Big Theory: A Trojan Horse for Economics?

2015 ◽  
Vol 2 (1-2) ◽  
pp. 161-166 ◽  
Author(s):  
Michael W. Macy
Keyword(s):  
Trojan Horse

Beware of ‘Trojan Horse Marketing’

2008 ◽  
Vol 39 (12) ◽  
pp. 14
Author(s):  
CHARLESE. CRUTCHFIELD
Keyword(s):  
Trojan Horse

Modern Day Trojan Horse

2020 ◽  
Vol 5 (1) ◽  
pp. 33-37
Author(s):  
Zahra Sina ◽  
Nadia Abdullahi
Keyword(s):  
Young Adults ◽  
Life Cycle ◽  
Daily Basis ◽  
Correlation Study ◽  
Trojan Horse ◽  
Female Students ◽  
Personal Hygiene ◽  
The Public

Personal hygiene products are used on a daily basis by many people. Many are comparable to the Trojan horse. On the outside, they appear to be harmless. They are contained in attractive bottles and they rely on misleading ads to attract consumers. However, these products may contain potentially harmful chemicals and many people are unaware of how individuals, societies and environments are affected in the various stages of the life cycle of many personal hygiene products. Our STSE issue deals with an everyday product that falls under the Trojan horse analogy–lotion. We are concerned that our peers and other young adults are purchasing lotions without the knowledge of how they came to stand on the shelves of a store. We conducted a correlation study between gender and popular lotion brands among teenagers and the reasons behind their choices. We came to the conclusion that more females than males were interested in popular lotion brands due to enticing features that targets mainly feminine interests (e.g. scent is an aspect of lotion that more females than males consider when purchasing the brand). For our actions, we prepared an educational mind-map on our issue and a video compilation where we interviewed female students on their reactions to various lotion brand commercials. Our actions are meant to inform the public about the controversies surrounding our issue and the techniques companies use to gain the attention of potential consumers.

The Consequences of the Trojan Horse Affair and a Possible Way Forward for Birmingham

FORUM ◽  
2014 ◽  
Vol 56 (3) ◽  
pp. 457
Author(s):  
SARAH BARTON ◽  
RICHARD HATCHER
Keyword(s):  
Trojan Horse
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