Medical experts as health knowledge providers

2019 ◽  
Vol 4 (2) ◽  
pp. 263-291
Author(s):  
Xingchen Shen
Keyword(s):  
Public Health ◽  
Health Communication ◽  
One Health ◽  
Health Knowledge ◽  
Multiple Identities ◽  
Trust Building ◽  
Discursive Construction ◽  
Public Health Communication ◽  
Patient Relations ◽  
Doctor Patient Relations

The rise of wemedia in China has brought challenges to public health communication(PHC), such as the change in doctor-patient relations and the vulnerabilityof trust. As few researchers have touched upon the issue of identity constructionduring PHC in Weibo, this study aims to fill this gap and investigate one health informationprovider's discursive construction of multiple identities in Weibo and itspragmatic effect on trust building. Through this study the author attempts to contributeto the existing scholarship on the dynamics of identity-relation constructionin wemedia and the pragmatic construction of trustworthiness in a PHC context.

scholarly journals Chasing the ghost of infection past: identifying thresholds of change during the COVID-19 infection in Spain

2020 ◽  
Vol 148 ◽  
Author(s):  
Luis Santamaría ◽  
Joaquín Hortal
Keyword(s):  
Public Health ◽  
Growth Rate ◽  
Health Communication ◽  
Communication Strategies ◽  
Growth Curves ◽  
Personal Hygiene ◽  
Exponential Growth Rate ◽  
Public Health Communication ◽  
Containment Measures ◽  
Key Events

Abstract One of the largest nationwide bursts of the first COVID-19 outbreak occurred in Spain, where infection expanded in densely populated areas through March 2020. We analyse the cumulative growth curves of reported cases and deaths in all Spain and two highly populated regions, Madrid and Catalonia, identifying changes and sudden shifts in their exponential growth rate through segmented Poisson regressions. We associate these breakpoints with a timeline of key events and containment measures, and data on policy stringency and citizen mobility. Results were largely consistent for infections and deaths in all territories, showing four major shifts involving 19–71% reductions in growth rates originating from infections before 3 March and on 5–8, 10–12 and 14–18 March, but no identifiable effect of the strengthened lockdown of 29–30 March. Changes in stringency and mobility were only associated to the latter two shifts, evidencing an early deceleration in COVID-19 spread associated to personal hygiene and social distancing recommendations, followed by a stronger decrease when lockdown was enforced, leading to the contention of the outbreak by mid-April. This highlights the importance of combining public health communication strategies and hard confinement measures to contain epidemics.

scholarly journals A comparison of health communication effectiveness and the improvement of management strategies: taking two Chinese traditional medicine hospitals’ WeChat public accounts as examples

2020 ◽  
Vol 20 (1) ◽  
Author(s):  
Jie Wang ◽  
Lanting Wu
Keyword(s):  
Public Health ◽  
Social Media ◽  
Health Communication ◽  
Traditional Medicine ◽  
Health Knowledge ◽  
Health Care Service ◽  
Mobile Internet ◽  
Chinese Traditional Medicine ◽  
Public Account ◽  
Significant Difference

Abstract Background In the light of “Internet plus”, hospitals are following the trend of using mobile internet and adopting a strategy of spreading public health knowledge through mobile terminals. WeChat is a social media with the largest number of users in China. Its public account has become the most popular service among the public. Methods We examine the health communication of medical institutions on social media platforms. The WeChat public accounts of Zhejiang Provincial Chinese Traditional Medicine Hospital and Jiangxi Provincial Chinese Traditional Medicine Hospital were taken as cases to measure the communication effect from the following dimensions: update interval, content positioning and design, numbers of clicks and likes as well as topic types. Results The update interval of WeChat public account of Jiangxi Provincial Hospital of Traditional Chinese Medicine was regular, compared with that of the other hospital. The accounts of the two hospitals both set up special sections to facilitate patients to obtain medical services online. There is an extremely significant difference between the two hospitals’ mean numbers of clicks (p < 0. 001), compared with no significant difference between their mean numbers of likes. One-way analysis of variance suggests the type of topic on posts is significantly correlated with the number of clicks. Moreover, there is an extremely significant difference between public health knowledge and news propaganda. Conclusion The development of hospitals’ WeChat public accounts can promote people’s health and equity in accessing medical information and service, and also boost “Internet plus health care” service. The topic type of hospital’s news publicity is paid a relatively lower attention by users. Therefore, hospitals’ WeChat public accounts need to adjust their strategy from propaganda-oriented to users-centered, with topic planning and posts designed to fulfill users’ needs.

