Blueprinting an Event & Customer Oriented Marketing Mix: The Case of the Sfendami Mountain Festival Small Scale Event

2100 ◽  
Author(s):  
Sofia Gkarane ◽  
Chris Vassiliadis
Keyword(s):  
Marketing Mix ◽  
Small Scale

Basic Marketing Strategies and Marketing Mix in Small-Scale Sports Events

2020 ◽  
pp. 147-173
Author(s):  
Pinar Yuruk-Kayapinar
Keyword(s):  
Literature Review ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Small Scale ◽  
Marketing Plan ◽  
Event Marketing ◽  
Sports Events

The main purpose of this chapter is to explore how small-scale sports events are marketed and what issues are important when marketing them. For this purpose, literature review was made by considering the issues related to event marketing. The success of events depends largely on their marketing. Especially considering the important effects of these events on the location, it is important that the marketing plan process of small-scale sports events, who the event consumers are, why they want to participate in the event, and how they follow the process participate in the event. In addition, it is an important issue why the 5W's of marketing are important for small-scale sports events. The marketing mix of small-scale sports events, which is created to address these questions, and IMC, which is developed specifically for events, are two of the most important tools in event marketing.

Marketing mix for the promotion of biological control among small-scale paddy farmers

2018 ◽  
Vol 65 (1) ◽  
pp. 59-65 ◽  
Author(s):  
Roghayeh Davari Farid ◽  
Jafar Azizi ◽  
Mohammad Sadegh Allahyari ◽  
Christos A. Damalas ◽  
Hassan Sadeghpour
Keyword(s):  
Biological Control ◽  
Marketing Mix ◽  
Small Scale ◽  
Paddy Farmers

scholarly journals Application of Marketing Mix in Home Industry: Focussed on Micro and Small-Scale Coffee Industries

2016 ◽  
Vol 32 (1) ◽  
pp. 67-81
Author(s):  
Lya Aklimawati ◽  
Djoko Soemarno ◽  
Surip Mawardi
Keyword(s):  
Market Competition ◽  
Personal Selling ◽  
Marketing Mix ◽  
Product Diversification ◽  
Raw Material ◽  
Strategic Partnership ◽  
Small Scale ◽  
Target Market ◽  
Selling Price ◽  
Business Sustainability

Differences  in  marketing  strategies  with  other  industries  are  needed  to maintain  business  sustainability  especially  for  facing  fierce  market  competition. This  research  was  aimed  to  identify  a  marketing  mix  implemented  in  micro  and small  scale  coffee  industries,  and  to  identify  external  factors  that  affected  business sustainability.  This  study  was  carried  out  in  Sumberwringin  Sub-district, Bondowoso  District,  East  Java.  Respondents  of  this  study  were  25  coffee  industry players  selected  by  using  judgement  sampling  method.  Primary  and  secondary data  were  collected  in  this  study.  Data  were  analyzed  with  descriptive-qualitative method  and  interactive  analysis.  The  results  showed  that  micro  and  small-scale coffee industries was still implementing conventional  marketing pattern. The marketing mix  which  applied  in  coffee  industry,  were  (a)  the  product  mix  was  not  persistent that  depended  on  consumer  demand;  (b)  selling  price  of  product  was  determined from  cost  production  and  profit  margins;  (c)  distribution  was  conducted  with active  and  passive  marketing  particularly  based  on  customer  orders;  (d)  promotion mix  was  implemented  by  direct  marketing,  personal  selling,  and  word  of  mouth. Micro-environments of the marketing affecting micro and small-scale coffee industries were: (a) customers as main target market  in form  of consumer markets and  alternative target  market  as  re-seller  markets;  (b)  high  intensity  competition  as  a  result of  large  number of  competitors  and  lack  of  product  diversification;  (c)  many  raw material suppliers, but expensive  input  production  cost; (d) there was no a marketing partnership  with  marketer  agent/other  partner,  but  it  had  strategic  partnership with  supplier  and  government;  (e)  government  policies  on  product  development and  marketing  had  been  implemented  by  facilitating  exhibition  activity,  processing equipment,  and  training.

Reasons to strike first

2019 ◽  
Vol 42 ◽  
Author(s):  
William Buckner ◽  
Luke Glowacki
Keyword(s):  
Intergroup Conflict ◽  
Small Scale

Abstract De Dreu and Gross predict that attackers will have more difficulty winning conflicts than defenders. As their analysis is presumed to capture the dynamics of decentralized conflict, we consider how their framework compares with ethnographic evidence from small-scale societies, as well as chimpanzee patterns of intergroup conflict. In these contexts, attackers have significantly more success in conflict than predicted by De Dreu and Gross's model. We discuss the possible reasons for this disparity.

