scholarly journals THE EVALUATION OF MARKETING ASSETS INFLUENCE ON THE EFFECTIVENESS OF INTERNATIONAL COMPANIES

2016 ◽  
Vol 38 (3) ◽  
pp. 281-294
Author(s):  
Roman Ponomarenko
Keyword(s):  
Asset Management ◽  
Company Performance ◽  
Global Business ◽  
Economic Context ◽  
Marketing Assets ◽  
Marketing Activities ◽  
Modern Economic ◽  
Marketing Information ◽  
International Companies

In the age of total dematerialization of global business the process of international company asset evaluation (especially its financial and managerial aspects) becomes more complex. Taking into account the modern economic context it is harder for professional marketers to asset the potential, strategic output of available company resource management and especially marketing activities. Therefore, this paper addresses the following problem: what are the key prospects of marketing asset usage in the modern strategic management and what is the degree of their influence on the effectiveness of international companies? This paper aims to identify the key elements of marketing asset system and its impact on the company performance by analyzing the correlation between key ratings, which evaluate the quality of every asset management and the profit dynamics of relevant international companies during 2010–2015. The results of detailed analysis indicate the greatest impact of such assets as brands, marketing information system, marketing strategy and alliance-based assets on the company performance.

scholarly journals The role of GAP-analysis in reducing the uncertainty of online marketing results for SBEs

2021 ◽  
Vol 258 ◽  
pp. 06053
Author(s):  
Artoym Kovalenko ◽  
Irina Okolnishnikova ◽  
Yulia Kuzmenko
Keyword(s):  
Small Business ◽  
Gap Analysis ◽  
Online Marketing ◽  
Marketing Activities ◽  
Business Enterprises ◽  
Marketing Information ◽  
Marketing Methods ◽  
Uncertainty Of Results

Modern online marketing consists of a variety of interacting methods and tools. The consumer exists in the flows of marketing information. The consumer’s value acquisition process is not linear. Financial constraints at the marketing budget level for small business enterprises require reducing the uncertainty of results from the applied online marketing methods. In this paper, we look into the properties of gap analysis to study the discrepancies between the current and planned results of online marketing activities of small business enterprises. The research methodology is based on the gap analysis method, which is complemented by the methods of content analysis, cvp analysis, graphical methods, and special methods of online marketing. The study examines the properties of gaps in the transformation of online marketing informational flows. A mathematical description and graphic interpretation of the gap in the transformation of the informational flow of online marketing is proposed. The results of the study show that the use of gap analysis methods makes it possible to detail the phenomenon of consumer proactivity, reduce the uncertainty from the use of online marketing methods and improve the quality of marketing information about the consumer for small business enterprises.

scholarly journals Formation of the Business Model of Crypto Asset Management

Webology ◽  
2021 ◽  
Vol 18 (Special Issue 04) ◽  
pp. 1292-1310
Author(s):  
Nadezda Glubokova ◽  
Tatiana Morozova ◽  
Ravil Akhmadeev ◽  
Olga Bykanova ◽  
Natalia Philippova ◽  
...  
Keyword(s):  
Business Model ◽  
Financial Reporting ◽  
Asset Management ◽  
Business Processes ◽  
Financial Statements ◽  
Economic Research ◽  
Financial Reporting Standards ◽  
Blockchain Technology ◽  
Modern Economic ◽  
International Companies

Modern economic research of the market for distributed ledgers and blockchain technologies shows that both the nature of the stage of its development and the implemented measures to ensure security with digital technologies of the corresponding industry specificity to verify the information provided to users of financial statements continue to be controversial. In this regard, when discussing cryptocurrencies and blockchain technology, it is necessary to consolidate the terminology at the legislative level, which can be used in the same manner by state administrations, as well as by international companies. In turn, when forming accounting policies by international companies that carry out operations with cryptocurrency, it is important to take into account the current interpretations of the Committee on Interpretations of International Financial Reporting Standards. At the same time, some practical issues cannot be resolved unambiguously due to the discrepancy between the economic essence of crypto assets and other types of objects. Despite the multiple similarities in their classification, as well as the subsequent reassessment in the format of the current standards, the greatest difficulty is raised by questions about the reliability of the information provided for users of financial statements and top management for managing the company's business processes, managing the value of companies and financial reporting architecture. Based on the results of the study, the authors propose a promising engineering business model for managing the value of crypto assets, built on the basis of the current provisions of IFRS.

