of "TV Journalism" and "Public Relations".

Foreign media today: major corporations and monopolistic associations

2019 ◽  
Author(s):  
Юлия Маркина ◽  
Yulia Markina ◽  
Виктор Хорольский ◽  
Viktor Horol'skiy
Keyword(s):  
Public Relations ◽  
Information Society ◽  
Point Of View ◽  
Federal State ◽  
Educational Standards ◽  
Advantages And Disadvantages ◽  
Foreign Media ◽  
Media Globalization ◽  
State Educational ◽  
Media Concentration

Processes of concentration and monopolization in the Western mass media in the conditions of postindustrial (information) society are considered. The advantages and disadvantages of media concentration are characterized, including from the point of view of the study of international and civilizational aspects of media globalization. Multicultural facets of media monopolization are analyzed taking into account changes in the style of journalistic discourses in the Internet era. Meets the requirements of the Federal state educational standards of higher education of the last generation. It is aimed at bachelors, undergraduates and graduate students of journalism faculties, as well as specialists in public relations, political strategists, journalists-practitioners.

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