Exploring Coronal Structures with SOHO

2000 ◽  
Vol 179 ◽  
pp. 403-406
Author(s):  
M. Karovska ◽  
B. Wood ◽  
J. Chen ◽  
J. Cook ◽  
R. Howard
Keyword(s):  
Solar Corona ◽  
Image Enhancement ◽  
Coronal Mass Ejections ◽  
Dynamical Evolution ◽  
Small Scale ◽  
Low Contrast ◽  
Contrast Structures ◽  
Scale Structures ◽  
Small Scale Structures ◽  
Coronal Structures

AbstractWe applied advanced image enhancement techniques to explore in detail the characteristics of the small-scale structures and/or the low contrast structures in several Coronal Mass Ejections (CMEs) observed by SOHO. We highlight here the results from our studies of the morphology and dynamical evolution of CME structures in the solar corona using two instruments on board SOHO: LASCO and EIT.

Scanning tunneling microscopy and atomic force microscopy: New tools for biology

1989 ◽  
Vol 47 ◽  
pp. 778-779
Author(s):  
CE Bracker ◽  
P. K. Hansma
Keyword(s):  
Physical Property ◽  
Scanning Probe ◽  
Scanning Tunneling ◽  
Small Scale ◽  
Tunneling Microscopy ◽  
Force Microscopy ◽  
New Family ◽  
Small Probe ◽  
Atomic Force ◽  
Transmission Electron

A new family of scanning probe microscopes has emerged that is opening new horizons for investigating the fine structure of matter. The earliest and best known of these instruments is the scanning tunneling microscope (STM). First published in 1982, the STM earned the 1986 Nobel Prize in Physics for two of its inventors, G. Binnig and H. Rohrer. They shared the prize with E. Ruska for his work that had led to the development of the transmission electron microscope half a century earlier. It seems appropriate that the award embodied this particular blend of the old and the new because it demonstrated to the world a long overdue respect for the enormous contributions electron microscopy has made to the understanding of matter, and at the same time it signalled the dawn of a new age in microscopy. What we are seeing is a revolution in microscopy and a redefinition of the concept of a microscope.Several kinds of scanning probe microscopes now exist, and the number is increasing. What they share in common is a small probe that is scanned over the surface of a specimen and measures a physical property on a very small scale, at or near the surface. Scanning probes can measure temperature, magnetic fields, tunneling currents, voltage, force, and ion currents, among others.

Superstructures and ordering phenomena in ceramic superconductors

1996 ◽  
Vol 54 ◽  
pp. 710-711
Author(s):  
R. Gronsky
Keyword(s):  
Domain Growth ◽  
Small Displacement ◽  
Small Scale ◽  
Ceramic Superconductors ◽  
Oxygen Sublattices ◽  
Tweed Contrast ◽  
Diffraction Patterns ◽  
Representative Image ◽  
Static Lattice ◽  
Modulation Wavelength

It is now well established that the phase transformation behavior of YBa2Cu3O6+δ is significantly influenced by matrix strain effects, as evidenced by the formation of accommodation twins, the occurrence of diffuse scattering in diffraction patterns, the appearance of tweed contrast in electron micrographs, and the generation of displacive modulation superstructures, all of which have been successfully modeled via simple Monte Carlo simulations. The model is based upon a static lattice formulation with two types of excitations, one of which is a change in oxygen occupancy, and the other a small displacement of both the copper and oxygen sublattices. Results of these simulations show that a displacive superstructure forms very rapidly in a morphology of finely textured domains, followed by domain growth and a more sharply defined modulation wavelength, ultimately evolving into a strong <110> tweed with 5 nm to 7 nm period. What is new about these findings is the revelation that both the small-scale deformation superstructures and coarser tweed morphologies can result from displacive modulations in ordered YBa2Cu3O6+δ and need not be restricted to domain coarsening of the disordered phase. Figures 1 and 2 show a representative image and diffraction pattern for fully-ordered (δ = 1) YBa2Cu3O6+δ associated with a long-period <110> modulation.

Indirect Assessment of Attitudes with Response-Time-Based Measures

2006 ◽  
Vol 37 (3) ◽  
pp. 131-139 ◽  
Author(s):  
Juliane Degner ◽  
Dirk Wentura ◽  
Klaus Rothermund
Keyword(s):  
Social Cognitive ◽  
Incremental Validity ◽  
Self Report ◽  
Small Scale ◽  
Implicit Measures ◽  
Scale Theory ◽  
Starting Point ◽  
Self Reports ◽  
Predicting Behavior ◽  
Social Cognitive Theories

Abstract: We review research on response-latency based (“implicit”) measures of attitudes by examining what hopes and intentions researchers have associated with their usage. We identified the hopes of (1) gaining better measures of interindividual differences in attitudes as compared to self-report measures (quality hope); (2) better predicting behavior, or predicting other behaviors, as compared to self-reports (incremental validity hope); (3) linking social-cognitive theories more adequately to empirical research (theory-link hope). We argue that the third hope should be the starting point for using these measures. Any attempt to improve these measures should include the search for a small-scale theory that adequately explains the basic effects found with such a measure. To date, small-scale theories for different measures are not equally well developed.

Small-Scale Science to Large-Scale Profession

2000 ◽  
Vol 45 (4) ◽  
pp. 396-398
Author(s):  
Roger Smith
Keyword(s):  
Large Scale ◽  
Small Scale
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