Analisis Benchmarking Terhadap Kinerja Perusahaan Kontraktor Di Dinas Pupr Kota Blitar

REVITALISASI ◽  
2020 ◽  
Vol 8 (1) ◽  
pp. 56
Author(s):  
Dessy Kusuma Wardani ◽  
Edy Swasono
Keyword(s):  
Consumer Satisfaction ◽  
Success Factors ◽  
Successful Implementation ◽  
Company Performance ◽  
Community Satisfaction ◽  
Construction Work ◽  
Acquisition Rate ◽  
One Year ◽  
Construction Product

This study aims to identify the dominant factors of the successful implementation of benchmarking on the performance of contracting companies and test the significance of the application of benchmarking on the performance of contracting companies. The research sample was saturated samples of 65 qualified contractor companies. The method and type of research used were correlational methods of multiple regression analysis using SPPS. The results of the study concluded that 1.Benchmarking significantly influences the performance of contracting companies in the Blitar City DPUPR; 1. The ranking of success factors for the Blitar City contractor companies in the process of implementing benchmarking (1) planning, (2) data collection, (3) acception and action and (4) analysis; 2.Benchmarking has proven to significantly improve company performance as measured by increasing (1) Corporate Finance (2) Company productivity, (3) DPUPR Consumer Satisfaction, (4) Community Satisfaction, (5) Quality of the company's construction technical personnel, (6) Satisfaction employee work, (7) Project acquisition rate in one year, (8) Effective completion of construction work, (9) Construction product quality.

The transformation of the Russian notary in the new economic realities

2020 ◽  
Vol 22 (1) ◽  
pp. 92-97
Author(s):  
KONSTANTIN A. KORSIK ◽  
◽  
ANASTASIYA A. PARFENCHIKOVA ◽  
Keyword(s):  
Public Administration ◽  
Relevant Information ◽  
The State ◽  
Technological Infrastructure ◽  
Social Sphere ◽  
The Social ◽  
Modern Economic ◽  
World Development

The article is devoted to the review of current changes in the legislation on notaries related to the development of electronic civil circulation, analysis of existing digital risks and assessment of the role of notaries in combating them. In modern economic realities, a significant expansion of the sphere of competence of the notary is carried out by introducing completely new notarial actions into the scope of the notary’s terms of reference. At the same time, the notary does not just follow the general ‘digital’ trend, but independently makes significant efforts to effectively perform the tasks of the social sphere regulator assigned to it by the state. The creation of the Unified Notary Information System as part of the formation of the technological infrastructure to ensure the security and stability of legal relations in the context of electronic civil circulation takes to a new level the quality of notarial services and the security of legally relevant information. The role of notaries significantly increases in conditions when the use of digital technologies in the economy, public administration, social sphere becomes one of the main vectors of world development, and society and the state inevitably face the flip side of this process – digital risks that jeopardize the safety of participants in civil turnover and their property. In 2020, as part of the implementation of the national program ‘Digital Economy’, it is planned to introduce a number of innovations that will create the basis for a stable and secure ‘digital’ turnover.

Internationale Marketingstrategien und Marketing-Informationssysteme der westdeutschen Pharmaindustrie in den 1950er bis 70er Jahren: Eine „Marketing-Informationsrevolution“?

2015 ◽  
Vol 56 (1) ◽  
Author(s):  
Christian Kleinschmidt ◽  
Heiko Braun
Keyword(s):  
Information System ◽  
Information Systems ◽  
International Marketing ◽  
Marketing Strategies ◽  
Unknown Quantity ◽  
Market Data ◽  
Marketing Information ◽  
Pharmaceutical Enterprises

AbstractAssuming that a formerly unknown quantity and quality of market data triggered a revolution in marketing information, we explore international marketing strategies and the significance of marketing information systems in the context of the re-internationalization of the pharmaceutical enterprises Bayer and Schering after 1945. Both companies faced an information deluge, and in both cases, distinct approaches to a modern marketing information system can be observed since the mid-1960s.

Competitive Entry of Information Goods Under Quality Uncertainty

2021 ◽  
pp. 1-20
Author(s):  
Zan Zhang ◽  
Guofang Nan ◽  
Minqiang Li ◽  
Yong Tan
Keyword(s):  
Product Quality ◽  
New Product ◽  
High Price ◽  
Quality Uncertainty ◽  
Information Goods ◽  
Consumer Uncertainty ◽  
Willingness To Adopt ◽  
Marketing Activities ◽  
Very High

