scholarly journals THE ROLE OF ADVERTISING IN SHAPING CHILDREN'S PREFERENCES OF CONSUMPTION

2019 ◽  
Vol 17 (2) ◽  
pp. 115-124
Author(s):  
B. Hoffmann

The society of "Western civilization" is a consumer society. A special role belongs here to the media, which have become an inseparable element in the life of a modern man. Their universality, as well as rapid development have caused that they deeply penetrated various areas of social life, becoming available not only for adults but also for children from their early age. The life of contemporary children is very strongly associated with the mass media, and the media have become an extremely important link in the process of socialization. The range and influence of the media are not only growing, but they are also completely different than they used to be. In addition to many functions that the media meet, they are also an important carrier for advertising. Children and young people can be both the recipients of the advertisement and its active participants. More and more advertising messages are directly or indirectly addressed to minors. Advertising affects an important cognitive sphere of a child and its interpersonal and social relations. A child left on the impact of advertising, accepts its content uncritically. This leads to the formation of many defective and, unfortunately, lasting beliefs that affect the formation of a child’s personality, the system of beliefs and values. The following text aims to present, based on the literature of the subject, a broad spectrum of advertising impact on a child, with a particular emphasis on television advertising. My assumption is to show the problem from the perspective of social sciences, including sociology. For this reason, I am not concentrating only on the psychological dimension of the phenomenon but I am also trying to outline important aspects of socio-cultural reality in which the process of socialization of child consumption takes place. This is a review article. The basis of the scientific workshop is the research - analysis of the secondary media with regard to reports, publications, newsletters, catalogues and information relating to the influence of media on consumer behavior of children, both in Poland and in some western societies in the world. I hope that the article will help to draw attention to the problem not only of the communities involved in psycho-social aspects of a child's development, but will also increase public awareness of the impact of media advertising on children.

Author(s):  
Araz R. Ahmad

This research discusses a topic which has rarely been researched by researchers in their researches and it has never got scientific attention for research. The topic of (The impact of Internet on social relationships among university students in the Kurdistan Region), though it has been analyzed in few researches which is not enough for this topic. At the same time, the main objective of this research refers to the analyzing process of an essential topic, which is linked to the social findings of the effects of the Internet as discussing the effect of the Internet on social relationships between university students in the Kurdistan Region). Nowadays, generally the Internet has many effects and various different influences on social relations in the Kurdistan Region, in which Kurdish researchers have carried out less research on this sensitive topic.Since, media is counted as an important pillar in life aspects and community. Also, electronic media (the Internet) is the most influential and modern brand of media. Besides, with the rapid development of science, technology and devices, the important of media has increased. Therefore, this research has its importance and attention for the Kurdistan Region. At the moment the Internet has serious effects on, social, political, and economic aspects of a country, among the effects, which has created on social life


2021 ◽  
Author(s):  
Yaryna Pryshliak ◽  

The article outlines the impact of negative news on the minds of recipients, describes the reasons for the audience’s demand for negative information and represents the quantitative data of destructive information in the media space of Ukraine, USA and Russia. The rapid development of communication technologies, which contributes to the creation and dissemination of the largest volumes of information in human history, and therefore negative news, explains the relevance of the chosen topic. The main objectives of the study are news headlines that appear in the feed of the Google News aggregator (regional versions of the United States, Ukraine and Russia).


Materials ◽  
2020 ◽  
Vol 13 (2) ◽  
pp. 349 ◽  
Author(s):  
Anita Staroń ◽  
Olga Długosz ◽  
Jolanta Pulit-Prociak ◽  
Marcin Banach

The rapid development of the production of materials containing metal nanoparticles and metal oxides is a potential risk to the environment. The degree of exposure of organisms to nanoparticles increases from year to year, and its effects are not fully known. This is due to the fact that the range of nanoparticle interactions on cells, tissues and the environment requires careful analysis. It is necessary to develop methods for testing the properties of nanomaterials and the mechanisms of their impact on individual cells as well as on entire organisms. The particular need to raise public awareness of the main sources of exposure to nanoparticles should also be highlighted. This paper presents the main sources and possible routes of exposure to metal nanoparticles and metal oxides. Key elements of research on the impact of nanoparticles on organisms, that is, in vitro tests, in vivo tests and methods of detection of nanoparticles in organisms, are presented.


