Knowledge discovery and computerized reasoning to assist tourist destination marketing

2114 ◽  
Author(s):  
George Stalidis ◽  
Dimitrios Karapistolis
Keyword(s):  
Knowledge Discovery ◽  
Destination Marketing ◽  
Tourist Destination

Social Media as Information Sources and Their Influence on the Destination Image

2018 ◽  
pp. 265-283 ◽  
Author(s):  
María Pilar Martínez-Ruiz ◽  
Isabel Llodrá-Riera ◽  
Ana Isabel Jiménez-Zarco
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Information Sources ◽  
Destination Image ◽  
User Generated Content ◽  
Destination Marketing ◽  
Tourist Destination ◽  
Travel And Tourism ◽  
Tourism Destinations ◽  
Travel Decisions

Tourists use social media to share their experiences and obtain information about travel and tourism destinations. Information shared by tourists is different than information published by destination marketing organizations (DMOs) in the sense that it does not include formal messages and photographs. Some researchers have proven that user-generated content (UGC) through social media exerts an influence on the perceived image of a tourist destination and the motivations for visiting it. Tourists and travelers tend to use a combination of official and unofficial information to make travel decisions. Nowadays, there are still plenty of opportunities to advance destination image research using social media. With these ideas in mind, this chapter aims to review different types of Web 2.0 platforms and discuss their influence on destination image formation and sustainability perception.

scholarly journals Pengukuran Destination Awareness Wisatawan Domestik pada Candi Muaro Jambi

2019 ◽  
Vol 11 (2) ◽  
pp. 233
Author(s):  
Hetty Karunia Tunjungsari ◽  
Frangky Selamat ◽  
Chairy Chairy
Keyword(s):  
Destination Marketing ◽  
Tourist Destination ◽  
Tourist Destinations ◽  
Research Hypothesis ◽  
Domestic Tourist

This research focuses on measuring the destination awareness of domestic tourists in a number of tourist destinations in Indonesia. Questionnaire-based survey was conducted by researchers to find out how domestic tourists' destination awareness of tourist destinations: Borobudur, Monas, Ulundanu Temple, Tana Toraja, and Muaro Jambi Temple. The main purpose of this destination awareness measurement is to confirm presupposition that in general there are still very limited domestic tourists who are aware of Muaro Jambi Temple as one of tourist’s destination in Indonesia. Research hypothesis is proposed with the allegation that there are differences in the destination awareness of domestic tourists towards the tourist destinations of Borobudur, Monas, Ulundanu Temple, Tana Toraja, and Muaro Jambi Temples. Muaro Jambi Temple is suspected to have the lowest level of awareness compared to other tourist destinations. The hypothesis in this study is supported by data, the level of awareness of domestic tourists over Muaro Jambi Temple is lower than the level of awareness of the Borobudur, Monas, Ulundanu Temples, and Tana Toraja. Theoretically the results of this study bring scientific contributions related to the field of destination marketing, specifically related to the destination awareness of a domestic tourist destination. Practically, the results of this study can become the basis for establishing destination marketing policies aimed at increasing domestic tourist awareness of various tourist destination in Indonesia. Penelitian ini berfokus pada pengukuran destination awareness wisatawan domestik sejumlah destinasi wisata di Indonesia. Survei berbasis kuesioner dilakukan oleh peneliti untuk mengetahui bagaimana destination awareness wisatawan domestik terhadap destinasi wisata Candi Borobudur, Monas, Pura Ulundanu, Tana Toraja, dan Candi Muaro Jambi. Tujuan utama pengukuran destination awareness ini adalah untuk mendapatkan dukungan terhadap dugaan peneliti bahwa secara umum wisatawan domestik yang mengenal Candi Muaro Jambi sebagai pilihan destinasi wisata di Indonesia masih sangat terbatas. Hipotesis dalam penelitian ini diajukan dengan dugaan bahwa terdapat perbedaan destination awareness wisatawan domestik terhadap destinasi wisata Candi Borobudur, Monas, Pura Ulundanu, Tana Toraja, dan Candi Muaro Jambi. Candi Muaro Jambi diduga memiliki tingkat awareness yang paling rendah dibandingkan dengan destinasi wisata lain yang diteliti. Hipotesis dalam penelitian ini didukung oleh data, tingkat awareness wisatawan domestik atas Candi Muaro Jambi lebih rendah dibandingkan dengan tingkat awareness atas Candi Borobudur, Monas, Pura Ulundanu, dan Tana Toraja. Secara teoretis, hasil penelitian ini memberikan kontribusi ilmiah terkait dengan bidang pemasaran destinasi, khususnya terkait dengan destination awareness suatu destinasi wisata domestik. Secara praktis, hasil penelitian ini dapat menjadi dasar pembentukan kebijakan pemasaran destinasi yang bertujuan untuk meningkatkan awareness wisatawan domestik terhadap berbagai destinasi wisata yang ada di Indonesia.

scholarly journals Celebrity Endorsement as an Effective Tool for Destination Marketing among Occupation Groups in Bangalore

2013 ◽  
Vol 8 (2) ◽  
pp. 55-74
Author(s):  
Rosma Mary Jolly ◽  
Rosma Mary Jolly ◽  
Mynavathi L
Keyword(s):  
Destination Marketing ◽  
Business Organization ◽  
Celebrity Endorsement ◽  
Tourist Destination ◽  
Consumer Interest ◽  
Tukey Test ◽  
Brand Recognition ◽  
Celebrity Endorser ◽  
Tourism Destinations ◽  
Celebrity Endorsers