When confronted with a new product, consumers often find it difficult to predict how it will perform, and such uncertainty reduces consumers’ willingness to adopt the product. In this paper, we consider a market whereby consumers decide when and which product to buy, given that they know the product quality of the incumbent but are uncertain about that of the entrant. We investigate how consumer uncertainty about product quality affects firms’ behavior-based pricing and customer acquisition and retention dynamics. Using a two-period vertical model, we find that, under high-end encroachment, an increase in consumer uncertainty reduces the entrant’s profit and hurts the incumbent’s profit when the quality differential between the products is relatively small, whereas, under low-end encroachment, increasing uncertainty not only benefits the incumbent but also can favor the entrant. An important implication for entrants is that the marketing activities, which aim to reduce consumer uncertainty about product functionalities, may fail to improve profitability. We also find that the entrant lowers the price for uninformed customers and raises the price for repeat buyers under high-end encroachment but lowers the price for all customers under low-end encroachment. We further examine the subsidy strategy and show that, when the entrant’s product has a significant quality advantage and consumer uncertainty is high but not very high, the optimal strategy for the entrant is to acquire all consumers who do not buy from the incumbent by providing subsidies and to drop the low-valuation customers by means of a high price after their uncertainty is resolved.

scholarly journals UNCERTAINTY AND RISKINESS OF SMART CONTRACTUAL RELATIONSHIPS IN THE GLOBAL BUSINESS

Management ◽  
2018 ◽  
Vol 27 (1) ◽  
pp. 66-78
Author(s):  
Andrii V. GRONA
Keyword(s):  
Business Processes ◽  
Business Environment ◽  
Business Activity ◽  
Competitive Advantages ◽  
Global Business ◽  
Theoretical Substantiation ◽  
World Markets ◽  
Contractual Relationships ◽  
Modern Economic ◽  
Business Entities

Introduction and Objective of the Research. According to the modern economic theory, compliance in the global business and its support occupy a certain, moreover, indefinite place among the heaviest burdens for global business entities. The objective of the article is to cover the issue of smart contractual relationships (SCR) as a way to increase the business activity of global business entities by minimizing compliance risks (CR).Hypothesis of Research Studies. With current technology solutions available today, it is expected that SCR will allow minimizing the burden of global business entities by widespread CR. The most important role among such solutions is played by the latest distributed ledger technologies (DLT). In the medium term, these technologies will reach such a level of development, at which the transition of contractual relationships from ordinary to intelligent ones will not only lead to the decrease in business activity in world markets, but will also contribute to its substantial increase.Objective. To prove that CR substantially overburden global business processes; to substantiate the urgency of the issue of the transition of the global business to SCR, as a way to a possible lack of CR in the global business environment.Research Methods:- theoretical substantiation for proving the significance of CR as factors of the global business environment and the necessity of using DLT in SCR;- statistical analysis for conducting a normative monetary valuation of CR and representing the degree of awareness by global business entities (GBE) of the competitive advantages of SCR over ordinary ones.Results: the significance of compliance risks in the global business is defined; the importance of smart contractual relationships in the way of eliminating compliance risks essential for entrepreneurship is theoretically grounded. The existence of advantages of the activities of global business entities within one or more sectors according to the cluster principle has been proved:- the cluster economy is a set of solely smart contractual relationships with the use of blockchain technologies;- using these technologies, entrepreneurship in the cluster is accompanied by minimal compliance risks.Conclusions. The article outlines the economic essence of SCR using DLT. Accordingly, theoretically, DLT will promote the spread of SCR to the entire global business environment, since business processes that are not accompanied by CR are possible then. Further research will cover the essence of DLT, due to which all the main advantages, as well as all existing deficiencies of the technology and defects for their active introduction in SCR in the world.

scholarly journals THE RELATIONSHIP BETWEEN CUSTOMER SATISFACTION AND INTERNAL SERVICE QUALITY FROM AN INTERNAL MARKETING PERSPECTIVE AND AN APPLICATION IN THE BANKING SECTOR

2016 ◽  
Vol 4 (2) ◽  
pp. 159-178
Author(s):  
Özlen Onurlu ◽  
Suna Karataş
Keyword(s):  
Customer Satisfaction ◽  
Competitive Advantage ◽  
Employee Satisfaction ◽  
Banking Sector ◽  
Internal Marketing ◽  
Competitive Environment ◽  
Long Run ◽  
Marketing Activities ◽  
The Relationship

In a highly competitive environment, the meeting of customer demands and expectations in an effective way is highly crucial for companies that want to have a competitive advantage and to keep on existing in the long run. The main objective of companies is making profit in a sustainable way and this is possible by assuring customer satisfaction. The quality of the services that companies offer their customers is closely related with the performance of the employees. This has made it necessary that marketing activities for employee satisfaction be developed prior to customer satisfaction. Feeling more motivated, workers start working more eagerly as a result of these marketing activities which are called internal marketing. So, companies make their profitability sustainable by means of keeping their customers satisfied and loyal. The aim of this paper is to investigate the relationship between internal marketing activities applied to employees and employee motivations.