2018 ◽  
Vol 25 (3) ◽  
pp. 132-133 ◽  
Author(s):  
Muzawir Arief ◽  
Sari Rissanen ◽  
Kaija Saranto

BackgroundInternet use among the elderly is influenced by various demographic backgrounds, social life and health factors.ObjectiveThis study aims to identify the impact of several demographic features on 60- to 79-year-old individuals’ intention to use the Internet.MethodFinland population data (N = 2508) from the 2012 IKIPOSA project was used with two cohorts: 60s group (n = 1515) and 70s group (n = 990). Descriptive statistic and two binomial logistic regressions have been used with the unadjusted effect and Forward LR method to measure each predictor’s contribution to the model. In addition, a preliminary analysis to measure the multicollinearity was performed.ResultOf the 18 independent variables, only nine predictors, namely, age, education, financial situation, having children, entrepreneurship, a leadership position, a higher level white-collar worker and a lower level white-collar worker, were significant factors in predicting the Internet use. Meanwhile, gender, having grandchildren, living alone, marital status, house location and type, stay-at-home mother or father, blue-collar worker, agricultural entrepreneur and social relations satisfaction were not significant predictors. The most significant predictors were education and age, which contributed 19% and 10%, respectively, to the model. Other significant predictors, lower level white-collar worker, higher level white-collar worker and financial situation, had less impact with only around 6%.ConclusionEducation and age were influential factors among elderly to use the Internet in their later life. Certain work experiences affect elderly people’s engagement with the Internet after retirement.


1998 ◽  
Vol 89 (1) ◽  
pp. 21-33 ◽  
Author(s):  
Andrea Witcomb

Much of the discussion of the impact of electronic technologies on museums suggests that electronic technologies have been important in displacing the traditional metaphor of museums as mausoleums. This paper supports the move away from this metaphor, but suggests that this is not a recent phenomenon or entirely attributable to the impact of electronic technologies. The rhetorics currently associated with electronic technologies in museums can be better understood as part of a longer history of the relation between museums and the media. This is a history which points to the role of the media in producing a public sphere in which more democratic social relations are possible.


Emik ◽  
2019 ◽  
Vol 2 (2) ◽  
pp. 192-211
Author(s):  
Jumalia Jumalia

Human need is human desires to own and enjoy the usefulness of goods or services that can provide physical and spiritual satisfaction for survival. This study deals with the common social practice of debting at Kodingateng Island, Makassar. It examine the people’s perspective about debt, the debt mechanism, and the impact of debt in their social life. This study was carried out at Kodingareng Island, Makassar, an island where debting is a common social practice. There were 11 participants involved in this study, consisting of a female college student, seven fishermen's wives, and a stall seller (pagadde-gadde), a diver (paselang), and a fisherman (papekang). They are aged between 24 and 47 years. Data was collected using in-depth interview (to explore people's perspectives on debt, debting mechanism, and the impact of debting behavior towards their life; and observation (to observe indebted transactions, who owes, what is owed, billing and payment moments). The study shows that people at Kodingareng Island perceive debt (inrang) as a “habit” that has become a local tradition and debt as a “bond” between the lender (to appa'nginrang) and the borrower (to nginrang). The debt mechanism depends on debted needs, which are varied from primary needs, secondary needs, and tertiary needs; and on the importance of such need. The more important an item becomes, the more often the type of item is debted. The mechanism is simple, one just mention what s/he need and goods can be directly taken or delivered. Despite the fact there is a informal agreement between the lender and the borrower, in many cases the payment methods depends on the borrower. The impact of debt for the people of Kodingareng Island is categorized into three: people are trapped in an endless debt since debt is carried out continuously; generating generation debtors since they are accustomed to see and to practice debt; and affecting community social relations since payments are faltered, despite debting is not a shamefull behaviour.


1997 ◽  
Vol 78 (3) ◽  
pp. 499-506
Author(s):  
D. R. Smith ◽  
M. A. Rosenthal ◽  
J. P. Mulvany ◽  
W. Sanford ◽  
W. R. Krayer ◽  
...  

For the third consecutive year mid-Atlantic Atmospheric Education Resource Agents (AERAs) conducted a regional workshop for educators on hazardous weather. This workshop attracted teachers from New York to Georgia for sessions by Project ATMOSPHERE AERAs, meteorologists from the National Weather Service, universities, the media, and private industry, who addressed a variety of topics pertaining to the impact of severe weather. As has been the case with the previous workshops, this event represents a partnership of individuals from schools, government agencies, and the private sector that enhances science education and increases public awareness of hazardous weather conditions.


2021 ◽  
Vol 19 (1) ◽  
pp. 118-118
Author(s):  
Hanna Rugała

The media serve as a tool used for transmitting information, as well as a centre of social life. There is no doubt that over time they also became one of the most dominant areas of activity for children and young people. The paper aims to present the role and importance of the media in the lives of every human being, with particular emphasis on the young generation. The author takes a closer look at the media as an educational environment shaping society’s behaviour and way of thinking. The paper also outlines several examples of the impact and consequences that the use of mass media has on health and social functioning.