Celebrity  Endorsement  is  one  of  the  major  forms  of advertising in which a business organization makes use of famous individuals or well-known organizations in order to boost consumer interest in the product and/or services that  they  want  to  sell.  Now  a  day, every  company  is trying to bring in a brand ambassador for their brands. Slowly the trend of tying up with a celebrity in promoting has moved towards promoting tourism destinations. This paper tries to find out the effect of celebrity endorsement as an effective marketing destination tool. The  objectives  framed  to  reach  to  this  goal  were  to identify  whether  the  consumers  consider the  tourism advertisements  that  are  endorsed  by  celebrities and  to determine whether the use of celebrities have a greater effect than the use of non-celebrities when advertising a tourist  destination. Data  was  collected  from  250 respondents  from  Bangalore  through  a  questionnaire. Some of the tools that are been used to test the hypothesis are one sample t- test, ANOVA and Tukey test. The  major  findings  from  the  study  were  that  the respondents only get brand recognition and recall of the destination when the advertisement is done by a celebrity endorser; it was found that non-celebrity advertisements are more convincing and better choice makers. It was also found out that occupation of the consumers would have no impact in getting attracted to celebrity endorsers but students  were  one  category  that  loved  to  see  celebrity endorsers on screen.

TOURISTS PLAY WITH LAVA AND VOLCANIC HEAT: KĪLAUEA VOLCANO’S EARLY CONTRIBUTIONS TO HAWAI‘I’S TOURISM INDUSTRY

2021 ◽  
Vol 40 (1) ◽  
pp. 244-260
Author(s):  
ALICE KIM ◽  
NICOLE C. LAUTZE
Keyword(s):  
National Park ◽  
National Park Service ◽  
Tourism Industry ◽  
Destination Marketing ◽  
Cultural Resources ◽  
Tourist Destination ◽  
Mauna Loa ◽  
Park Service ◽  
History Of ◽  
The U.S

ABSTRACT Kīlauea Volcano has attracted visitors to Hawai‘i throughout the history of Hawai‘i’s tourism industry. From the 1870s to the 1910s, Kīlauea offered the experience of using volcanic heat and molten lava to cook food, melt postcards onto cavern walls, enflame items, and obtain souvenirs including scorched postcards, rocks, olivine, and Pele’s hair. Writers shared their experiences in publications, and traveling presentations showed American audiences images of visitors scorching postcards at Kīlauea. Marketing campaigns on the U.S. Mainland promoted Hawai‘i as a tourist destination and promoted cooking with Kīlauea’s heat. In 1907, U.S. Congressmen toured Kīlauea Caldera, ate dinner cooked with Kīlauea’s heat, and learned about Kīlauea’s geodiversity. These experiences likely influenced Congress to establish the Kīlauea, Haleakalā, and Mauna Loa Volcanoes as the Hawaii National Park (now known as the Hawai‘i Volcanoes National Park). Today, the U.S. National Park Service maintains the Hawai‘i Volcanoes National Park, and it offers geological, biological, and cultural resources for recreation and education. For destination marketing, Kīlauea provided Hawai‘i a comparative advantage for tourism.

A Research on Destination Marketing System Evaluation: A Tourist Destination Image View

2010 ◽  
Vol 26-28 ◽  
pp. 1069-1074
Author(s):  
Hai Yu Huang ◽  
Wen Zhang
Keyword(s):  
Destination Image ◽  
System Evaluation ◽  
Destination Marketing ◽  
Fundamental Theory ◽  
Marketing System ◽  
Tourist Destination ◽  
Policy Makers ◽  
Evaluation Module

Researches on Destination Marketing System (DMS) now still have problems addressed both in the fundamental theory and operation practice. This paper paid much attention to the operation and evaluation of DMS, in which Tourist Destination Image was introduced to help design a new evaluation module added to the system. In this module, tourist responded to a survey on tourist destination image to be a reference for evaluation. Besides, supplementary means were also designed to make it reasonable for tourists. In this way, solutions for evaluation and adjusting destination promotion through DMS are raised for enterprises and policy makers.

Perception of Inbound Tour Operators of India Towards Marketing Strategies of Ministry of Tourism

2019 ◽  
pp. 166-183
Author(s):  
S. S. Boora ◽  
Kusum ◽  
Megha Gupta
Keyword(s):  
Local Level ◽  
Marketing Strategies ◽  
Destination Image ◽  
Destination Marketing ◽  
Global Level ◽  
Tourist Destination ◽  
Planning Stage ◽  
Tourism Product ◽  
Key Stakeholders

With the increase in travel frequency at global level, destinations compete with each other to attract tourists. The tourists have a vast array of destinations to choose from. The destinations compete at global as well as regional level. These developments in tourism bring forth the importance of marketing for a destination. The destination marketing is generally undertaken by destination marketing organizations (DMOs) which operate at national, regional as well as local level in a country. In context of India, MOT (Ministry of Tourism, Government of India) undertakes the role of a DMO and is responsible for formulation and implementation of marketing strategies to promote India as a destination at global level. Further, it is imperative to understand the perception of other stakeholder about the marketing strategies of MOT in order to recognize the effectiveness of its marketing efforts. Being co-creator of destination image, inbound tour operators are considered as the key stakeholders at the destination. The objective of this chapter is to understand the perception Indian inbound tour operators towards the marketing strategies carried out by MOT. The data for the study was collected through structured questionnaire. The findings of the study indicated that inbound tour operators perceived marketing plans adopted by Ministry of tourism were effective to position India as a tourist destination at global level. At planning stage of strategy making for promoting India as tourist destination, MOT does not seek the opinion of inbound tour operators. It is suggested that MOT should involve inbound tour operators for drawing the marketing strategies for India as they are key seller for the tourism product.

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