scholarly journals LEGAL EDUCATION IN THE BRICS COUNTRIES IN THE CONTEXT OF GLOBALIZATION: A COMPARATIVE ANALYSIS

2018 ◽  
Vol 5 (3) ◽  
pp. 4-39 ◽  
Author(s):  
O. Vinnichenko ◽  
E. Gladun
Keyword(s):  
Global Education ◽  
Legal Education ◽  
Educational Institutions ◽  
Law Schools ◽  
Education Systems ◽  
Global Business ◽  
Brics Countries ◽  
Education In Brazil ◽  
India And China

Legal education in the contemporary world is changing. The main influences are linked to developments in transportation and communication and the enmeshing of diverse economies embraced by globalization. Law schools confront more mobile and more ambitious students who wish to experience different jurisdictional practices, to serve the increasingly global business community and to be more competitive. This research examines the modifications required in legal education as a result of globalization with specific reference to law schools in the BRICS countries of Brazil, Russia, India and China.Research on higher education, and legal education in particular, has been growing in recent years, yet there is still a gap in the study and comparison of the specifics of legal education within the BRICS countries. This research makes an attempt to analyze and contrast the current goals, objectives, structure and quality of higher legal education in Brazil, Russia, India and China. The specifics of law schools have been studied over the past twenty years in correlation with economic, cultural and education trends in BRICS and globally.Based on research literature, practitioner literature and legislative sources, this paper outlines common and special features of lawyer training in BRICS. The prime similarity of the legal education systems in BRICS are global education trends and the influence of the U.S. and UK education systems. Each BRICS country experienced an “explosion” in the popularity of legal education and, consequently, the urgent need to reform the education process in order to attain better quality and affordability. The result of these reforms, taking place in each country from 1950 to today, has become the growing differentiator of the educational institutions, turning them into “elite” and “mass” law schools.The facets of legal education in Brazil, Russia, India and China are attributed to their national policies as well as the historical development of the educational institutions and their perception of what specific lawyer skills and competencies are demanded by the legal market and national population. We conclude that the structure and quality of legal education as well as the requirements and monitoring tools vary in each country. These are dependent on several factors: the specific country’s ideology, its economic development, its proximity to an “Eastern” or “Western” model, its ability to learn from foreign education systems and its attempts at self-identification in the global educational space.

scholarly journals IMMERSIVE TECHNOLOGIES AS A TOOL OF INNOVATIVE MARKETING IN THE FIELD OF BUSINESS ORGANIZATION

2021 ◽  
Author(s):  
Valentyna Fostolovych ◽  
Tetiana Botsian
Keyword(s):  
Human Life ◽  
Digital Technologies ◽  
Digital Transformation ◽  
Competitive Advantages ◽  
Marketing Activities ◽  
Marketing Tool ◽  
The Cost ◽  
The Impact ◽  
Immersive Technologies

The permeability of all spheres of both economic activity and human life with digital technologies encourages the search for new marketing ideas necessary for the implementation of the product (goods, works and services).  Today's consumer has become more demanding both to the product itself and to the ways of presenting it.  Immersive technologies are becoming one of the tools that contribute to the formation of competitive advantages, especially the organization of business in the field of entertainment, as one of the areas of additional income in the field of hotel and restaurant services and marketing activities of enterprises.  Digital transformation leads to the search for new initiatives that will be a tool to meet customer needs and a way to reach wider market segments.  The process of digitalization must first be integrated into the economy of the whole state and the enterprise as a whole, and in all processes of production of goods, works and services.  Digital-transformation of domestic enterprises will help to obtain additional competitive advantages both in the domestic market and in the international market.  The formation of competitive advantages is associated not only with the maximum involvement of digital technologies in business.  It is important to choose such technologies that will be most effective in the implementation of a particular type of enterprise, under certain conditions and in a particular environment. The expediency of using immersive technologies as a marketing tool is undeniable.  However, in addition to tools, immersive technologies are important as a means of education, a separate milestone in the field of entertainment, a means of psychological influence and more.  That is, the impact of this tool on the level of competitiveness of the enterprise in the environment of the demanding consumer is manifested: in the form of reducing the cost of attracting the client; active covert promotion through their use; improving the quality of the presented product (goods, works, services); ensuring the elasticity of the enterprise to the needs and requirements of consumers; the transition of the enterprise to an innovative type of development and active digitalization.

Sign in / Sign up

Export Citation Format

Share Document