2020 ◽  
Vol 5 (1) ◽  
pp. 25
Author(s):  
Adhitya Pratama ◽  
Sany Roychansyah ◽  
Yori Hergawati

Meningkatnya kebutuhan akan tempat tinggal dan terbatasnya lahan pusat kota menggeser pembangunan perumahan ke pinggiran kota. Wilayah pinggiran kota Kendari yakni Kecamatan Baruga, mengalami perkembangan perumahan yang begitu signifikan dan sporadis. Perkembangan perumahan memicu dampak dari segi sosial, konomi, dan lingkungan terhadap masyarakat lokal di sekitar perumahan yang sudah bermukim sebelum adanya perumahan. Penelitian bertujuan untuk mengambarkan proses perkembangan perumahan pada Kecamatan Baruga, sekaligus mengkaji dampak perkembangan perumahan tersebut terhadap masyarakat di sekitar perumahan. Metode yang digunakan dalam penelitian ini menggunakan pendekatan penelitian campuran (mix method) yaitu penelitian yang menggambungkan antara pedekatan kualitatif dan kuantitatif. Temuan penelitian ini adalah perkembangan perumahan pada Kecamatan Baruga dari aspek ekonomi dan lingkungan tidak memberik dampak positif terhadap masyarakat di sekitar perumahan. Namun dalam aspek sosial perkembangan perumahan berdampak positif terhadap masyarakat di sekitar perumahan. Dari sebelas indikator yang diteliti terkait dampak perkembangan perumahan terhadap kondisi sosial, ekonomi dan lingkungan masyarakat sekitar perumahan. Hanya terdapat empat indikator yang berdampak positif terhadap masyarakat sekitar perumahan, yakni peningkatan kegiatan sosial, peningkatan hubungan sosial, peningkatan kualitas hidup sosial, peningkatan ketersediaan lampu jalan dan peningkatan pelayanan persampahan. Sedangkan enam indikator lainnya tidak berdampak signifikan lebih baik terhadap masyarakat sekitar perumahan yakni peningkatan pendapatan, peningkatan peluang pekerjaan, perubahan mata pencaharian, peningkatan pemamfaatan perumahan sebagai tempat usaha, peningkatan kondisi jalan, dan peningkatan kondisi drainse.Abstract: The increasing need for housing and limited land in urban center shifts housing development to the suburbs. The suburb of Kendari, Baruga District, experienced significant and sporadic housing developments. The development of housing triggers social, economic, and environmental impacts on local communities around housing that had settled before housing developed there. This research aims to describe the process of housing development in the Baruga District, as well as assess the impact of housing development on the community around the housing. The method used in this study uses a mixed method research approach, which is a research that combines qualitative and quantitative approaches. The findings of this study are the development of housing in Baruga Subdistrict from the economic and environmental aspects does not have a positive impact on the community around housing development. But in the social aspects of housing evelopment has a positive impact on the community around housing development. Eleven indicators examined related to the impact of housing development on social, economic and environmental conditions of the community around housing. There are only four indicators that have a positive impact on the community around housing development, which are increasing social activities, improving social relations, improving the quality of social life, increasing the availability of street lights and improving waste services. While the other six indicators did not significantly impact the community around housing development, which are increased income, increased employment opportunities, changes in livelihoods, increased use of housing as a place of business, improved road conditions, and improved drainage conditions.


2019 ◽  
Vol 4 (2) ◽  
pp. 143
Author(s):  
Noviana Sari

The impact of current Digital Era and the influx of various Popular cultures is one reason why women began to show their existence in online media. The digital age makes women and society as a whole find a lot of conveniences, one of which is finding information, news or articles. However, nowadays women are attached to a variety of negative opinions in online media such as pornography objects and sexism issues, but with the presence of a number of special websites around women as if they have more value than sexism but have a positive space in online media. The phenomenon of women's interrelation and the internet is interesting to observe because the internet has its own way of opening new spaces for women to interact those penetrate distance, space, and time. Women move into a market icon that has spectacular value in the world of marketing. Women are considered great beings who can balance between social life, family, carrier, entrepreneurs and various interesting hobbies simultaneously. By analyzing the contents of the text in the media and dissecting articles on the woop.id website that represent women in general and broad in a more concise portion of the lives of women who are active and dynamic in a portal. Acculturation of pop culture and conventional culture Fashion & Beauty, Health, Wedding, Love & Sex and other representations of how many parts of a woman positive action on the internet, not just being a cyberporn, sexual harassment, kidnapping, behavior narcissistic, and consumptive cultural targets. The existence of this website seems to be the starting point for all negative women's imagery in online media and helps accelerate women's empowerment in Indonesia.


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