scholarly journals The Use of 'No Evidence' Statements in Public Health

2015 ◽  
Vol 35 (1) ◽  
pp. 32 ◽  
Author(s):  
Louise Cummings
Keyword(s):  
Public Health ◽  
Health Risk ◽  
Health Communication ◽  
Human Health ◽  
Human Health Risk ◽  
Public Health Communication ◽  
The Public

Public health communication makes extensive use of a linguistic formulation that will be called the “no evidence” statement. This is a written or spoken statement of the form “There is no evidence that P” where P stands for a proposition that typically describes a human health risk. Danger lurks in these expressions for the hearer or reader who is not logically perspicacious, as arguments that use them are only warranted under certain conditions. The extent to which members of the public are able to determine what those conditions are will be considered by examining data obtained from 879 subjects. The role of “no evidence” statements as cognitive heuristics in public health reasoning is considered.

scholarly journals The influence of risk perceptions on close contact frequency during the SARS-CoV-2 pandemic

2021 ◽  
Author(s):  
James Wambua ◽  
Lisa Hermans ◽  
Pietro Coletti ◽  
Frederik Verelst ◽  
Lander Willem ◽  
...  
Keyword(s):  
Public Health ◽  
Health Communication ◽  
Risk Perceptions ◽  
Close Contact ◽  
Social Contact ◽  
Perceived Severity ◽  
Public Health Communication ◽  
Contact Behaviour ◽  
Contact Frequency ◽  
The Impact

Abstract Human behaviour is known to be crucial in the propagation of infectious diseases through respiratory or close-contact routes like the current SARS-CoV-2 virus. Intervention measures implemented to curb the spread of the virus mainly aim at limiting the number of close contacts, until vaccine roll-out is complete. Our main objective was to assess the relationships between SARS-CoV-2 perceptions and social contact behaviour in Belgium. Understanding these relationships is crucial to maximize interventions' effectiveness, e.g. by tailoring public health communication campaigns. In this study, we surveyed a representative sample of adults in Belgium in two longitudinal surveys (8 waves of survey 1 in April 2020 to August 2020, and 11 waves of survey 2 in November 2020 to April 2021). Generalized linear mixed effects models were used to analyse the two surveys. Participants with low and neutral perceptions on perceived severity made a significantly higher number of social contacts as compared to participants with high levels of perceived severity after controlling for other variables. Furthermore, participants with higher levels of perceived effectiveness of measures and perceived adherence to measures made fewer contacts. However, the differences were small. Our results highlight the key role of perceived severity on social contact behaviour during a pandemic. Nevertheless, additional research is required to investigate the impact of public health communication on severity of COVID-19 in terms of changes in social contact behaviour.

scholarly journals De tsunamis, olas, quijotes y KOvid-19. Una disección metafórica de la pandemia a través de las viñetas

2020 ◽  
Author(s):  
Laura Filardo-Llamas
Keyword(s):  
Public Health ◽  
Health Communication ◽  
Significant Role ◽  
Contextual Knowledge ◽  
Public Health Communication ◽  
Communication Frameworks ◽  
Political Actions

Several studies have shown evidence for the significant role that metaphors play in public health communication. The arrival of the COVID-19 pandemic has triggered not only the use of common communication frameworks such as war metaphors, but also the creative use of metaphors, which is particularly relevant in the case of cartoonists. This article presents a review of the different metaphors used in cartoons (both in Spanish and in English), with the aim of compiling different metaphorical uses and reflecting upon the evaluative function of metaphors and how they contribute to expressing different visions of reality. The examples collected here show not only how certain social and political actions are legitimised or discredited, but also how these uses often appeal to particular contextual knowledge.

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