The Long versus Short of It: The Last Consumer Experience

2020 ◽  
Vol 4 (2-4) ◽  
pp. 133-171
Author(s):  
Tamara Masters
Keyword(s):  
Consumer Experience

scholarly journals Recognition of Customers’ Impulsivity from Behavioral Patterns in Virtual Reality

2021 ◽  
Vol 11 (10) ◽  
pp. 4399
Author(s):  
Masoud Moghaddasi ◽  
Javier Marín-Morales ◽  
Jaikishan Khatri ◽  
Jaime Guixeres ◽  
Irene Alice Chicchi Giglioli ◽  
...  
Keyword(s):  
Virtual Reality ◽  
Sensation Seeking ◽  
Support Vector Machine Classifier ◽  
Support Vector ◽  
Behavioral Patterns ◽  
Consumer Experience ◽  
Shopping Experience ◽  
Temporal And Spatial ◽  
Informative Signals ◽  
Exploration Task

Virtual reality (VR) in retailing (V-commerce) has been proven to enhance the consumer experience. Thus, this technology is beneficial to study behavioral patterns by offering the opportunity to infer customers’ personality traits based on their behavior. This study aims to recognize impulsivity using behavioral patterns. For this goal, 60 subjects performed three tasks—one exploration task and two planned tasks—in a virtual market. Four noninvasive signals (eye-tracking, navigation, posture, and interactions), which are available in commercial VR devices, were recorded, and a set of features were extracted and categorized into zonal, general, kinematic, temporal, and spatial types. They were input into a support vector machine classifier to recognize the impulsivity of the subjects based on the I-8 questionnaire, achieving an accuracy of 87%. The results suggest that, while the exploration task can reveal general impulsivity, other subscales such as perseverance and sensation-seeking are more related to planned tasks. The results also show that posture and interaction are the most informative signals. Our findings validate the recognition of customer impulsivity using sensors incorporated into commercial VR devices. Such information can provide a personalized shopping experience in future virtual shops.

Protected Health Information and the Social media: Walking the tight rope Introduction (Preprint)

2021 ◽  
Author(s):  
Martin Anderson
Keyword(s):  
Social Media ◽  
Viral Population ◽  
Protected Health Information ◽  
Consumer Experience ◽  
Misleading Information ◽  
The Public ◽  
Population Education ◽  
The Social ◽  
Healthcare Executives ◽  
Tight Rope

BACKGROUND Healthcare is changing rapidly, and consumer focus has become a priority for most organizations. In fact, found that 81% have identified “improving consumer experience” as a high priority for their organization. But only 11% of healthcare executives feel that their organization has the capabilities to deliver positive consumer experience. It’s important to understand that social media has the potential to be both enhancing and damaging, during or after a crisis. There will be numerous rumours and misinformation spreading during a crisis, creating panic among the public, with the aim of making the information ‘go viral.’ Population education or empowerment is important to ensure that the general population doesn’t fall victim to such rumours. Healthcare organisations have a duty to prevent damage in this way, by creating awareness. People should be educated to distinguish between trustworthy and misleading information. For example, we published an article on how misleading information on anorexia is promoted on YouTube, stating that “the illiterate in this ICT era will not be those who cannot read and write, but those who cannot distinguish between trustworthy and misleading information available online” (Syed-Abdul et al. 2013). OBJECTIVE na METHODS na RESULTS na CONCLUSIONS na CLINICALTRIAL na

Examining consumer experience in using m-banking apps: A study of its antecedents and outcomes

2022 ◽  
Vol 65 ◽  
pp. 102870
Author(s):  
Shadma Shahid ◽  
Jamid Ul Islam ◽  
Shehla Malik ◽  
Uzma Hasan
Keyword(s):  
Consumer Experience

scholarly journals Approaching media industries comparatively: A case study of streaming

2018 ◽  
Vol 22 (3) ◽  
pp. 349-366 ◽  
Author(s):  
Daniel Herbert ◽  
Amanda D. Lotz ◽  
Lee Marshall
Keyword(s):  
Media Industries ◽  
Business Practices ◽  
Media Industry ◽  
Consumer Experience ◽  
Novel Approach ◽  
Comparative Media ◽  
The Us ◽  
Critical Media ◽  
Music Film ◽  
Industry Comparison

Although ‘streaming’ media has become increasingly common across multiple media industries, significant differences underpin the industrial practices that allow this behavior and explain discrepant experiences of internet distribution across industries. This article uses collaborative comparative media industry analysis to investigate the commonalities and variations among streaming in the US music, film, and television industries to assess the viability of theorizing the cultural implications of streaming as a consistent phenomenon across media industries. The article explores the consistencies and divergences of streaming among consumer experience, business practices, and textual implications to compare how established uses, production practices, and media content have been affected by internet distribution. Such detailed industry comparison is a novel approach, and the article also considers the methodological value of rigorous collaboration among scholars expert in different media industries. The analysis is based on industry data and practices obtained through trade press, industry reports, and interviews with media workers consistent with a critical media industries approach.

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